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SRI VENKATESWARA UNIVERSITY :: TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION


MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
Paper - I PRODUCTION / OPERATIONS MANAGEMENT
PART - A
Answer All Questions
1 (a) Briefly present an overview on production and operations management.
Or
(b) What do you understand by environment-of a production system? !plain briefly.

". (a) What are the various #uantitative methods of forecasting? !plain briefly.
Or
(b) $iscuss the merits and limitations of %ualitative methods of forecasting.

&. (a) What is capacity planning? What are the 'ey considerations of it?
Or
(b) $iscuss the need and importance of management information for production
system.

(. (a). !plain briefly the various steps involved in aggregate production planning.
Or
(b) !plain briefly about the advanced manufacturing systems.


5. (a) What are the variou iue i!vo"ve# i! $ateria" $a!a%e$e!t&

Or
(') E()"ai! 'rie*"+ a'out De)e!#e!t De$a!# I!ve!tor+ S+te$..




2




P A R T - B
Co$)u"or+ (Cae Stu#+)

,. I! a $a-hi!e ho) eve! #i**ere!t )ro#u-t are 'ei!% $a!u*a-ture#. ea-h
re/uiri!% ti$e o! 0 $a-hi!e A a!# B a %ive! 'e"o12
3ro#u-t Ti$e (Mi!) o! Ti$e (Mi!) o!
Ma-hi!e A Ma-hi!e B
) &* "*
)) (+ &+
))) "* +*
), 1+ &*
, -* &+
,) 11* (+
,)) .+ +*
De-i#e the o)ti$u$ e/ue!-e o* )ro-ei!% o* thee )ro#u-t i! or#er to
$i!i$i4e the tota" $a!u*a-turi!% ti$e *or a"" the )ro#u-t.



























3


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
Paper II MANAGING MEN
PART-A
A!1er A55 /uetio!

6. (a) Di-u 'rie*"+ the *u!-tio! a!# o)eratio! o* a )ero!!e" o**i-e.
Or
(') What are hu$a! reour-e #eve"o)$e!t +te$& E()"ai! 'rie*"+. 0.
(a) What are the variou te-h!i/ue o* e"e-tio! & E()"ai! 'rie*"+.
Or
(') Di-u the $erit o* havi!% $otivate# 1or7*or-e i! a or%a!i4atio! a!#
e()"ai! the -o!-e)t o* 8o' e!ri-h$e!t.
9. (a) What are the variou a)e-t a!# e"e$e!t o* -o$)e!atio! a!# a"ar+
a#$i!itratio!&
Or
(') Di-u the re%u"ator+ $e-ha!i$ %ui#i!% i!#utria" re"atio!.
:. (a) What #o +ou u!#erta!# '+ )er*or$a!-e a))raia"& E()"ai! it $etho# a!#
"i$itatio!.
Or
(') What are the o'8e-tive a!# *eature o* e$)"o+ee ao-iatio!& E()"ai!
'rie*"+.
5. (a) What are the 1a+ a!# $ea! o* ha!#"i!% e$)"o+ee %rieva!-e i! a i!#utria"
or%a!i4atio!& E()"ai! 'rie*"+.
Or
(') What i $ea!t '+ -o""e-tive 'ar%ai!i!%& E()"ai! it -o!-e)t a!# #i-u the
-o!#itio! !e-ear+ *or a u--e*u" -o""e-tive 'ar%ai!i!% )ro-e.







4



PART - B
(Cae Stu#+)
,. I-e Coo" 3rivate 5i$ite# 1a a! i-e -rea$ $a!u*a-turi!% -o$)a!+ e$)"o+i!%
a'out 6;;. )ero! i!-"u#i!% )ero! at variou "eve" o* $a!a%e$e!t.
Be-aue o* i!-reai!% 'ui!e. the -o$)a!+ !ee#e# to tre!%the! it
a--ou!ti!% )ro-e#ure )arti-u"ar"+ throu%h -o$)uteri4atio!.. For thi )ur)oe.
the -o$)a!+ #e-i#e# to hire a !e1 $a!a%er. #ei%!ate# a aita!t 'ui!e
$a!a%er. The -o$)a!+ i!vite# a))"i-atio! throu%h )re a#vertie$e!t. A*ter
re-eivi!% the a))"i-atio!. it a))oi!te# a e"e-tio! -o$$ittee -o!iti!% o*
$e$'er o* to) $a!a%e$e!t i!-"u#i!% 'ui!e $a!a%er Ra7eh Moha!. The
-o$$ittee i!tervie1e# evera" -a!#i#ate a!# *i!a""+ e"e-te# Bih1ah a
!e1 aita!t 'ui!e $a!a%er.. Bih1ah Wa !eat. 1e"". #ree# a!# /uite
arti-u"ate. Bih1ah 8oi!e# the -o$)a!+ i$$e#iate"+ a!# tarte# 1or7i!% ver+
har#. <e ue# to )ut e(tra e**ort a!# eve! 1or7e# #uri!% ho"i#a+ a he #i#
!ot have a!+ *a$i"+ re)o!i'i"it+. <e %ai!e# the re)utatio! o* 'ei!% a #e#i-ate#
a!# -o$)ete!t e$)"o+ee. hi tro!% )oi!t 'ei!% hi 7!o1"e#%e o* a--ou!ti!%
a!# -o$)uter +te$. <e 1a re)orti!% to Ra7eh Moha!. the 'ui!e
$a!a%er 1ho 1a /uite i$)ree# 1ith hi 1or7i!%. At that ti$e. the -o$)a!+
ha# !o -o$)uter +te$. a!# it a--ou!ti!% )ro-e#ure 1ere i! !ee# o*
-o!i#era'"e i$)rove$e!t. A!i" =u$ar. the $a!a%i!%. #ire-tor o* the
-o$)a!+. #ire-te# Ra7eh Moha! to %et the !ee#*u" #o!e. Si!-e $ot o* a--ou!ti!%
1or7 re"ate# to a"e. !o e)arate a--ou!ti!% #e)art$e!t e(ite# a!# the 1or7 1a
)er*or$e# u!#er the #ire-tio! o* the 'ui!e $a!a%er. Bih1ah 1a $ai!"+
a))oi!te# to tre!%the! the a--ou!ti!% a)e-t o* the 'ui!e. <e 1a a7e# to
)re)are a )ro8e-t o that !e-ear+ -ha!%e -a! 'e $a#e. I! or#er to %et the *irt
ha!# i!*or$atio! a'out the )ro'"e$. Bih1ah 'e%a! $eeti!% re%u"ar"+ 1ith A!i"
=u$ar 1ithout the 7!o1"e#%e o* Ra7eh Moha!. There 1a !o atte$)t to have
e-ret $eeti!%> A!i" =u$ar 1ou"# 8ut -a"" Bih1ah i! *or a re)ort 1ithout
'otheri!% to te"" Ra7eh Moha!. The $a!a%e$e!t tea$. 1hoe $e$'er 1ere
1ith the -o$)a!+ *or a /uite "o!% )erio# ha# *or$e# a ti%ht7!it %rou) a!#
a))eare# ati*ie# 1ith the -o$)a!+. The+ a"" 1or7e# to%ether a!# the -o$)a!+
)ro)ere# i! )ite o* *ier-e -o$)etitio!.
The $eeti!% 'et1ee! A!i" =u$ar a!# Bih1ah -o!ti!ue# a!# Ra7eh
Moha! 1a %ra#ua""+ "oi!% -o!ta-t 1ith the )ro8e-t a!# it )ro%re. I! *a-t.
Bih1ah 1a a"$ot re)orti!% #ire-t"+ to the $a!a%i!% #ire-tor thou%h he
1a )"a-e# u!#er 'ui!e $a!a%er a!# retai!e# hi tit"e o* aita!t 'ui!e
$a!a%er. Ra7eh Moha! 1a !o1 vii'"+ u)et over the #eve"o)$e!t a!# 1a
a"o -o!-er!e# a'out Bih1ah?. )rea#i!% hare o* i!*"ue!-e. <e tarte#
*ee"i!% #o1! i! the -o$)a!+.
Ques!"#:
(a) What i the !ature o* )ro'"e$ i! thi -ae&
(') Cou"# Ra7eh Moha! have )reve!te# Bih1ah? au$)tio! o* )o1er& I* o. ho1
)e-i*i-a""+. -ou"# it have 'ee! #o!e&
(-) Su%%et the -oure o* a-tio! !o1 avai"a'"e to A!i" =u$ar. Ra7eh Moha!. a!#
Bih1ah&


5



SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
Paper -III-MARKETING OR MANAGERS
PART - A
ANS!ER A"" QUESTIONS
1. (a) $iscuss the various approaches to the study of mar'eting.
Or
(b) /resent an overview on mar'eting in a developing economy.
". (a) !plain briefly the need for mar'eting research. and discuss its applications.
Or
(b) What is mar'eting mi!? !plain briefly about planning mar'eting mi!. &.
(a) !plain briefly the different models of consumer behaviour.
Or
(b) !plain briefly the various phases of a product life cycle.
(. (a) !plain in detail the pricing policies and practices of business organi0ations.
Or
(b) What is sales forecasting? !plain the techni%ues of it.
+. (a) $iscuss the need and importance of pac'aging and e!plain the factors influencing
pac'aging decisions.
Or
(b) What is a distribution strategy? !plain the process involved in formulation of a
distribution strategy.






6



PART - B
Cae Stu#+
,. A*ter +ear o* #e-"i!i!% $ar7et hare. u!u--e*u" a#vertii!% -a$)ai%!.
$a!a%e$e!t u)heava". a!# *i!a""+. a ta7eover '+ Britih@o1!e# Ara!# Metro)o"ita!.
35C. Bur%er =i!% Cor). 1a!te# to -ha!%e -o!u$er? )er-e)tio! o* the -o$)a!+ a!# their
attitu#e to1ar# it. U!#er !e1 -hie* e(e-utive o**i-er. Barr+ Ai''o!. Bur%er =i!%
a"tere# it $ar7eti!% B$i( to te$ it #e-"i!i!% $ar7et hare (6C )er-e!t o* the D,; 'i""io!
*at@*oo# $ar7et) a!# to -ha!%e it i$a%e '+ re"ati!% the Bur%er =i!% e()erie!-e to
-o!u$er? e"*@-o!-e)t. I! a 'rea7 *ro$ *at@*oo# $ar7eter? tra#itio!a" *o-u o!
)ri-e a!# treat$e!t o* their )ro#u-t a E-o$$o#itie.E Bur%er =i!% #eve"o)e# a !e1
a#vertii!% -a$)ai%!. #ei%!e# to et it a)art *ro$ -o$)etitor a!# it o1! trou'"e
)art.
A ra!#o$ urve+ ho1e# that the -o!u$er 1ho a"rea#+ )atro!i4e# Bur%er =i!%
retaura!t 1ere ove!1he"$i!%"+ )oitive a'out the -hai!. Su-h ati*ie# )atro! he")
'oot a"e '+ )oitive 1or#@o*@$o!th a#vertii!%. But to )uh u) a"e a!# "ure
-o$)etitor? -uto$er. Bur%er =i!% ha# to #eve"o) a !e1 )ro$otio!a" -a$)ai%!@a
-a$)ai%! that 1ou"# e!ha!-e -o!u$er? )er-e)tio! o* the e-o!#@"ar%et ha$'ur%er
-hai!. Ui!% Eattitu#e a#vertii!%.E Bur%er =i!% trie# to eta'"ih a )oitive re"atio!hi)
1ith -o!u$er a!# -reate a #i**ere!t i$a%e 1ith it #ari!% Eo$eti$e +ou?ve %otta
'rea7 the ru"eE a#vertii!% -a$)ai%!.
The 6FGF@6FF; D65; $i""io! -a$)ai%! *o-ue# o! %etti!% 'oth -o!u$er a!# Bur%er
=i!% $a!a%e$e!t to thi!7 #i**ere!t"+ a'out the -o$)a!+. The reu"ti!% A#vertie$e!t
#o1!)"a+e# tra#itio!a" )ro#u-t hot a!# 8i!%"e a!# *o-ue# i!tea# o! e!tertai!$e!t.
hu$or. a!# a )irit o* i!#e)e!#e!-e.
A"thou%h $ot *at@*oo# a#vertie$e!t uua""+ have $outh@1ateri!% hot o* *oo#. the
Bur%er =i!% a# i!-"u#e# o!"+ o--aio!a" %"i$)e o* Bur%er =i!% i%! or )ro#u-t a!#
avoi#e# the tra#itio!a" Bur%er =i!% *"a$e@'roi"i!% a-tio! hot. The+ atte$)te# i!tea# to
)rovi#e a! i$a%e o* a Bur%er =i!% e()erie!-e that i *u!. a!# e!tertai!i!%.
Over the *irt +ear o* the !e1 -a$)ai%!. *ra!-hiee 1ere #ia))oi!te# a!#
-o!-er!e# that the Eo$eti$e +ou?ve %otta 'rea7 the ru"eE -a$)ai%! 1a -o!*ui!% to
-uto$er. a!# #i# !ot -"ear"+ -o!ve+ Bur%er =i!%? i$a%e. I! 6FF;@6FF6. Bur%er =i!%
'u#%ete# D0;; $i""io! o! i$a%e a#vertie$e!t to i$)rove the -"arit+ o* the E+ou?ve %otta
'rea7 the ru"eE -a$)ai%!. At the a$e ti$e. Bur%er =i!% tarte# "au!-hi!% )e-ia"
)ro$otio! 1ith Fo( Broa#-ati!% Co$)a!+? hit erie. The Si$)o!. a!# $ovie u-h a
Tee!a%e Muta!t Ni!8a Turt"e. With thee )ro$otio!. Bur%er =i!% -o$)ete# *or the
-hi"#re!? e%$e!t o* the $ar7et o! the a$e *ooti!% 1ith M-Do!a"#?. A"o i! 6FF6.
Bur%er =i!% #eve"o)e# the va"ue@)ri-e# $e!u a a trate%+ to -o$)ete hea#@o! 1ith
M-Do!a"#?. Ta-o Be"". a!# other *at *oo# -hai! that o**er "o1er@)ri-e# *oo# ite$.
Bur%er =i!% a"e -o!ti!ue# to i!-reae a!# *ra!-hiee 1ere ha))+ a'out the tie@i!
1ith )o)u"ar te"eviio! a!# $ovie -hara-ter. <o1ever. the+ -o!ti!ue# to -o$)"ai!
a'out the Eo$eti$e +ou?ve %otta 'rea7 the ru"eE -o$$it$e!t.
With i!-reae# e$)hai o! )ri-i!% a!# )ro$otio! trate%ie. the Eo$eti$e +ou?ve
%otta 'rea7 the ru"e? -a$)ai%! "i# i!to o'-urit+ to1ar# the e!# o* 6FF6. Whi"e
e(e-utive ti"" 1a!te# to -o!ti!ue to a))ea" to -uto$er? attitu#e. the+ #e-i#e# to ue
$ore tra#itio!a" ta-ti- to i!-reae a"e i! three 7e+ %rou)2 -hi"#re!. 1o$e!. a!# tee!
(the tra#itio!a" -uto$er 'ae).

7


To -o!ti!ue to a))ea" to -hi"#re!. Bur%er =i!% i%!e# a )ro$otio!a" #ea" 1ith Wa"t
Di!e+ Co$)a!+. Their -hi"#re!? $ea" )ro$otio! *eature# Di!e+ -hara-ter *i%uri!e
u-h a. Mi-7e+ Moue. Do!a"# Du-7. Ro%er Ra''it. a!# Aoo*+. a 1e"" a a tie@i! 1ith
the $ovie Beaut+ a!# the Beat. I! a##itio! to the Di!e+ tie@i!. Bur%er =i!% trie#
8oi!t )ro$otio! 1ith )o)u"ar )ro#u-t u-h a =oo"@Ai# =oo" 3o) *ro4e! treat a!#
S!i-7er i-e -rea$ 'ar. To a))ea" to 1o$e! a!# tee!. Bur%er =i!% e()a!#e# )ro#u-t
"i!e a!# tete# !e1 )ro#u-t. u-h a Wei%ht Wat-her? "o1@-a"orie *oo# a!# Do$i!o?
)i44a. I! a##itio!. va"ue@)ri-i!% -o!ti!ue to ta+ -o$)etitive 1ith other *at *oo#
*ra!-hie.
A"" thee a-tio! have 'ee! ta7e! to u))ort. the the$e o* e!tertai!$e!t. hu$or. a!# a
*u!. e-o!o$i-a" e()erie!-e. The -ha!%e i! Bur%er =i!%? $ar7eti!% $i( hou"# he")
a"ter -o!u$er? vie1 o* the -o$)a!+ a!# $a7e the Bur%er =i!% i$a%e $ore -o!ite!t
1ith -o!u$er? i!teret. "ea#i!% to a $ore )oitive attitu#e to1ar# the *ir$9G.
Huetio! *or Di-uio!
(a) Bur%er =i!% -"ai$ to ue ?attitu#e a#vertii!%E. Bae# o! the te(t #i-uio! o!
attitu#e. 1hat hou"# thi a#vertii!% a--o$)"ih&
(') <o1 e**e-tive 1a attitu#e a#vertii!% at Bur%er =i!%&

































8


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
Paper IV ACCOUNTING AND FINANCE FOR MANAGERS
PART - A
Answer all Questions
6. (a). Di-u a'out variou A--ou!ti!% -o!-e)t.
Or
(') E()"ai! variou a))"i-atio! o* A--ou!ti!% i!*or$atio!.
0. (a) Wh+ i a *u!# *"o1 tate$e!t i )re)are#& E()"ai! the a#va!ta%e o* *u!#
*"o1 tate$e!t.
Or
(') The *o""o1i!% i the tria" 'a"a!-e o* A8a+ Tra#er a o! 96
t
De-e$'er. 0;6; 2
De$! Ba%a#&es Rs' Cre(! Ba%a#&es Rs'
Cah 0.5;; Ca)ita" a--ou!t 6.;5.;;;
Sto-7 (6.6.6;) 65.;;; Cre#itor 66.;;;
Bi"" re-eiva'"e ,.;;; Bi"" )a+a'"e C.;;;
3ur-hae 5,.G;; Ba!7 over#ra*t 0.5;;
Fur!iture G.;;; Reerve *or 'a# #e't 6.;;;
Wa%e ,.G;; Sa"e F;.5;;
Sa"arie 0,.G;; Di-ou!t re-eive# 0.;;;
Re!t 9.5;;
Di-ou!t %ive! 0.;;;
De'tor 0,.;;;
Dra1i!% 6;.;;;
Ma-hi!er+ :5.;;;
Te"e)ho!e -har%e 9.,;;
Carria%e i!1ar# C.;;;.
0.6F.;;; 0.6F.;;;
O)er !#*"r+a!"# :
6. C"oi!% to-7 (
.
96.60.0;;,) 1a va"ue# at R. 0;.;;;.
0. 3rovi#e 6;I #e)re-iatio! o! *ur!iture a!# $a-hi!er+.
9. Re!t ti"" outta!#i!% R. 6. ;;;.

9


:. Sa"arie ti"" )a+a'"e R. ,.;;;.
You are re/uire# to )re)are *i!a" a--ou!t o* A8a+ Tra#er.
9. (a) Di-u the a))"i-atio! o* CJ3 a!a"+i a!# it i%!i*i-a!-e to $a!a%e$e!t.
Or
(') Ro-7o! 5t#. )ur-hae 6;.;;; u!it ).a. Fro$ a! outi#e u))"ier at R. 6;
ea-h. The $a!a%e$e!t *ee" that thi )art (-o$)o!e!t) hou"# 'e $a!u*a-ture#
rather tha! 'u+i!% it *ro$ outi#e. For thi )ur)oe a $a-hi!e -oti!% R. 5;.;;;
1i"" 'e re/uire# to 'e i!ta""e#. It a!!ua" -a)a-it+ o* 9;.;;; u!it a!# "i*e o* 5 +ear.
The *o""o1i!% a##itio!a" i!*or$atio! i avai"a'"e 2
Materia" -ot )er u!it 1i"" 'e R. 0.;;
5a'our -ot )er u!it 1i"" 'e R. 6.;;
Jaria'"e overhea# 6;;I o* "a'our -ot.
A#vi-e the $a!a%e$e!t.
:. (a) What i Bu#%eti!%& Di-u a'out variou te-h!i/ue o* 'u#%etar+ -o!tro".
Or
(') Fo""o1i!% are the #etai" o* a )ro8e-t 2
I!itia" out"a+ @ R. G;.;;;
I!itia" 1or7i!% -a)ita" @ R. 0;.;;;
Cah *"o1 'e*ore #e)re-iatio! 2
6
t
+ear @ R. 95.;;;
0!# +ear @ R. 95.;;;
9
r#
+ear @ R. 9;.;;;
:th +ear @ R. 9;.;;;
Sa"va%e va"ue @ R. 0;.;;;
The )ro8e-t i #e)re-ia'"e o! Strai%ht@"i!e 'ai. I* the re/uire# rate o* retur! i
6;I. Whi-h i the )ro8e-t a--e)ta'"e u!#er the N3J a!# IRR -riteria&


5. (a) Di-u a'out the #eter$i!a!t o* 1or7i!% -a)ita" o* a! or%a!i4atio!.
Or
(') What i Sta'"e #ivi#e!# )o"i-+ & Do +ou re-o$$e!# ta'"e #ivi#e!# )o"i-+&
Di-u.




10


PART B
(Cae A!a"+i)
,. A -o$)a!+ ha o! it 'oo7 the *o I o1i!% a$ou!t a!# )e-i*i- -ot o* ea-h t+)e o*
-a)ita"
T+)e o* -a)ita"
Boo7 va"ue Mar7et va"ue
S)e-i*i- -ot I
R. R.
De't :.;;.;;; 3,80,000 5
3re*ere!-e 6.;;.;;; 6.6;.;;; G
E/uit+ ,.;;.;;; 15
Retai!e# ear!i!% 0.;;.;;; 60.;;.;;; 13
13,00,000 6,.F;.;;;
Deter$i!e the 1ei%hte# avera%e -ot o* -a)ita" ui!% (a) 'oo7 va"ue 1ei%ht a!#
(') $ar7et va"ue 1ei%ht.

































11


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper WORKING CAPITA- MANAGEMENT
PART - A
ANSWER A-- QUESTIONS
6. (a) Di-u variou theorie o* *i!a!-i!% 1or7i!% -a)ita".
Or
(') De-ri'e variou ratio ue# *or $eauri!% 1or7i!% -a)ita" e**i-ie!-+. 0.
(a) De-ri'e the te-h!i/ue ue# *or -ah *"o1 a!a"+i.
Or
(') Di-u a'out the 'u#%eti!% te-h!i/ue *or 1or7i!% -a)ita" $a!a%e$e!t. 9.
(a) Di-u a'out the our-e o* *i!a!-i!% 1or7i!% -a)ita" !ee#.
Or
(') What are the )ro'"e$ i!vo"ve# i! *i!a!-i!% 1or7i!% -a)ita" !ee# throu%h
!o!@'a!7i!% *i!a!-e $etho#&
:. (a) E()"ai! Jariou $o#e" o* -ah $a!a%e$e!t.
Or
(') What are the o'8e-tive o* ho"#i!% i!ve!tor+& E()"ai! a'out variou
i!ve!tor+ $a!a%e$e!t te-h!i/ue.
5. (a) What -re#it a!# -o""e-tio! )ro-e#ure hou"# 'e a#o)te# i! -ae o*
i!#ivi#ua" a--ou!t& <o1 #o +ou $o!itor 'oo7 #e't&
Or
(') E()"ai! a'out the $o#e" ue# *or 1or7i!% -a)ita" )"a!!i!%.











12


PART - B
(Cae A!a"+i)
5. Fo""o1i!% are the u$$ari4e# Ba"a!-e heet o* =ur!oo" I!#utrie 5t#. a o!
96
t
Mar-h. 0;;G a!# 0;;F.
5ia'i"itie 0;;G 0;;F
R. R.
Share -a)ita" 0.;;.;;; 0.5;.;;;
Ae!era" Reerve 5;.;;; ,;.;;;
3ro*it a!# 5o AK- 9;.5;; 9;.,;;
Ba!7 5oa! (5o!% ter$) C;.;;;
Cre#itor 6.5;.;;; 6.95.0;;
3roviio! *or ta(atio! 9;.;;; 95.;;;
5.9;.5;; 5.6;.G;;
Aet 2
5a!# a!# Bui"#i!% 0.;;.;;; 6.F;.;;;
Ma-hi!er+ 6.5;.;;; 6.,F.;;;
Sto-7 6.;;.;;; C:.;;;
De'tor G;.;;; ,:.0;;
Cah 5;; G;;
Ba!7 C.G;;
Aoo#1i"" 5.;;;
5.9;.5;; 5.6;.G;;
A##itio!a" I!*or$atio! 2
Duri!% the +ear e!#e# 96
t
Mar-h. 0;;F
6. Divi#e!# o* R. 09.;;; 1a )ai#.
0. Aet o* a!other -o$)a!+ 1ere )ur-hae# *or a -o!i#eratio! o* R. 5;.;;;
)a+a'"e i! hare. The *o""o1i!% aet 1ere )ur-hae# to-7 2 R. 0;.;;;>
Ma-hi!er+ 2 R. 05.;;;>
9. Ma-hi!er+ 1a *urther )ur-hae# *or R. G.;;;
:. De)re-iatio! 1ritte! o** o! $a-hi!er+ R. 60.;;; a!#
5. I!-o$e ta( )rovi#e# #uri!% the +ear R. 99.;;;. 5o o! a"e o* $a-hi!er+ R.
0;; 1a 1ritte! o** to %e!era" reerve.
You are re/uire# to )re)are a -ah *"o1 tate$e!t.


13


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper SECURITY ANA-YSIS AND PORTFO-IO MANAGEMENT
PART - A
ANS!ER A"" QUESTIONS
1. (a) $istinguish between systematic and unsystematic ris'. )llustrate how you measure the
systematic ris' of a securities.
Or
(b) $iscuss about the methods of valuation of securities.
". (a) What are the recent trends in securities mar'et in )ndia?
Or
(b) 1ritically e!amine the role of 2B) in regulating securities mar'et.
&. (a) 3ow is technical analysis employed to predict li'ely moment in stac' prices?
Or
(b) 3ow do you use financial ratios to measure the strength and wea'ness of a company? (.
(a) $istinguish between 2harp ratio and 4reynor ratio.
Or
(b) What factors necessitate portfolio revision? $iscuss the ma5or constraints in it.
+. (a) What is the difference between performance measurement and performance evaluation?
3ow do you evaluate the performance of a portfolio?
Or
(b) What is an efficient frontier? 3ow does it establish an optimum portfolio?











14


PART B
(Cae A!a"+i)
,. Ji!o#h 'ou%ht the to-7 o* =i!eti- <o!#a. 5M5. TJS 1ith the e()e-te# rate o*
retur! o* 9; )er-e!t a*ter a +ear. The )ur-hae )ri-e a!# the e!# )erio# )ri-e are
%ive! 'e"o1
Fi!# out 1hether hi e()e-tatio! are *u"*i""e#.
Sto-7 3ri-e o! Divi#e!#

69.;6.FC 09.;6.FG
=i!eti- <o!#a 6;6 605 6;I

5M5 :5 6;: 65I

T.J.S 995 :06 95I



































15


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper FINANCIA- SERVICES : AN OVERVIEW
PART - A
Answer all Questions
1. (a) What is the role of financial system in the economic development of a company?
Or
(b) 1ritically e!amine the role of 2B) in regulating financial intermediaries.
". (a) $iscuss the problems in 4rading in $ebt.
Or
(b) 6nalyse the wor'ing of public sector7 8utual funds in )ndia. &.
(a) $iscuss about the 2B) guidelines on 8erchant Ban'ing.
Or
(b) 6nalyse the 8erits and $emerits of various sources available for /ro5ect
9inancing.
(. (a) $istinguish between 3ire purchase and lease financing. 2tate the advantage of
lease financing.
Or
(b) 1ritically e!amine the recent trends in 3ousing 9inance 2ector.
+. (a) !plain about various types of 9actoring.
Or
(b) 1ritically analyse the recent trends in financial services rended by
1ommercial Ban's in )ndia.








16


PART - B

CASE ANA-YSIS
(Mar7 2 0;)
,. A tee" *ur!iture $a!u*a-turi!% -o$)a!+ i i!terete# i! a-/uiri!% a $a-hi!e
-oti!% R.5.;;.;;;. It ha t1o o)tio!.
(a) To 'orro1 the a$ou!t at 6GI ).a. re)a+a'"e i! 5 e/ua" i!ta""$e!t.
(') To ta7e o! "eae the aet *or a )erio# o* *ive +ear at +ear e!# re!ta" o*
R.6.0;.;;;. The -or)orate ta( i 9;I a!# the #e)re-iatio! i a""o1e# o! 1ritte!
#o1! va"ue L0;I ).a. The aet 1i"" have a a"va%e va"ue o* R.6.G;.;;; at the
e!# o* 5th +ear.
You are re/uire# to a#vie the -o$)a!+ a'out "eae or 'u+ #e-iio!.




































17


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper - PRODUCT AND ADVERTISING MANAGEMENT
PART - A
ANSWER A-- QUESTIONS
6. (a) E()"ai! 'rie*"+ the )ro#u-t )"a!!i!% +te$.
Or
(') Di-u the !ee# a!# i$)orta!-e o* )ro#u-t $a!a%e$e!t a!# e()"ai! it
'ai- -o!-e)t.
0. (a) E()"ai! 'rie*"+ a'out %e!eratio!. -ree!i!% a!# #eve"o)$e!t o* !e1 )ro#u-t
i#ea.
Or
(') What i tet $ar7eti!%& E()"ai! it )ur)oe a!# #i-u the "au!-hi!%
)ro-e o* !e1 )ro#u-t.
9. (a) What i $ea!t '+ 'ra!#i!%& E()"ai! the trate%ie o* 'ra!# )oitio!i!%.
Or
(') 3ree!t a! overvie1 o! the )ro$otio!a" -e!e i! I!#ia 1ith re)e-t to $e#ia
uer.
:. (a) E()"ai! the -o!-e)t o* #i**uio! o* i!!ovatio! a!# #i-u the !ee# *or
i!!ovative i#ea i! $o#er! -o$)etitive 'ui!e -e!ario.
Or
(') De*i!e a"e )ro$otio!. E()"ai! the $etho# a!# te-h!i/ue o* $a!a%i!%
a"e )ro$otio!.
5. (a) What are the 7e+ *a-tor i!*"ue!-i!% $ea%e #ei%! a!# #eve"o)$e!t&
Or
(') <o1 i a#vertii!% e**e-tive!e $eaure#& E()"ai! 'rie*"+.






18


PART - B
6. The Co$)a!+
Di%ita" E"e-tro!i- 5t#. i a $a"" -o$)a!+ 1ith )ro#u-t "i!e i! a--eorie *or $e#iu$ "o
"ar%e -o$)uter. Di%ita" )e-ia"i4e# i! #eve"o)$e!t. $a!u*a-ture a!# a"e o* $a%!eti-
ta)e a!# #i- #evi-e. The $a%!eti- ta)e re-or#i!% #evi-e are ue# *or tora%e o* "ar%e
a$ou!t o* #ata. 1hi"e #i- are ue# *or ra)i# a--e i! )er*or$i!% -o$)uti!% o)eratio!.
Both thee )ro#u-t are -o$)"e( a!# re/uire e(te!ive e"e-tro!i- -o!tro" a!# )re-iio!
e"e-tro $e-ha!i-a" ae$'"ie. The u!it )ro#u-e#. #ue to hi%h /ua"it+ -o!tro"
re/uire$e!t have hi%h u!it -ot a!# are $a!u*a-ture#. to $eet -uto$er
)e-i*i-atio!. The avera%e )ri-e o* the u!it 1a a'out R. F;.;;; 1ith $a8or u!it a"e o*
over 6;;;.
Ne.-Pr"(u& De,e%"p+e#/
Di%ita"? 'ui!e i! -o$)uter i!#utr+ 1a hi%h"+ -o$)etitive. Severa" "ar%er
-o$)a!ie $a!u*a-ture# their o1! re-or#i!% #evi-e to $at-h their $ai!@*ra$e
-o$)uter. There are a"o $a"" -o$)a!ie "i7e Di%ita" 1hi-h ha# e!tere# the *ie"#
re-e!t"+. Di%ita"? $o#e" o**ere# *"e(i'i"it+ a!# -ou"# i!ter*a-e 1ith a!+ e(iti!%
-o$)uter. S)e-ia" *eature a!# u!ivera" a))"i-a'i"it+ 1ere attra-tive *or -uto$er 1ho
i!te!#e# to e()a!# their -o$)uter o)eratio!.
Si!-e Di%ita" #i# !ot o--u)+ a i%!i*i-a!t )oitio! i! the -o$)uter a--eorie --eorie $ar7et. the
$a!a%e$e!t ha# to -o!ta!t"+ -o$e u) 1ith i!!ovatio! to i!-reae a"e. I! or#er to
attai! $ore -or)orate ta'i"it+. the e(e-utive #e-i#e# to ee7 #iveri*i-atio! i!to other
)ro#u-t area. The $a!a%er o* Di%ita"? reear-h a!# #eve"o)$e!t #e)art$e!t ha# 'ee!
i!terete# i! $a"" )ero!a" -o$)uter. Si!-e the )ero!a" -o$)uter $ar7et 1a
)ro8e-te# to 'e evera" $i""io! o* ru)ee. Di%ita"? e(e-utive i!tru-te# the R M D
$a!a%er to #eve"o) a verati"e )ero!a" -o$)uter.
A a reu"t o* a! i!te!ive i(@$o!th #eve"o)$e!ta" e**ort. the R M D $a!a%er )re)are# a
)rotot+)e 1hi-h he 'e"ieve# ha# a! e(-e""e!t )ote!tia". Thi -o$)uter ha# *eature that !o
other )ro#u-t ha# a!# ti"" -ou"# e"" 0; )er -e!t "o1er tha! the !earet e/uiva"e!t $o#e"
i! the $ar7et.
Be-aue o* the )orta'"e !ature o* the -o$)uter. the )ro#u-t 1a attra-tive to evera"
uer
a. S$a"" 'ui!ee to. 7ee) tra-7 o* 'ui!e tra!a-tio! a--ou!ti!% a!# re-or#
7ee)i!%. i!ve!torie. et-.
'. I!titutio! Aover!$e!t or%a!iatio! to. )"a! a!# $o!itor #i**ere!t )ro8e-t.
*i!a!-ia" tatu a!# to tore re"eva!t hitori-a" i!*or$atio! i! a!+ ea+ to retrieve
*or$at2
-. E#u-atio!a" a!# )ro*eio!a" or%a!iatio! a a tea-hi!% too">
#. Co!u$er $ar7et *or 7ee)i!% )ero!a" re-or#. )"a+i!% vi#eo %a$e *or -hi"#re!.
D!sr!$u!"# &)a##e%s:
Be-aue o* the variet+ o* $ar7et e%$e!t to 'e -overe#. the e(e-utive o* Di%ita"
#e-i#e# to e()"ore evera" a"ter!ative to rea-h the -uto$er. Care*u" )"a!!i!% 1a
!e-ear+ 'e-aue o* Di%ita"? "i$ite# reour-e i! -o$)eti!% 1ith !atio!a""+ 1e""
a#vertie# "ar%e -or)oratio!. The *o""o1i!% -hoi-e 1ere i#e!ti*ie# '+ Di%ita"?
$a!a%e$e!t>

19


(i)
A))oi!t o!e !atio!a" re)ree!tative to -over a"" $ar7et a!# area.
(ii) A))oi!t o!e !atio!a" re)ree!tative i!? ea-h $ar7et e%$e!t N 'ui!e.
%over!$e!t. )ro*eio!a" a!# -o!u$er
(iii) <ave re%io!a" re)ree!tative N either o!e )er re%io! or e%$e!t or o!e *or. ea-h
e%$e!t i! ea-h re%io!.
(iv) Be%i! the #itri'utio! "o-a""+ a!# e()a!# %ra#ua""+.
(v) Se"" throu%h "ar%e #e)art$e!t tore. -hai! a!# $ai" or#er houe.

Cha!!e" Se"e-tio!2
The 3rei#e!t o* Di%ita" *avoure# thir# a"ter!ative 1hi-h 1ou"# o'tai! 1i#et
)oi'"e #itri'utio! 1ith $a(i$u$ vo"u$e. <o1ever. the *ir$? vi-e@)rei#e!t thou%ht
a"ter!ative ha# eriou hort-o$i!% I! or#er to rea-h a "ar%e !u$'er o* re%io!a"
#itri'utor i! ea-h e%$e!t 1ou"# re/uire a "ar%e a"e a!# a#vertii!% out"a+ *or a"e
)ro$otio! a!# u))ort. The vi-eN)rei#e!t re-o$$e!#e# the *o""o1i!% )"a!.
<o$e $ar7et 1a to 'e e%$e!te# a!# -ou"# 'e rea-he# either throu%h o!e.
!atio!a" re)ree!tative or a))oi!t$e!t o* a "i$ite# !u$'er o* re%io!a" a%e!t. Throu%h
the$ "o-a" #itri'utor 1ou"# 'e a))oi!te#. Thi 1ou"# re#u-e the a"e *or-e re/uire# to
rea-h !atio!a" #itri'utio!. The re$ai!i!% e%$e!t 1ou"# 'e a##ree# '+ -o$)a!+
a"e *or-e. Thee $ar7et N 'ui!e. e#u-atio! a!# %over!$e!t re/uire# $ore
)ero!a" e""i!% tha! retai" tore #itri'utio!. U"ti$ate"+ the $ar7et hare i! 'ui!e
a!# %over!$e!t e%$e!t 1ou"# )rove $ore ta'"e I! the "o!% ru!. Thu. thee
e%$e!t 1ou"# 'e #eve"o)e# "o1"+ '+ etti!% u) e(-"uive a%e!-ie i! e"e-te# area a!#
e()a!#i!% a $ar7et #eve"o)e# i! other re%io!.
Ques!"#s :
(6) Out"i!e the t+)e o* #itri'utio! -ha!!e" $ot a))ro)riate to rea-h the %ro1i!%
$ar7et e%$e!t.
(0) What trate%+ hou"# #i%ita" a#o)t i! e""i!% the !e1 )ro#u-t&
(9) What are the )ro a!# -o! o* the )rei#e!t? a!# the vi-e@)rei#e!t? )"a! *or
#itri'utio!&
(:) Shou"# #i%ita" e"" to "ar%e #e)art$e!t tore u!#er their )rivate "a'e"&

















20


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
Elective Paper MARKETING OF SERVICES : CONCEPTS AND APPLICATIONS
PART-A
Answer ALL questions.

1. (a) What are the Basic issues of Services Marketing? Ex!ain "rief!#.
Or
(") Ex!ain "rief!# the ke# asects of $esigning service strateg#%
&. (a) 'resent an overview on the (arketing of financia! services with resect to )n$ian
Scenario.
Or
(") Ex!ain the concet of consu(er "anking an$ $iscuss its (erits an$ !i(itations. *.
(a) +ow is touris( (anage$ an$ (arkete$ in )n$ia? Ex!ain "rief!#.
Or
(") Ex!ain "rief!# the (arketing of hea!th services at Ao!!o hosita!s.
,. (a) +ow are hea!th Services Markete$ in )n$ia? -iscuss "rief!#.
.r
(") What% are the i(!ications for a$vertising agencies in resect to (arketing of
rofessiona! suort services?
/. (a) -iscuss a"out the Marketing Aroach to E!ectricit# in )n$ia.
Or
(a) What are the Marketing Services avai!a"!e to 'rofessiona! E$ucation? Ex!ain
"rief!#.
PART-B
0ase Stu$#
6. Mc-ona!$1s "urger has a !ot to chew not on!# in A(erica "ut a!so in )n$ia. 2his chain
!aunche$ in 1334 has grown to a tota!!# i$entifia"!e an$ in$ianise$ chain. Mr.
5ikra( Bashi the Managing -irector $i$ this with focus consu(er require(ents.




21

2he Mc-ona!$1s ho(e $e!iver# rovi$e$ eating exerience at ho(e. But ro$ucts !ike
6rench fries nee$ "e eaten within seven (inutes of rearation. 2he )n$ian out!ets
$iscourage $e!iver# of 6rench fries "ut the +ong 7ong 8 an$ - unit is tr#ing to fin$ out
a so!ution to kee to their crunchiness. 2he "urgers are re(ove$ off the she!f if the#
are not consu(e$ within 19 (inutes of rearation.

Mc-ona!$1s exan$e$ its out!ets "# setting u 7iosks% coffee "ars an$ foo$ courts for
$istri"ution since setting u a fu!! f!e$ge$ restaurant is exensive. Searate kiosks
for $esserts an$ "everages are starte$ at -e!hi to re$uce the snacking queues.
Mc-ona!$1s "e!ieves in fast service% recent!# the Lucknow unit atten$e$ to 1%,:9
custo(er in one hour.

When the fast foo$ (arket is growing one has to in$ianise the ro$uct% re(oving the
use of "eef an$ ork. A!so Me sice M0 uff. Wra% curr# an% A!oo tikki "urgers an$
Me )(!i (with tar(arin$) are secifica!!# intro$uce$ to attract )n$ians. +aving
consistent ro$ucts at affor$a"!e ricing an$ at convenient !ocations worke$. 2he
ricing was actua! not a s!ashe$ one. 2he gross (argin of /9; of the chain co(es
fro( 8s. : er cone ice crea(. 2he strateg# is when the vo!u(es "eco(e !arge the
!owest ricing is right. But not a!! units of Mc-ona!$1s are (aking rofits since set
u cost of each unit is 8s. *./ crores. 2o$a# with *: units in <orth an$ &* in Western
)n$ia a!one Mc-onan$1s un$erstoo$ the )n$ian (arket thorough!#. Mc-ona!$1s
atte(te$ to tie u with u$ii restaurants "ut cou!$ not co(ro(ise on the(
un$era#ing their "o#s an$ not even having a grease tra. )n$ian (i$$!e c!ass an$
even uer c!ass sen$ ,&=,,; of their inco(e groceries un!ike westerners who
sen$ on!# :=>;. Even in )n$ian (a!!s >/; of the visitors co(e to see not sen$.

2he fast foo$ chain has a (enu $eve!o(ent tea( with its researchers an$
(arketing eo!e. 2o$a# :9; of its ro$ucts in )n$ian are not avai!a"!e in the wor!$
(arket.
Mc-ona!$1s focusses on the areas where it existe$ first an$ $esign an$ strateg# in
high!# re!evant cu!tura!!# significant (anner with its hi!osoh# of (qua!it#% service%
c!ean an$ va!ue). 0reating a hass!e = free fa(i!# environ(ent which is "asica!!# chi!$
frien$!# has "een enhancing the custo(er satisfaction. Seating is a!so a strategic
22

!an since on eak $a#s occuanc# is high. 2he custo(er is serve$ in /9 secon$s%
to$a# an$ ear!ier it was 1 (inute an$ &9 secon$s. Mc-ona!$s has 1>; ki$s an$ >&;
a$u!ts a(ong its custo(ers. But it is sta"!e an$ tra$itiona! !ike ?a#a Bachan an$ not
fast an$ f!ash# !ike Aiswar#a 8ai.
@uestions A
1. Exa(ine the (arketing strategies of Mc-ona!$ )n$ia.
&. 0ritica!!# ana!#Be the rocess of )n$ianising the "ran$.
*. Scan the (arketing environ(ent in )n$ian an$ suggest aroriate strategies for
Mc-ona!$ )n$ia.







































23


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper SOCIA- PROCESSES AND BE0AVIOURA- ISSUES
PART - A
A#s.er A%% Ques!"#s
6. (a) Brie*"+ )ree!t a! overvie1 o! I!#ia! -u"tura" a!# o-ia"
e!viro!$e!t.
Or
(') What are or%a!i4atio!a" a!# $a!a%eria" va"ue& What
i their !ee# a!# i$)orta!-e&
0. (a) E()"ai! the -o!-e)t o* "ear!i!% a!# #i-u the )ro-e o* it.
Or
(') What are the variou reao! *or tre& What are the 1a+ o*
-o)i!% 1ith tre&
9. (a) E()"ai! 'rie*"+ the )ro-e o* or%a!i4atio!a" -o$$u!i-a@
tio! a!# #i-u the i$)orta!-e o* it.
Or
(') Wh+ hou"# -o$)etitio! 'e e!-oura%e# 'et1ee! %rou)&
E()"ai!. A"o #i-u the !ee# *or -o""a'oratio! 'et1ee! %rou) a!#
tea$.
:. (a) What are the 1a+ a!#. $ea! o* e!uri!% or%a!i4atio!a"
e**e-tive!e&
Or
(') E()"ai! the $ea!i!% o* i!te%ratio! a!# #i-u -o!tro"
te-h!i/ue o* or%a!i4atio!.


24


5. (a) Di-u 'rie*"+ )o1er. )o"iti- a!# authorit+ i! a! or%a!i4atio!.
Or
(') Wh+ are tea$ *or$e#& <o1 #o the+ *u!-tio!& E()"ai! 'rie*"+.
PART - B
(Cae Stu#+)
BI55Y BISCUIT COM3ANY
,. Bi""+ Bi-uit -o$)a!+ i a $e#iu$ -a"e *a$i"+@ru! -o$)a!+ "o-ate# i! Eater!
I!#ia. It e$)"o+e# 6:; 1or7er #uri!% the "at t1o +ear. The -o$)a!+ ha# trai!e#
i!#utria" re"atio!. Whe! the 1or7er 1e!t o! tri7e the -o$)a!+ #e-"are# a
"o-7@ out. Four $o!th "ater the 1or7er? u!io! a!# $a!a%e$e!t reu$e# #ia"o%ue.
The u!io! a%ree# to -oo)erate 1ith $a!a%e$e!t )rovi#e# the $a!a%e$e!t "i*t
a!# "o-7@out a!# a'o"ihe the )ero!!e" #e)art$e!t. The $a!a%e$e!t a%ree# to
'oth the #e$a!#.
Ques!"#s
(') Do +ou *ee" that eve! i* the )ero!!e" #e)art$e!t i a'o"ihe# . )ero!!e"
*u!-tio! hou"# ti"" 'e -arrie# out& Aive reao!.
(-) I* the a!1er i +e. #i-u ?ho1? it i )oi'"e a!# 1ho 1i"" have the
re)o!i'i"it+ *or )ero!!e" a"'tivitie i! the or%a!i4atio!&





























25


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR E1AMINATION
E%e&!,e Paper - 0UMAN RESOURCE P-ANNING
PART - A
A!1er A55 Huetio!
6. (a) E()"ai! the -o!-e)t a!# )ro-e o* hu$a! reour-e )"a!!i!%.
Or
(') What are the $etho# a!# te-h!i/ue o* u))"+ *ore-ati!%&
0. (a) E()"ai! the $etho# o* 8o' eva"uatio! a!# #i-u the "i$itatio! o* it.
Or
(') What i 8o' a!a"+i& What are it o'8e-tive a!# te-h!i/ue& 9.
(a) De*i!e re-ruit$e!t. E()"ai! 'rie*"+ it our-e a!# $etho#.
Or
(') E()"ai! 'rie*"+ the -o!-e)t o* )ote!tia" a))raia" a!# #i-u it i$)orta!-e. :.
(a) E()"ai! 'rie*"+ a'out the )ro-e o* <R au#it.
Or
(') What are the $erit a!# "i$itatio! o* <R a--ou!ti!%&
5. (a) I $erit 'ae# )ro$otio! 'etter tha! e!iorit+ 'ae# )ro$otio!& Di-u.
Or
(') What are the #i**ere!t $etho# o* trai!i!% i! or%a!i4atio!& E()"ai!
'rie*"+.
PART B
Case Su(2
,. The *ou!#r+ ha a"1a+ 'ee! re%ar#e# a o!e o* the 1ort )"a-e to 1or7 i! Bhi$
Stee" Ma!u*a-turi!% Co. The 1or7 i! *ou!#r+ 1a hot. #irt+. a!# heav+. Bra1!
rather tha! 'rai! i -o!i#ere# the -hie* re/uire$e!t to %et the 8o' #o!e. Yet
a--or#i!% to the 8o' eva"uatio! )"a! E)h+i-a" a'i"it+E a!# E1or7i!% -o!#itio!E are
1ei%hte# re"ative"+ "o1er tha! Ere)o!i'i"it+E. Etrai!i!%E a!# E7i""E. A a
-o!e/ue!-e. $ot o* the *ou!#r+ 8o' are rate# at the 'otto$ o* the 1a%e -a"e.
I! re-e!t +ear it ha 'ee! i!-reai!%"+ #i**i-u"t to %et $e! *or 1or7i!% i! the
*ou!#r+. Ma!a%e$e!t ha ha# to ta7e $e! 1ho -ou"# !ot %et 8o' e"e1hereNthu
*urther "o1eri!% the a"rea#+ "o1 o-ia" tatu o* the *ou!#r+ i! the e+e o* other
$e! i! the )"a!t. The 1ho"e $atter ha !o1 rea-he# a -rii. There are !o1
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i(tee! va-a!-ie i! the *ou!#r+ a!# it i i$)oi'"e to hire !e1 $e! at the
eva"uate# rate.

Issues :

(a) <o1 hou"# thi )ro'"e$ 'e ha!#"e#&
(') I there a!+ !ee# to revie it 8o' eva"uatio! )ro%ra$$e&
(-) <o1 hou"# $a!a%e$e!t #ea" 1ith the rea-tio! o* other 1or7er i* it #e-i#e
to i!-reae *or #a+ 1a%e 'ut !ot other 1a%e&









































27


SRI VENKATESWARA UNIVERSITY : : TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION
SECOND YEAR EXAMINATION
E%e&!,e Paper MANAGING C0ANGE IN ORGANISATIONS
PART - A

0. (a) @ What are the te-h!i/ue o* $a!a%i!% Reita!-e to -ha!%e& E()"ai! 'rie*"+.
Or
(') What are the 7e+ ro"e i! or%a!i4atio!a" -ha!%e& E()"ai! 'rie*"+.
9. (a) Di-u 'rie*"+ the iue a!# -o!-e)t o* or%a!i4atio!a" #ia%!oi.
Or
(') <o1 i a or%a!i4atio!a" -ha!%e )ro%ra$$e Eva"uate#& E()"ai!. :.
(a) What i a Wor7 Re#ei%! Mo#e"& E()"ai! i! #etai".
Or
(') Di-u 'rie*"+ or%a!i4atio!a" -ha!%e a!# )ro-e -o!u"tatio!.
5. (a) What are the $erit a!# "i$itatio! o* havi!% a! I!ter!a" -ha!%e A%e!t&
Or
(') What are the variou 7i"" re/uire# to 'e a u--e*u" -o!u"ta!t&
,. (a) E()"ai! 'rie*"+ the Hua!titative a!# Hua"itative #ia%!oti- $etho#.
Or
(') Di-u 'rie*"+ the 7e+ *a-tor i!*"ue!-i!% -ha!%e i! a! or%a!i4atio!.














28


PART - B
(Cae Stu#+)
,. Mr. Da i a *i!a" +ear MBA tu#e!t. <e ha #o!e 1e"" i! e(a$ a!# )ra-ti-a" 1or7.
Duri!% the -a$)u re-ruit$e!t. he 1a e"e-te# '+ a 1e"" 7!o1! -o$)a!+ i! De"hi.
Fir$? re)ree!tative i!vite# hi$ to viit their *a-tor+. Mr. Da )e!t o!e *u"" #a+ i! the
*a-tor+. $eeti!% 7e+ o**i-ia" a!# viiti!% variou e-tio!. Be*ore "eavi!% the )ero!!e"
Ma!a%er -o!*i#e# that the+ are 1i""i!% to hire hi$ u'8e-t to )ai!% -ertai! e"e-tio! tet
a!# *or$a" i!tervie1. <e 1a a7e# to re)ort to the *a-tor+ a*ter hi *i!a" e(a$i!atio!.
<avi!% 'a-7 to the -o""e%e. Mr. Da 1rote to the *ir$ tha!7i!% the$ *or the o**er 'ut
re%rette# hi i!a'i"it+ to 8oi! the$.
Huetio!
a. What $a#e Mr. Da to re*ue the 8o' o**er&
'. I* +ou are the #ire-tor o* the Ma!a%e$e!t i!titute. 1hat t+)e o* -ou!e"i!% +ou
1ou"# "i7e to %ive to Mr. Da&
-. Co$$e!t o! thi -ae i! the "i%ht o* hu$a! reour-e $a!a%e$e!t.






























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