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University of Florida Center for Entrepreneurship and Innovation

ENT 4934 Section 4727 Mod 4 Spring 2013

Technology Strategy for Entrepreneurs
TR 5-6

Instructor: Yongseok J ang, Ph.D.
Telephone: (352) 273-0325
Office: STZ 264
Office Hours: Thr 2:00-4:00 pm
Class Room: STZ 0102
Credits: 2

Course Materials (required)
Shane, Scott. 2009, Technology Strategy for Managers and Entrepreneurs,
Englewood Cliffs, NJ : Prentice Hall, ISBN-10: 0131879324

Course Description
Management of small business startups is renowned for its uniqueness from the
general issues of management. Managing technology-oriented start-ups is also different
from other start-ups because of the fast paced, ever evolving nature of the sector. This
course is designed to provide a focused understanding of what is actually happening at
the intersection of the concepts of small business start-ups and the unique characteristics
of technology management.
We will review those managerial issues faced by entrepreneurs in real world
business relations focusing on innovation strategies. The textbook will be used as a basis
for discussion of the principles and strategies of technology businesses. Each student will
actively participate as a member of team in examining a real business of their selection.
Students will also conduct and present observation labs. Local entrepreneurs will
contribute as guest lecturers. Finally, upon completion of this course, it is the intent that
students will be able to manage an innovative start-up.

Course Objectives
The general goal of this course is to teach concepts, frameworks and skills to run
firms pursuing profit creation from technology innovation. To meet the goal, this course
is designed to achieve following learning objectives.

1. To acquaint students with the unique characteristics of managing a technology
business, we will explore the diverse aspects of technology businesses, (1)
innovation strategies (2) marketing strategies, and (3) and strategies to capture
value from innovation

a. Lectures
b. Discussion
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University of Florida Center for Entrepreneurship and Innovation
ENT 4934 Section 4727 Mod 4 Spring 2013
2. To provide perspective, students will meet local entrepreneur and conduct
a. Guest speakers
b. Observation labs
c. Current events

Course Deliverables

1. Midterm/ Final exam (Individual effort)
In class, closed book

2. Observation Lab (Team-based effort)
Meet and talk to local technology entrepreneurs, and observe their businesses
In Sakai, post a 2 page pre-meeting plan prior to the meeting
Presentation their meeting in class
A 13-15 page written report

3. Current Events (Individual effort)
Choose 1 news coverage, blog posts, or any public writings relevant to class
topic, a week.
Brief coverage posted in Google Plus
Links to original website, or any reference
Engage on-line discussion by posting questions or your own view
Source: TechCrunch, Cnet, or etc.


Current Events 10%
Observation lab 30%
Midterm exam 30%
Final exam 30%

*Class participation +/-
*Late submission: Accepted / 10% reduction per day

You will be given a maximum of 1 unexcused absence for the module and if exceeded
there will be a 10% deduction from the final grade. Any excused absences must be
directed toward Professor J ang.

Prior notice or penalty
With excusable reasons: make up assignment from 2
excused absence
Examples of inexcusable reasons: tight schedule/ exam prep/ missed
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University of Florida Center for Entrepreneurship and Innovation
ENT 4934 Section 4727 Mod 4 Spring 2013
No excuse for presentation

Rules Pertaining to Exams, Essays and Grading
Grade breakdowns are as follows:
a. A =94%
b. A- =90%
c. B+ =87%
d. B =84%
e. B- =80%
f. C+ =77%
g. C =74%
h. C- =70%
i. Etc.

University of Florida grading policy is specified on the following Web site:
The following website provides detailed explanation about plagiarism with examples.

Class Etiquette

1. Respect each other.
2. Instructor must be notified by email should a student be unable to attend a class.
3. Laptops, PDAs, cell phones and similar electronic devices are generally turned off
during the class meeting.

Resources for Entrepreneurial Study

SBA Business Plan Basics
Score Business Plan Templates
J J Hill Financial Calculators
Kauffman Business Plan Guide Resource Center

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University of Florida Center for Entrepreneurship and Innovation
ENT 4934 Section 4727 Mod 4 Spring 2013
The University of Florida provides high-quality services to students with disabilities, and
we encourage you to take advantage of them. Students with disabilities needing
academic accommodations should 1) Register with and provide documentation to
Disability Resources (, and 2) Bring a letter to the instructor
from this office indicating that you need academic accommodations. Please do this within
the first week of class.

The Honor Code: We, the members of the University of Florida community, pledge to
hold ourselves and our peers to the highest standards of honesty and integrity.
Pledge: On all work submitted for credit by students of the University of Florida, the
following pledge is either required or implied: "On my honor, I have neither given nor
received unauthorized aid in doing this assignment."

Please note that violations of this Academic Honor System will not be tolerated.
Specifically, I will rigorously pursue incidents of academic dishonesty of any type. Before
submitting any work for this class, please read the policies about academic honesty at , and ask me to clarify any of
its expectations that you do not understand.

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