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Frost & Sullivans Research and Market Consulting Group

Global Powertrain Trends
By
Cyril Cromier
Automotive and Transportation ractice
Frost & Sullivan
Agenda ! Glo"al o#ertrain trends
Global
Automotive
Powetai!
"e!#$a!#%e&
te'(!olo)ie$
Powertrain *ales +i, towards -./0
$ Global Powertrain sales 1i, o2er2iew and brea3down b4 t45e
6ntrod78tion 9 Global :7to1oti2e Trends and 3e4
de2elo51ents
;7ro5ean <ons71ers= :ttit7des > Per8e5tions Towards
*7stainabilit4? ;n2iron1ent and :lternate Powertrains
Global :lternati2e Powertrain Te8@noloAies
$ B4brid Ce@i8les and Te8@noloAies
$ ;le8tri8 Ce@i8les 9 an o2er2iew
$ ;le8tri8 <orner +od7les 9 an o2er2iew
$ Global DioE7els 9 87rrent sna5s@ot and E7t7re o7tloo3
o#ertrain Technologies ! Strategic %&s' (y"rids and Alternative Fuels' "u)) #ords as
*+Ms scram"le to comply #ith emission norms
Powertrain Jointventures and Alliances likely to gain increased
economic importance.
Entry of new Asian players into the European market - new avenues
for market consolidation
Downsizing and Turbocharging Drive towards compliance with ACEA
CO2 norms
Electric Vehicle infrastructure public paid recharging stations to
cater to both EVs and plug-in ybrids.
Biodiesel Feedstoc availabilit! in Europe to pla! an important role"
imports #rom $outh Asia to still account #or a signi#icant share o# raw
material%
!iesels penetration post E"#$ % uncertain dependant on e&haust
after-treatments costs
OBD threshold levels to be revised #or E&'O (%
)*+ and C,+ A#termaret to account #or a ma-orit! o# )*+ &nits" OE to
contribute #or C,+%
'icro ybridisation on a large scale to continue( Plug-in hybrids to
account for a small share.
.CC/ to have a ver! niche maret" su##icient volumes to mae this
technolog! commerciall! viable are still not available%
Source : www.partstrain.com
Agenda ! Glo"al o#ertrain trends
Global
Automotive
Powetai!
"e!#$a!#%e&
te'(!olo)ie$
Powertrain *ales +i, towards -./0
$ Global Powertrain sales 1i, o2er2iew and brea3down b4 t45e
6ntrod78tion 9 Global :7to1oti2e Trends and 3e4
de2elo51ents
;7ro5ean <ons71ers= :ttit7des > Per8e5tions Towards
*7stainabilit4? ;n2iron1ent and :lternate Powertrains
Global :lternati2e Powertrain Te8@noloAies
$ B4brid Ce@i8les and Te8@noloAies
$ ;le8tri8 Ce@i8les 9 an o2er2iew
$ ;le8tri8 <orner +od7les 9 an o2er2iew
$ Global DioE7els 9 87rrent sna5s@ot and E7t7re o7tloo3
Glo"al o#ertrain mi, ! signi-icant regional di--erences in mi,. /iesel pre-erred in +urope'
China and 0ndia. gro#th o- Micro hy"rids in +urope

Micro Hybridisation on a large scale to continue; Plug-in hybrids to account for a small share.

EVs infrastructure public paid recharging stations to cater to both EVs and plug-in Hybrids.

Downsizing and urbocharging Dri!e towards co"pliance with #$E# $%& nor"s in Europe' ($) syste"s -
E*)% + application in passenger !ehicles li,ely.

E"phasis on fuel consu"ption in -orth #"erica as a result of $#./ nor"s' ier&0in1 nor"s stricter than E*)% 1

Har"onisation of e"ission standards at the global le!el being discussed' unli,ely i"ple"entation before E*)% 2
ti"efra"e
Forldwide Powertrain *ales 1i, G -./0
.
0
/.
/0
-.
-0
H.
;7ro5e I: Ja5an <@ina Katin
:1eri8a
6ndia L7ssia *o7t@
:Eri8a
Morea
+
i
l
l
i
o
n
s
Gasoline Niesel
B4brids :lternati2e O7els
;le8tri8 Ce@i8les
P.Q
/RQ
/Q
-..P -./0
S TR +illion
S P- +illion
-HQ
T.Q
HHQ
TQ
UUQ
UQ
VQ
UQ
PTQ
/.Q
U0Q
-HQ
THQ
0/Q
/Q
V0Q
URQ
0TQ
-VQ
/-Q
UQ
-.Q
H0Q
0Q
/Q
V.Q
/VQ
-TQ VUQ
/Q
H/Q
VQ
-Q
/Q
/Q
$ (y"rids include Micro 1Start2stop3' Mild and Full (y"rids
$ Alternative Fuels include Fle,2-uel' 4G and C5G
$ (y"rids include diesel and gasoline and to avoid dou"le
counting they are not included in only 6/iesel7 or
6gasoline7
$ Total -or 899: and 89;< includes only regions
mentioned here= +,cludes rest o- the #orld=
PQ
HQ
/Q
Agenda ! Glo"al o#ertrain trends
Global
Automotive
Powetai!
"e!#$a!#%e&
te'(!olo)ie$
Powertrain *ales +i, towards -./0
$ Global Powertrain sales 1i, o2er2iew and brea3down b4 t45e
6ntrod78tion 9 Global :7to1oti2e Trends and 3e4
de2elo51ents
;7ro5ean <ons71ers= :ttit7des > Per8e5tions Towards
*7stainabilit4? ;n2iron1ent and :lternate Powertrains
Global :lternati2e Powertrain Te8@noloAies
$ B4brid Ce@i8les and Te8@noloAies
$ ;le8tri8 Ce@i8les 9 an o2er2iew
$ ;le8tri8 <orner +od7les 9 an o2er2iew
$ Global DioE7els 9 87rrent sna5s@ot and E7t7re o7tloo3
*8enario :nal4sis Eor B4brid Ce@i8les9 Pre1i71 W;+s li3el4 to Eollow D+FX standardise
+i8ro B4brids Eor 2ol71e seA1ents
ACEA Agreement
/mplementation
window
.
/...
-...
H...
T...
0...
V...
U...
P...
-..U -..P -..R -./. -.// -./- -./H -./T -./0
T
@
o
7
s
a
n
d
s
<onser2ati2e *8enario Orost > *7lli2an *8enario
<o15arison oE diEEerent s8enarios Eor +i8ro B4brid
Ce@i8les in ;7ro5e
W;+
<onser2ati2e
*8enario
remium *+Ms such as
/C' Audi -ollo#ing BM>
path and standardising
small' medium and
compact segment
vehicles
Orost > *7lli2an
*8enario
&olume *+Ms to
leverage (y"rids
technology sho#cased
in remium *+Ms and
introduce in volume
segments
D+F ?@9'9992?:9'999 ?@9'9992?:9'999
Nai1ler ?89'9992?A9'999 ?89'9992?A9'999
:7di <99'9992<89'999 <99'9992<89'999
Oord 8:9'99928B9'999 <:9'9992<B9'999
Col3swaAen 8?9'9992C99'999 :<9'9992:@9'999
Oren8@ W;+s 899'99928<9'999 8'999'99928'C99'999
Wt@er W;+s ;<9'9992;:9'999 <99'9992?<9'999
B4brid Col71es b4 3e4 W;+s in -./- aEter +i8ro@4bridisation
Penetration rate ) *+,
Penetration rate ) --,

0icro .!bridisation on a large scale liel! to help OE0s compl! with the ACEA Agreement target #or 2122

*remium OE0s in a much better position to absorb 0icro .!bridisation costs in comparison to volume
OE0s" initial introduction o# 0icro .!brids b! *$A group wasn3t a great success
+i8ro Ysto5GstartZ B4brid Ce@i8les to be do1inant in ;7ro5e w@ile O7ll B4brid
Ce@i8les are 5o57lar in Ja5an and I:
Global B4brid Ce@i8les brea3down D4 LeAion? -./0
:[*TL:K6:
MildD 8'<99
FullD ?'<99
<B6I:
MildD <'999
FullD A9'999
*W[TB :OL6<:
FullD 8'999
6IN6:
MildD ;8'999
FullD ;'999
L[**6:
FullD 8'<99
*W[TB MWL;:
MildD A'999
FullD :'999
!efinitions.
0icro $tart stop
s!stem
0ild .onda Civic
Full To!ota *rius4
ybrid
/ype
Micro Mild Full
$verall
Volumes
?=?
Million
@:9'999 ;=<
Million
211
5
212
(
*0+1
-.* 'il
23,
-%,
4%,
53,
6orth America
- 'il
4 'il
70,
73,
'icro
*, 'ild
Europe
211
5
212
(
-*+1
0++1
'ild
75,
2+,
5+,
Japan
8ull
'ild
8ull
+
-++
5++
*++
3++
0++
%++
Asia Pacific Europe 6orth America $thers
/
h
o
u
s
a
n
d
s
9EV e#EV 6EV:;9 PEV
V.Q
-PQ
/-Q
UHQ
-TQ
-Q
/Q
TPQ
0.Q
/Q
/Q
;le8tri8 Ce@i8le +ar3et\ Drea3down D4 LeAion Y;sti1atesZ? -./0
/]-- +illion
V/Q
HVQ
HQ
/Q
-..R
-./0
0?V//
HQ
-.Q
TRQ
-PQ
VPQ
HQ
-RQ
/Q
6 Japan and China are the key markets for APAC=> likely 80 market share. China e!pects ma"or share from the local #$%s andp
potential for stron& &rowth in 'ndia
6e($) and P*$)s likely to account ma"or share in the +orth American market dri,en -y the ,irtue of demo&raphics and customer dri,in&
characteristics => .% / Chrysler key #$%s. #n the other hand0 C$)s suit the demo&raphics for the $urope.
;C Drea3down b4 LeAionG Iort@ :1eri8a to a88o7nt Eor 0- Q oE Alobal 1ar3etX
<;Cs a88o7nt Eor 0VQG 5o57lar seA1ent in ;7ro5e
;le8tri8 <orner +od7les G *755liers to dri2e t@e ;<+ 1ar3et rat@er t@an W;+s
;7ro5e
P.?...
I:
/V.?...
Ja5an
/T.?...
SHP.M [nits
S/?VT.M [nits
An E9' could be any
combination of.
6/ire
6<heel
6=rake
6>teering
6>uspension
6Electric 'otor
69ooling >ystem
(ondas +CM system has
components such as
motor' "raking' steering
as part o- +CM system=
Motor is sprung using a
"ar=
Mitsu"ishi system has
components such as
motor' "raking as part o-
+CM system= Motor is
sprung due to easier
integration=
Bridgestone concept has
motor' steering' "raking'
suspension as part o-
+CM system= (o#ever
the motor is sprung to
avoid the e,tra #eight o-
unsprung mass=
Michelin concept in2#heel
motor has motor
unsprung #ith other
components such as
steering' suspension'
"raking= (o#ever' this
concept has a
disadvantage in terms o-
unsprung mass=
Bonda
+its7bis@i DridAestone +i8@elin
Japan to be at the forefront in adopting ECM
technology followed by N and Europe
0y Wire echnologies re3uired for i"ple"entation
of E$4 on all 5 wheels
Design fle6ibility7 weight reduction7 fuel sa!ings
are so"e of the "ain dri!ers for E$4
i"ple"entation
8ey %E4s oyota7 Honda7 9eneral 4otors and
4itsubishi
;7ro5e
TR.?...
I:
V..?...
Ja5an
0T.?...
5+-0 5+5+
DioE7el 5rod78tion aro7nd t@e Forld 9 siAniEi8ant Arowt@ in ;astern 8o7ntries
!iofuels penetration is hea"ily dri"en by local go"ernmental regulations and biggest differentiating
factor is the source of !iofuels which "aries from "egetables to fish. Clear leaders include !ra#il$
%hailand and &ndia whereas ustralia appears to lag behind.
/R
-U
/0
/P
H
0
0
P
-
V
T]0
P
/
-]0
/
/.
T-
0P
P]0
-V]0
Global Dioet@anol
Global Diodiesel
-..U -./H
-..U -./H
:ll 2al7es in +toe 9 +illion tonnes oE oil e^7i2alent
Diodiesel Dioet@anol
Diodiesel Dioet@anol
Diodiesel Dioet@anol
Dioet@anol
Diodiesel
[*:
Dra_il
;7ro5e
:siaGPa8iEi8
*trateAi8 W7tloo3 towards -.-. and De4ond 9 To be 5re5ared Eor t@e `7n3nown=

'emand from countries li(e China and &ndia li(ely to play a critical
part in the price and output of crude oil ) *il e+ploration rate$ cost of
processing and ,uality of oil to be deciding factors

:ocal go!ern"ents pro!iding strategic support to 0iofuels need to ensure

that short ter" detri"ental effects are "ini"ised while pro!iding subsidies and
benefits to 0iofuels

*il companies forecasting price for crude oil to be about -.. - -/0
by 1020; huge potential for !iofuels to contribute considering
agricultural growth

&
nd
9eneration 0iofuels to be co""ercially successful only if price of
e6tracting 0iofuels is lesser than or e3ual to price of producing fossil fuels
6on-$PE9
>upply
0%,
=iofuels
Volume
33,
6on-$PE9
>upply
4+,
=iofuels
Volume
*+,
-.H. *8enario / 9 8onsiderinA @istori8al
aAri87lt7ral s755l4 Arowt@
-.H. *8enario - 98onsiderinA @alE oE
@istori8al aAri87lt7ral s755l4 Arowt@
Source : 1oo2 / Company
Total s755l4 oE //. +DPN Total s755l4 oE P0 +DPN
Agenda ! Glo"al o#ertrain trends
Global
Automotive
Powetai!
"e!#$a!#%e&
te'(!olo)ie$
Powertrain *ales +i, towards -./0
$ Global Powertrain sales 1i, o2er2iew and brea3down b4 t45e
6ntrod78tion 9 Global :7to1oti2e Trends and 3e4
de2elo51ents
;7ro5ean <ons71ers= :ttit7des > Per8e5tions Towards
*7stainabilit4? ;n2iron1ent and :lternate Powertrains
Global :lternati2e Powertrain Te8@noloAies
$ B4brid Ce@i8les and Te8@noloAies
$ ;le8tri8 Ce@i8les 9 an o2er2iew
$ ;le8tri8 <orner +od7les 9 an o2er2iew
$ Global DioE7els 9 87rrent sna5s@ot and E7t7re o7tloo3
-..P
E 899: Frost & Sullivan= All rights reserved= This document contains highly con-idential in-ormation and is the sole property o- Frost & Sullivan=
5o part o- it may "e circulated' Fuoted' copied or other#ise reproduced #ithout the #ritten approval o- Frost & Sullivan=
+uropean Consumers Attitudes & erceptions
To#ards Sustaina"ility' +nvironment and
Alternate o#ertrains
1(y"rids' Fle,2Fuels' 5G &ehicles3
Pollution
6 Air 7/ncl% CO289 ,oise9 :ater
!epletion of 6atural #esources
and Alternative 8uels
9limate 9hange
8uel Efficiency
#ecycling
Passenger 9ars ? @ight
/rucks 00,
A #e" survey #as conducted using a randomly
screened on2line consumer panel' consumers #ere
given incentives
0n all -?VTP intervie#s #ere conducted -or this
survey and F&S ensured that a solid
representation o- vehicle segments #ere captured
-rom each country covered including France' GH'
Germany' 0taly and Spain
Respondents #ere recruited "ased on vehicle
segment #ho #ere personally involved in the
purchase decision o- the vehicles=
A good representation o- di--erent age groups
1younger than ;? #ere screened out3 & gender to
ensure a good representation o- consumers=
;99I 8'@A: ;99I @9A ;99I 8;; ;99I C99 ;99I C;? ;99I @9B ;99I @9? Total
C=:I ;99 8=<I ;< ?=@I ;@ A=9I ;8 <=9I ;@ A=CI 8@ 8=<I ;< *[CG
*1all
B=CI 8A@ B=BI @9 ;;=AI 8A ?=?I 8C @=BI 88 B=8I <@ ;9=9I @; *[C
KarAe
;C=?I C@A ;C=;I ?B 89=AI AC ;8=?I C: ;<=;I A: ;8=CI ?< ;C=CI :; +PC
8A=AI @A? 8A=:I ;<9 8;=CI A< 8<=CI ?@ 8A=CI ?? 8A=@I ;<9 8A=<I ;AB N>;
8A=AI @A< 8A=?I ;AB 89=AI AC 8<=9I ?< 8A=CI ?? 8A=@I ;<9 8A=BI ;<; <
8A=AI @A@ 8<=9I ;<; ;B=9I A9 8<=CI ?@ 8A=CI ?? 8<=9I ;<8 8A=?I ;<9 :>D
Total [M *weden *5ain 6tal4 Ger1an4 Oran8e
T@e *t7d4 Oo87ses on 0 Me4 Para1eters t@at NeEine t@e *7stainabilit4 and
;n2iron1ental 615a8t oE Prod78ts
<W- seen as 1ost @ar1E7l 2e@i8le e1ission o2erall in ;7ro5e
*%,
3%,
3*,
-3,
*7,
3-,
*2,
-*,
*-,
52,
5*,
5%,
0,
-2,
-5,
4,
7,
7,
-3,
-5,
%,
--,
-+,
-5,
*,
-+,
0,
3-,
-7,
-5,
9$5 9$ 6$& 9 P'
ydrocarbons A9B
--,
$&ides of 6itrogen
A6$&B
-+,
9arbon !io&ide
A9$5B
*%,
9arbon 'ono&ide
A9$B
52,
Particulate 'atter
AP'B
-0,
/otal European #esponse
9ountry-wise =reakdown
Base: 2008 n=2,648, Fr n=607, Ger n=609, Ita n=317, Spa n=300, Swe n=211, UK n=604
:hile CO2 is seen as the most harm#ul vehicle emission in Europe the &; sees carbon mono<ide as most harm#ul while in /tal!
particulate matter is seen as most harm#ul vehicle emission%
/ in - 8ons71ers li3el4 to resist DioGO7eled 2e@i8les be8a7se oE 8on8ern abo7t land to
Arow Eood and ot@er reso7r8es
;* Please state whether you agree or disagree with the following statements...
-3,
-2,
--,
5*,
*7,
30,
0%,
03,
%*,
55,
53,
*5,
54,
50,
57,
5*,
54,
5*,
02,
0+,
*%,
5%,
55,
-2,
-3,
02,
%3,
/ am much more willing to consider a vehicle that runs on electricit! or
alternative #uels now than / was in the past
/ use less petrol or diesel now than / previousl! did and / drive with the
environment in mind
/ would be ver! interested in purchasing a car that is made o# rec!clable parts
/ lie having good per#ormance #rom m! car so would pre#er bu! e<tra
technologies that help save #uel but / want to have high per#ormance
/ #eel m! vehicles impact on the environmental sustainabilit! is not an issue9
there are #ar more important environmental considerations to worr! about
/ am willing to pa! #or and tae driving lessons to teach me how to drive more
eco #riendl!
/ do not understand what a =carbon #ootprint= reall! is
/ am not concerned that the impact o# using bio>#uels will mean there is less
land to grow #ood and other resources
0! government is doing more than the! need to in order to help the
environment
!isagree "ndecided Agree
Base: 2008 n=2,648 Level ! s"#n"!"$an$e: 99% &r"#'t(ta"l: 0)*%+
:hile consumers are open to alternative #uels bio>#uel adoption ma! continue to be a sensitive issue until it can be proven that these #uels do
not impact #ood or other resources%
? in 21 consumers agree that the! are much more willing to consider a vehicle that runs on electricit! or alternative #uels than in the past and
demonstrates the greater awareness and heightened concerns about the environment and increasing #uel costs%
;7ro5eans Cer4 <on8erned abo7t 615a8t oE DioGO7els? *wedis@ <ons71ers Kess *o
/nterestingl! consumers in $weden are signi#icantl! less concerned about the impact o# bio>#uels on land to grow #ood and other
resources and ma!be due to less media attention on the issue%
French and $panish consumers are signi#icantl! more concerned about the impact o# bio #uels% &; and +erman views are almost
identical in that 2 in 2 are worried about the e##ect o# bio>#uel and its impact on the land to grow #ood and other resources%
;* Please state whether you agree or disagree with the following statements...
C am not concerned that the impact of using bio-fuels will mean there is less land to grow food and other resources
%5,
37,
0%,
4*,
*2,
37,
5+,
**,
*-,
-3,
57,
**,
-2, -2,
-*, -*,
**,
-2,
8rance Dermany Ctaly >pain >weden "1
9ountry
Agree
"ndecided
!isagree
Base: 2008 n=2,648, Fr n=607, Ger n=609, Ita n=317, Spa n=300,
Swe n=211, UK n=604, Level ! s"#n"!"$an$e: 9*% &r"#'t(ta"l:
2)*%+
DioGdiesel > B- are t@e leadinA alternati2e E7el so7r8es Eor ne,t 2e@i8le 57r8@ase D[T
2iews diEEer b4 8o7ntr4
:hile consumers are read! to consider alternative #uel sources9 available vehicle models will hold bac adoption because o# limited
choice in the number o# cars on o##er using alternative #uels% Although bio>diesel is the most popularl! considered alternative #uel source9
French consumers would also consider bio>ethanol9 while /tal! .2 is o# interest as was )*+ in +erman!%
;5* Vehicle manufacturers are currently developing alternative fuel sources that can offer improved fuel economy and emissions.
<hich of the following alternative fuel sources will you consider when you purchase your ne&t vehicleE Please select all that apply
5%,
50,
-7,
-2,
-4,
-*,
-+,
-4,
*3,
35, =io-diesel
ydrogen A5B
=io-ethanol
@iFuefied petroleum gas A@PDB
9ompressed natural gas A96DB
'ethanol
@iFuefied natural gas A@6DB
=iomass-to-liFuid fuels A=/@B
Das-to-liFuid fuels AD/@B
C will not consider any of the
above alternative fuel sources
-3,
*3,
-+,
4,
--,
-4,
3%,
53,
*0,
55,
*-,
37,
**,
**,
5%,
*2,
5%,
30,
30,
34,
32,
0-,
*5,
*2,
Dermany
Ctaly
8rance
"nited 1ingdom
>weden
>pain
@PD =io-ethanol 5 =io-diesel
Base: 2008 n=2,648, Fr n=607, Ger n=609, Ita n=317, Spa
n=300, Swe n=211, UK n=604, Level ! s"#n"!"$an$e: 9*%
&r"#'t(ta"l: 2)*%+
Oran8e > *5ain *@ow Greater 6nterest in Niesel B4brid? *weden > Oran8e :lso +ore
Ki3el4 to <onsider Dio O7els
53.4,
*3.5,
**.-,
0*.%,
2.5,
-0.3,
*%.4,
*+.%,
53.0,
*+.-,
*+.4,
30.2,
50.5,
*+.-,
52.2,
0-.*,
--.2,
*4.4,
5*.-,
3-.0,
--.3,
-3.7,
57.3,
*+.5,
Electric Vehicle =io or fle& fuelled vehicles Petrol ybrid !iesel ybrid
P
e
r
c
e
n
t

o
f

c
o
n
s
u
m
e
r
s


8rance Dermany Ctaly >pain >weden "1
;*- ow likely are you to consider the following fuel:engine types for your ne&t car purchaseE
$igni#icantl! more French and $panish consumers said the! were liel! or ver! liel! to consider diesel h!brid% $weden
which as a current active maret #or bio #uels and France showed signi#icantl! greater interest in bio o# #le< #uels%
/nterestingl! in the &;9 almost as ma! consumers selected petrol h!brid as the! did diesel h!brid indicating indi##erence in
the t!pe o# h!brid the! would pre#er9 while in +erman! petrol is more clearl! pre#erred9 probabl! due to better
per#ormance% *lease note that the variance o# results #or /talian and $panish consumers are in general wider than other
countries so the! tend to rate products and services more highl! than others%
Base: 2008 n=2,648, Ital, n=317, Spa"n n=300, U)K n=604, Fran$e n=607, Ger-an, n=609, Swe.en n=211, Level ! s"#n"!"$an$e: 9*% &r"#'t(ta"l: 2)*%+
DioE7els 5otential ne,t onl4 to B4bridsX / in H Ki3el4 or Cer4 Ki3el4 to <onsider Petrol or
Niesel B4brid
'ising #uel prices are hitting consumers hard and more than ever people are willing to consider alternative #uelled vehicles% :hile 2
in @ consumers will consider diesel or petrol h!brids #or their ne<t car purchase a #urther 2(A said the! were liel! or ver! liel! to
consider bio>#uelled vehicles% Even electric vehicles seem to appeal much more than the! did a decade ago with 2?A o# consumers
sa!ing the! were liel! or ver! liel! to consider one #or their ne<t vehicle%
;*- ow likely are you to consider the following fuel:engine types for your ne&t car purchaseE
-*,
-0,
-4,
5*,
5-,
52,
5*,
-*,
-4,
5-,
5*,
53,
50,
54,
*2,
*0, *0,
*+, *%,
*5,
54,
5-,
-3,
-%,
-3,
-5,
0, 3, 0, *, *, 5,
*4,
**,
7,
!iesel ybrid Petrol ybrid =io-fuelled or
Dasoline fle& fuel
ydrogen A5B @iFuefied
petroleum gas
aA@PDB
Electric Vehicle 9ompressed
natural gas A96DB
Very @ikely
@ikely
"ndecided
6ot likely
6ot likely at all
'ean score A0 pointB *.- 5.7 5.% 5.4 5.% 5.3 5.3
Base: 2008 n=2,648
Dio or Ole, O7els :55eal to ao7nAer :Ae Gro75s > +PC Ce@i8le Wwners
Bio or #le< #uels appeal most to !ounger age groups probabl! because recent negative media attention on land used #or bio #uels ma! not
be reaching these segments o# the maret% 0*B owners seem more liel! to consider bio or #le< #uels as the! are more cost conscious
while interesting is that small $&B owners are split between being totall! against and totall! #or bio or #le< #uels% As with diesel h!brids9 the
older the consumer the less interested the! are in bio or #le< #uels%
;*- ow likely are you to consider the following fuel:engine types for your ne&t car purchaseE =io or fle& fuels
-4,
-%,
-2,
-3,
-7, 5+,
5-,
5-,
55,
55,
-7,
-0,
*4,
*0,
*4,
*%,
55,
5+, 5-,
5*,
5+,
5+,
3,
*,
0, 0,
-+,
*7,
*2,
5,
AG= 9 !GE 'PV >"V -
@arge
>"V -
>mall
Very @ikely
@ikely
"ndecided
6ot likely
6ot likely
at all
--,
-0,
-4,
5+,
53,
55,
-7,
-2,
5-,
53,
53,
55,
*4,
*0,
**,
**,
57,
5*, 5-,
-2,
-%,
5+,
*,
0,
*, 3, 5,
*7,
3-,
*,
-2 to 50 5% to *0 *% to 30 3% to 00 0% to %0 %% or older
Vehicle >egment Age
Base: 2008 n=2,6*7, /0B n=646, 1 n=6*0, 203 n=649, 456
n=364, SU6 s-all n=101, SU6 lar#e n=247, Level !
s"#n"!"$an$e: 9*% &r"#'t(ta"l: 2)*%+
Ta, in8enti2es Eor @4brid 2e@i8les and `Areen= te8@noloAies will best beneEit t@e
en2iron1ent
? in 21 consumers sa! that ta< incentives #or h!brid vehicles and adopting Cgreen3 technologies will bene#it the
environment most% :hen data is compared to D229 data suggests that incentives #or purchasing h!brids are more
#avorabl! perceived than =green= vehicle ta<ation initiatives%
;-5 ow much do you think the following Hgreen ta&I initiatives for cars will benefit the environmentE
0,
%,
7,
%,
57,
**,
*+,
52,
33,
3*,
*2,
50,
-2,
-*,
-2,
-3,
4,
%,
0,
-%,
55,
52,
2,
--,
5+,
53,
5%,
5%,
5-, 53, /a& incentives for purchasing ybrid Vehicles
/a& incentives for having JgreenJ technologies which are implemented in
the car well before government regulations reFuire them.
9$5 vehicle emission based ta&ation policy - you are ta&ed more or less
depending on your vehicles emissions
Pay as you drive insurance schemes
#oad pricing schemes - you are charged based on distance travelled
8uel surcharges - additional fuel surcharges
6o benefit at all 6o benefit "ndecided =enefit Very beneficial
*7,
*7,
*0,
-%,
-2,
-%,
5*,
-7,
--,
-5,
-3,
-*,
-0,
4,
2,
4, 4,
2,
%,
3,
0,
*,
4,
*, *,
5,
5,
3,
5,
-,
*,
-,
5,
5, -,
5, 5, 5,
-3,
-5,
-*,
-+,
2,
3-, 3-,
96D: @PD =io fuels Das fle& fuel Electric vehicle 'icro hybrid ybrid
C would not pay e&tra for this type of vehicle "p to K377
K0++ to K-L+++ K-L++- to K-L0++
K-L0+- to K5L+++ K5L++- to K5L0++
K5L0+- to K*L+++ K*L++- or more
C would not consider purchasing this type of vehicle
FillinAness to 5a4 Eor <IGb KPG? @4brid and ele8tri8 si1ilar] FillinAness to 5a4 Eor 1i8ro
@4brids t@e least]
;37. Cf you were to purchase a hybrid or alternatively fuelled vehicle in the futureL how much e&tra would you be willing to
pay for each of the following types of vehicles compared to a similarly eFuipped gasoline vehicleE A'ean Cn EuroB
Base: n=2,648
'ean Price -+5-.+7 23+.05 -+5+.5- 7*0.%* -+53.22
AEuroB