[1]

A SUMMER TRAINING PROJECT REPORT 0N

STUDY OF INVESMENT PATTERN OF PRIVATE
EMPLOYEE WITH REFERENCE TO
RELIANCE MONEY




SUBMITTED TO

MAHAMAYA TECHNICAL UNIVERSITY, NOIDA
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE
OF
MASTER OF BUSINESS
ADMINISTRATION





Submitted to:

Submitted by:








[2]
Company Certificate








[3]
DECLARATION

It is certified that the Summer Training Project Report entitled STUDY
OF INVESMENT PATTERN OF PRIVATE EMPLOYEE WITH
REFERENCE TO RELIANCE MONEY submitted in partial fulfillment
of the requirement for the degree of Master of Business Administration
of Mahamaya Technical University, Noida is a record of bonafide
Summer Training project work conducted by me. I have collected the
data personally. The data given in the Summer Training Project Report
is genuine and original. Further, I also declare that it not submitted to
any other university for the award of any degree or diploma.








[4]
ACKNOWLEDGEMENT
It gives me immense pleasure to express my indebtedness and deep
sense of gratitude to my supervisor and guide Mrs. Jyoti Raj Professor,
Vinayaka Vidyapeeth, Meerut for his valuable and scholarly guidance.
His sympathetic and helpful attitude and motivation helped me to work
on this dissertation.
I am extremely grateful to Mr. N.S. Rana, Director, Vinayakvidyapeeth,
Meerut for having extended his guidance during the course of this
research project.
This acknowledgement would be incomplete without grateful mention of
all the people who formed the sample and were kind enough to fill in
the questionnaire and respond warmly to my questions.
I shall be falling in my duty if I do not thank to Bajaj computers who
typed this report well in time.
Last but not the least; I thank ALMIGHTY for His blessings.

MBA ( 3
rd
Sem. )



[5]
ABSTRACT

Saving form an important part of any economy of any nation with saving invested various
option available to people. An investment refers to the commitment of funds at present, in
anticipation of some positive rate of return in future today the spectrum of investment is indeed
wide .Individuals are more aware about the different investment avenues. Among all
investments avenues individuals consider saving account, fixed deposit, public provident fund,
life insurance, gold/silver etc as a safer and low risk investments avenues compare share
market, bonds, FOREX, chit funds as high risk investment avenues. Individuals are not aware
about virtual real state, hedge funds. Private Employee Individuals are aware about share
market, mutual funds but they consider these investments avenues as a high risk investments
avenue.
The main reason behind the the study are the factors like awareness level and factors consider
individuals before investments like safe and low investment avenues, moderate risk avenues,
high risk investment avenues, traditional investment avenues, emerging investment avenues.
The findings relates to the awareness among individuals and individuals risk taking ability
while investing in different investment avenues.


[6]
CHAPTER-I


BACKGROUND:

"In investing money, the amount of interest you want should depend on whether you want
to eat well or sleep well."
- J. Kenfield Morley
An investment is the employment of funds with aim of achieving income and growth in value
the main characteristics of investment are waiting for a reward. Investment is the allocation of
monetary resources to assets that are expected to yield some gain or positive return over a given
period of time. Investment aims at multiplication of money at higher or lower rates depending
upon whether it is long term or short term investment and whether it is risky or risk-free
investment. Investment activity involves creation of assets or exchange of as- sets with profit
motive. "An investment in knowledge pays the best interest". From the people point of view,
the investment is a commitment of a person's funds to derive future income in the form of
interest, dividends, rent, premium, pension benefits or appreciation of the value of their
principle capital.
Most of the investments are considered to transfers of financial assets from one person to
another. Various investment options are available with differing risk-reward trade -offs .An
understanding of the core concepts and a thorough analysis. Investment refers to the concept of
deferred consumption which may involve purchasing an asset, giving a loan or keeping funds in
a bank account with the aim of generating future returns. An understanding of the core concepts
and a thorough analysis of the options can help investor create a portfolio that maximizes
returns while minimizing risk exposure.
Savings form an investment part of the economy of any nation. With the savings invested in
various options available to the people, money acts as the driver for growth of the country.
Indian financial scene too presents a plethora of avenues the investor. Through certainty not the
best or deepest of market in the world, it has reasonable options for an ordinary man to invest
his savings.
One need to invest and earn return on their idle resources and generate a specified sum of
money for a specific goal in life and make a provision for an uncertain future. One of the
important reason why one needs to invest wisely is to meet the cost of inflation .inflation is the
rate at which the cost of living increases.


[7]
OBJECTIVE OF THE STUDY:
1) To know the mode of investments of the Private Employee individuals in various investment
avenues.
2) To study the factors influencing the investment pattern of the Private Employee individuals.
3) To study the factors influencing enquires into the profile, portfolio practices, experiences,
preferences & risk, perceptions, and intentions of Private Employee individuals.


[8]
NEED OF THE STUDY:

This analysis on individual investor's behaviour is an attempt to know the profiles of the
investor and also know the characteristic of the investors so as to know their preference with
respect to their investments. The study also tries to unravel the influence of demographic factors
like age on risk, tolerance level of the investor.


[9]
SCOPE OF THE WORK:

This analysis is based upon investor's pattern for investment preference, awareness, during
normal time Vis-a-vis recessionary period. This analysis would be focusing on the information
from the Private Employee about their knowledge, perception, and behaviour on different
financial products.
1. The total number of financial instruments in the market is so large that it needs a lot of time
and resources to analyse them all.
2. As the analysis is based on primary as well as secondary data, possibility of unauthorized
information cannot be avoidable.
3. Research was carried on in Mumbai.
4. Investment pattern has been analysis has been limited to only 153 individuals.


[10]
Company Profile:



Reliance ADAG Group:






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Reliance Money:


Reliance money is a part of the reliance Anil Dhirubhai Ambani Group and is
promoted by Reliance capital, the fastest growing private sector financial services
company in India, ranked amongst the top 3 private sector financial companies in terms
of net worth. Reliance money is a comprehensive financial solution provider that
enables you to carry out trading and investment activities in a secure, cost-effective and
convenient manner. Through reliance money, you can invest in a wide range of asset
classes from Equity, Equity and commodity Derivatives, Mutual Funds, insurance
products, IPOs to availing services of Money Transfer & Money changing. Reliance
Money offers the convenience of on-line and offline transactions through a variety of
means, including its Portal, Call & Transact, Transaction Kiosks and at its network of
affiliates.

Success is a journey, not a destination. If we look for examples to prove this
quote then we can find many but there is none like that of Reliance Money, The
company, which is today known as the largest financial service provider of India.

Success sutras of Reliance Money:

The success story of the company is driven by 9 success sutras adopted by it
namely Trust, Integrity, Dedication, Commitment, Enterprise, Hard work, Home work,
Team work play, Learning and Innovation, Empathy and Humility and last but not the
least its the Network. These are the values that bind success with Reliance Money.

Vision of Reliance Money:

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To achieve & sustain market leadership, Reliance Money shall aim for complete
customer satisfaction, by combining its human and technological resources, to provide
world-class quality services. In the process Reliance Money shall strive to meet and
exceed customers satisfaction and set industry standards.

Mission statement:

Our mission is to be a leading and preferred service provider to our customers, and we
aim to achieve this leadership position by building an innovative, enterprising, and
technology driven organization which will set the highest standards of service and
business ethics.

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.


[14]

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Products and Services:

Equity Reliance Money offers its clients competitively priced Equity broking,
PMS and Portfolio Advisory Services. Trading execution assistance provided to clients.
In addition Reliance Money provides independent and unbiased view on markets along
with trading strategies and entry / exit points for taking an informed decision.

Mutual Funds:

A mutual fund is a professionally managed fund of collective investments that collects
money from many investors and puts it in stocks, bonds, short-term money market
instruments, and/or other securities. Reliance Money offers dedicated research & expert
advice on Mutual Funds. Mutual funds are considered to have low risk factors owing to
diversification of assets into various sectors and scripts or instruments within.

Insurance:

Life Insurance: Reliance Money assists its clients in choosing a customized
plan, which will secure the familys future and their expenses post-retirement.
Clients can choose from different plans of almost all Insurance Companies
where they can invest their money. Clients can choose from products and
services that channel their savings and protect their needs while guaranteeing
security and returns for life. A team of experts will suggest the best Insurance
scheme, which suits the clients requirement.

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General Insurance: General Insurance is all about protecting against all kind of
insurable risks. Reliance Money assists you in areas of Health insurance, Travel
insurance, Home insurance and Motor insurance.

Commodities:

A single platform to trade on both the major commodity exchanges i.e. NCDEX and
MCX. In addition In-house research desk shall provide research reports on all major
commodities, which shall enable in getting views for trading and diversify clients
holdings. Trade Execution assistance is also provided to clients.

Structured Products:

Art Investments Structured Products is a new class of financial products for investors
apprehensive of increased volatility in stock markets. Specially designed products could
include Equity, Index-linked in nature, Real Estate Funds, Art Funds, Overseas
Investments and Infrastructure Investments.

Tax Planning: With a view to provide complete wealth management solutions,
Reliance Moneys wealth management offerings include tax related services like: Tax
Planning & advisory Filing Tax returns for individuals.

Real Estate Advisory Services: Broking Model for lease/rent and buy/sell of property
Valuation Real-estate Consulting Corporate earnings model, Lease rentals, etc.


[17]

Offshore Investments:

Reliance Money provides a unique opportunity to invest in international financial
markets through the online platform, which includes different product ranges.


Major Mutual Fund Companies in India:


ABN AMRO Mutual Fund,
Birla Sun Life Mutual Fund,
Bank of Baroda Mutual Fund (BOB Mutual Fund),
HDFC Mutual Fund,
HSBC Mutual Fund,
ING Vysya Mutual Fund,
Prudential ICICI Mutual Fund,
Sahara Mutual Fund,
State Bank of India Mutual Fund,
Tata Mutual Fund,
Kotak Mahindra Mutual Fund,
Unit Trust of India Mutual Fund,
Standard Chartered Mutual Fund,
Franklin Templeton India Mutual Fund,
Morgan Stanley Mutual Fund India,

[18]
Escorts Mutual Fund,
Alliance Capital Mutual Fund,
Benchmark Mutual Fund,
Canbank Mutual Fund,
Chola Mutual Fund,
LIC Mutual Fund,
GIC Mutual Fund.


[19]
CHAPTER- II
THEORETICAL BACKGROUND/LITERATURE REVIEW:
THEORETICAL BACKGROUND:
In India the socio-economic profile of the people changes dramatically. Today people are not
only spending on products and services, earlier considered a luxury but are also looking at
smarter ways of investing their money. This is mainly due to the fact, that people today not only
have a wider choice of investing in different saving instruments, but are also more educated and
aware about their choices. People are now moving beyond the traditional saving options of
fixed deposits, post office savings to wider investment options in the form of insurance, mutual
funds, bonds, equities and even property.
Saving is income not spent, or deferred consumption. Methods of saving include putting money
aside in a bank or pension plan. Saving also includes reducing expenditures, such as recurring
costs. In terms of personal finance, saving specifies low-risk preservation of money, as in a
deposit account, versus investment, wherein risk is higher. What is savings?
Income - expenditure = savings. In today's rapidly changing financial environment, it is critical
that individuals not only protect and enhance their current financial resources, but also prepare
for future security and against loss of income. This requires careful planning and prudent
management of one's financial assets. (www.deposits.org).
Financial planning is the key and the first step towards fulfilling ones dreams and aspirations
whether it is about providing for the family, buying a home or a car. Good planning also ensures
financial security for the family throughout life, even in the eventuality of the death of the
earning member of the family. An important component of a sound financial plan is not only the
inclusion of life insurance investment but also providing for adequate insurance coverage in the
plan. It is therefore critical for individuals to discuss their unique needs with qualified Financial
Planning Advisers who can assist in determining the right plan and amount of coverage
required. Consumers are now exposed to an array of modern and innovative products.
Depending on the needs of the customers,

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Investment is the certain present value for the uncertain future reward. It entails arriving at
numerous decision such as types, mix, amounts, timing, grade etc of investment and
disinvestment .further such decision making has not only to be order to get return on its in the
future, which is known as investment .There are various investment avenues such a equity,
bonds, insurance and bank deposit etc. A portfolio is a combination of different investment
assets mixed and matched for the purpose of achieving gold. There are various factors which
affects investors Portfolio such as annual income government, policy natural calamities,
economical changes etc.
Financial and economic meaning of investment:
Investment is the allocation of monetary resources to assets that expected to yield some gains or
positive return over a given period of time .These assets range from safety investment to risky
investment. Investment in this form is called as financial investment. Features of an
investment program:
In choosing specific investment investor will need definitely ideas regarding features which
their investment avenues should possess. These features should be consistent with the investor
general objectives an in addition, should afford them all the incidental convenience and
advantages. Which are possible under the circumstances? The following are the suggested
features as the ingredients from which many successful investors compound their selection
policies. Safety of principle:
The investor to be certain of the safety of principle should carefully review the economics and
industry trends before choosing the types of investments. Error are avoidable and therefore, to
ensure safety principle, the investor should consider diversification of assets Liquidity:
Even investor requires a minimum liquidity in his investment to meet emergence .liquidity will
be ensured if the investor buys a proposition of readily saleable securities out of his total
portfolio. Income stability:
Regularly of income at a consistent arte is necessary in any investment pattern. Not only
stability, it is also important to see that income is adequate in after taxes. It is possible to fins

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outcome good securities, which pay particularly all their earnings in dividends. Appreciation
and purchasing power stability:
Investor should balance their portfolio s to fight against any purchasing power stability. Investor
should judge price level inflation, explore their possibility of gain and loss in the investments
available to them. Legally and freedom from care:
All investments should be approved by law. Law relating to minors, trusts, shares and
insurance be studied will brings out many problem for the the investor.
Tangibility:
Tangibility securities have many times lost their values due to price level inflation. Some
investor prefers to keep a part of their wealth invested in tangibles properties. Under section
80C of the Income Tax Act, certain investments are deductible from gross total income. This
tax exemption is available across individual tax slabs. If you earn Rs 4 lakhs per annum and
make investments of Rs 1 lakh in 80c instruments then the taxable amount will be Rs 3 lakhs.


[22]


Section 80C benefit has been provided to encourage long term savings and investments. You
should choose a combination of fixed income and market linked investments depending on your
age and risk profile www.rupeetimes.com)
The economy is witnessing an increasing trend in gross domestic savings as a proportion of
GDP since 2001-02, with the savings ratio having increased from 26.5 per cent in 2002-03 to
28.9 per cent in 2003-04 and further to 29.1 per cent in 2004-05. The rise in savings has been
witnessed across all the constituent sectors, the sole exception being household sector for 2004-
05 which witnessed a decrease from 23.5 per cent in 2003-04 to 22.0 per cent in 2004-05. (
report of the working group on savings for the eleventh five year plan(2007-08 to 2011-
12)


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RESEARCH METHODOLOGY


Sample Size: The sample size denotes the number of elements selected for the study. For the
present study, Questionnaire distributed to 640 individual's .out of 640,153 individuals
responded.
Data collection: Data was collected by using main two methods i.e. primary data and
secondary data.
Primary data: - Primary data are those collected by the investigator himself/herself for the first
time and thus they are original in character, they are collected for particular purpose.
Combination of non probability connivance sampling technique and snowball sampling will
be used for collecting the data from different investor. The Private Employee are selected by
the connivance sampling method. The selection of units from the population based on their
easy availability and accessibility to the researcher is known as sampling.
Information is collected by conducting a survey by distributing a questionnaire to 153 Private
Employee. These 153 Private Employee are of different age group, different occupation,
different income level and different qualification.

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Questionnaire Design: - Here in our research we set questions for Private Employee individuals
and answer can be easy to fill out with minimum amount of time and efforts and request the
customer to answer these questions with correct information.
The questionnaire consisted of Close ended questions.
Close ended question: It contains those questions in which the respondent is given a limited
number of alternatives responses from which he/she is to select the one that most closely
matched his attitude.
The fixed alternative questions may be taken in the form of
Dichotomous question
Multi - choice question
Dichotomous Question: It refers to one which offers the respondents a choice between only 2
alternatives and reduces the issues to its simplest terms.
Multi-choice questions: A multiple - choice question refers to one, which provides several set
of alternatives. Multiple - choice questions can be used when an issue has more than 2 aspects.
Customer: - Customer helps in creation of more accurate idea about our research.
Secondary Data: Secondary data are those, which have already been collected by some other
persons for their purpose. Secondary data are usually in shape of finished products.
External data: was generated from internet websites

Statistical tools and techniques used: The data has been analyzed by graph and charts


[25]
From which source you come to know about various investment options?




Interpretation:
Out of 153 salaried individuals 70 Friends /relative, 41T.V. newspaper,25
banker,,10 broker, and 5 other, these are the sources from where individuals come
to know about
various investment option.


[26]
What is your saving objective?





Interpretation:
From the data it can be inferred that out of 153 salaried ndividuals28 Income and capital
preservation is the main objective of the salaried individuals, followed by 25
healthcare
,25 long term growth and income ,18 home purchase, 15 retirement,15 growth
and
income,5 short term growth,5 childrens income, and 3 other.


[27]
In which sector do you prefer to invest your money?



Interpretation:
Out of 153 salaried people 77 government sector,18 individuals individuals prefer to
invest in private sector, followed by 52
and 6 foreign sector.

[28]
Do you have a formal budget for family




Interpretation:
From all salaried individuals109 people have formal budget for family
expenditure,44 dont
have.


[29]
Usually do you consult your friends and / or relatives before making an
investment
choice?





Interpretation:
Out of 153 salaried individuals 40 people often consult friends/relative before
making an
investment choice ,41 every time , 40 sometime6 never.


[30]
Do you invest your money in share market?



Interpretation:
Out of 153 salaried individuals 99 said they dont invest money in share
market and
only54 invest money in share market.


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What % of your income do you invest?



Out of 153 salaried individuals 92 people invest 0to15% income,52 15 to 30%,9 30 to 50



[32]
What is the time period you prefer to invest


ndividuals 92 people invest 0to15% income,52 15 to 30%,9 30 to 50

individuals prefer midterm i.e.1 to 5 years,49

[33]
Which of the of following factors which you consider before investing (Post office savings)


Interpretation:

Among all salaried people 105 individuals consider post office saving as a safe and low
investment avenue,32 moderate risk investment avenues,15 traditional investment,1
emerging investment avenues.


[34]
Which of the of following factors which you consider before investing (Government securities)



Interpretation:

Among all salaried people 80 individuals consider government securities as a safe and low
investment avenue,53 moderate risk investment avenues, 10 high investment avenues and 10
traditional investment.


[35]
> Which of the of following factors which you consider before investing (Mutual funds



Interpretation:

Among all salaried people 80 individuals consider mutual funds as a moderate risk investment
avenues, 53 high investment avenues,10 traditional investment. 8 safe and low investment
avenue,2 emerging investment avenues


[36]
Which of the of following factors which you consider before investing (Bonds)


Interpretation:

Among all salaried people 82 individuals consider bonds as a high risk investment avenues ,19
traditional investment avenues 14moderate risk investment avenues ,10 safe and low investment
avenues,4emerging investment avenues.


[37]
Which of the of following factors which you consider before investing (Equity share market)



Interpretation:

Among all salaried people 75 individuals consider equity share market as a traditional
investment avenues, 40 high risk investment avenues,22 safe and low investment avenues,
10emerging investment avenues. 6 moderate risk investment avenues


[38]
Which of the of following factors which you consider before investing (Commodity share
market)




Interpretation:

Among all salaried people 75 people consider commodity share market as a traditional
investment avenues, 40 high risk investment avenues,22 safe and low investment avenues,
10emerging investment avenues. 6 moderate risk investment avenues.


[39]
Which of the of following factors which you consider before investing (Real estate (Property)




Interpretation:

Among all salaried people75 individuals consider real state as a traditional investment
avenues, 40 high risk investment avenues,22 safe and low investment avenues, 10emerging
investment avenues. 6 moderate risk investment avenues.


[40]
Which of the of following factors which you consider before investing (Private equity
investments)






Interpretation:

Among all salaried people 64 individuals consider private equity investments as a high risk
investment avenues, 50 emerging investment avenues, 20 moderate risk investment avenue,
10 traditional investment avenues 9 safe and low investment avenues.


[41]
Which of the of following factors which you consider before investing (Art and passion)




Among all salaried individuals 74 individuals consider art and passion as a emerging investment
avenue,30 traditional ,30 moderate 10 safe and low ,9 high risk investment avenues respectively.

[42]
LIMITATION OF THE STUDY:

1. Reluctances of the people to provide complete information about them can affect the validity
of the responses.

2 The lack of knowledge of customer about the financial instrument can be a major limitation.


3. The information can be biased due to use of questionnaire.
CHAPTER-V

FINDINGS:
1 Study reveals that major information sources for investments option are T.V., friends/relative.
2. Most of salaried individuals prefer to invest in private sector.
3. Most of individuals often discuss with their family friends before making an investment
decision.
4. Majority of the salaried individuals prefer midterm to invest.
5. Most of the individuals are aware about different tax benefits.
6. Most of the individuals are aware about investment avenues like life insurance, FD, gold, real
state etc.
7. Majority of the individuals consider FD, Gold/silver, saving account, post office savings as a
safe and low investment options.
8. Study reveals that majority of the individuals consider bonds, FOREX, chit funds, private
equity as high risk investment avenues.

SUGGESTIONS:
1. Study reveals that individuals spend long time watching T.vs, Therefore it is
recommended that financial advisor or financial institution should use T.V. as a marketing
media.
2. Investments in government sector should increase.
3. Investor who wants to avoid risk should invest in saving account, FD, provident funds,
National saving certificate, post office saving, life insurance etc.
4. Investments avenues like share market, mutual funds need more awareness among salaried
individuals so that more individuals can be attracted.
CHAPTER-VI



[43]
SUMMARY AND CONCLUSION:

This report is a reflection of the awareness and factors considering, risk taking ability of the
various categories of salaried individuals. Selection of the perfect investment avenue is a
difficult task to an individual. An effort is made to identity the taste and preference of a sample
of individuals selected by connivance and snowball sampling. Despite of many limitations to
the study i was successful in identifying some investments patterns there is some commonness
in these individuals.
This report concentrated in identifying the factors considered individuals before investment,
awareness level of salaried individuals towards various investment avenues are identified based
on their occupations, investors risk in selecting a particular avenue.
The presents study has important implication for investment manager as it has come out with
certain interesting facets of salaried individual. The individual investor still prefers to invest in
financial products which give risk free returns. This confirms that individuals even if they are of
high income, well educated, independent are conservative individual prefer to play safe. The
investments product designer can design products which can cater to the individuals, who are
low risk tolerant, tax savings and use T.V. as a marketing media as they seem to spend long
time watching T.vs. The study also draws an important conclusion from study that the
individuals are keen to invest in midterm products.
SCOPE FOR FURTHER RESEARCH:

The study was conducted by taking limited number of sample size which stated earlier and this
study reflect awareness, factors consider for investment, risk taking ability of those salaried
individuals residing in Mumbai .There might be chances that the awareness, factors consider for
investment, risk taking ability of those salaried individuals of different nature are varied due to
diversity in social life, living pattern, income level etc that need to studied further.
BIBLIOGRAPHY:
Web Reference:

http://www.businessdictionary.com/definition/savings.html
http://www.rupeetimes.com/article/home loans/admissible deductions under section 80c 5
055.html
http://www.phdcci.in/media center details.php?id=330

[44]
http://www.studymode.com
http://www.economist.com/topics/indian-economy
www.taxindia.com

Reference:
Sanjay kantidas an empirical analysis on preferred investment avenues among rural and
semi-urban households, journal of frontline research ,vol(01)2011 26-36 research
paper, Department of commerce ,Lumding college,Lumding,Nagaon,Assam
V.R.Palanivelu K.Chandrakumar (March 2013) A Study on Preferred Investment
Avenues among salaried Peoples with Reference to Namakkal Taluk,Tamil Nadu,
India, international conference on business,economics and accounting 20-23
R. SreePriya ,P. Gurusamy ( Jan 2013) . Investment Pattern of Salaried People - A
study in Coimbatore district ,vol2 issue ^international journal scientific research
prof. ca yogesh p. patel*; prof. cs charul y. patel, a study of investment perspective of
salaried people (private sector),Asia pacific journal of marketing and management,vol
no2 cot2012
Savings and Investments Attitude of Salaried Class in CUDDALORE District
L. Pandiyan, Dr. T. Aranganathan May-June 2012) (prof. ca yogesh p. patel; prof. cs
charul y. patel ,oct 2012 ,Asia Pacific Journal of Marketing & Management Review ,pg
no 145-146),www.isorjounrnel
N. Geetha,Dr. M. Ramesh(Nov 2011) A Study on People's Preferences in Investment
Behaviour ijmer,vol 1 issue 6.
Nanavati nihar k,invetsmnet pattern of salaried people ,Journal of advance development
research ,2012,vol 3 .
Nicolas P.B. Bollent Mutual Fund Attributes and Investor Behavior, February 2006, Journal
of Financial and Quantitative Analysis
Appendix:

Dear Respondent,
Sub: Request to fill the Questionnaire regarding research study.
I am final year student currently pursuing MBA at JDBIMS.I am conducting a research study
on "Investment pattern of salaried people". This research is taken as a partial requirement for
the completion of my MBA.I seek your kind assistance in completing the attached questionnaire

[45]
which would take approximately 10 minutes of your valuable time. Your response will be
treated as "strictly confidential"
> From which source you come to know about various investment options?
Broker Bank Friend / relative T.V./Newspaper other
(specify)
> What is your saving objective?
Children's education Retirement Home purchase children's marriage
Healthcare Income and capital preservation Long term growth
Growth and income short term growth other
> In which sector do you prefer to invest your money?
Private sector Government sector Public sector foreign sector
> Do you have a formal budget for family expenditure?
Yes No
> Usually do you consult your friends and / or relatives before making an investment choice?
Every time Often Sometime Never
> Do you invest your money in share market?
Yes No
> What % of your income do you invest?
0 to 15 % 15 to 30% 30 to 50%
> What is the time period you prefer to invest?
Short term (0 to lyears) Midterm (1 to 5 years) Long term (> 5 years)
Yes No
> Have you ever invested in mutual funds of any company?
Yes No
> Do you know about different option of investment in mutual fund?
Yes No
> What is the most important criterion for you for selecting a particular investment option?

[46]
Past performance Service Promoters background Any other
Safe and low risk investment avenues

Saving account YES NO
Bank fixes deposits YES NO
Public provident fund YES NO
National saving certificate YES NO
Post office saving YES NO
Government securities YES NO
Moderate risk investment avenues

Mutual funds YES NO
Life insurance YES NO
Debentures YES NO
Bonds YES NO
High risk investment avenues

Equity share market YES NO
Commodity share market YES NO
FOREX market\ YES NO
Traditional investment avenues

Real estate (Property) YES NO
Gold/ silver YES NO
Chit funds YES NO
Emerging invest avenues:

Virtual real state YES NO
Hedge funds YES NO
Private equity investments YES NO
Art and passion YES NO

> Are you aware of the following investment avenues?

[47]

Safe and low
risk
investment
avenues
Moderate
risk
investment
avenues
High Risk
investment
avenues
Traditional
investment
avenues
Emerging
investment
avenues
Saving account

Bank fixes deposits

Public provident fund

National saving
certificate

Post office saving

Government securities

Mutual funds

Life insurance

Debentures

Bonds

Equity share market

Commodity share market
FOREX market

Real estate (Property)

Gold/ silver

Chit funds

Virtual real state

Hedge funds

Private equity
investments

Art and passion


> General information
Gender : Male Female
Age : 20-30 31-40 41-50 ^50 above
Occupation: student Business service Profession other (specify)
Annual income of family: Below 1 L 2-3L ^3-4 L ^5 to 10 10 & above
Total family member: ^2-5 ^6-8 8 and above

> Educational qualification

Undergraduate Graduate post graduate other