Name: ____________________

Age: ____________________
City: ____________________
Occupation: ____________________
Cell No: ____________________
Email: ____________________

Desired Level
Personal Needs
1. How often do you visit Hardees
Once or more a week

Once in a
month

Once in 3 months

Once in 6 months

Once in a year

2. At Hardees, you socialize with friends.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1

3. Unlimited drinks fascinate you to visit Hardees.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1

Enduring Service Intensifier

1. Hardees is always considered when you think of fast food dining.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1

2. Value for money is excellent.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1

3. Considering 10 as the best, how would you rate Hardees _____________


Adequate Level

Transitory Service Intensifier

1. You find new offers at Hardees through;
Advertisements Friends

Family

Social Media

Others (Please
Specify)



2. Will you recommend Hardees to your Family & Friends.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


Perceived Service Alternatives

1. Hardees has competitive prices.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1

2. You prefer Hardees over other quick service restaurants.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


3. You can find a better service quality at any other fast food restaurant.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1



Self-Perceived Service Role

1. Hardees always welcome suggestions from their customers.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


2. Event Management is trustworthy.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


3. Orders are complete and accurate.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


Situational Factors

1. The food and service remain consistent throughout the year.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


2. There any many service layoffs on special occasions.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1



3. Products on menu are available during high demand times.

Strongly Agree Agree Neutral Disagree Strongly
Disagree
5 4 3 2 1


Predictions
Explicit service promises
1. Our advertisements depicts the true standards of our services

Strongly Agree Agree Neutral Disagree Strongly
Disagree
1 2 3 4 5

Implicit Service Promises
2. You get value for you money spent

Strongly Agree Agree Neutral Disagree Strongly
Disagree
1 2 3 4 5

Word Of Mouth Communication
3. People rate hardees as
o Excellent
o Good
o Average
o Poor
o Pathetic

Past Experience
4. You find experience at hardees _________ ; as compared to your past experiences at similar
restaurants.
o Excellent
o Good
o Average
o Poor
o Pathetic