NEWSPAPER

Publishers Statement

Philadelphia (Philadelphia County), Pennsylvania

26 weeks ended September 29, 2013

www.philly.com

Subject to Audit

Sun

EXECUTIVE SUMMARY

Avg
Mon-Fri

Avg
Mon-Sat

Mon

Tue

Wed

Thu

Fri

Sat

465,835 310,002 297,039 298,334 311,069 312,109 315,186 313,354 233,249

The Philadelphia Inquirer

Print (See Par. 1A)
Digital Replica (See Par. 1B)
Digital Non-Replica (See Par. 1C)
Total Circulation Excluding Branded Editions

330,957
53,327
49,571
433,855

173,372
35,342
49,413
258,127

171,678 176,405 172,184 172,445 174,283 171,543 163,210

32,880 20,617 39,041 39,020 39,013 39,019 20,570
49,422 49,249 49,255 49,782 49,386 49,395 49,469
253,980 246,271 260,480 261,247 262,682 259,957 233,249

Branded Editions
The Philadelphia Daily News - (See Par. 1D)
TOTAL AVERAGE CIRCULATION

31,980
465,835

51,875
310,002

43,059 52,063 50,589 50,862 52,504 53,397

297,039 298,334 311,069 312,109 315,186 313,354 233,249

TOTAL CONSUMER ACCOUNTS

Sun (Sun, September 22, 2013) 297,785
Daily (Wed, September 18, 2013) 197,642
See Par. 5

Audience Snapshot
PRINT READERSHIP:
In Market

Sun

DMA
Readers
Reach
NDM*
Readers
Reach

ONLINE READERSHIP:
In Market

Weekday

Past
7 Days

Past
7 Days

1,213,650
19.6%

DMA
569,407 1,500,247
Readers
9.2%
24.2% Reach

1,142,153
28.0%

552,459 1,410,791
13.6%
34.6%

NDM*
Readers
Reach

NET COMBINED AUDIENCE:

In Market (unduplicated)
Past
7 Days

Past
30 Days

Past 7 Days
Print
Past 30 Days
Online

400,094
6.5%

DMA
Audience
733,906
11.9% Reach

1,720,399 1,913,636
27.8%
30.9%

370,016
9.1%

672,532
16.5%

NDM*
Audience
Reach

1,607,177 1,772,232
39.4%
43.5%

WEBSITE USAGE:
Total Activity
Total Unique Browsers
Page Impressions/Views

Source: 2013 Release 1 Scarborough Report. Copyright 2013, Scarborough Research. All rights reserved.

September
2013
7,963,604
5,813,651

Source: Adobe Analytics - Site Catalyst,

See Explanatory

Publishing Plans
Frequency: Daily
Delivery Vehicle(s): Print, online, eReaders, tablets, mobile

Website(s): www.philly.com

The Philadelphia
Daily News

Frequency: Monday through Friday & Sunday

Delivery Vehicle(s): Print, online, eReaders

01-4110-0
48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com

Sun
1A. THE PHILADELPHIA INQUIRER - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Total Average Business/Traveler Paid Circulation
Total Average Paid Circulation - Print
Verified Circulation
Home Delivery
Targeted
Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Total Average Single Copy
Total Average Verified Circulation - Print
Total Average Paid & Verified Circulation - Print

Avg
Mon-Sat

Mon

Tue

Wed

Thu

Fri

Sat

237,303
85,833
323,136

135,829
28,528
164,357

136,972 140,752 133,791 133,768 137,461 133,371 142,689

26,559 28,183 27,526 28,093 28,957 29,883 16,716
163,531 168,935 161,317 161,861 166,418 163,254 159,405

157
1,039
1,196
324,332

130
448
578
164,935

109
90
113
150
151
148
379
410
435
465
463
470
31
488
500
548
615
614
618
31
164,019 169,435 161,865 162,476 167,032 163,872 159,436

63
63

62
62

3,243
3,319
6,562
6,625
330,957

1,804
219
3,243
3,109
8,375
8,437
173,372

Sun

1B. THE PHILADELPHIA INQUIRER - DIGITAL REPLICA

Paid Circulation
Subscription
Single Issue
Total Average Paid Circulation - Digital Replica
Verified Circulation: Opt-in
Subscription
Educational Copies
Total Average Verified Circulation - Digital Replica
Total Average Paid & Verified Circulation - Digital
Replica
Total Average Circulation - Print & Digital Replica

Avg
Mon-Fri

Avg
Mon-Fri

62
62

63
63

62
62

62
62

62
62

62
62

61
61

1,501
455
3,660
3,301
571
1,022
183
190
223
225
224
234
3,243
3,243
3,243
3,243
3,243
3,243
3,243
2,670
3,019
3,131
3,138
3,151
3,110
470
7,597
6,907 10,257
9,907
7,189
7,609
3,713
7,659
6,970 10,319
9,969
7,251
7,671
3,774
171,678 176,405 172,184 172,445 174,283 171,543 163,210

Avg
Mon-Sat

Mon

Tue

Wed

Thu

Fri

Sat

4,918
147
5,065

4,936
135
5,071

4,936
132
5,068

4,935
136
5,071

4,935
135
5,070

4,935
136
5,071

4,935
134
5,069

4,938
133
5,071

4,939
119
5,058

15,529
32,733
48,262

15,521
14,750
30,271

15,520
12,292
27,812

15,546

15,533
18,438
33,971

15,511
18,438
33,949

15,506
18,438
33,944

15,510
18,438
33,948

15,512

53,327
384,284

35,342
208,714

15,546

15,512

32,880 20,617 39,041 39,020 39,013 39,019 20,570

204,558 197,022 211,225 211,465 213,296 210,562 183,780

1C. THE PHILADELPHIA INQUIRER - DIGITAL

NON-REPLICA
Paid Circulation
eReaders without Advertising
3,228
Tablets
25
Total Average Paid Circulation - Digital Non-Replica
3,253
Verified Circulation
Restricted Access Website
8,449
Mobile/Smartphone
37,869
Total Average Verified Circulation - Digital
Non-Replica
46,318
Total Average Paid & Verified Circulation - Digital
Non-Replica
49,571
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA AND NON-REPLICA
433,855

3,162
26
3,188

3,158
26
3,184

3,204
28
3,232

3,157
26
3,183

3,159
27
3,186

3,158
25
3,183

3,134
25
3,159

3,140
23
3,163

8,330
37,895

8,345
37,893

8,249
37,768

8,315
37,757

8,341
38,255

8,365
37,838

8,381
37,855

8,421
37,885

46,225

46,238

46,017

46,072

46,596

46,203

46,236

46,306

49,413

49,422

49,249

49,255

49,782

49,386

49,395

49,469

258,127

253,980 246,271 260,480 261,247 262,682 259,957 233,249

Page 2 of 8 01-4110-0
Alliance for Audited Media

The Philadelphia Daily News

1D. THE PHILADELPHIA DAILY NEWS - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Total Average Paid Circulation - Print
Verified Circulation
Single Copy
Educational Copies
Retail/Business
Total Average Single Copy
Total Average Verified Circulation - Print
Total Average Paid & Verified Circulation - Print
THE PHILADELPHIA DAILY NEWS - DIGITAL REPLICA
Paid Circulation
Subscription
Single Issue
Total Average Paid Circulation - Digital Replica
Verified Circulation: Opt-in
Subscription
Total Average Verified Circulation - Digital Replica
Total Average Paid & Verified Circulation - Digital
Replica
Total Average Circulation - Print & Digital Replica
THE PHILADELPHIA DAILY NEWS - DIGITAL
NON-REPLICA
Paid Circulation
eReaders without Advertising
Total Average Paid Circulation - Digital Non-Replica
Verified Circulation
Restricted Access Website
Total Average Verified Circulation - Digital
Non-Replica
Total Average Paid & Verified Circulation - Digital
Non-Replica
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA & NON-REPLICA

Sun

Avg
Mon-Fri

Avg
Mon-Sat

Mon

Tue

Wed

Thu

Fri

7,792
21,395
29,187
29,187

8,149
39,074
47,223
47,223

6,764
32,434
39,198
39,198

8,159
39,385
47,544
47,544

8,148
37,750
45,898
45,898

8,146
38,019
46,165
46,165

8,151
39,672
47,823
47,823

8,142
40,591
48,733
48,733

233
233
233
29,420

36
949
985
985
48,208

30
788
818
818
40,016

38
946
984
984
48,528

37
950
987
987
46,885

36
947
983
983
47,148

37
951
988
988
48,811

34
949
983
983
49,716

463

1,109
52
1,161

921
43
964

1,112
55
1,167

1,108
53
1,161

1,109
51
1,160

1,108
52
1,160

1,109
50
1,159

355
355

351
351

291
291

348
348

352
352

352
352

349
349

353
353

818
30,238

1,512
49,720

1,255
41,271

1,515
50,043

1,513
48,398

1,512
48,660

1,509
50,320

1,512
51,228

399
399

331
331

385
385

401
401

402
402

401
401

403
403

1,742

1,756

1,457

1,635

1,790

1,800

1,783

1,766

1,742

1,756

1,457

1,635

1,790

1,800

1,783

1,766

1,742

2,155

1,788

2,020

2,191

2,202

2,184

2,169

31,980

51,875

43,059

52,063

50,589

50,862

52,504

53,397

463

Page 3 of 8 01-4110-0
Alliance for Audited Media

Sat

2. TOTAL AVERAGE PAID & VERIFIED CIRCULATION By Market (See Par. 5 for description of area):
Avg
Mon-Fri

Sun

Avg
Mon-Sat

Mon

Tue

Wed

Thu

Fri

Sat

PHILADELPHIA COUNTY - PRINT

Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Philadelphia County - Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Philadelphia County - Total Average Business/Traveler Paid Circulation
Philadelphia County - Total Average Paid Circulation - Print
Verified Circulation
Home Delivery
Targeted
Philadelphia County - Total Average Home Delivery
Single Copy
Educational Copies
Employee/Independent Contractor
Retail/Business
Philadelphia County - Total Average Single Copy
Philadelphia County - Total Average Verified Circulation - Print
Philadelphia County - Total Average Paid & Verified Circulation - Print
BALANCE IN NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Balance in Newspaper Designated Market - Total Average Individually
Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies
Balance in Newspaper Designated Market - Total Average Business/
Traveler Paid Circulation
Balance in Newspaper Designated Market - Total Average Paid
Circulation - Print
Verified Circulation
Home Delivery
Targeted
Balance in Newspaper Designated Market - Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Balance in Newspaper Designated Market - Total Average
Single Copy
Balance in Newspaper Designated Market - Total Average Verified
Circulation - Print
Balance in Newspaper Designated Market - Total Average Paid & Verified
Circulation - Print
OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Outside Newspaper Designated Market - Total Average Individually Paid
Circulation
Outside Newspaper Designated Market - Total Average Paid
Circulation - Print
Verified Circulation
Home Delivery
Targeted
Outside Newspaper Designated Market - Total Average Home Delivery
Single Copy
University Copies
Employee/Independent Contractor
Outside Newspaper Designated Market - Total Average Single Copy
Outside Newspaper Designated Market - Total Average Verified
Circulation - Print
Outside Newspaper Designated Market - Total Average Paid & Verified
Circulation - Print
Total Average Paid & Verified Circulation - Print
Total Digital Replica
Total Digital Non-Replica
Total Branded Editions
TOTAL AVERAGE PAID & VERIFIED CIRCULATION

49,787
21,918
71,705

27,266
8,005
35,271

27,736
7,326
35,062

28,386
7,928
36,314

26,792
7,816
34,608

26,784
7,928
34,712

27,614
8,066
35,680

26,751
8,288
35,039

30,091
3,930
34,021

157
789
946
72,651

130
360
490
35,761

109
302
411
35,473

90
339
429
36,743

113
345
458
35,066

150
369
519
35,231

151
368
519
36,199

148
381
529
35,568

12
12
34,033

9
9

9
9

9
9

9
9

9
9

9
9

9
9

9
9

9
9

1,594
1,192
2,786
2,795
75,446

1,340
1,447
1,163
3,950
3,959
39,720

1,115
1,447
979
3,541
3,550
39,023

144
1,447
1,116
2,707
2,716
39,459

2,972
1,447
1,166
5,585
5,594
40,660

2,731
1,447
1,180
5,358
5,367
40,598

200
1,447
1,161
2,808
2,817
39,016

644
1,447
1,194
3,285
3,294
38,862

1,447
54
1,501
1,510
35,543

177,285
51,223

102,670
15,415

103,283
14,222

106,265
14,887

101,208
14,934

101,195
15,382

103,883
15,980

100,798
15,891

106,350
8,260

228,508

118,085

117,505

121,152

116,142

116,577

119,863

116,689

114,610

250

88

77

71

90

96

95

89

19

250

88

77

71

90

96

95

89

19

228,758

118,173

117,582

121,223

116,232

116,673

119,958

116,778

114,629

50
50

49
49

49
49

50
50

49
49

49
49

49
49

49
49

48
48

1,579
2,127

464
186
1,710
1,946

386
155
1,710
1,691

311
161
1,710
1,903

688
189
1,710
1,965

570
191
1,710
1,958

371
191
1,710
1,990

378
199
1,710
1,916

1,710
416

3,706

4,306

3,942

4,085

4,552

4,429

4,262

4,203

2,126

3,756

4,355

3,991

4,135

4,601

4,478

4,311

4,252

2,174

232,514

122,528

121,573

125,358

120,833

121,151

124,269

121,030

116,803

10,231
12,692

5,893
5,108

5,953
5,011

6,101
5,368

5,791
4,776

5,789
4,783

5,964
4,911

5,822
5,704

6,248
4,526

22,923

11,001

10,964

11,469

10,567

10,572

10,875

11,526

10,774

22,923

11,001

10,964

11,469

10,567

10,572

10,875

11,526

10,774

4
4

4
4

4
4

4
4

4
4

4
4

4
4

4
4

4
4

70
70

33
86
119

28
86
114

29
86
115

34
86
120

34
86
120

33
86
119

35
86
121

86
86

74

123

118

119

124

124

123

125

90

22,997
330,957
53,327
49,571
31,980
465,835

11,124
173,372
35,342
49,413
51,875
310,002

11,082
171,678
32,880
49,422
43,059
297,039

11,588
176,405
20,617
49,249
52,063
298,334

10,691
172,184
39,041
49,255
50,589
311,069

10,696
172,445
39,020
49,782
50,862
312,109

10,998
174,283
39,013
49,386
52,504
315,186

11,651
171,543
39,019
49,395
53,397
313,354

10,864
163,210
20,570
49,469

Page 4 of 8 01-4110-0
Alliance for Audited Media

233,249

2A.

TOTAL AVERAGE CIRCULATION By Quarters:

April 1 to June 30, 2013

July 1 to September 29, 2013

Sun
480,438
450,018

Avg
Mon-Fri
317,144
302,862

Avg
Mon-Sat
302,209
291,871

Mon
297,630
299,036

Tue
319,883
302,255

Wed
322,702
301,515

Thu
322,024
308,348

3.

DISTRIBUTION BY COUNTY AND ZIP CODE RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES: (See Audit Report)

4.

BASIC PRICES:
By Home
Delivery
52 Wks./1 Yr.

Single Copy

By Mail
52 Wks./1 Yr.

DIGITAL (REPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . .

$334.88

$0.25

DIGITAL (NON-REPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . .

$119.88

$0.49

PRINT:
PHILADELPHIA COUNTY:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 07/02/13 . . . . . . . . . . . . . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun-Fri & Sat . . . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 07/02/13 . . . . . . . . . . . . . . . .
since 07/02/13 . . . . . . . . . . . . .

$364.00
$417.04
$499.20
$195.00
$239.20
$286.00

$520.00
$520.00
$520.00
$1.00
$1.00
$1.00

$234.00
$287.04
$343.20

$351.00
$351.00
$351.00

$247.00
$273.52
$327.60
$169.00
$177.84
$213.20
$130.00
$130.00
$156.00

$2.00
$2.00
$2.00

$364.00
$417.04
$499.20
$239.20
$286.00

$169.00
$169.00
$169.00

$520.00
$520.00
$520.00
$1.00
$1.00

$234.00
$287.04
$343.20

$351.00
$351.00
$351.00

$247.00
$273.52
$327.60
$137.80
$169.00
$177.84
$213.20
$130.00
$156.00

$2.00
$2.00

$169.00
$169.00

Page 5 of 8 01-4110-0
Alliance for Audited Media

Fri
323,497
303,210

Sat
228,213
238,284

4.

BASIC PRICES: (Continued)

By Home
Delivery
52 Wks./1 Yr.

OUTSIDE NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .

Single Copy

$364.00
$417.04
$499.20
$195.00
$239.20
$286.00

By Mail
52 Wks./1 Yr.

$520.00
$520.00
$520.00
$1.25
$1.25
$1.25

$234.00
$287.04
$343.20

$351.00
$351.00
$351.00

$247.00
$273.52
$327.60
$169.00
$177.84
$213.20
$130.00
$130.00
$156.00

$2.00
$2.00
$2.00

$169.00
$169.00
$169.00

5. EXPLANATORY - OTHER:
TOTAL CONSUMER ACCOUNTS: In accordance with Rule C2.14, Total Consumer Accounts, it is required that the member newspaper analyze its subscriber file in
order to calculate and report total unique consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers.
NON-PUBLISHING DAYS: No paper was issued on the following regular publishing days:
May 27, 2013 (Monday)
July 4, 2013 (Thursday)
September 2, 2013 (Monday)

The Philadelphia Daily News

The Philadelphia Daily News
The Philadelphia Daily News

PARTICIPANT IN AAM'S PROGRAM(S)/SERVICE(S): This newspaper is a participant in AAM's ZIP/FSA Code Program and Coupon Distribution Verification Service.
LATEST AUDIT REPORT RELEASED: Issued for 53 weeks ended March 31, 2013.
DAYS OMITTED FROM AVERAGES: The following issue(s) has been eliminated from the averages reported in Par. 1. The net circulation for the issue(s) is as follows:
August 4, 2013 (Sunday)
The Philadelphia Inquirer
303,316
CREDIT AND ARREARS ALLOWANCE: Included in Individually Paid Home Delivery and Mail is an average of the following:
Total
Sun
2,748
Daily
850
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or shortterm arrears copies served to subscribers whose term has expired.
PUBLISHERS RETURN POLICY: Fully Returnable.
VERIFIED RETAIL/BUSINESS: Included in Verified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution
to location only, and not of actual pick-up.
MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as:
NEWSPAPER DESIGNATED MARKET comprises the following counties:
In Pennsylvania - Bucks, Chester, Delaware, Montgomery and Philadelphia.
In New Jersey - Burlington, Camden and Gloucester.

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5.

EXPLANATORY - OTHER: (Continued)

BASIC PRICES FOR BRANDED EDITIONS:

By Home
Delivery
52 Wks./1 Yr.

Single Copy

DIGITAL (REPLICA):
THE PHILADELPHIA DAILY NEWS:
Mon-Fri & Sun . . . . . . . . . . . . . .

$197.60

$0.25

DIGITAL (NON-REPLICA):
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .

$119.88

$0.50

PHILADELPHIA COUNTY
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .

$195.00
$130.00

$1.00
$2.00

BALANCE IN NEWSPAPER
DESIGNATED MARKET:
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .

$239.20
$130.00

$2.00

By Mail
52 Wks./1 Yr.

PRINT:

OUTSIDE NEWSPAPER
DESIGNATED MARKET:
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .

$1.25

PRINT ADVERTISING POLICY: Publishers declared policy is that all advertising appears in all editions scheduled for the day, except on Monday to Friday, where
zoned advertising may appear by county in the Newspaper Designated Market. Additionally, Sunday zoned advertising may appear by county in the Newspaper Designated Market area. Also, zoned advertising may appear Monday through Wednesday in Classified Advertising as either PA NDMA counties or NJ NDMA counties.
Also, zoned advertising may appear Thursday, Friday, and Sunday in Classified Advertising by PA NDMA County or all NJ NDMA counties. Zoned pre-print advertising may appear in Daily or Sunday Classified Sections and special sections, or on dates when split-run copy is accepted. Daily classified advertising, with the exception of the state of New Jersey, and Sunday classified auto, do not appear in editions Outside Newspaper Designated Market. All editions in the Newspaper
Designated Market carry all advertising for the day, except when copy is received too late for insertion in the early editions. It is not inserted in the corresponding editions of the following day.
AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service:
Total
Sun
Mon
Tue
Wed
Thu
Fri
Sat

28,506
5,138
5,174
5,219
5,240
5,239
5,523

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5A. AUDIENCE SNAPSHOT - EXPLANATORY:

Print/Online Readership Explanatory:
DMA Area: Philadelphia
NDM* Area: Reflects 94.0% circulation within the circulation defined market per the March 31, 2013 circulation Audit Report covered by the Readership Newspaper
Designated Market and is comprised of: Burlington, Camden, and Gloucester Counties in New Jersey, and Bucks, Chester, Delaware, Montgomery and Philadelphia
Counties in Pennsylvania.
The Readership research sample produced the following completed unweighted total interviews:
Market
Print Readership
Online Readership
Combined Audience
Past 7 Days
Print
Past 30 Days
Sun
Weekday
Past 7 Days
Past 7 Days Past 30 Days Past 7 Days
Online
DMA
1,141
615
1,368
307
520
1,521
1,637
NDM*
1,090
598
1,299
283
472
1,433
1,530
The Past 7 Day Print and Past 30 Day Online measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday print
edition in the past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days. Respondents captured
in this measurement are included once with no duplication. E-Editions/Digital Editions are included in the readership figures.
Please visit www.audiencesnapshot.com to create customizable reports.
Website Usage Explanatory:
AAM did not determine the publishers choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by AAM of the
methodology or technologies used by the data provider. As appropriate, AAM audits will verify the applications and measurement techniques used by the data provider to establish the statistics and data presented on behalf of the publication.
Website Usage Definitions:
Total Unique Browsers: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and useragent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may
be content from co-branded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period
reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Website Usage, Total Activity has been
made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.)
Additionally, identifying non-cookied browsers by the IP address & user-agent string in combination may over or understate the number of individual people due to
dynamic IP addressing.
Page Impressions/Views: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server. In
effect, one request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or
visible in the user's browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between
visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are
persistent in that they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition,
it is assumed that a human being is operating the browser manually and viewing the page.

George Loesch, Advertising Director

Telephone (215) 854-2245 - FAX (215) 854-2380
801 Market Street, Suite 300
Philadelphia, PA 19107
e-mail: gloesch@phillynews.com

We certify that to the best of our knowledge all data set forth in this Publishers Statement are true and report circulation in accordance
with Alliance for Audited Medias Bylaws and Rules.
Parent Company: Philadelphia Media Network, LLC, d/b/a/ Interstate General Media
THE PHILADELPHIA INQUIRER, published by Philadelphia Media Holdings, LLC 801 Market Street, Suite 300 Philadelphia, PA 19107
GEORGE LOESCH
MICHAEL J. LORENCA
Sr. VP, Sales and Marketing
COO and Associate Publisher
Date Signed: October 15, 2013
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Copyright 2013

All rights reserved.