MOHAMAD AMIRUL BIN YAAKUB (2012765457)

1


1. INTRODUCTION
On this case study, i had carried out an interview with FAMA (Federal
Agricultural Marketing Authority) Kedah Chief of Analyst and Marketing Information
Unit. This interview has held by questions and answers through e-mail. I found the
FAMAs was runs a program such as Pasar Tani, Kedai Rakyat Agrobazaar and so on.
Besides that,FAMAs was guide entrepreneurs to the field which has provided.
Futhermore, i have know how FAMAs locating Pasar Tani sites,after discussing for this
issues,we have decide to built a GIS application into this system.

I also informed that how sellers to apply stall at Pasar Tani location go to Pasar
Tani to gain the form from FAMAs officer. I have told by Mr.Darwin about FAMAs
product such as fruits, vegetable, cake,biscuit, pastry, herbs, spices, dairy product, non
food product, and other processed food.Lastly, that Malaysia government is always
supporting the development of agriculture to make sure this sector is level with other
developed countries.

The following is an interview session dialogue that we have been through on appendix 2.













MOHAMAD AMIRUL BIN YAAKUB (2012765457)
2


1.1 Background
Federal Agricultural Marketing Board or known as FAMA (Federal Agricultural Marketing
Authority) was a marketing agency which was established under Ministry of Agriculture and
Agro-Based Industry.
FAMA was formed in 30 September 1965 to monitor, coordinate, control and develop product
marketing of Malaysian agriculture, including import and export.
Agricultural products under FAMA service's field are:
Vegetables
Fruits
Grain and Herbal
Livestock and Aquaculture

FAMA main function is :
Coordinate agriculture marketing activity both in private sector or department /
government agency
Improve marketing system and expand new market of Malaysian agriculture development
Collaborating with private sector and department / government agency to create efficient
and effective agriculture marketing system
Develop an efficient management in agriculture industry, marketing activity or
agricultural products processing
Involve directly in agriculture industry, especially in marketing activity and products
processing.

Vision
To be a powerful leader in food and agricultural marketing


MOHAMAD AMIRUL BIN YAAKUB (2012765457)
3


Mission
To develop an efficient and effective food and agricultural marketing chain in order to sustain
customer value.
1.2 Objectives
1. To actualize the Country Vision and Agriculture Policy to make Malaysia as global prime
food importer in food and agriculture products.
2. To develop efficient and effective of marketing infrastructure and supply chain system.
3. To develop marketing and increase in agriculture products demand either locally and
internationally.
4. Utilizing human resources ability in the agriculture marketing based on knowledge and
advance technology.

1.3 Main Functions
1. To coordinate agricultural marketing activities either in private sector or government
departments/ agencies.
2. To improve the marketing system and new market expansion and development for
Malaysia's agricultural produce.
3. To collaborate with the private sector and Government department / agencies in creating
an efficient and effective agriculture marketing system.
4. To develop and enhance management efficiency in agricultural industry related to
marketing activities or processing of agricultural products.
5. To be directly involves in the agriculture industry especially in marketing activities or
processing of agricultural products.





MOHAMAD AMIRUL BIN YAAKUB (2012765457)
4


1.2 User Requirement



The users are requiring for this develops system design is more to coordinate agricultural
marketing activities either in private sector or government departments/ agencies. This
user can used this system for their requirement such as to improve the management of
pesticide application in pest control. Besides that utilizing human resources ability in the
agriculture marketing based on knowledge and advance technology.



FAMA
Public
Needed
-Populatin and area of
location
-facilitate businessmen to
deal with filling out the
application at Pasar Tani.


MOHAMAD AMIRUL BIN YAAKUB (2012765457)
5


1.3 Prototype Development
The prototypes development of monitoring agriculture based on input, process and
output.


Input
Base map with coordinate
population,area of location
Name,address,identity card no,races,sex,account no,type of applying
bussiness,applying location,bussiness license of a businessman.
Process
Information integration process
Additional data input and output
Duration and date
-Location, population,boundary
Output
Establishment Of New Pasar Tani Sites
e Borang
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
6


1.4 SMART Principle
COMPONENT SPECIFIC MANAGABLE ATTENABLE REASONABLE TIME FRAME
HARDWARE RAM 8gb
HDD 1T
Window 7
Able to
manage
large data
All
hardware
must
complete
set and
suitable
with each
other.
Space to store
data suited to
support data
Suitable and
compatible for
using any kind
of software.
User friendly.

Depend by
warranty.
SOFTWARE ArcGIS 10.1
SERVER
(LAN)
Internet
Browser
Cloud GIS
Server
Process the
data
Create the
server for
Local Area
Network
(LAN)
Create
firewall
Respond to
user query.

User friendly
Suitable for
sharing data.
Every year
updated
DATA Data of
JUPEM
basemap
Data of
Majlis
Pembandara
n
Data about
location of
pasar tani

Data will be
collect from
any
government
or swasta
sector.
Data integrate
with each
other.

Keep
updated
Daily
PROCEDURE 1. Collect data
2. Digitizing
3. SQL and buffering
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
7



4. Web based
5. Web design
6. Compile ArcGIS and web based
7. Output
8. Internet
PEOPLE
Agriculture
agencies
Agriculture
agency will
get full
information
and detail
data

To guide
the users to
find the
information
for manage
Help the them
to manage
efficient and
effective food
and
agricultural
marketing
chain in order
to sustain
customer
value.
Minimize
effective
food and
agricultural
marketing .
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
8


Result And Analysis

LIST OF GIS APPLICATIONS




























App#



Application Name

Type

Frequency
1 Establishment Of New Pasar Tani
Sites
Map and Attribute
Display
No estimate

2 e Borang Query and Display

Daily

MOHAMAD AMIRUL BIN YAAKUB (2012765457)
9




Purpose and Description:
To locate and select the new sites of Pasar Tani regarding population of the area.



Process Description: Data Flow Diagram/Flow Chart of Population Map

Application Identification # : 1
Application Name : Establishment Of New Pasar Tani Sites
Type of Application :

Query &Display
Map Analysis



Display/Map Scale: 100;1000
Query key: population,area of location
Response Time: twice per year
Frequency: one per year
Data Required :

Features(entities) Attributes

Location




Population


Boundary


Polygon
- XY_Location,
- area,
- district

Point
- occupation

Line
- District border

MOHAMAD AMIRUL BIN YAAKUB (2012765457)
10





Start
Process that
data
Get the
population data
at that area
Create Database
-Location,
population,boundary
Rate of
population for
the location
Map display
population of the
location to propose
pasar tani sites.

Data
analysis
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
11



Process Description: Data Flow Diagram





















XY_Location Area (m
2
)
Has
YearPopulation
PointPoint C
C
T
T
Occupation
Boundary
Point C T
Boundary border
Location

Polygon C
C
T
T
FAMAs officer
District
Identify
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
12



Purpose and Description:
To to facilitate businessmen to deal with filling out the application at Pasar Tani.


Type of Application :

e-Form

Display/Map Scale: none
Query Key :name,address,identity card
no,races,sex,account no,type of applying
bussiness,applying location,bussiness license
Response Time: < a day
Frequency: unlimited


Data Required :

Features(entities) Attributes

Identification Information


Types of bussiness

Type of location


name,address,identity card
no,races,sex,account no. bussiness license

food,drink,handycraft,pet

district,road name


Application Identification # : 2
Application Name : e Borang
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
13





Process Description: Data Flow Diagram





Start
Log in id
FAMA
offficial
website
Create Database
-name,address,identity
card
no,races,sex,account
no. bussiness license



User fill the
form
Collected
data from
user
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
14





Process Description: Data Flow Diagram/Flow Chart





















Type of location

Has
Eg
name,address,identity
card
no,races,sex,account
no. bussiness license
Types of
bussiness

Identification
Information

Identify
Website

Form
Application form
that has been
apply
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
15


2. CONCLUSION
From this case of study we have a priceless experience especially the interaction with
government department (FAMA). I informed that FAMA promotes sharing of technical
expertised and information with the GIS system. They also performed scientific research and get
fundings that can be harnessed to promote algriculture marketing. FAMA also enhance research
skills while exposing them to the research community in the country. I found that several types
of GIS can be presented to the department. I also had a discussion to produce a decision for
solving problems or obstruction that existed. Furthermore, I can conclude that GIS field can be
applied to any system especially in web or electronic mapping.














Appendix 2
MOHAMAD AMIRUL BIN YAAKUB (2012765457)
16



1) Apakah antara program-program yang dijalankan oleh FAMA?

- Pasar Tani, Kedai Rakyat Agrobazaar, motor tiga roda, gerai buah-buahan segar, ladang kontrak,
produk proses agromas,

2) Apakah yang dikeluarkan oleh FAMA?

- Membimbing Usahawan Sayur-Sayuran,buah-buahan tempatan dan juga produk proses berasaskan
pertanian

3)Bagaimanakah dengan sambutan produk tersebut?

-Sambutan produk FAMA sentiasa baik kerana kualiti produk sentiasa diambil perhatian

4)Adakah pihak FAMA mempunyai ladang khusus? Jika ada, bagaimana pula dengan cara kutipan hasil
dan pengkelasan hasil tersebut untuk dipasarkan?

-FAMA hanya membimbing pengusaha dibawah kementerian Pertanian Malaysia melalui program
ladang Kontrak.Petani juga akan diberi bimbingan dari masa ke sesama tentang teknik penanaman,
penuaian dan penggredan untuk tujuan pemasaran

5) Dipahamkan pihak FAMA juga terlibat dalam menjalankan projek/program pasar tani, bagaimanakah
pihak FAMA menetapkan lokasi pasar tani tersebut adakah disebabkan populasi kawasan tersebut atau
faktor-faktor lain?

-Secara Am lokasi pasar tani ditentukan melalui taburan penduduk dan juga kuasa beli orang tempatan.

6) Adakah harga pasaran ini seragam diseluruh negara?

-Tidak, harga sentiasa berbeza dari satu negeri ke negeri lain, harga kawalan cuma dikeluarkan pada
musim perayaan yang juga berbeza mengikut lokasi


7) Bagaimanakah cara peniaga-peniaga ingin memohon untuk berniaga di pasar tani adakah melalui
borang atau secara online?

-Peniaga yang berminat boleh mendapatkan borang dari urusetia pasar tani yang sentiasa berada di
tapak perniagaan pada hari dan waktu operasi



8) Adakah sektor pertanian dinegara ini boleh mencapai sistem setanding dengan negara-negara maju
yang lain?

- Kerajaan sentiasa mengambil langkah untuk develop sektor pertanaian dengan perubahan semasa
supaya sektor pertanan dinegara kita maju ke hadapan bersama negara-negara lain cth: penggunaan
peralatan teknologi baru.


MOHAMAD AMIRUL BIN YAAKUB (2012765457)
17