Cover by Jon Burgerman

Design & Life online minizine | your everyday life | issue 11 FEB
Today is Feb. 17 2008.
Appreciate every little moment of your life. Your everyday life.

w w w. d e s i g n a n d l i f e . c o m
 dining in 2015.
d&l news
Design & Lif e / Fe b / 2008 i ssue 11

We provide the news that you don't want

Dining in 2015 was a competition held by Designboom

to miss. This is your basic protein.

and Macef, Milano. The theme is to design kitchenware,

tableware or dining ware for the use in 2015. The shortlist
of the competition was out and one of our favorite is the
"Fragile" designed by Mey Kahn and Boaz Kahn from Israel.
The ceramic made salt and pepper shaker comes in one piece
and by braking it, you make it useful. The design is not only
elegant, but also full of fun.

www.designboom.com

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Design & Lif e / Fe b / 2008 i ssue 11

HUGO create.
HUGO Create is a celebration of visual creativity open to
'creative people' of all skill levels. Professionals, students or
design-enthusiasts: this is your opportunity to show the world
your ideas and skills. So fire up your creative minds and start
to brainstorm, draw, scan, create a digital collage, vectorize...

Use your imagination and intuition to amaze us with your

designs. Winning designs will get published in i-D magazine
and receive a cash prize! We look forward to receive designs
featuring the iconic HUGO Man bottle and an individual
interpretation of the HUGO brand universe. For more contest
information, please check on the website.

www.hugocreate.com

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Design & Lif e / Fe b / 2008 i ssue 11

let's LEGO!
Are you a LEGO lover? Parco Factory Japan and Logos
Gallery in Tokyo Shibuya's Parco presents "Piece of Peace," a
charity exhibition displaying World Heritage Sites modeled in
LEGO®./ via Tokyo Art Beat

www.pofp.jp
www.tokyoartbeat.com

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new ny skyline.
A planned 75-story tower at 53 West 53rd Street promises to change the face of the Manhattan skyline. The plans by
architect Jean Nouvel were unveiled recently. The tower will rise next to, and expand, the Museum of Modern Art. Three
floors of the building will be used by MoMA to increase exhibtion space. The rest of the tower will house a hotel and
luxury apartments. The exterior of the building will be sheathed in glass and structural elements, giving the tower a
crystalline appearance. Pre-sales for the project are expected to begin in late 2008.

www.jeannouvel.com
Design & Lif e / Fe b / 2008 i ssue 11

images copyright © designboom.com

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the greenhouse.
Stockholm Furniture Fair this year has just dropped the curtain. This year's fair received a record-breaking 40,744
visitors, while the number of industry specialists visiting from abroad rose by 11%. One of the most interesting parts of
the Stockholm Furniture Fair is the "greenhouse." It is a showcase of upcoming international talent from design schools
and new designers. The special section is jury selected and provides a platform for young designers to make contacts
with producers and manufacturers. Here are some images of the exhibition. / via designboom

webfair2.stofair.se/furniturefair_eng/index.asp?menulink=2
 Design & Lif e / Fe b / 2008 i ssue 11

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 man of the year.
Design & Lif e / Fe b / 2008 i ssue 11

Tokujin Yoshioka has been chosen as the best furniture designer

of the year by Wallpaper magazine. An apprentice to Shiro
Kuramata and Issey Miyake, Yoshioka set up on his own in 2000.
While his furniture for Driade is acclaimed, it was his design of
Moroso’s showroom in Milan this year, incorporating work such
as his ‘Panna’ chair, that got the cognoscenti going.The Panna
Chair, which means cream in Italian, is the evolution of the
Pane, or bread, chair, initially shown in 2006 at the Museo della
Permanente in Milan. The Pane Chair was named for its unique
production method using a mold to literally bake the raw materials
in a large oven, hardening and securing their form. /via wallpaper

www.wallpaper.com
www.moroso.it
www.tokujin.com

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images copyright © Wallpaper
 Khodi
d&l circle
Design & Lif e / Fe b / 2008 i ssue 11

From A to B, from B to C; it is the world

Feiz
of designers; it’s designers circle.

I am an industrial designer who lives

and works in Amsterdam with my wife,
Anneko, and our two sons Cyrus and
Kiyan. I was born in Iran and when I was
fifteen I moved to the United States. I
have studied at Syracuse University in
New York and graduated in 1986. After
graduating I started working for Texas
Instruments and in 1990 I moved to the
Netherlands to work for Philips Design.
At Philips, I worked on projects ranging
from medical equipment, consumer
electronics and domestic appliances
to strategic design. Latterly, I held the
position of manager and senior designer
for the Advanced Design Group.

www.feizdesign.com
images copyright © Feiz Design Studio

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Design & Lif e / Fe b / 2008 i ssue 11
How did you start Feiz design studio?
Being involved in the design of predominantly
electronic equipment for twelve years I decided
that it was time to expand my horizons and
learn and grow in a broader context of design;
to contribute in a wider and more varied arena
of design. Also to concentrate on exploring my
own language and approach to design. This
was ten years ago...
Have you ever collaborated with your
brother, Reza?  Is there any competition
between you?
No we haven't collaborated professionally
yet, but who knows maybe someday, we are
always talking about it... But we have a very
close interaction and alway review and critic
each others work.
What inspires your works the most? What
is your philosophy?
I find my inspiration in daily life: a droplet
of water, the way the street turns a corner,
how the joints in your finger work,how your
neighborhood fruit and vegetable stand
compose their products. Literally, I seek
inspiration in everything.
The overriding inspirations for my work can be
summed up by: clarity, concept, and context.
Clarity: objects which are stripped down to
their bare essence, not to make them boring,
but to bring out their main expressive quality.
Too often ‘simple’ projects are dismissed
as superficial and banal; it seems the more
‘complex’ or ‘advanced’ the better. But we
propose the opposite: the simpler the project
the more challenging and difficult it becomes;
you don’t have the guise of complication to
hide behind. Concept: it is the idea which
gives meaning to an object; when a piece
captures your imagination or makes you look
twice. It is from new concepts which new
typologies emerge. Context: to be inspired by
the environment you are designing for is a very
strong starting point. Often not thinking of the
object but of the context which creates the
object can lead to new and surprising results.
What kind of products do you like to
design the most?
As long as I work with a nice brief and a
committed client, I am happy.What is critical
for me in designing products is to find an
underlying purpose for them; a certain
usefulness or a basic 'raison d'etre', the rest
usually falls into place.
What kind of products do you like to
design the most?
As long as I work with a nice brief and a
committed client, I am happy.What is critical
for me in designing products is to find an
underlying purpose for them; a certain
usefulness or a basic 'raison d'etre', the rest
usually falls into place.
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 What is the most exciting project you've done
Design & Lif e / Fe b / 2008 i ssue 11

& why?
In 1995 I was selected as the project leader for
the 'Vision of the Future' project developed at
Philips Design. This was a once in a lifetime
project which doesn't come along so often.
This has to be one of the more challenging and
at the same time more memorable projects
I have been involved in. A project with an
extremely wide scope, involving many people
with different backgrounds and disciplines.
On the other hand, currently I am involved in
projects with Nokia and a very exciting project
with Herman Miller which I am extremely
excited about!

Is there any brand you would love to

collaborate with & why?
I think the reason why some brands have
become more attractive to designers to work
with is in their understanding and respect for
design. It is always an honour to work with
such companies. At the end of the day it is
about trust and a deep level of commitment
from both the Brands and the designer. This is
the only way to develop outstanding products.
So, in answer to your question, I would love to
work with any brand which  thinks of design in
this context.

Where do you live? Any place in the city you

recommend if friends are visiting?
I live in Amsterdam and a few of my favorite
places to visit: 1. The Stedlijk Museum; 2. 25
The Gallery/furniture shop called 'The Frozen
Fountain'; and 3. Pata Negras tapas restaurant
for the most authentic tapas outside of Spain!
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 Do you cook? What is your comfort food?
Design & Lif e / Fe b / 2008 i ssue 11
I love to cook! I try to cook every evening for
my family. It is my way to transition from my
work to my private life.
Do you like magazines? Which magazine
is your favorite & why?
I like to keep up with what is going on and
definitely like to look at magazines, but more
and more I feel that publications are becoming
obsessed with publishing whats new and
the latest creations from the 'star designers',
instead of projecting an editorial philosphy
and an objectivity which creates a platform for
interaction, learning and debate.
I like Domus Magazine for it's very broad
approach to Architecture, art and design.
Could you choose one interesting object
from your everyday life and tell us why
you like it?
My sketchbook, I could not live without it!
What is your dream project?
I still have to dream about it.
What is the most indispensable thing
while you work? music? or... ?
My sketchbook, I could not live without it!
What does Design & Life mean to you?
Life is the embodiment for everything and
design is its translator.
Any word for your brother, Reza?
Hey Reza, I can't wait to be an uncle!!
What drove you to design a series
of environmental friendly furniture
during Milan 2007? (Perf, Plana, Bras,
System_24, Tak..)What's the motive? 
This was an area which I had very little
knowlwdge about, and one day I thought why
not set up a project for ourselves to learn
more about these issues. And, to create some
pressure we decided to present our results and
findings in MIlano.
In many ways designers are at the initiation
of all projects, so by learning and initiating
our projects with this type of sensitivities in
mind we are bound to create more friendly,
more sustainable, more environmentally sound
designs. So, we need to take the responsibility
to question and propose change. The lamp is
underdevelopment with a very nice company
and hopefully soon it will be available for sale!
If you can choose an architect to
collaborate with, who would you choose? 
And what kind of project would you love
to do with him or her?
I would really like to design the furniture, the
fittings, and the lighting for buildings designed
by MVRDV, a dutch architectural studio or even
more interesting Herzog and de Meuron.
Please recommend 3 places that you like
the most in the world.
I love Amsterdam for its scale; I love Barcelona
for its attitude; and I love New York for its
energy.
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Thanks for the interview! We hope you can
introduce  one of your friends(designers
in any field, photographers, architects...)
who will be interviewed in our next issue! 
Who is in your mind?
I would like to think about it for a few days if
possible?
 Design & Lif e / Fe b / 2008 i ssue 11

There are a lot of moments in one's life.

We treasure each precious moment.

d&l moment
2007 / 06 / 18 , 12:51 - 12:53 PM , Summer

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 Design & Lif e / Fe b / 2008 i ssue 11

We are surrounding by brands. D&L tells

you the stories behind your lifestyle.

d&l lifestyle
www.graniph.com

the
copyright © graphis Inc.

design
graniph

tshirts store
from JP
,

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 graniph Taiwan
copyright © graphis Inc.
Design & Lif e / Fe b / 2008 i ssue 11

graniph Taiwan
copyright © graphis Inc.

How many T-shirts do you have in your closet? How often do you wear T-shirt and jeans? Graniph is a T-shirts
specialty store, founded by three young design students in Japan in 2001. The brand name, Graniph, is like
an anagram of “graphic” and “typography. “ It had soon attracted young generation attention, and just for
few years, Graniph has established over 50 stores all over Japan and started to spread its territory to Asia
area. Graniph understands itself as a fusion of art and fashion through T-shirts as media with good quality 43
jersey tee and reasonable price.
 Design & Lif e / Fe b / 2008 i ssue 11

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Design & Lif e / Fe b / 2008 i ssue 11
For our common sense, T-shirts are mass production goods. However, the designs of Graniph are only
produced in the limited edition of 1000 pieces each. There are average three new designs per day and have
constantly 130 different designs displayed in the store. Especially, most of the designs are only printed on
one color T-shirt. Not like other competitors, they consider the color of the T-shirt as a part of the design. And
most of the colors they have are so special that you can not find them from other clothing stores.
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Because each T-shirt of Graniph is released during a period of time and won’t appear again, it is worth
to collect them as art works. Besides their in house designers, they collaborate with artists, designers,
photographers, illustrators, and typographers from around the world to introduce their works through the
media, T-shirts. Furthermore, they also assist and present music and movie productions by producing
collaboration tees.
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Design & Lif e / Fe b / 2008 i ssue 11

Currently, Graniph announced the international Design T-shirt award vol.2. They welcome young artists and
designers to send their ideas, illustrations, digital, hand-drawn design, or photographs. The winners will get
cash prizes, and of course have their designs produced on Graniph tees. Through this award, they hope to
give young artists a platform to present and to show their talent to the world.

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Design & Lif e / Fe b / 2008 i ssue 11

Except 50 stores in Japan, Graniph has opened branches in Taiwan and Singapore in 2007. This month,
there will be a new store in Sydney, Australia. They also are going to open an international online store soon.
Where will be the next? Melanie, Art director and International PR of Graphis Inc., the company behind
Graniph said, “we are hoping to strengthen our contacts to Europe and America soon!”

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 d&l 1/2 recipe
Design & Lif e / Fe b / 2008 i ssue 11

Cooking is Art without rules. 1/2 recipe

shows you the smartest way to cook.

Scallops
+ 57

Chinese cabbage soup

I love to cook and collect recipes, but I never exactly follow the
steps. For me, cooking should be playful. Remember, always put
your imagination to someone’s recipe and bring it to your vision.
1/2 recipe rules are easy and healthy. Modern people are always
in a hurry, and I believe, with 1/2 effort, 1/2 steps, 1/2 fat, 1/2
time of cooking, will also bring you to a lovely cooking experience
and healthier dish. That’s why I called this chapter “1/2 Recipe”.
Cooking is art. Let’s play.
 Scallops and Chinese cabbage soup
Design & Lif e / Fe b / 2008 i ssue 11

serve 4

Suffering from La Niña? IT is cold everywhere this year. When it’s cold and wet,
hot soup is the most comfort food to warm our body and soul. On this recipe, I
use Chinese cabbage which is a lettuce-like vegetable but with lots of juice. It’s
easy to find it in China town. Actually, Korean uses it to make delicious “Kimchi”.
The spicy ingredient is “Ginger”, which is good for keeping your body warm. Think
of the yummy taste of sweet juicy cabbage has been cooking for 30 minutes and
fresh succulent scallops, you really should write down these simple ingredients
on your shopping list. Happy Chinese New Year!

what you need...

3 slices of ginger
1/2 Chinese cabbage, cut into 3*3
5 fresh scallops
1/2 fresh tomato
2 anchovies
Chicken stock
Salt and Pepper
1 T vegetable oil

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how you do...

1. Add oil in the cold pan. Medium heat. Stir fried ginger and anchovies for one minute.
2. Add cabbage and 1/2 T salt. Stir fried for 2 minutes.
3. Add chicken stock just to cover the cabbage. Cook for 25 minutes.
4. Add Scallops and cook for two minutes. Add salt and pepper in the last minute.