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EVENT APP
BIBLE
YOUR GUIDE TO EVALUATE, COMPARE AND
UNDERSTAND THE EVENT MOBILE APP ECOSYSTEM
WHAT YOULL FIND INSIDE:
EASY TO READ COMPARISON TABLE HIGHLIGHTING KEY FEATURES
QUICK COMPARISON TABLES HIGHLIGHTING PRICE, NATIVE VS. WEB APPS, PROVIDERS LOCATION
A COMPREHENSIVE REVIEW OF THE BEST EVENT MOBILE APPLICATIONS
THE
EVENT APP
BIBLE
p. 1 Introduction
p. 2 Event Apps: Hype or Substance?
p. 6 How is This Report Structured?
p. 7 Before We Start, Do You Need an Event App?
p. 11 How to Decide If You Need an App
p. 15 Purchasing Factors
Price and Cost
App Provider Location
Web-Based vs. Native
Looking at Features
To RFP or Not to RFP
Checking App Provider Credentials
p. 21 Feature Glossary
p. 23 Feature Chart
p. 24 Native vs web Chart
p. 25 Pricing Chart
p. 26 Geolocation Chart
SUMMARY
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
I would love to have an app at my next event, but I dont know where
to start.
Ive heard this comment countless times over the past three years.
In recent years the number of companies offering event mobile
apps has soared.
As someone who has followed event technology since 2007 with the
Event Manager Blog, I can remember only two other pieces of tech-
nology so innovative to the industry: event management software
and online registration.
In both cases, the number of providers grew immensely in a rela-
tively short timeframe.
Ease of entry into the market (creating the technology is not par-
ticularly difficult) and the high profit margins makes for quite an
attractive combination.
Mobile apps are destined to become one of the most popular pieces
of technology for the event industry as they are fuelled by the as-
tounding growth in smartphones adoption.
In this scenario an unprecedented number of players started to
populate an increasingly desirable market.
The event professional approaching the world of mobile event apps
can surely benefit from the variety of such a large market offering.
Nevertheless, a number of concerns arise in regards to the types of
options that are available.
A similar example can be found in the insurance or mortgage in-
dustries when a similar large online offering sparked the growth
of comparison sites to help the consumers make better decisions
according to their needs.
INTRODUCTION
WHY IS THAT?
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THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
While there is no such site (yet) to compare mobile event apps, the
team at Event Manager Blog decided to create this report to help
you with your event app decision.
This report will not rank apps, nor will it tell you the top providers
to choose. It is an objective overview of the market offering. This
in-depth overview shows the results from extensive research of
more than 300 apps.
While researching the project, we were astounded to find very lit-
tle data to support the effectiveness of mobile apps for the event
industry.
Nevertheless, success stories and personal experiences are grow-
ing substantially, hinting at a positive effect of mobile apps on the
event ecosystem.
Another interesting element is the growth of app providers. Such
growth is almost unprecedented in the industry. By observing this
phenomenon we may assume that a number of event professionals
are gaining some form of value out of mobile event apps.
The most substantial piece of research on the topic was a survey
conducted by Expo Magazine in which 21% of event professionals
EVENT APPS: HYPE OR
SUBSTANCE?
2
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
interviewed stated that smartphone apps were a top priority in-
vestment for 2012. That number is up by 18% when compared to
2011.
It is not clear whether one report alone is sufficient reason to jus-
tify an app investment.
One thing for sure is that the demand of mobile apps appears to
be soaring. While there are immediate tangible benefits such as
reduced environmental impact and new marketing channels acti-
vation, other advertised benefits such as higher engagement and
improved event perception are still to be supported by evidence.
The value of mobile event apps is still dependent on implementing
and designing a wise event app program. In fact, results to prove
their value tend to vary case by case.
Elements like attendee research, organization, tech friendliness, ef-
fective measurement framework, and organization buy-in, seem to
usually predict a successful app program, pretty much mimicking
the social media and wider technology environment.
In essence, the absence of evidence to support the positive impact of
mobile event apps suggests designing and implementing a precise
and effective mobile strategy seems to be the safest way to approach
this ecosystem.
A proper mobile strategy looks at apps as the tools, or tactics, in the
wider event framework of business objectives, making success a
relatively easy element to measure.
3
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
The objective of this report is to help you make a better event app
decision. We have reviewed approximately 300 apps, shortlisted
the best, and organized them in a structure that makes sense for
the end user.
The aim is to give you a quick reference to understand which app
does what and if it is a good fit with your event.
We have created easy to read tables that compare the features of
all apps reviewed together with additional information such as
geographic location, native or web apps, and price.
We researched the Internet to create a comprehensive list of the
app ecosystem.
This report analyzes the two most prominent categories of event
apps - Event Guides and Event Networking Apps.
The actual research took place over 3 months. Data collection has
been quite a challenge. In fact, we frequently faced websites with
limited information.
Therefore, we decided to make a public call for submission on Event
Manager Blog to obtain as much precise information as possible,
directly from the source.
By asking app providers we avoided any misrepresentation of data
or incorrect information.
Not all the providers of apps reviewed submitted answers to our
questionnaire. In some instances we sent emails asking them to
participate but received no answer. In such cases the data collect-
ed is limited to only the information displayed on the website.
HOW IS THIS REPORT
STRUCTURED?
METHODOLOGY
6
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
Where too little information was available we decided not to list
the app in our research. Should this report be updated in the fu-
ture, we are willing to include additional information received, and
to list any of the apps we didnt include at all in this report due to
too little information.
One of the most recurring issues with technology adoption is that
choices are sometimes influenced by fashion and peer pressure
rather than being the result of thoughtful analysis.
The results of such approach are usually disappointing. Disappoint-
ing results and low ROI usually spark a vicious cycle of distrust in
the real value of technology.
BEFORE WE START,
DO YOU NEED AN
EVENT APP?
7
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
The end result of this vicious cycle poses substantial threats to the fu-
ture of your events. Attendees are, in fact, becoming quite demand-
ing of technology at events.
As we spend more time on social networks, and with our smart-
phones, we expect events to cater to our need for technology.
Technology is just a medium to reach and engage our attendees. If
the premises are wrong the results will usually be disappointing.
That said, not all attendees are created equal. Some audiences do
not use technology outside of their personal sphere and are not
interested in doing so. Therefore, running a technology program for
such audiences would represent an unsuccessful tactic to begin with.
Not sure what it will bring but it will be positive
Success means everybody is happy
We expect great things from the app
Were not sure how we will communicate with it but attendees
will adopt it; it will be a big hit.
Low uptake
Negative feedback
Lack of app awareness among the audience
Apps are such a waste of time
We spent a lot of money and ROI was zero
We will never invest in technology again
Better to do things like we always do
COGNITIVE
DISSONANCE
NEGATIVE
ATTITUDE
TOWARDS
TECHNOLOGY
HIGH HOPES
BUT LACK OF
SUPPORT
LACK OF
MEASUREMENT
AND CLEAR
OBJECTIVES
8
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
THE PATTERN USUALLY ENTAILS
An app will make my event successful
I will finally sell more tickets by having an app
We will be perceived as high-tech and edgy by having an app
WEAK
ASSUMPTIONS
INCORRECT
NEED
A competitor is using an app
My colleague told me that apps are cool
I read somewhere that apps are the next thing
Powering Data-Driven Events for Companies Around the Globe
interactions
212
per user per day
63
likes
per user
per day
avg attendee
adoption rate
93%
Sessions Per User
Users who
return to
the app
over 10x
doubledutch.me
Supercharge Social
at Events Worldwide
Average Engagement
Association director, 68, looking
for a simple app that allows me to
communicate with members.
Ease of use is the most important
aspect but I appreciate an app that
provides me with options.
Meeting management director,
38, looking for a fresh start with a
new
conference
app.
Comprehensive set of features,
good looks a must as I am going
to be showing off to all my
friends and clients
Marketing executive, 42, and I
like to take control. I need an app
that will change its ways to suit
my needs. No hassle, no coding,
just simple, fun, and impeccable
looking.
Corporate event planner, 32,
looking for mobile app that
conveys
my
brand.
Full
customization
a
must!
Appreciates an app that can be
locked up with a password for my
eyes only
an app that can be locked up with
a password for my eyes only.
Trade show producer, 49, looking
for an app that I can show off to
sponsors. Must be interactive,
engaging, and offer lots of
opportunities for my partners to
place advertising. Sounds wild
but Im sure youre out there.
EVENT PLANNER, 42, looking
for a faithful conference app,
simple, easy-to-get along with.
Must be accessible at all times,
even when we dont have an
internet connection between us.
I'm not exactly tech-savvy but
Im creative, open-minded, and
willing to learn.
Meeting management director,
56, looking for a fresh start with a
new
conference
app.
Comprehensive set of features,
good looks a must as I am going
to be showing off to all my
friends and clients.
Marketing executive, 42, and I
like to take control. I need an app
that will change its ways to suit
my needs. No hassle, no coding,
just simple, fun, and impeccable
lookingwith options
aMeeting management director,
56, looking for a fresh start with a
new
conference
app.
Comprehensive set of features,
good looks a must as I am going
to be showing off to all my
friends and clients
Corporate event planner, 32,
looking for mobile app that
conveys
my
brand.
Full
customization
a
must!
Appreciates an app that can be
locked up with a password for my
eyes only.
Association director, 68, looking
for a simple app that allows me to
communicate with members.
Ease of use is the most imp
Meeting management director,
38, looking for a fremy needs. No
hassle, no coding, just simple,
fun, and impeccable lookingwith
options
Click to check my prole and lets chat!
EventMobi,
eventmobi.com/hello
I'll make your attendees smile and
your life simpler.
I might just be the one for you.
To: EVENT PLANNER
Subject: Re: Mobile Conference App
MOB I L E E V E NT AP P S MADE S I MP L E
Instead of telling you how you should decide whether you need an
app or not, we asked event mobile app providers supporting this
report to share successful stories from their customers.
We believe this is the best approach to help you correctly assess
your needs. Hearing it from fellow event professionals is not the
same as listening to the pundit of the moment telling you what you
ought to do.
In deciding why it may be appropriate to feature an event app a
careful analysis of the target audience for the event in relation to
the event objectives seems to be the norm.
Nicole Palmisano of the Illinois Homecare and Hospice Council, cli-
ent of DoubleDutch:
There is an obvious educational benefit in that attend-
ees have theability to access handouts, interact with speakers and
get questions answered through the app. When done right a con-
ference app can really enhance the learning experience. Outside
of the purely education, there is also an impressive social benefit.
How often do you go to a restaurant or a meeting and see people
completely immersed in their phones? A year or so ago I attended a
conference with no mobile app. During breaks, meals and even ses-
sions, I noticed everyone (myself included) was returning e-mails,
sending texts, hanging out on Facebook, etc. We werent interact-
ing with one another. We werent discussing the event. We were
engrossed in the world outside of the conference. The mobile app
encourages attendees to stay focused on the event while still get-
ting to use their phones. People loved being able to share photos,
comment, check-in and make their voices heard. To that end, the
social aspect of the app was an amazing tool for our exhibitors. It
fostered discussion and allowed them to reach out and dialogue
with those who were especially interested in their firm.
11
THE EVENT APP BIBLE - ALL RIGHTS RESERVED EVENT MANAGER BLOG 2013
HOW TO DECIDE IF
YOU NEED AN APP