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'234

ManufacLurlng AuLhorlLy

?ou1ube ranklng facLors and besL pracLlces
lnsLanL experL sysLem,
Lhe 6 day plan Lo experL auLhorlLy,
how Lo play pre recorded vldeos on hangouLs,
my mlc and camera recommendaLlons,
how l seLup onlywlre and Lhe oLher slLes for maxlmum dlsLrlbuLlon and resulLs.


?ou1ube ranklng facLors

ensure keywords ln Lhe LlLle of Lhe vldeo
keywords ln your descrlpLlon,
Lhe number of commenLs on a vldeo
keywords ln your commenLs
hangouL daredevll auLomaLe Lhe embeds and Lhe backllnks and hangouLs.

uo channel opLlmlzaLlon

deLermlne keyword.
use keyword as Lhe channel name
use relaLlve keywords wlLhln your vldeos.
seL your channel's vldeos secLlon as a defaulL.
defaulL Lo vldeo sLrlng: do LhaL ln Lhe backend of ?ou1ube.

Cnce you submlL wlLh onlywlre or Lhe hangouL daredevll plug-ln make sure LhaL you waLch your
vldeo all Lhe way Lhrough aL leasL once.

uo you do a channel for each cllenL?
-?es, l deflnlLely do a channel for each cllenL. Mark, lf l'm golng Lo be dolng a loL of vldeos, lf l'm
[usL dolng 1 or 2, l won'L buL l'll do lL lf l'm dolng a loL of vldeos for Lhem and speclally Mark lf
Lhe keywords are more compeLlLlve. So l hoped LhaL helps.

1lm arker, so we should do a new ?ou1ube accounL for each nlche?
-l would hlghly recommend so llke l sald lf you are dolng mulLlple vldeos, lf you are [usL dolng 2
or 3 lL's probably noL a problem buL lf you are dolng a loL l would hlghly suggesL breaklng Lhose
down lnLo dlfferenL accounLs wlLh dlfferenL channels.




Make Lhe prlmary keyword as Lhe flle name of Lhe ?ou1ube vldeo.
Coogle LruncaLes page LlLle around 66 characLers.
make Lhe LlLle of your vldeos less Lhan 38 or 39 characLers
uL ln aL leasL 2 keyword phrases
lf you have room puL ln a phone number LhaL you're Lracklng
lf maln keywords are noL ln Lhe LlLle, lL should be ln Lhe flrsL llne of Lhe descrlpLlon.
300 Lo 600 words descrlpLlons
lnclude keyword phrases 1 Lo 2 Llmes per 100 words.
lnclude keyword Lags aL Lhe boLLom of Lhe descrlpLlon and Lags secLlon.
Make sure LhaL you are Laklng Lhe caLegorles LhaL Lhe vldeos are uslng.


So ken says, whaL do you mean by maklng Lhe flle name your prlmary keyword?
- So leL's say your prlmary keyword ken or your mosL lmporLanL keyword for Lhe vldeo ls AC
repalr Mlaml, you would wanL Lo name your vldeo flle AC-repalr-Mlaml or AC8LAl8MlAMl on
one word. Poped LhaL helps ken.

SLeve says, would you recommend uslng LS slLe keywords ln Lhe descrlpLlon?
- ?es, deflnlLely you always wanL Lo use relaLed keywords ln Lhe descrlpLlon because someLlmes
by defaulL you are [usL golng Lo rank for Lhose.

Mark says, ln Lhe descrlpLlon do you fronLload Lhe keywords aL Lhe sLarL?
- l Lry Lo geL Lhe keywords ln Lhe flrsL senLence lf lL's all posslble Mark buL l don'L puL Lhe
keywords and Lhen Lhe descrlpLlon.

Lou says, have you plcked a caLegory?
- So when you are dolng hangouLs you don'L plck a caLegory so rlghL now we are speclflcally
Lalklng abouL ?ou1ube besL pracLlces and some of Lhese don'L go wlLh PangouLs buL l wanLed Lo
make sure and geL Lhls on your hands because llke l sald a loL of my sLudenLs and a loL of my
frlends even are dolng Lhese sLuff as backwards.

lor local vldeos make sure Lo flll ln Lhe daLe and Lhe geo secLlon
ln your descrlpLlon lnclude your Coogle lus Local u8L and your nA
nA ls address and phone number of Lhe buslness.
nA should be conslsLenL, across all of Lhe local dlrecLorles.
lnclude Lhe LranscrlpL wlLhln Lhe descrlpLlon


?es ken, for hangouLs Lhe keywords are Lhe flle name LhaL auLomaLlcally loads. We are Lalklng
speclflcally [usL abouL uploadlng a vldeo Lo ?ou1ube. ?ou1ube and hangouLs go hand ln hand so
l wanLed Lo make sure LhaL l share all Lhe besL pracLlces wlLh you guys for boLh.



Pow many keywords per vldeo?
- l belleved lL really depends upon Lhe lengLh of Lhe vldeos, so Lyplcally when l'm dolng local
geLLlng ln 2 maybe 3, only 3 lf Lhey are llke vey closely relaLed. Poped LhaL make sense.

lnsLanL experL Loplcs.
vldeos LhaL you are golng Lo do Lo rank
Lhese vldeos poslLlon you
helps wlLh people's percepLlon of you.

1oplcs LhaL you can use
besL markeLer, you can go clLy, sLaLe, counLry, besL SLC and clLy, sLaLe, counLry.
nlche and leads, lawyer pay-per-call, denLlsL pay-per-call, rooflng pay-per-call,
rooflng leads, rooflng markeLlng

1he power of Lhe onlywlre
plng your vldeos
add ln your self hosLed slLes
wlLh hangouL daredevll, add ln self hosLed wordpress, 8logSpoL, blogger and
1umbler
end up on Lhe second or Lhlrd page and can domlnaLe Lhe flrsL page
rank your hangouLs qulckly and geL a loL more search englne poslLlons.

Clve your hangouLs some Llme Lo rank.
1hese Lhlngs wlll rank lncreaslngly ln Llme.
lf lL doesn'L lncrease ln leL's say 7 days
CeL some vlews, commenLs and walL 3 Lo 3 days
lf lL sLlll doesn'L lncrease send exLra backllnks

Same vldeo for boLh keywords or do you do a dlfferenL vldeo?
-1hls ls Lhe same vldeo and lL's ranklng for boLh so you can see here l dld moblle dump repalr
leads, moblle dump repalr pay-per-call and Lhey ranked for boLh keywords. Same hangouL
golng afLer mulLlple keywords. Poped LhaL makes sense Mark.

?ou should have dlfferenL ?ou1ube channels
93 of my vldeos does noL need backllnks Lo geL Lhe ranklngs
1haL alone was worLh Lhe prlze of hangouL daredevll

uoes conLenL or vldeo or quallLy of Lhe vldeo maLLer?
- l mean go look aL my channel and look aL Lhe vldeos, Lhe conLenL ls lsn'L anyLhlng crazy
especlally Lhe ones LhaL are golng afLer llke leads or pay-per-call. l mean Lhey are shorL, maybe
60 or 90 seconds or maybe 2 mlnuLes long. So noLhlng speclal abouL Lhe conLenL lLself.

uo you have a soluLlon LhaL you use Lo Lrack your pay-per-call campalgn?
- Cf course 8en, we own analyLlc call Lracklng l'm sure a loLs of people on Lhe call or on Lhls
Lralnlng can aLLesL Lo Lhe power of Lhe servlce.

Creg says, whaL ls your experlence ln quallfled people acLually on a vldeo?
- Many people waLched Lhe vldeo buL acL. Creg from whaL l've seen Lhe converslon raLe ls
deflnlLely noL as good as llke leLs say a landlng page, leL's say a squeeze page or someLhlng llke
LhaL however, wlLh Lhe power Lo Lake over ranklngs and Lo geL ranklngs so fasL, we llke Lo use
Lhls as a supplemenL Lo all Lhe oLher sLuff LhaL we are dolng and l mean lL's greaL Lo geL flrsL
page ranklng geL some good vlews and some good brandlng buL when you have leL's say 2 SLC
ranklng on Lhe page or 2 organlc ranklngs leL's say you have a map's resulLs and Lhen you have 2
or 3 or even 1 vldeo ranklng, l mean you are domlnaLlng LhaL enLlre page. ?ou are Lhe branded
experL ln LhaL search Loplc, Lhere ls nobody else for Lhe searchers Lo even Lurn Lo excepL for
you. So your conLenL deflnlLely needs Lo be good lf you wanL converslon, you deflnlLely need a
call Lo acLlon and why are you dlfferenL Lhan anybody else. So we've been playlng wlLh a couple
dlfferenL vldeo Lypes so from local slnce lL seems llke LhaL's whaL everybody else ls Lalklng
abouL, we are golng Lo Lalk abouL LhaL more on Lhe nexL call buL whaL l'm flndlng works besL ln
Lerms of converslon for a local vldeos ls baslcally llke a commerclal and Lhe goal of LhaL
commerclal ls Lo sum up everyLhlng LhaL you say on Lhe landlng page. So whaL are your uS's?
?ou unlque selllng proposlLlons and why should somebody work wlLh you or your Lead Cen slLe
versus Lhe compeLlLlon? WhaL are your offers? So l hoped LhaL helps everybody.

AuLhorlLy plan
day 1 do lnsLanL experL Loplcs besL markeLer ln nlche, nlche pay-per-call or nlche
leads
on day 2, 3, 4, 3, and 6 each day do four auLhorlLy Loplc hangouLs
Lhe goal ls Lo publlsh conLenL Lhrough hangouLs Lo make you look llke an experL.
auLhorlLy Loplcs hangouLs are Lo poslLlon you as Lhe experL.

AuLhorlLy Loplc hangouL
1. how Lo rank well ln Coogle Maps
2. Lhe 8epuLaLlon economy
3. sLreamlng your soclal medla campalgns
4. everyLhlng you need Lo know abouL SLC ln 10 mlnuLes
3. how Lo show up ofLen ln Slrl
6. my Lop 10 Llps for Coogle Adwords
7. Lhe lns and ouLs of adwords express
8. how Lo Lrack your 8Cl on every adverLlslng dollar
9. call Lracklng how lL's Lhe mlsslng plece LhaL you need Lo use, call Lracklng as local
buslness has Lhelr sales happenlng over Lhe phone Lo undersLand whaL works and whaL
doesn'L
10. how Lo look llke a forLune 300 company for pennles (Lhe secreL Lo Coogle's ulsplay
neLwork) lLs all abouL re-markeLlng
11. who ls !oe 1royer, who ls SLeve Chamaplgne, Who ls Mark 8en, who ls Lhen your name.
12. 3 ouLsourclng Llps,
13. how ofLen Lo posL Lo lacebook,
14. how Lo use remarkeLlng Lo close deals,
13. 72 of users LrusL ?elp as much as our frlends,
16. uslng call Lracklng Lo beLLer you sales sLaff,
17. panda penguln checkllsL,
18. Lhe new Coogle lanner,
19. 3 quesLlons Lo ask clLaLlon bullders,
20. does my buslness need a moblle slLe
21. and 6 ways Lo lmprove your SLC Loday.

Co Lo !oe1royer.com Lo see Lhe vldeos
use Lhe noLes when you submlL Lo your soclal slLes
When you submlL Lo onlywlre use Lhe noLes as your descrlpLlon.

1lp on blogs
1hey were all posLed on one day
1hen l change Lhe publlshed daLes Lo spread Lhem ouL.

ubllsh a book
Lranscrlbe 20 vldeos and Lhen edlL lL.
3 mlnuLes of Lalklng on average ls abouL 630 words.
630 per vldeo you mulLlply LhaL llke 20 vldeos LhaL's 13,000 words.
a klndle book ls abouL 13,000 words
Lhe same lengLh as a 100-page paperback.
oslLlons you as an experL, geL your book ouL
1he book LhaL has made me Lhe mosL amounL of money ever.

My book ls an 88 page paper book
4 pages of revlews,
1 legal page
Lable of conLenLs
lL's goL blank pages and
ln Lhe back lL's llke 4 or 3 pages plLch for coachlng/menLorshlp program.
So really lL's only llke 70 pages. So don'L be worry abouL Lhe lengLh

Cn average you are golng Lo pay $3 for 10 Lo 13 mlnuLes of LranscrlpLlon
20 vldeos for 3 mlnuLes you are looklng aL $33 Lo $30
So on average, a Lhousand Lo 1300 words of edlLlng cosL me $3

Luda says, Lhe book how dld you used lL Lo make so much money and how do you use lL?
- l am uslng lL as an auLhorlLy play and l'm golng Lo geL Lo LhaL ln a llLLle blL Luna, Lhanks for Lhe
quesLlon.




Mark says, you Loplcs are qulLe dlverse. Why noL nlche down your poslLlons Lo make you more
of an experL versus generallsL?
- So my LhoughL process Mark, Lhe flrsL sllde ls more llke lnLerneL markeLlng relaLed of Lhe
Loplcs, Lhe second sllde ls more poslLloned Lowards offllne buslness owners so lf you are golng
afLer LhaL crowd, l would deflnlLely look aL LhaL second sllde of noLes or Loplcs and whaL you
can do Lhen ls you can apply LhaL lf you make lL broad, you goL Lo use LhaL or re-leverage LhaL
for mulLlple dlfferenL nlches. So you can do one for denLlsL lf LhaL was your blg nlche, leL's say
roofers ls your blg nlche. uoes LhaL make sense? So l llke Lo keep lL broad so lL's noL nlche down
speclflcally for one buslness Lype.

1he cosL ls $20 Lo formaL ln each plaLform, for klndle and CreaLeSpace (wlll publlsh your
physlcal book on Amazon), 8arnesandnobles.com,

So we have a quesLlon, how do you use Lhls or how do you leverage Lhls?
- ?ou guys [usL Lold me LhaL none of you guys have auLhorlLy slLes and Lhen lf you guys have any
vldeos ouL Lhere when somebody looks you up, you don'L look llke an auLhorlLy. none of you
guys have books, nelLher of you guys have any way Lo dlfferenLlaLe yourself versus Lhe
compeLlLlon. l am glvlng you Lhe ways, l am glvlng you Lhe exacL blueprlnL buL lL's golng Lo geL
even sexler ln [usL a couple of mlnuLes.

1he fronL and back cover you are golng Lo pay roughly $30
for CreaLeSpace and ku where you publlsh your klndle books.

nexL sLep, become a besL selllng auLhor.
lL can Lake us a llLLle as Len purchases of your book Lo geL besLseller sLaLus.
1he key ln Lhls ls Lhe caLegory LhaL your book ls ln
Lhe LlLle and Lhe caLegory LhaL you go ln should be nlche down.
SLarL your promoLlon on lrlday or SaLurday
focus generaLlng sales on Lhe launch daLe
release lL for a dollar or release lL for free
Ask all your frlends and famlly Lo buy lL LhaL day
posL lL on lacebook on your personal page
promoLe LhaL posL for $7 on your personal page.

CeL on Cnn for free,
submlL Lo lreporL.cnn.com
selecL your medla, you puL ln your LlLle, you puL ln your descrlpLlon and you add your
locaLlon and upload your sLory.

Pow Lo geL on ?ahoo. WlLh ?ahoo volces
lL could Lake 10 days or more Lo geL approved



1wo plans wlLh onlywlre

ro, whlch ls $49 box a year, lncludes a Lhousand submlsslon a monLh.
LnLerprlse geL more submlsslon per monLh
1here are monLhly fees and Lhey are bllled annually.
Pave 1 pro personal accounL and 1 pro accounL for Lead Cen sLuff
one submlsslon goes ouL over 30 neLworks.
lf you [usL plng your hangouL, LhaL's golng Lo cosL you baslcally llke 30 submlsslons
lf you have 3 places LhaL you are also sendlng lL and plnglng Lhrough onlywlre LhaL's
golng Lo cosL you 230 submlsslons.
?ou are paylng baslcally 30 submlsslons per run wlLh onlywlre.
lf you are dolng addlLlonal self-hosLed wordpress blog, a blogger and a 1umbler
LhaL's golng Lo be 230 credlLs ouL of your Lhousand for Lhe monLh.


Larry: When you say for you, you mean Lhe lnsLanL experL parL?

!oe: 1haL's exacLly rlghL, Larry. 1here used Lo be a Lon of alLernaLlves Lo Cnlywlre. 1here was
llke plng.fm or lxel lpe. 1here were llke 3 or 4 neLworks. ?ou can probably drop Lhe couple ln
here. 1hey're all gone now. AlmosL every slngle one of Lhem has shuL lL down or shuL down
neLworks. l dld flnd one oLher alLernaLlve. CLhers Lhlnk lL's noL alLernaLlve buL Lhen agaln l'm
[usL belng sLralghLforward. l [usL wanL Lo show you guys. 1he Lhlng LhaL l'd llke abouL Lhls, well
Lhere are Lwo Lhlngs, ls Lhe maxlmum dally submlsslons. lf you look here on Lhe max dally
submlsslons ls hlgh. lL's llke only monLhly submlsslons. 8uL Lhe Lradeoff ls LhaL Lhese plans are
monLhly. 1he bad as well lL doesn'L lnLegraLe wlLh PangouL uaredevll. Cne cool feaLure Lhough
ls LhaL Lhey besL splnner lnLegraLlon. 1he oLher Lhlng Lhey say LhaL Lhey have 40 neLworks.
Cnlywlre has 30. l acLually seL up by WeonLech accounL [usL Lo LesL lL and l only goL 30 of Lhe
neLwork. l don'L really Lhlnk LhaL any of you should concern yourself wlLh WeonLech. 8uL l do
belleve lL's somebody Lo keep an eye ouL on. uoes LhaL makes sense?

Cne of Lhe blg secreLs ls dlsLrlbuLlng ress 8eleases.
1he secreLs are Lhose dlsLrlbuLlon neLworks.
8eleasewlre.com. submlLs Lo Mlaml Perald, C8S, 8osLon Clobe, Columbus ulspaLch,
Chlcago ually Perald and PousLon Chronlcle. 1he assoclaLed press goes ouL Lo uSA
1oday, new ?ork 1lmes, Chlcago 1rlbune, LA 1lmes, uenver osL, and hlladelphla
lnqulrer.
lL's $99 a monLh for unllmlLed 8.
on ress 8elease lL sLaLes your book ls awesome.
?ou are Lhe besL seller.

SLeve: ?ou [usL save me $200 a monLh.

!ohn: ls Lhere a place Lo geL 8 wrlLLen?

!oe: l wlll share wlLh you ln [usL a second. l wlll Lell you how Lo do LhaL !ohn.

8lcky: Can we use our accounL for ress 8eleases for cllenLs also?

!oe: l'm noL sure abouL LhaL 8lcky buL LhaL's an lnLeresLlng polnL. l love all Lhe feedback you're
glvlng me. l really really appreclaLe lL. l hope you are en[oylng lL.

8log.org.
Charges you $230 each. lor good dlsLrlbuLlon.
8 Log goes ouL Lo ?ahoo news, Coogle news, 8lz[ournals, MarkeLwaLch, 8euLers,
San lranclsco Chronlcle, newsday and ?ahoo!)
r8uzz.com.
lL's only $299/yr.
1he dlsLrlbuLlon lsn'L really LhaL greaL.
rLeap.com. lLs $99/monLh.
?ou only geL 2 releases Lhough.
1he cool Lhlng ls lL goes ouL Lo a couple of good slLes.
e8eleases.com
$499 package where acLual press reporLers and press people have whole neLwork of
press. 1hey send ouL all Lhe releases Lo.
for lnLervlews, real sLorles, real feaLures on Lhe news, on 1v

Ma[or secLlons for a ress 8elease.
Lhe LlLle, elLher Lhe sub header, Lhe 8l-llne, Lhe locaLlon or Lhe daLe ls nexL.
Cenerally you have 3 paragraphs saylng you're an Amazon 8esL Seller
some lnformaLlon on your book,
who lL's for and some snlppeLs or quoLes from your book.
aragraph 4 ls opLlonal Lo have revlewers have commenLs or a foreword
aragraph 3 ls always golng Lo be your 8lo.
AL Lhe end ls Lhe conLacL lnformaLlon for you.
ress 8elease ls llke 400-300 words.

ldeas for some LlLles
ulglLal MarkeLlng 8ook qulckly reaches number 1 on Amazon
SMS Local MarkeLlng 8ook qulckly reaches number 1 on Amazon
LnLrepreneur !oe 1royer PlLs Amazon 8esL Seller LlsL wlLh new ulglLal MarkeLlng
8ook
Call 1racklng 8ook
!oe 1royer, LxperL PlLs Amazon 8esL Seller wlLh Lhe "name of Lhe book"

Mark: Why noL 8 Web?

!oe: 8 Web ls second wln rlghL now. l would deflnlLely noL recommend 8 Web.

Subheads, Lhe llne rlghL under Lhe LlLle of Lhe release.
lnLerneL MarkeLlng experL !oe 1royer's Local MarkeLlng 8ook and Lhen Lhe "name of
Lhe book", reached number (#) ln Amazon's (CaLegory) and 8esL seller sLaLus ln Lhe
(Amazon CaLegory)
!oe 1royer recenLly hlL number 7 on Amazon.com besLseller llsLs wlLh Lhe new book.
(name of Lhe book). 1hen (8ook name) ls Lhe (#) besL selllng book ln Lhe (Amazon
CaLegory)
1he Amazon 8esL Seller by (Loplc) experL, (?our name)

laylng pre recorded vldeos on PangouLs.
lClasses for Lhe Mac and SpllLCamera for C versus Lhe screenshare verslon. 1he
quallLy was preLLy slmllar.
lor lClasses, Lhe conLrol ls whaL's amazlng.
Cn Lop lefL of Lhe screen, Lhere's a buLLon LhaL says Screenshare. lL has one screen
and auLomaLlcally show LhaL screen.
1he problem ls lf you're Lrylng Lo pre record vldeos, you wlll end up geLLlng Lhe
player and Lhe shoL
1he quallLy ls klnd bad.
lClasses for Lhe Mac and SpllLCamera for Lhe C allows Lhls Lo be done a loL easler.
Lhere ls a llLLle area ln Lhe program where you drag and drop replay LhaL Lhrough
your vldeo. lnsLead of showlng you on Lhe screen.
lL baslcally llke overwrlLe Lhe feeds.

l use Lhls Lo Lake pre-recorded vldeos and broadcasL Lhem llke PangouLs.
pay somebody Lo do a vldeo for you.
uo a vldeo of Lhem Lalklng abouL Lhe beneflLs of Lhe company
?ou make lL look llke a Coogle PangouL.
?ou pay somebody else Lo do Lhe logo for $3.
use lClasses or SpllLCamera Lo show LhaL whlle you're dolng Lhe PangouL.

lClasses ls on ecamm.com.
1he audlo ls good.
lL does broadcasL Lhe vldeo sound.
Lhere's a seLLlng ln PangouL. SelecL your audlo source, selecL CompuLer as Lhe audlo
source lnsLead of Lhe mlc. So lL's llke Lhe sound ouL versus Lhe mlc.
Lo play Lhem durlng Lhe PangouL
[usL drag and drop LhaL Lo Lhe screen

Mark: lease glve a slmple overvlew of how you use Lhls?

!oe: LeL's say LhaL we were dolng lead gen vldeos. We're geLLlng Lo rank for a local buslness,
leL's say for a roofer. WhaL l would wanL Lo do ls personally l'm noL afrald on Lhe camera. l'll on
Lhe camera lf l have any problem recordlng vldeos. So l would probably do a couple of PangouL
myself Lrylng Lo geL ranked for Lhe keywords. 8uL Lhen afLer LhaL, l could lf l wanLed Lo, l can
ouLsource Lhem saylng slmllar Lhlngs. l would have Lhem say llke Lhe uS of Lhe webslLe and
make lL more commerclal for Lhem Lalklng. l could broadcasL Lhls on a PangouL for Lhe SLC
beneflL of PangouL. So now l've goL somebody else Lalklng abouL lL on a channel or an accounL
LhaL l own wlLh lL's belng dlsLrlbuLed on PangouL uaredevll for ranklngs and l goL my vldeos.
1hose are llLLle blL of gray shady LacLlc. 1hls works really really well.

!ohn: So we use screen share wlLh Lhe SpllLCam already open?

!oe: !ohn, whaL's gonna happen ls lnslde of PangouL Lhere's a llLLle cogwheel on Lhe Lop rlghL.
lL's golng Lo ask you llke whaL vldeo do you wanL Lo use? WhaL audlo do you wanL Lo use? ln
LhaL drop down, lL wlll say llke SpllLCamera. 1hen you selecL SpllLCamera. AnyLhlng LhaL you puL
ln SpllLCamera ls golng Lo dlsplay on Lhe screen. l'm sure all of you are really smarL. 1ake a
couple of mlnuLes and you wlll be able Lo use Lhls. 1he only dlfference LhaL l found beLween
lClasses and SpllLCamera ls couple of small Lhlngs. 8uL Lhe only dlfference ls one for Mac and
one for C.

Camera recommendaLlon
l have a Mac8ook Alr, lMac and 1hunderbolL.
lL records vldeos really well for PangouLs
lf you're uslng a C l suggesL Lhe LoglLech c920.

Mlc recommendaLlons.
l use Lhe ?eLLl.
l have a LoglLech C330 headseL .

My full seLup.
for my ?eLLl. l have Lhls 8CuL Swlvel MounL. lL's a 8oom Arm. ?ou can geL Lhls ln
Amazon for $99.
1hen l have Lhls op lllLer. 1haL's $30.
1hen a shock mounL, $33 on Amazon.

lf you need Lo have a scrlpL
l would suggesL Lhe 1eleprompLer.
lL wlll help you have a good eye conLacL wlLh Lhe camera
$30 on Amazon called See Lye 2 Lye.


Cnlywlre 8esL racLlces
SeLup up separaLe Cmall accounLs for each of your proflles.
SeLup Cnlywlre wlLh Lhe same pen name and Cmall accounL.
Make sure LhaL Lhese are all separaLe from your maln accounLs.
lf you have a Cmall accounL for buslness everyday, do noL use LhaL
uon'L do more Lhan one accounL per emall servlce.
Lvery proflle needs a unlque emall accounL.
lf you wanL your accounL seLup qulckly
use mulLlple llverr glgs Lo seLup Lhe Cnlywlre accounLs
So LhaL Lhey aren'L flag for abnormal acLlvlLy.
before slammlng all Lhe slLes wlLh your PangouLs
add conLenL Lo each of Lhese slLes over 3-6 days Lo help lL appear more naLural.
CusLomlze Lhe accounL, Change Lhe Lhemes, and upload Lhe cusLom header on one.

SeLup for Maxlmum ulsLrlbuLlon and 8esulLs.
Lach Cnlywlre proflle should have self hosLed Wordpress, blogger and 1umblr.
ln PangouL uaredevll Lhere's a secLlon called SlLe. ln slLe you can plugln Wordpress
slLes, 1umblrs and bloggers.
Share posLs LhaL you're noL afrald Lo share on Coogle+.

CuesLlon: Are you spreadlng ouL Lhe hosLlng l's of Lhe self-hosLed Wordpress slLes?
!oe: As long as you're only dolng a couple of mark, lL's noL a blg deal. lf sLarLs Lo do a loL Lhen,
yes.

naLhan: Why do need mulLlple Cnlywlre accounLs?
!oe: l would suggesL havlng one personally naLhan and Lhen anyLhlng else LhaL you wanL Lo do.
CllenL sLuff, lead gen sLuff and Lhe oLher problem LhaL we Lalked abouL earller LhaL you run lnLo
ls you can do Lhousand submlsslons Lo Cnlywlre. Cbvlously LhaL could geL you down preLLy
qulck when you have mulLlple Wordpress, 1umblrs and bloggers.

CuesLlon: uo we need Lo verlfy each Cmall accounL wlLh Lhe dlfferenL cell phone number?
!oe: SomeLlmes you wlll need Lo verlfy lL. CLher Llmes you won'L. lf you need Lo verlfy lL l would
suggesL uslng Coogle volce number or number Lo 1wlllo and use AC1 Lhen you'll be good Lo go.
Mark, noL self hosLed blogger and 1umblr, [usL self hosLed Wordpress.

SLeve: Can numbers Lo 1wlllo's recelve LexL and SMS messages?
!oe: ?ou wlll use Lhe volce SLeve. volce verlflcaLlon lf you use Coogle Lo seL up an emall and ask
you Lo verlfy lL, always use verlflcaLlon. l seLup now over a hundred Cmall accounLs uslng 1wlllo
and AC1 wlLh Lhe volce verlflcaLlon opLlon.

buy a few domalns LhaL have pald rank.
Cne of Lhe key Lo success of a blog neLwork ls havlng domalns LhaL have pald rank
already.
1hey already have auLhorlLy so Lhey rank qulckly.
My crlLerla for buylng domalns
l'm looklng for a pald rank reblock.
l use open slLe explorer Lo gaLher Lhese oLher 3 meLrlcs.
1he flrsL Lhlng ls Lhe domaln auLhorlLy. l'm looklng for 20 or above.
age auLhorlLy or over 30.
And over 20 of rooL domaln.


laces Lo buy 8 uomalns.
buy domalns from lllppa.
from Lhe ulglLal olnL MarkeLplace.
buy explred domalns wlLh a free servlce called lresh urop lL's free.
buy explre domaln wlLh 8eglsLer Compass.
always buy .com, .neL or .org.
8e careful when llnklng dlrecLly Lo your money slLe.
don'L llnk dlrecLly Lo your money slLe wlLh Lhese explred domalns or 8 domalns

8eglsLer Compass.
blggesL selecLlon of explred domaln.
pulls ln all Lhese dlfferenL slLes LhaL have Lhese domalns for aucLlon.
Lasy Lo use lnLerface and you can sorL, slfL and fllLer on Lhe crlLerla LhaL you're
looklng for.
lL wlll send you emall alerL for a maLch.
8eglsLer Compass l Lhlnk ls llke $100/monLh.

ArLlcle 8ullder.
An arLlcle bullder ls fun conLenL and human edlLed.
So Lhey do all Lhe work, Lhey check over lL.
?ou can auLomaLlcally have posLs on relaLed lmages vldeos and sldebar Llps.
keyword Lags for Lhe posL were auLomaLlcally added.
Check lL ouL aL web1.co/arLlcle-bullder.

CuesLlon: Pow do l flnd ouL Lhose specs on Lhe domaln LhaL l wanL Lo buy.
!oe: !usL check ouL lresh urop or Lry 8eglsLer Compass. 1hose are leLLlng you fllLer and sorL Lhe
crlLerla. So check ouL lresh urop flrsL. Co Lake a look aL lL. uo some playlng wlLh lL. uo some
fllLerlng and sorL Lhlng. 1ry Lo buy a domaln. lf you llke you wanL Lo some more, Lake a look aL
8eglsLer Compass.

!ohn: WhaL hosLlng do you use for blog neLwork? uo you use dlfferenL name servers for each
domaln?
!oe: We use PosLgaLor. lL's Lhe cheapesL. And how many slLes are hosLed by PosLgaLor? A
mllllon. 1hey have so many freaklng slLes, so we [usL do 3 or 10 slLes on 1 accounL LhaL cosL us
$6 or $7 a monLh. Cnce we flll LhaL up, we'll [usL do lL agaln. And we do lL agaln. Cne Lhlng LhaL
we Lrled before and l'm golng Lo glve you a suggesLlon noL Lo do Lhls ever. 1here's a way LhaL
you can cusLomlze your name servers and make Lhem whaLever you wanL. uo noL do LhaL. 1haL
ls noL naLural. ?ou wlll geL smacked. l had abouL 30 slLes LhaL we were LesLlng Lhls on and Lhls
work horrlbly. So don'L do LhaL Lo save you ln a mlsery.

CuesLlon: WhaL's Lhe average cosL of 83?
!oe: l'm wllllng Lo spend $100-$200 bucks Lyplcally on anyLhlng LhaL maLches Lhe crlLerla. l
spend as much as $1,300 for domaln buL lL was 86 wlLh Lon of naLural .gov, ,edu and lL was
[usL a really good deal. 8uL LhaL's deflnlLely Lhe mosL LhaL l've ever spenL.

Mark: osL on Coogle+. ?ou sald Lhe only posLlngs you would wanL Lo see.

!oe: l would [usL be careful wlLh your own Coogle+ accounL, Mark. So Lhe conLenL LhaL you dld.
Co for lL. 8uL l wouldn'L posL a bunch of lead gen vldeos personally on my Coogle+ accounL.
uan, you can deflnlLely use more Lhan one self-hosLed Wordpress slLe wlLh PangouL uaredevll.

8ecap. lollow my plan.
uay 1, lnsLanL LxperL Loplcs. uo Lhe PangouLs.
uay 2-6, you do Lhe AuLhorlLy 1oplc
Lhen you go Lhrough and geL your book ready.
?ou launch lL.
?ou become Lhe besL selllng auLhor.
?ou geL on Lo Cnn or ?ahoo! for free wlLh Lhe llLLle hack l showed you.
use 8elease Wlre Lo geL feaLured on all Lhese crazy slLes.
use my ress 8elease LemplaLe and ouLsource Lhe wrlLlng for $3. ?ou're llLerally
geLLlng a book for a $130. CuLsourclng everyLhlng. 8uL mosL lmporLanL uslng your
conLenL, your words and your volce.
ln 3 weeks, lf you follow a plan you wlll have vldeos ranklng for lnsLanL experL llke l
do and whaLever lL ls LhaL ls lmporLanL Lo your nlched Lo whaLever you provlde.
1hey're all golng Lo lead back Lo your blog where you look llke LhaL auLhorlLy.
?ou wlll have a physlcal book and klndle book.
?ou wlll be Lhe besL selllng auLhor, you wlll be ln Cnn or ?ahoo! As well as Lhe Mlaml
Perald, C8S, 8osLon Clobe, Columbus ulspaLch, Chlcago Perald, PousLon Chronlcle
all over. 1hls whole process for less Lhan $300.
?ou1ube besL pracLlces. 1he ranklng facLors.
Pow Lo play pre recorded vldeos on PangouLs.
Mlc and camera recommendaLlons.
Cheap LeleprompLer recommendaLlons.
Cnly wlre besL pracLlces, seL up maxlmum dlsLrlbuLlon and resulLs.
nln[a sLuff on buylng domalns.