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Hunt for the Lions The ING way

12 September 2014 25 September 2014

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Introduction
ING presents "Hunt for the Lions The ING Way" a case study competition that provides a platform for
the bright brains to compete with each other on a common platform.
Win great prizes and also stand a chance for a Pre Placement Interview (PPI) with ING.

About ING Vysya Bank
ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale
banking platforms that serve over two million customers. With over 80 years of history in
India and leveraging INGs global financial expertise, the bank offers a broad range of
innovative and established products and services, across its 1100+ outlets. The Bank, which
has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and
National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most
Trusted Brands among private sector banks in India.







Market Scenario
For latest information on Banking industry please logon to www.rbi.org.in




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The Challenge

Digital banking vs Branch banking Why do customers buy from where they buy?
Make a SWOT analysis between the both
Propose a road map for ING Vysya to move towards digital banking
Analyze the products of ING Vysya Bank ( CASA, FD, Loans etc.,) and their way
forward in digital banking model, for details visit www.ingvysyabank.com

Research methodology

Primary And Secondary research for customer insights
Minimum sample size 100 Target audience can be your friends, students,
professors and family ; ensure the right mix of age , gender and profession
Industry research and growth predictions
Cross comparison between the product offerings of banks in India


Presentation Guidelines

Last date to submit: 11:59 PM, 25
th
Sept-2014
Prepare a PPT ( 2007 2013 ) presentation with less than 15 slides ( Including
executive summary and conclusion )
Also insert the research reports and source for data along with PPT
Submit your final presentation to huntforlions@gmail.com
Name of the PPT should be in the following format <Name > - < Year of study > - <
College > ( Ex : Rahul Second Year Christ University )

Tips

Be distinctive, make choices

Ambition is good, but make sure you create a realistic plan

Keep it simple

Relevant and concrete

Make sure the plan will tell itself; you will not be able to present it

Don't forget to mention what makes your plan unique

Think out of the box

Make sure the delivered plan is easy to read

Is the plan innovative?

Yes, appearance does matter

Andthink about the finishing touch




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Presentations will be judged on

Value Proposition: How does the proposition add value?

Viability: What is the likelihood of the concept actually becoming the basis for a viable
service or product?

Feasibility: Does the plan make sense? Could it be a real success? What is the cost
involved?

Operations: Is there a plan for the delivery of the idea or service?

Target Audience: Does the concept describe target customer/employee, the identifiable
needs of that customer or employee group, and the manner in which those needs will be
met and with what communication channels?

Innovation: Does the concept embody innovation and creativity?

Clarity: Is the plan well-written and concise?





ING Vysya Bank is really looking forward receiving your plan and we hope we can use it
to get the roadmap to digital experience!
Good Luck!










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