2013 SERIES PREVIEW

GLOBAL RALLYCROSS CHAMPIONSHIP

The Youth Brand in Motorsports
2013 Series Preview

Global Rallycross Championship combines the best
elements of motorsports and action sports. Some call it the
four-wheeled version of SuperCross. The sport features
high-flying extreme competition between cars that are
relevant to today's youth. We provide sponsors with an
ideal marketing platform appealing to today's millennial
consumers with an ROI not found in other motorsports.





In 2013, GRC will begin expansion plans to other continents in coordination with
ESPNs Global X Games launch. There will be a total of 9 rounds, some in conjunction
with other large event weekends. Each race will be broadcast live on the ESPN
network and distributed through multiple cutting edge media platforms. Venues will
vary between stadiums, speedways and urban street courses.


9 races for 2013 featuring
Live 90 Minute primetime broadcasts































2013 Events
2013 Series Preview
2013 Championship Rounds
GRC (USA) 5
X Games L.A. (USA) 1
Global X Games (global event, race in USA ) 1
Global X Games (Spain, Brazil) 2
9

1




7




1





All professional motorsports are funded through corporate marketing programs, so the goal of GRC is to sustain growth by
providing sponsors massive value. Strategic partners with synergetic platforms have been aligned to cut through the crowded
consumer landscape and ensure sponsorship valuation goals are achieved for all of our partners.


Broadcast, video and editorial material is
developed and exploited across all ESPN
media platforms. GRC broadcasts
strategically follow NASCAR Nationwide
broadcasts when possible.






GRC and X Games are offering cohesive
marketing packages that will provide
sponsors huge value. 2013 plans include
GRC races in Global X Games.





The series, athletes and sponsors realize
exposure in multiple cutting edge media
platforms and related campaigns through
3
rd
party media partners. Ideation support
and a comprehensive fan interaction
programs enhance events.



Merchandise partners produce series related
product and promotional media providing the
series and athletes exposure through
thousands of retail and media distribution
outlets worldwide.


Manufacturers promote the series and teams through dealer
collateral, social media campaigns and event activation programs.


The Company We Keep
2013 Series Preview






Relevant Racecars
Production based
racecars linking
manufacturers directly
with the young buyers of
small cars.
Formula For Success
2013 Series Preview
Top Personalities
World class drivers and
household name action
sports athletes.
Dynamic Competition
Compelling races held in
major market areas on
unexpected courses.
Major Exposure
GRC has developed strategic
relationships with top event
promoters and media outlets
to put our show in front of the
largest audience as possible.



Racecars
2013 Season Preview

Rallycross specifc bias-ply tires on 17 wheels.
Rear mounted radiators GRC cars are production based compact cars built to FIA European Rallycross Championship specifcation
4-Cylinder engine producing over 600 hp / 500 lb-ft
torque using turbochargers restricted to 45mm
All-wheel-drive, limited-slip mechanical diferential
Minimum weight: 2,600 lbs.
Coil-over shocks with external reservoirs and hollow sway bars
No electronic driver aids

Floating rotors and multi-piston calipers

Sequential shift gearbox
A v e r a g e a g e o f a u d i e n c e































27 35 35 38 38 40 42
Relevant Racecars
2013 Series Preview






Every major automotive race series is talking about how they are trying to reach a younger audience, yet GRC is the only one specifically created
for it. GRC showcases the performance capabilities and durability of small and mid-sized vehicles and connects those cars with well known action
sports athletes relevant to the young audience. Our racecars are real production based vehicles, not generic spec cars like those found in many
other race series such as NASCAR or IndyCar. Manufacturers and sponsors can market efficiently to millions of potential customers and achieve
high levels of personal identification with the hard fought 16-34 demographic simply through involvement.

$350,000 $1,000,000 $400,000 $750,000 $60,000,000 $5,000,000 $275,000

1.9 sec 4.8 sec 5.5 sec 3.8 sec 2.0 sec 4.2 sec 5.3 sec

AWD AWD FWD RWD RWD RWD RWD

2.0L i4T 600hp 1.6L i4T 350hp 2.0L i4T 275hp 3.0L V8 650hp 2.4L V8 750hp 5.0L V12TDi 650hp 5.7L V8 550hp
Acceleration 0-60mph


Engines


Platform


Typical car build cost















Personalities
2013 Series Preview






Tanner Foust
Brian Deegan
Ken Block
Marcus Gronholm
Sverre Isachsen
Liam Doran
Bucky Lasek
Andy Scott
Pat Moro
David Binks
Travis Pastrana
Dave Mirra
Rhys Millen
Samuel Hubinette
Sebastian Loeb
Stephan Verdier
Toomas Heikkenen
Richard Burton

GRC showcases some of the worlds
best rally drivers and well known
media personalities connecting them
with their fans in an exciting platform.
Our athletes have over 7,000,000
facebook fans.









38/Brian Deegan 43/Ken Block 34/Tanner Foust 199/Travis Pastrana 3/Marcus Gronholm 11 /Sverre Isachsen











33/Liam Doran 81/Bucky Lasek 40/Dave Mirra 67/Rhys Millen 77/Samuel Hubinette 72/Sebastian Loeb










12/Stephan Verdier 57/Toomas Heikkenen 33 /Richard Burton 26/Andy Scott 59/Pat Moro 17 /David Binks

Driver Numbers
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Dynamic Competition
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5 to 10 drivers line up to start at once, each piloting 500+ hp compact cars through race traffic over a challenging short course
that features multiple jumps and transitions between pavement and gravel. Actual finish order determines advancement through
a series of heat eliminations until the main event. The action is non-stop and strategy is critical. The highlight of the course is an
extra element featuring a crossover gap jump where vehicles fly over their competitors.
North America Latin America Europe Africa Middle East Asia Australia
103,000,000 24,000,000 100,000,000 1,000,000 3,000,000 133,000,000 2,000,000
Media Platforms
2013 Series Preview
Likes 24,000 45,158,000

Tweets 7,700 12,000,000

Views 500,000 160,000,000







X Games
ESPN
Hot Wheels
Dirt 3
Etnies
Monster
Ford
Subaru
Hyundai
Dodge
Rockstar
Cooper Tires
Red Bull
Travis Pastrana
Dave Mirra
Ken Block
Tanner Foust
Brian Deegan
WRC
Best Buy
Marcus Gronholm
X Box 360
Monster WRC
Colin McRae
DC Shoes
AMA Supercross
Shaun White
Nitro Circus
Rob Dyrdek
Speedhunters
Wasserman Media Group
Discount Tire
Puma
GT Channel
Eibach
GRC NETWORK
In any form of modern sports entertainment, there is a
single keystone that will spell success or failure, and that is
television. The ability to convey excitement through a major
TV network on a primetime live basis is paramount.
Primetime
90-minutes
Live
Global TV Exposure as measured in households per region






















NOTE: All times are Eastern.












Charlotte Dallas Los Angeles New Hampshire Las Vegas Las Vegas
Venue Charlotte Motor Speedway Texas Motor Speedway Streets of LA NH Motor Speedway Las Vegas Motor Speedway Las Vegas Convention Cntr
Race Date Saturday, April 26 Saturday, June 9 Sunday, July 1 Saturday, July 14 Saturday, Sept 29 Tuesday, October 30
Event
Weekend

Race Day Attnd. 25,000 35,000 40,000 45,000 tbd tbd
Network
Broadcast 8:00PM (Live) 1:00AM (10:00PST) 5:00PM (Live) 7:00PM (Live) 6:00PM (next day) tbd
Viewership 266,000 103,000 1.000,000 610,000 tbd tbd
Webcast
2012 Mid-Season Exposure Metrics
2013 Series Preview






Global Rallycross Championship manages invitations and
competition for X Games rally events on a global scale for
ESPN. Each X Games rally event is also part of the GRC
championship. Most invitations are extended to the top
drivers who compete in the Global Rallycross Championship.
The balance are extended to recognized manufacturers who
may each elect a driver. The media value for sponsors for
these events is enormous. 2011 numbers:

- 141,500 people attended X Games 17
- 1.38 Nielsen rating (Rallycross only) with 2M household
impressions
- 800,000 online video views during four-day window
- 46,000 daily unique visitors to mobile apps.
- 2.2M likes on Facebook
- 1.8M video views on YouTube


US TV Viewers: 37,000,000
Global Homes: 232,000,000
Countries: 192


X Games
2013 Series Preview





Courses vary from venue to venue and are less than one mile per lap from standing start to flying finish with a tarmac to dirt mixture ranging from
50/50 to 80/20 depending on the track. There is always a large 70 foot crossover jump, a smaller tabletop jump and an alternative lap either
longer or shorter than the regular lap. Some tracks include a water element and banked hairpin turn.
Racetracks
2013 Series Preview
Dirt Hairpin Turn with of-camber inside berm Finish Line Pylons
Banked Dirt Hairpin Turn
Shortcut alternative Start Line Truss
Staging area
Crossover Gap Jump
Penalty Box
Tabletop Jump





GRC tracks can be built in a temporary urban street settings or a stadiums, or on permanent race tracks such as road courses or ovals.












Stadium " Mile Oval










Super Speedway Urban
Venues
2013 Series Preview
Crossover Jump
2013 Series Preview
Dirt
2013 Series Preview
Water
2013 Series Preview
Start Line Truss
2013 Series Preview









Small Jumps
2013 Series Preview









Tabletop Jump
2013 Series Preview
Banked Hairpin Turns
2013 Series Preview









Of-Camber Turns
2013 Series Preview

OPEN PADDOCK
Fans can see the cars and teams in an open
paddock environment.

OPEN TROPHY CEREMONY
Fans at most GRC races have the opportunity to
be a part of the post race celebrations with the
drivers and teams.

AUTOGRAPH SESSIONS
There is an autograph session at every race
weekend. Fans can meet their heroes and have
them sign memorabilia.







Fan Experience
2013 Series Preview
Rally racing fans are a different and demographically
valuable crowd, one that shows little crossover into the
traditional motorsport mainstream. While 77 percent of those
surveyed at X Games in 2009 said they attend other sporting
events like baseball (53 percent) and football (43 percent),
only five percent reported attending a NASCAR race.





Fans
2013 Series Preview
Facebook Likes From 3.15.12 Through NHMS Race
2013 Series Preview
GRC Likes Since 3/15
To date, GRC likes have increased 80% in exactly four months

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2013 Series Preview
GRC Talking About Since 3/15
The number of people liking, commenting or sharing GRC produced content in a
7-day span

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Facebook Engagement From 3.15.12 through NHMS Race
2013 Series Preview
GRC Engagement Rate Since 3/15
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Broadcast Demographics Comparison
2013 Series Preview
U.S. Total Day ESPN2
Nationwide Series
ESPN Nationwide
Series
ABC Nationwide
Series
ESPN X Games
17
ESPN2 X
Games 17
ABC X Games
17
TV Usage %
Gender
Male 46.3 68.6 68.7 65.0 73.6 75.2 56.4
Female 53.7 31.4 31.3 35.0 26.4 24.8 43.7

Age
Age 2-11 10.3 3.1 3.0 3.5 10.5 14.9 8.6
Age 12-17 6.0 1.4 2.1 2.1 9.9 11.5 7.1
Age 18-24 7.6 2.3 2.6 2.6 14.2 12.3 10.6
Age 25-34 12.7 5.0 5.6 5.3 17.5 19.7 15.1
Age 35-54 30.9 33.3 32.5 35.3 36.1 31.7 30.4
Age 55+ 32.6 54.9 54.3 51.3 11.8 9.9 28.2
Median Age 44.9 57.0 57.0 55.0 33.0 31.0 37.0

Men 18-34 9.6 4.7 5.7 4.7 22.3 22.8 17.2
Men 18-49 20.2 19.7 21.1 20.5 43.8 41.6 32.8
Men 25-54 20.5 26.1 26.4 26.8 38.2 36.0 28.3
Adults 18-49 42.7 28.7 29.6 30.5 61.8 57.5 51.4
TV Ratings Mid-Season 2012
2013 Series Preview
ESPN
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
7/14/12 Sat 7:00-8:30 PM Global RallyCross Championships 0.49 1 481,501 0.44 0.28 0.39 0.49 0.25 611,692
7:00-7:15 PM 0.40 1 393,693 0.35 0.20 0.35 0.41 0.18 456,055
7:15-7:30 PM 0.42 1 415,363 0.38 0.27 0.36 0.46 0.21 515,498
7:30-7:45 PM 0.57 1 558,961 0.51 0.32 0.43 0.52 0.28 691,820
7:45-8:00 PM 0.58 1 575,660 0.52 0.30 0.44 0.58 0.29 731,527
8:00-8:15 PM 0.50 1 489,707 0.45 0.33 0.39 0.51 0.28 690,078
8:15-8:30 PM 0.46 1 455,623 0.41 0.25 0.38 0.45 0.23 585,169
ESPN2
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
5/26/12 Sat 8:00-9:31 PM Global RallyCross Championships 0.18 0 177,989 0.15 0.03 0.10 0.14 0.11 266,054
8:00-8:15 PM 0.16 0 154,974 0.11 0.05 0.10 0.09 0.08 205,085
8:15-8:30 PM 0.17 0 169,870 0.13 0.02 0.09 0.12 0.1 246,753
8:30-8:45 PM 0.17 0 164,986 0.15 0.02 0.12 0.16 0.11 271,097
8:45-9:00 PM 0.17 0 171,251 0.17 0.02 0.11 0.14 0.11 285,810
9:00-9:15 PM 0.21 0 204,327 0.17 0.03 0.12 0.17 0.12 304,400
9:15-9:30 PM 0.21 0 204,729 0.16 0.04 0.11 0.13 0.12 288,789
9:30-9:31 PM 0.15 0 144,982 0.10 0.08 0.06 0.10 0.07 181,938
ESPN2
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
6/10/12 Sun 1:09-2:12 AM Global RallyCross Championships 0.09 0 87,185 0.08 0.05 0.05 0.05 0.04 103,815
1:09-1:15 AM 0.14 0 134,614 0.14 0.08 0.10 0.10 0.07 175,578
1:15-1:30 AM 0.09 0 89,626 0.09 0.08 0.08 0.07 0.05 116,539
1:30-1:145 AM 0.07 0 72,958 0.07 0.03 0.04 0.05 0.03 83,904
1:45-2:00 AM 0.09 0 91,019 0.08 0.02 0.03 0.03 0.04 100,366
2:00-2:12 AM 0.07 0 73,411 0.07 0.06 0.05 0.04 0.03 81,238
TV Ratings 2011
2013 Series Preview
ESPN
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
6/25/11 Sat 9:02-10:00 PM Global RallyCross Championships 0.45 1 447,041 0.37 0.17 0.25 0.31 0.20 504,029
9:02-9:15 PM 0.67 1 668,776 0.59 0.22 0.36 0.47 0.32 823,515
9:15-9:30 PM 0.42 1 424,591 0.34 0.19 0.24 0.31 0.18 448,832
9:30-9:45 PM 0.38 1 385,198 0.32 0.15 0.22 0.28 0.16 417,688
9:45-10:00 PM 0.34 1 339,163 0.27 0.14 0.17 0.21 0.14 369,019
ESPN2
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
4/17/11 Sun 10:22PM-12:22 AM Global RallyCross Championships 0.2 0 201,541 0.22 0.06 0.12 0.21 0.1 260,140
10:22-10:30 PM 0.3 0 298,563 0.31 0.13 0.17 0.24 0.15 379,533
10:30-10:45 PM 0.24 0 237,086 0.26 0.11 0.15 0.23 0.13 327,369
10:45-11:00 PM 0.21 0 214,878 0.24 0.08 0.12 0.19 0.12 296,281
11:00-11:15 PM 0.21 0 210,284 0.24 0.10 0.12 0.24 0.11 279,259
11:15-11:30 PM 0.19 0 191,361 0.21 0.04 0.09 0.23 0.1 249,955
11:30-11:45 PM 0.2 0 196,236 0.21 0.04 0.12 0.23 0.1 244,212
11:45PM - 12:00 AM 0.19 0 186,388 0.20 0.05 0.14 0.23 0.09 217,783
12:00-12:15 AM 0.16 0 158,816 0.17 0.02 0.90 0.19 0.08 191,841
12:15-12:22 AM 0.12 0 124,381 0.12 0.02 0.06 0.15 0.06 154,728
ESPN2
DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
5/14/11 Sun 9:57 - 11:00 PM Global RallyCross Championships 0.21 0 205,434 0.21 0.10 0.24 0.29 0.12 300,231
9:57-10:00 PM 0.3 1 301,963 0.31 0.11 0.21 0.32 0.17 437,802
10:00 - 10:15 PM 0.2 0 204,125 0.21 0.13 0.24 0.28 0.12 317,441
10:15-10:30 PM 0.16 0 161,623 0.16 0.07 0.20 0.24 0.1 243,497
10:30-10:45 PM 0.21 0 213,121 0.21 0.12 0.26 0.30 0.12 302,273
10:45-11:00 PM 0.22 0 223,560 0.22 0.09 0.28 0.32 0.12 310,193





























ESPN.com > Action Sports > Global Rallycross Championship Global-rallycross.com








Websites
2013 Series Preview



























X Games Global Rallycross Championship








Facebook Sites
2013 Series Preview

The Series maintains and enforces strict standards
on the general presentation of vehicles, transporters
and crew for teams competing in the all wheel drive
classes:

The series and the manufacturer will receive
branding in specific areas on drivers suits and on
the cars.
The paddock awning must be fitted out with a
floor covering in accordance and maintain series
design standards.
The series will provide each team with one pit
driver I.D. panel confirming the name of the team,
its nationality, the make of the car and its racing
numbers to be displayed in the awning or pit
entrance.







Team Presentation
2013 Series Preview

Only recognized manufacturers qualify for the Manufacturers Championship and a certain
amount of automatic X Games invitations are extended to the same. The number of
manufacturers who will be recognized is limited and determined prior to the season.
To be recognized, a manufacturer will need to meet the following requirements:
Sponsorship of the Global Rallycross Championship Series as a manufacturer partner
through a media buy on ESPN.
Assist with at least one legal rallycross car build to their Factory Team.
Create a media (traditional and social) push to support the Factory Team.

Our relationships with car manufacturer partners are essential to the stability, growth and
future success of the series. Manufacturers promote the series and teams through dealer
collateral, social media campaigns and event activation programs

A manufacturers' council is established to give partner manufacturers an open platform to
discuss and make decisions regarding their issues and do the following:
Maintain transparency amongst manufacturers.
Protect the manufacturers significant investment in the series.
Provide the most effective sporting and marketing platform possible.
Create a level playing field.
Contain unnecessary cost.

Manufacturers
2013 Series Preview
2012 Manufacturers

PRESIDENT
Brian Gale
bgale@global-rallycross.com
+1.720.217.7147

CEO
Chip Pankow
cpankow@global-rallycross.com
+1.917.456.2500

GENERAL MANAGER
George Tamayo
gtamayo@global-rallycross.com
+1.303.304.0050






























The GRC Media Office provides accreditation for media. Interested
media outlets and team media personnel must apply for permanent or
race-by-race credentials through the GRC Media office.

PERMANENT PASSHOLDERS
A limited number of permanent media passes will be allowed for 2012
to journalists and photographers providing regular coverage for
recognized outlets, as well as to Team Media personnel. Permanent
pass holders will be required to provide letters of assignment.

RACE-BY-RACE ACCREDITATION
Race-by race requests will be handled by GRC Media.

FACILITIES
Journalists and photographers have access to each venue's media
center, with every effort made to include internet access, storage
lockers and timely competition information.

Contact: gtamayo@global-rallycross.com





GRC Contacts
2013 Series Preview