Intorduction of Industry

The Automotive industry has been an active and growing field in Pakistan for a long time, however
not as much established to figure in the prominent list of the top automotive industries , having a
stable annual production 100-170 thousands only. Despite significant production volumes, transfer of
technology and localization of vehicle components remains low, and only a few car models are
assembled in the country while customers have a very small variety of vehicles to choose from. The
lack of competition in the local auto industry due to the presence of just three assemblers and only
one small car assembler has resulted in technological stagnation of the industry, small cars
produced by Pak suzuki, the country's largest auto assembler, in the country are globally retired
models utilizing obsolete technology and not offering any safety features. Currently some of the
major world automakers have set up assembly plants or are in joint ventures with local companies
these include Toyota, General Motors, Honda, Suzuki, Nissan Motors. The total contribution of Auto
industry to GDP in 2013 was 4.8% which is likely to increase up to 5.6% in the next 5 years. Auto
sector presently, contributes 16% to the manufacturing sector which is predicted to increase 25% in
the next 7 years. Many cars in the country have dual fuel options and run on CNG which is more
affordable and cheaper than petrol in the country.
From 1953 to 2011, the journey of auto industry has been rough, tough and sometime very smooth.
Car industry saw boom in 2006-2007 when sales touched record peak of 180,834 thanks to rising
car financing up to 70-80% by banks due to low interest rates and rising rural buying. Since then the
industry has been surviving hard to reach the same sales level amid high interest rates and Yen
appreciation against the rupee but high farm income is giving much support to car sales. Good crops
this year will keep the car sales brisk despite increase in prices.
The car industry has invested over Rs 20 billion in the last four to five years to meet growing
demand. The direct employment in car industry hovers between 5,500-6,000 persons. Motorcycle
production hit the country's record level of over 1.5 million units in 2010-2011 by the effort of Pervaiz
Musharraf Government's decision that opened bike market to low cost Chinese bikes. Auto sector
now employs 192,000 people directly and around 1.2 million indirectly and has Rs 98 billion of
investments and contributes Rs 63 billion as indirect tax in the national exchequer.
Auto Sector remains the second largest payer of indirect taxes after the Petroleum Sector. In
Pakistan's context there are 10 cars in 1,000 persons which is one of the lowest in the emerging
economies which itself speaks of high potential of growth in the auto sector and more so in the car
production. Rising per capita income with changing demographic distribution and an anticipated
influx of 30 to 40 million young people in the economically active workforce in the next few years
provides a stimulus to the industry to expand and grow.
There has also been a recent interest towards hybrid and electric cars among educated Pakistani
buyers however there unavailability remains a problem.

History

The firm was founded in September 1982 as a joint venture between the government of Pakistan
and Suzuki Motors japan, formalizing the arrangement by which Awami Auto Ltd. had produced the
Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually increased
their holding, they own now 73.09%. Pak-Suzuki was a joint venture between the semi governmental
Pakistan Automobile Corporation (PACO), who had earlier overseen local assembly from kits. Pak
Suzuki is the market leader in Pakistan Automobile Market by having more than 60% (December,
2011) of market share. Lacking serious competition, Pak Suzuki has had a market share of more
than 50% since its inception. Its recently launched Suzuki Swift has helped Pak Suzuki increase
their market share in the 1,300 cc segment. Apart from giving automobile related services like
Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.
Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built product
was the 800 cc ST90 Carry van and truck. 25,000 per year was the beginning production. By 1984
the 1000 cc Jimny (SJ410) and 800 cc Alto/Fronte called "FX" had been added to the lineup, and a
second plant was planned for 1985.

Cars built by Suzuki Pakistan often lack essential features
which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. In
2006, Pak Suzuki was the first manufacturer in Pakistan to offer factory-fitted CNG. By 2012 the
Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still used a
carburetted engine, but from the end of 2012 Suzuki Mehrans have been equipped with EFI engines
to meet the Euro-II emission standards.

Nature of Organization
Vision Statement
To be recognized as a leading organization that values Customers needs and provides motoring
solutions with strong customer care.

Mission Statement

- Strive to market value packed vehicles that meet customers expectations.
- Provide a platform where our stakeholders passionately contribute, invest and excel.
- Make valuable contribution to Social development of Pakistan.

Main Features
Product Line

SWIFT (1300cc)

Price: Rs. 1,049,000/-

The European inspired exterior gives Swift a
distinctive look. A unique stylish and design
that turns a head where you go. The spirited
engine makes for exhilarating drive and gives
you ultimate freedom where the road takes
you.

Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

LIANA (1300 & 1600 cc)

Price: Rs. 1,230,000/-

The Suzuki Liana available in 1300 cc manual
transmission and 1600cc automatic
transmission takes you out of ordinary and
into the realm. Liana is entirely different car,
its style, dimension and comfort will inspire
you to see every day as an open door to a new
age.

Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue
CULTUS (1000cc)


Price: Rs. 897,000/-

CULTUS is the blend of space and craft.
Its trim body Conceals ample space & flexibility
for both passenger and storage. CULTUS
ensures everyone, exceptional Value and
quality.

Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue


ALTO (1000cc)

Price: Rs. 662,000/-

Alto has a bright, roomy and comfortable cabin
which keeps body relax and strong and lighter
body shell resulting in smooth drive due to
reduction of unpleasant noise harshness and
vibration. Its small turning radius and compact
body make parking a breeze.

Colors: Olive Green, Pearl Red, Graphite Grey,
Solid white, Indigo, Silky Silver, Aqua Blue,
Eminent Blue


MEHRAN (800cc)

Price: Rs. 514,000/-

Unrivalled in its class, MEHRAN is Pakistans
largest selling car. More smart features like
head turning lamp, matching front grill and a
two spoke steering wheel gives it the tidy
look. Functional economy, peak
performance or unmatched fuel efficiency,
MEHRAN VXR is the leader.

Colors: Pearl Red, Graphite Grey, Solid
white, Silky Silver, Eminent Blue



APV (1500cc)

Price: Rs. 1,775,000/-

APV 1500 cc (Imported) The New APV gives
you everything you ever wanted in your
vehicle. Spacious interior for comfort, tough
engine to carry large loads and plenty of
room for passengers to enjoy a comfortable
day long ride.

Colors: Pearl Red, Graphite Grey, Solid
white, Indigo, Silky Silver, Aqua Blue,
Eminent Blue



JIMNY (1300cc)

Price: Rs. 1,850,000/-

JIMNY 4X4 JEEP 1300cc (Imported) Steady,
sturdy and smart, Suzuki JIMNY with new
wide tread brings you the ultimate pleasure
of a real 4-wheel drive. It has got all the
sporting spirit to go along for adventurous
free souls.

Colors: Solid white, Silky Silver


Motorcycles:

Sprinter Eco:
The new Sprinter Eco comes with 100cc engine displacement which makes it economical as well as
ecological.

Sprinter
It's the beat of every heart. Sprinter has a 4-stroke air-cooled single cylinder engine. It also comes in
100cc.

Gs 150
Gs 150 is for those who love the thrill of speed. It comes with a 12 litres fuel tank and electric/kick
starter system.

Shogun
Shogun comes with a 2-stroke air-cooled rotary disc valve engine. It has a primary kick starter
system.
Business Volume
Pak Suzuki produced 45,976 units of cars and light commercial vehicles against 38,386 units
produced in the same period last year. PSMCL sold 41,783 units in 1HCY11 which is 3 percent
higher than the same period last year. It is been successful in maintaining its 53 percent market
share.

The overall motorcycle demand has also risen by 15 percent in 2013 447,240 units were sold as
compared to 388,217 units sold during 2012. Out of this total Pak Suzuki sold 10,557 units against
9,885 units sold.
Customer Satisfaction
Pak Suzuki provide their customer after sale services for their satisfaction with fully equipped
workshops having well trained service staff at country wide showrooms and Dealers network.
Moral Values of Employees
To determine what constitutes moral character, you must understand the meaning of ethics, which
involves moral principles or values. The decisions you or your employees make daily can positively or
negatively affect the company as a whole. To develop good moral character Paksuzuki trained their
employees very well so they can perform their duties in good manners as well as respect their employees
and satisfy them with their issues and confusion against products.