Total No.

of
Questions
: 5l
P1809
SEAT No. :
[Total
No. of Pages :2
M.B.A.
(Semester - II)
MARKETING
MANAGEMENT
(2013 Pattern)
Time: 2% Hoursl
Instructions to the candidates:
t) Att questions are comPulsory'
2) Each question has an intetnal option'
3) Euch
questian caruies l0 marks'
4) Figures to the right indicate marks
for
that question/sub-question.
5) Your answers should be speciftc and to the point'
6) Support
your answets with suilahle live examples'
7) Draw neat diagrums and illustrations supportive to your answen
el)
a) The Toothpaste Market is highly crowded with multiple brands. A
company wishes to introduce a new tooth paste which can effectively
prevent cavities, tooth decay with a unique taste. Elaborate the New
product
Development Process that should be followed for the successful
launch of the new product. I10l
OR
b) Identiff at what stages of their respective PLC stages are the following
products in the Indian market. Accordingly suggest suitable marketing
strategies for aALL the following products:
t) Telecom service with 3G technology'
ii) 35 mm films
iii) 3-D, LcDs
e2)
a) As a marketing manager of a company what steps would you like to take
while setting the price ofANY ONE of the following products?
t10l
D
Glares
( goggles)
ii) SPorts shoes
OR
b)
,pricing
has far reaching effects beyond the Cost of the product'
Comment.
Describe various factors influencing
pricing decisions.
[Max.
Marks: 5A
P,T.O.
Q3)
a) 'In India, retailing is undergoing a revolution with the rapidly growing
players in the organized sector.' Do you agree with this statement? Critically
evaluate the statement considering the types ofretailers and the finctions
performed by them.
t10l
OR
b) Put yourself in the position of the Distribution and Sales Head of a life
style Apparei company which is in the business of manufacturing &
marketing denim wear. Design a distribution channel for new fashioned
denim
jeans.
Qa) 4
Apply the major element of promotion-mix to market an organic packaged
food brand in India.
I10l
OR
b) Develop a stage wise effective communication program for a touch screen
laptop.
QS)
a) 'A plan is a route to a goal, while the goal is a mission'. Critically elaborate
on the contents of a good marketing plan.
l10l
OR
b) Prepare a marketing plan for freshly laurched sugar-free cookies (biscuits).
too
-) -
Totnl fo. of
Questions
: 5l
Pl821
[Tofnl Xo. of Pages : S
M.B.A. (Scmcstcr
- tI)
202 : Fl NAI\C IAL MANAG EM ENT
(CBCS
2013 Parfern)
Time:2IA Haursl
{Mnx.
Msrks : 50
Instructions lo the condidsles:
I
)
All questiotts $re compulsory.
2) Eaeh queslions has un interna! oplian.
J] Ench question carries I0 marks.
4) rt'igures to the right indicde msrks
for
thnt question t suh-question.
5) Your onswers should he specilic and to lhe point.
d) frrtw neal diagrtnts tntt iiluslrations supporlive lo yoar
olrs.r{,er"t
7) Use
g
simple utlculators is permitted.
QI)
a)
o'Financial
Management is nothing but managerial
<iecision making on
asset mix, capital mix and prolit allocation,,. Explain.
ll0l
ofr
b) "Liquidity
and Prolitability arer competinggoals
{brthe Finance l!{anager,'.
Commenr.
l10l
SEAT l{o" :
Q2)
a) Following are rhe summarized
Balance sheet al NIfA
March, 2013 and 2014.
you
arc rcquired to prepare
statemcnt ,br the year ended 31'r March" 2A14.
Ltd. as on 31.'
a Funds Flow
l10l
Balanee Sheet
Liabiiities
Amount
Its,
Amount
Rs.
Assets
Amount
Rs.
Amount
Rs.
Share Capital 2,00,000 2.50,000 Goodwill
5,000
General Resen'e 50.000 60.000 Land ancl Building 2.00,000 1.90"000
hofit & Loss A/c 30.500 30,600 Plant and Machinery 1,50.000 1,69.000
Bank Loan 70,000 1.35,200 Stock
1,00,000 74"000
Creditors 1,50,000
Debtors
80,000 64,200
Provision lbr"Iax 30,000 3 5.000 Cash in Hand
500 8,600
Total Rs. 5,30,500 5,10,900 Total Rs. 5,30,500 5,10,900
ETO.
-
Additional
lnfcrmati
on
i) I)epreciation
written
- of f on Plant and Machinery
lts' 14,000
and
on Land and Building fu' 10'000'
ii)Provisionlbr"I'axwasmadeduringtheyearRS.33,000
iii) Ilividend
of Rs' ?3,000 rvas
paid'
OR
b) The standard
ratios {br the industry
and thc ratios of LJPALtd arc
givcn
belorv. Comment
on thc llnancial
position o{'the company compared
to
industry
standards
and give suggestions
ibr improvcment' uOl
CI.r)
a)
.capiral
Budgeting
decisicns
are quite critical
in nature'. Justify'l5l
r)
ii) Mal.rendra
Ltd. is planning an investment.
in new project'
'[he
inveslment
budgct ol'the company
is lts.2,80,000''fhe
company
has following
two investmcnt
alternatives
: l5l
Particulars
Year
Project P
Froject Q
Initial Investment
Rs.
0
280000
280000
lash lnllows
(in lts.)
I
40000
200000
1
80000
I 60000
3
120000
80000
4 I 80000
,40000
5
?40000
40000
computc
the Net PresentValue
at 10% cost of capital and suggest
which
Ratio of
UPA Ltd.
IndustrY
Standard
Ratio
uffent Ratio
Quick
Ratio
lnventory
turnover
ltatio
Average Collection
Period
1.35: I
Debt EquitY Ratio
Net Pro{it ltatio
Price to Eamings
Ratio
project is pro{itable
for the company'
a
OR
b)
D
Explain with example the term 'Profitability lndex'.
l5l
ii) From the following informationyou are rcquired calculate ARR.
An investment costingRs. 20,00,000 is expected produce lbllowing
prolirs :
Year Amount [ts.
I,60,000
1
3,20,000
a
-1 3,60,000
1l
T 1,20,000
ga)
il
A profiorma cosr sheet ol a company provide s the {bllowing data :
[101
Cost Pcr tjnit
Rs.
Raw Material
20
Direct Labaur
8
Overheads
l5
Ibtal cast
43
Prolit
7
Sellin-aprice
50
'I.he
firllowing is the additional information available :
Avcrage raw material in stock: one month;
Average works in proce ss : half a month,
Finished goods in stock : on average one month.
Credit allowed to debtors - 2 months'
Credit allowed by suppliers - one month.
Time lag in payment o1'wage s - one monlh.
"fime
lag in payment olf overheads
- one month.
Cash balance is expected to be Rs. 90,000'
You are required to prepare a statement showing working capital needed
to finance a level o{'activity of 52,000 units of output as per Totsl
Approach method
fb
Working Capital Estimation. You may assume
that
production is carried on evenly throughout the year and wages and
ovcrheads accrue.
tst
OR
b) Namo Ltd. is commencing a new project. to manulibcture a plastic
component. The lbllowing per unit cost inlbrmation has been ascertained
fbr annual production of 104000 units.
ll0l
fbr annual production of 104000 units.
Cost Per ljnit
Its.
Raw Material
80
Direct Labour
30
Overheads (including
Depreciarion of lts. 10 per unir) 60
"lbtal
Cash Cost
170
Additional lnlbrmation :
i) Selling price Rs. 200 per unit
ii) Raw Materials in Stock, average 4 weeks.
iii) Work in progrcss, average 2 weeks.
iv) Finished Goods in Stock, average 4 weeks.
r') Credit allowed to Customers, average 8 weeks.
vi) Credit allowed by Suppliers, average 4 wecks.
vii) Lag in Payrnent ol'Wages, 1.5 wee ks
viii) Cash in hand is expecred ro be, Rs. 25,000.
You may assutne that production is carried out on evenly throughout the year
(52 weeks) and wages and overheads accrue similarly. All Sales are on credit
basis only. You are required to prepare a statement showing working capital
requircment as per Cash Cost Apptroach rnethod of Working Capiteil
Estimation.
85)
a\
D
Write a note on Capital Srrucrure.
iD Mamta Lrd. has rhe lbllowing capital srructure :
lsl
l5l
Solrrce
Rs.
Equity Capital (Expcctcd
Dividend l2%) 5,00,000
l0% Prcference Shares
2,50,000
8% Loan
7,50,000
You are required to calculate the WACC, assuming 50% as the rate of
Income
"Iax,
betrbre and aller tax.
b) i) Write
ii) Maya
costs
a note on Nl
Ltd. has its
o1'each type
OR
Approach.
books on thc
r:l'capital.
lsl
following
amounrs
and specific
lsl
Determine
rhe WACC using -
l) Book Value Weighrs.
2) Market Value Weights.
8Se
'lype
of'Capital
Book \talue lts. Markot ValLre lts. Specific Costs %
Equity
3,00,000
4,50,000
l5
Prelerence
50,000
55,000
B
Debt
2,0$,0$0
I,90,000
5
Retainsd Earnings 1,00,000
1,50,000
l3
Total lls.
6,50,000
9,45,000
5
Total No. of
Questions
: 5
|
?1842
SEAT No. :
[Total
No. of Pages : 1
M.B.A. (Semester - II)
203 z HUMAN RESOURCE MANAGEMENT
(2013 Pattern)
Time: 2 Hoursl
Instructions to the candidates:
1) Answer all rluestions.
2) All questions carry equol marks.
fMrtx.
Marks : 50
QI)
Discuss the importance ofHRM and bring out the difference between the role
of HR Manager & Personnel Manger.
OR
What kind of strategic functions does HRM perform in a multinational
companies. Explain in detail.
Q2)
What is the significance of Job Analysis and what are its benefits. Explain
with suitable exarnple.
F0l
l10l
Il0l
ll0l
OR
what do you understand by Human Resource Planning? Explain supply
fbrecasting in this context.
Q3)
What is 'Training Need Assessment' and how it is conducted. Discuss its
advantages frompoint of view of implementation ol'various trainingprograms
for the employees in an organization.
OR
As the Training Manager of a Manufacturing Company design an Induction
Training Program for the newly recruited engineering graduates liom various
campuses.
Ql
Why is it necessary to measure the performance
of an employee? What all
factors should be taken into account for such a task. Discuss.
OR
what are the current trends in compensation? Discuss in details.
QS)
What is the necessity of managing ernployee relations in an organization.
[10]
OR
"Flexi-time working hours" makes the employee not only happy but also
more productive. Discuss.
@e@
Totcl No. of
Qumtionr
: 5l
P1876
M.B,A (Semester - II)
DECTSIONSCIf,NCE
A0l3
Pattern)
Ilme:2.5 froursl
Ins#uc#ons b the cadtdus:
I) All qaestions sre comPulsory.
2) Esch
qaeslion has sn internal option.
3) Euch queslion carries IA msr*s.
SEAT No. :
[Totul
No. of Pages : 5
IMax
Ns*s:50
4) figr*rcs to the rtgfu inclicWetull markslor that question / sab-question.
5l Your answer should he qpeciJic flnd lo the poinl,
6) Graph pspers will not pnride& drsw neal diagram.r on &nswer sheet
only.
7) Use of nan scientiJic calcalstor is permitted.
sf,crloN - I
Ql)
a) r) Maximize Z
*
50X,
+
30\
Subject to
?J,r+X2>18
x.
"t-
)L > l2
, L-
3X-
+
2)L<34
x,,4
l
o
Solve LP by graPhical method.
iD Solvethefollowingassignment
XI X2 )(3 X4 X5
l5 2e 35 20 38
2t 27 33 17 36
t? ?5 37 l5 42
t4 31 39 21 40
19 30 40 19 18
t5l
lst
A
B
c
D
g
I
nT,o.
OR
b) Find the optimum
solution
use the following
sequence
random
numbers
to simurate
the demand
for next
l0 days
25, 39,
65, 76, l?,
65.
?3,
gg,
lg,49
Ir0l
82)
a)
A rnaintenance
service
fbcirity
has
poisson.-arrivar
rates,
negative
;ffiff::"*X';*T
and opera,*,
on"fi,,t
time
.*,,,J'u"u"
range
o r zero
t o e i g ht. :r,"
* Hitff
:"T:T-;
; :"ffi:,H
*:"x$;
six
machines
per
day" with
a range
fi,om
zenr io ,.u.n
find
the
{t0r i)
Utilizarion
facrorofthe
service
tbcility
ii)
Mrun waiting
time
in the system
iii)
Mean
numbermachine
in the system
ivJ
Mean
waiting
time
ofmachine
in the queue
OR
b) A bakery
k:rp:
stock
of popular
brand
of cakes.
previous
experience shows
that the dairy demand
pattern
fur itern
with
dairy
dernand
pafienr ibr
the item
wirh
associared
probab'iri**;;
;
*iu*n
beiow
-
'-
r,
or
Costper@
Supply (Units
-2-
83)
a) i) Explain the various quantitative methods that are useful for decision
making under un certainty.
iD llrom the followingpayoffrnatrixcalcllate
A) Maximin
B) Maximax
C) l:qual probability (l-aplace)
D) Minimax regret
b) i)
OR
Uxplain (Any lwo)
A) Saddle point
B) Principle of dorninance
C) Mixed strategy ganre
Solve the fbllowing game
tst
t5l
tst
t5t
ii)
State of
nature
Strategy
sr s2 s3
NI 4000 20000 20000
N? -100 5000 t5000
N3 6000 400 -2000
N4 r8000 0 1000
PlayerA FlayerB
B1 B2 s3
AI I 7 2
A2 6 2 7
A3 5 I 6
-3-
l-
84)
a)
Discuss
various
steps
in application
of CpM
&
pgffl..
Drawnetwork
diagram
b) Civen rhe {bllowing
inlbrmation
Construct
the project
netu,ork
diagram
Irind the expected
duration
calculate
liarliest
start time (nisr)
and Latest
finisrr
time
{LfT}
lsl
t5l
i)
ii)
{r0l
0
ii)
iii)
Duration
in
Weeks
Activity
%
1-2
Optimistic
time (Weeks)
Pcssimistic
time (Weeks)
Most likely
time (Weeks)
6
8 '7
t-3
I t)
2
t4
I 1
4
24
t:
3 )
3-5
I
2
4-5
I
I
5
4-7
2
I
)
5-6
I
4
4
5-7
4
r0
4
6-8 )
14
5
7-8 7
8 )
-4-
Qsl
a) i) uxpla.in rhe concepr
ol probahility.
Give two applications
af
prohabllity
in any businesses,
l5l
i0 A product
is manufuctured
by a company
tbr rnhich it has three
nrachines
Mr, M: & M3. Machine Ml p'oiuces
s'yo, nr: procuces
3V/o, M3 produces
30% of the total output. Past experience
shows
that Ml prodtrces
4o/o detbctives,
M2 produces
5% cletbctives
& M3
pnrduces
6% defbctit'es.
At lhe end oi:th* day f"rnm total prcduction
one unit ol'pr oduction
is selected
at randorn
& ls fuund to be defbctive.
whar is the chance that Machi'eMr
has prod*ced
ir ?
l5l
OR
b) i) \l'rite a shoft note on Binonriar
or Nornral Distriburion.
lsl
ii) In a sample ol'1000
scores, rhe mean of a cefiain
test is 14 & the
standard deviation is 2.5. assumin*e
the clistribution
to be normal.
rrnd
l5l
A) llcw rnany sfudents
have scored lretween
r2 & Is
B) i{ow rnany scored
above l
g
\F tP"\}
-1.
SEAT NO...
[Total
No, of Pages :2
|
${.8.A. (Semester-Il} SET A
205; OPERATIONS & SLTPPLY CHAIN MANAGSMENT
(20fS Pattern)
Time: 2.5 Hours
Mnx. Marks : 50
Instructions to the candidales:
1) AX questions are compulsory.
2) Ench question bas an internsl option.
3) Ench qusstion carries 10 marks.
4) Figures to tbe right indicrte marks for thst questioni sub- question-
5) Your atrswers shoultl be specilic and to the point.
6) Draw neat diagrams *ntl illustrstions supportive to your rnswer.
?) Use of calculators is permitted ( as applicnble)
Ql)
(AXi) Define "Qualiry" fromcr.rstomerperspective.
t5]
(ii) "Global corupetitionhas severe effect on custome,rperspective of quality."
[5]
F;qplain.
OR
Ql)
(B)
"Organizations need to nranage theil supply chains ef{iciently in order to be
I10]
globally cornpetitive." Explain.
Total, No of
Questions: [5J
Q2)
(A)
Q2) {B)
Conelate valiety
-
vohune nratrix with strategic choice of productiotr proces$.
OR
lVhat is semice bfueprinting? How it helps in designiug service
respousil'euess.
[10]
lr0l
Q3)
(A) What benefits can slrall scale enterprises can derive by insmlling an effective
t10]
systenr of prodtrction planning and contlol?
OR
Q3)
(B) Explain
-
" Forecasting is a planniug toof'.
tl0l
Q4) {AXt)
Psrn nrns a mail- order busisess for gryru equiprnent. Arunral dernand for fhe
isl
Tiico Flexers is 16,000 units. The cost per rmit is Rs. 12.50 and carrying cost
tsZV/o and the cost to place an order is Rs. 50. What is tlre economic ordel
quantiry?
(ii)
Define
*Invento'ry'.
Explain applicatiou of ABC analpis rvith the help of
t5]
stritable example.
OR
a4)
(BXD Tlre ABC co. is platuiirrg to stock a rew product. The co. lras developed the
t5]
followirrg infonna tion :
Aruual usage
:
5400rudts . Cost of the prodtrct: 365 per turit
Otderiug cost
:
55 per order, Carrying cost
:
ZYuy'a
lear
of inventory value
lreld. Determine the EOQ.
Q5)
(ii)
(A)
(B)
lVhat are the advantages
tld
disadvaatages of holiling iuveltories? What is
15]
nreaatlry iu'i,'entory conh'ol? Discuss iu brief various teclniques of invartory
control.
"Grgauizations need
P
ty"l8: their supply chains efficiently iu onler to be
Il0l
Globally competitive" - Explain
OR
Explaiu in detail Euablers of SCM
[10]
Total No. of
Questions
: 5l
P351 I
Time : 2.30 Hoursl
Instructiorts to lhe cunrlidules :
l) tlll quesliotts $re compulsor.l:.
2) Euch qucsliorr tsrries I0 morli.s.
Q2)
Explain conce pr of relational nroclel in DBMS.
ott
SEAT No. :
ITotal
M.B.A. (Semester - II)
206: MAI\AGEMEI\T I ITIIOITMATION
SYSTEMS
(2013 Pattern)
QI)
A manulactr-rring corlrpany decided to built infblmation systenis within
organizatiorr. Suggest vat'ious types of infonnation system for it rvith purpose
of cach systern.
Il0l
OR
A srnall accounting finrr decidecl to connect its cor.nputers ir-r netr.vorl<. Suggest
suitable u'ay' of connecting colnputel-s and
justifi,
the r.vay r.r,ith its advantages
and disadvantases.
{Ma.r.
Murl;s : 50
[1r]l
Suggest system
A lapid application is to be clcvclopecl 1oi. parhology
lab.
builcling approaches lor such development.
Q3)
A General l\4anager flrrds it tirne consuming in reading reports fi-orn MIS
system. He suggestcd to built a special system tbl hirn. Does Executive
lnlorrnation
Svstcnr n'ill hclp him..lusti1.y
ll0l
OR
Explain feallures and role ol'Business Intelligence and anaivtics in Decision
Support S-vsterns.
No. of Pagcs : 2
PT,O.
Q4)
A electrolric goods cornpany want to dispose its additional stocl< on-lipe to
consllmers atrd business f-imrs. Suggest suitable e-business nrodels
-,vith
their
features anci advantages.
tlOl
OR
"Intellecttral
Propertl,'Rights benefited I'l- Services/IT Products". Justify.
Q5)
An Autontobilc nranulzrcttu'ing cornpany clecided to irnplernent "Just-in-Tirne"
in Supply Chain Management system. Identily the major br,rsiness processes
and sn_egest suitable MTS rnodel
tl0l
OR
A multi-specialist hospital requires a healthcare systern fbr its patients. Identiti
the rnajor processes and suggcst suitable MIS model.
*( Jk )K