1

SOCIAL MEDIA ANALYTICS REPORT

National Association of Black Journalists Convention (7/28-8/3)





2

TABLE OF CONTENTS
Twitter Analytics3
Facebook Analytics..5
Instagram Analytics..11
YouTube Analytics.12
Suggestion for Sponsored Posts..13
Twitter Directory14
2015 Social Media Analytics Report Roundup..16







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TWITTER
446 tweets were shared

328 new followers
Followers on July 28 -- 12,020
Followers on August 3 -- 12,348

Total Engagement Numbers
Retweets 902
Replies 131
Favorites 616
URL clicks 531

Twitter Reach

*includes Tweet Ups with Dean Baquet and Jemele Hill









0
50,000
100,000
150,000
200,000
250,000
300,000
Estimated tweet reach per hashtag
4

The top 10 engaged tweets
These tweets had the most retweets, replies, favorites and URL clicks

Tweet Date/
Time
# of
RTs
# of
replies
# of
favorites
# of URL
clicks
1 We have OFFICIALLY kicked off
#NABJ14!! We are so excited to welcome
you to #Boston! http://t.co/w5GezijJJ8
7/30
11
AM
39 5 28 29
2 Chatting with @omarihardwick to learn
more about @Power_starz. #askomari
http://t.co/82d0hXhF9C
8/1
9:13
PM
14 8 14 19
3 Congratulations to #NABJ14 Student
Journalists of the Year @CQBalthazar &
@AveriHarper! http://t.co/TVq7vEHNar
7/31
2:07
PM
12 0 11 17
4 Check out the faces of @Starz_channel's
upcoming show "Survivor's Remorse."
Who's watching? #nabj14
http://t.co/qiJyWnVo8Y
7/31
10:24
PM
9 3 13 14
5 Our programs don't just start with
college students, they start from #jshop,
a program for our high schoolers.
#nabjgala
7/30
12:31
PM
1 0 2 33
6 RT @NABJMonitor: What are you doing
up so late #NABJ14? Well, here's a
reward: Soft launch of:
http://t.co/lpG425kddF
7/31
4:40
AM
4 0 4 24
7 Check out the trailer for
@DearWhitePeople.
http://t.co/rx06MiMpZq #nabj14
8/2
3:30
PM
9 2 7 12
8 Make sure you bring your business cards
to the convention, or you may get this
face. http://t.co/vbkyi3Xd7b #meme
8/1
4:09
PM
3 0 1 24
9 "You should be broadly educated, read a
lot and know the world" @deanbaquet
advises young journalists. #NABJSocial
http://t.co/75XnNFH33r
8/1
12:53
PM
15 1 7 4
10 Congratulations to Claudia Balthazar, a
2014 NABJ Student Journalist of the
Year! #nabjgospel #nabj14
http://t.co/bQWiliq36Y
8/3
12:50
PM
6 0 13 4


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FACEBOOK
23 posts were shared
Total Engagement Numbers
Post likes 229
Comments 13
Impressions 13,036

55 new page likes
Page likes on July 28 -- 5956
Page likes on August 3 -- 6011





5920
5930
5940
5950
5960
5970
5980
5990
6000
6010
6020
28-Jul 29-Jul 30-Jul 31-Jul 1-Aug 2-Aug 3-Aug
Facebook Likes
0
5000
10000
15000
20000
25000
28-Jul 29-Jul 30-Jul 31-Jul 1-Aug 2-Aug 3-Aug
Facebook Daily Organic Impression* * The number of
times your posts
were seen in News
Feed, ticker or on
visits to your Page.
These impressions
can be by people
who have liked your
Page and people
who haven't.
6

The top 5 engaged posts
These posts had the most likes, shares, and comments (combined)


1
st

52 likes
3 comments
1 share
822 people reached
7


2
nd

38 likes
1 share
541 people reached
8



3
rd

18 likes
850 people reached
9


4
th

12 likes
4 comments
1 share
283 people reached
10










5
th

15 likes
1 comments
1 share
394 people reached
11

INSTAGRAM
TOP 3 posts



45 likes
32 likes
32 likes
68 posts shared
976 likes
21 comments

12

YOUTUBE

Omari Hardwick on Power
260 views




Jemele Hill Stops by the NABJ Social
Media Lounge
121 views




Paula Madison on Finding Samuel
Lowe: From Harlem to China
62 views, 2 likes



Dean Baquet Provides Insight on the
Future of the New York Times
20 views




13

SUGGESTION FOR SPONSORED POST
Corporate
Partner Status
Twitter Facebook Instagram YouTube
Platinum 1 Tweet Up
7 tweets
3 posts 2 posts 1 video 2 min
Gold 1 Tweet Up
5 tweets
2 posts 1 post 1 video 1 min
Silver 1 Tweet Up
5 tweets
2 posts 1 posts 1 video 1 min
Bronze 5 tweets 2 posts 1 post 1 video 1 min
Patron 3 tweets 1 post
Friend 3 tweets 1 post


















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TWITTER DIRECTORY
Regular engagers
Ash, Carol @carol_ash NABJ Program Consultant
Atkinson, Khorri @AtkinsonReports Student Representative
Benton, Mary @MaryBenton Region V Director
Burton, Paul @PaulWBZ General Assignment Reporter,
WBZ-TV
Butler, Bob @bobbutler7 President of NABJ
Carter, Kelley @kelleylcarter Ebony Magazine Entertainment
Editor
Christie, Sherlon @sherlonapp Region I Director
Fitzhugh-Craig, Michelle @nabjregionsix Region VI Director
George, Cindy @cindylgeorge Parlimentarian
Henderson, Stephen @shendersonfreep Journalist of the year
Hurd, Gayle @gaylehurd1 Region III Director
Kelly, Dawn @prmaven17 VP of Global Communications,
Prudential Financial
Ivory, Lee @ivorycomm1 Region II Director
Lee, Gregory @gleejr9472 Executive Sports Editor, South
Florida SunSentinel
Lowe, Herbert @herbertlowe Marquette University professor
Lowe, Mira @miralowe Senior Editor for Features, CNN
Digital
Lowery, Wesley @wesleylowery Emerging Journalist of the Year
Martin, Roland S. @rolandsmartin Host/Managing Editor of
NewsOne Now
Matthews, Darryl @32ndGP NABJ Executive Director
Pereira, Michaela @MichaelaCNN News Anchor, CNN
Reed, Keith @K_dot_RE Treasurer
Roberts, Dawn @nabjdawn Associate Representative
Russell, Dedrick @dedrickrussell VP of Broadcast
Simpson, Carole @carole_simpson Senior Leader-in-residence,
Emerson College
Thomas, Vickie @VickiethomasWWJ Region IV Director
Turner, Aprill O. @AprillOTurner NABJ Communications
Consultant
Whack, Errin @errin4vpp VP of Print
Wilson, Benet @benetwilson Aviation Journalist
Wright, Kelly @kellywrightnews News Anchor, FOX News



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Regular Sponsors
AARP
@AARP
The Africa Channel
@africachanneltv
Al Jazeera Media Network/English Language Channel
@ajam
Annie E. Casey Foundation @aecfnews
Business Wire
@businesswire
CBS News
@cbsnews
Chrysler Corporation
@chrysler
CNN
@cnn
Coca-Cola Company @cocacola
Comcast | NBC Universal @Comcast | @NBCUniversal
Dow Jones News Foundation @djnf
The Economist Group
@theeconomist
Eli Lilly and Company
@lillypad
ESPN Inc.
@espn
FedEx Corporation
@fedex
Fox Searchlight
@foxsearchlight
Gannett @Gannett
General Motors Company
@GM
Hearst Television, Inc. @HearstCorp
Kaiser Permanente
@kpnewscenter
LIN Media
@LINMediaLLC
Major League Baseball
@MLB
NASCAR
@nascar
News Corporation/21
@nwscorp
Newseum @Newseum
Planned Parenthood Federation of America
@ppfa
Prudential Financial, Inc.
@prudential
Raycom Media
@raycommedia
REMY Martin
@officialremy
Robert Wood Johnson Foundation @rwjf
Southwest Airlines
@southwest
Toyota @toyota
Turner Sports @TurnerSportsPR
Wells Fargo
@wellsfargo



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2015 SOCIAL MEDIA ANALYTICS REPORT ROUNDUP
This sheet should serve as a roundup of social media data prior to implementing a
social media strategy on accounts owned by the National Association of Black
Journalists. As a result, the PR student representative who handles the accounts
for the 2015 convention will be able to more quickly analyze data.
Twitter (@NABJ)
_____ Number of tweets to date
_____ Number of followers
Use tweetreach.com to determine the estimated reach of hashtags.
Facebook (NABJOfficial)
_____ Number of page likes to date
Instagram (NABJOfficial)
_____ Number of posts to date
_____ Number of followers
YouTube (NABJOfficial)
_____ Number of subscribers