5.

5 REASERCH METHODOLOGY
Research Design of my study is Descriptive
A descriptive study tries to discover answers to the questions
who, what, when, where, and, sometimes, how. The researcher
attempts to describe or define a subject, often by creating a profile of
a group of problems, people, or events.
Such studies may involve the collection of data and the creation of a
distribution of the number of times the researcher observes a single
event or characteristic the research variable!, or they may involve
relating the interaction of two or more variables. "rgani#ations that
maintain databases of their employees, customers, and suppliers
already have significant data to conduct descriptive studies using
internal information. $et many firms that have such data files do not
mine them regularly for the decision%ma&ing insight they might
provide.
This descriptive study is popular in business research because of
its versatility across disciplines. 'n for%profit, not%for%profit and
government organi#ations, descriptive investigations have a broad
appeal to the administrator and policy analyst for planning,
monitoring, and evaluating. 'n this conte(t, how questions address
issues such as quantity, cost, efficiency, effectiveness, and adequacy.
Descriptive studies may or may not have the potential for drawing
powerful inferences. A descriptive study, however, does not e(plain
why an event has occurred or why the variables interact the way they
do.
5.6 SAMPLE METHOD
)onvenience sampling method is used for the survey of this
project. 't is a non%probability sample. This is the least reliable design
but normally the cheapest and easiest to conduct .'n this method
Researcher have the freedom to choose whomever they find, thus the
name convenience. *(ample includes informal pools of friends and
neighbours or people responding to a newspaper+s invitation for
readers to state their position on some public issue.
5.6.1 SAMPLE SIZE
Sample si#e denotes the number of elements selected for the
study. ,or the present study, -.. respondents were selected at
random. All the -.. respondents were the customers of different
branches of /01.
5.7 SAMPLING METHOD
A sample is a representative part of the population. 'n sampling
technique, information is collected only from a representative part of
the universe and the conclusions are drawn on that basis for the entire
universe.
A convenience sampling technique was used to collect data from
the respondents.
5. METHOD O! DATA COLLECTION
To &now the response, the researcher used questionnaire
method. 't has been designed as a primary research instrument.
2uestionnaires were distributed to respondents and they were as&ed
to answer the questions given in the questionnaire.
The questionnaires were used as an instrumentation technique,
because it is an important method of data collection. The success of
the questionnaire method in collecting the information depends largely
on proper drafting. So in the present study questions were arranged
and interconnected logically. The structured questionnaire will reduce
both interviewers and interpreters bias.
,urther, coding and analysis was done for each question+s
response to reach into findings, suggestions and finally to the
conclusion about the topic.
5." TYPES O! DATA
*very decision poses unique needs for information, and relevant
strategies can be developed based on the information gathered
through research. Research is the systematic objective and e(haustive
search for and study of facts relevant to the problem
Research design means the framewor& of study that leads to the
collection and analysis of data. 't is a conceptual structure with in
which research is conducted. 't facilitates smooth sailing of various
research operations to ma&e the research as effective as possible.
PRIMARY DATA
/rimary data are those collected by the investigator himself for the
first time and thus they are original in character, they are collected for
a particular purpose.
A well%structured questionnaire was personally administrated to the
selected sample to collect the primary data.
SECONDARY DATA
Secondary data are those, which have already been collected by some
other persons for their purpose and published. Secondary data are
usually in the shape of finished products.
Two types of secondary data were collected for the preparation of the
project wor&3
I#ter#$% D$t$ was generated from company+s brochures, manuals
and annual reports
E&ter#$% D$t$' on the other hand, was generated from maga#ines,
research boo&s, intranet and internet websites!.
5.1( LIMITATIONS O! THE ST)DY
Although the study was carried out with e(treme enthusiasm and
careful planning there are several limitations, which handicapped the
research vi#,
1. Ti*e C+#str$i#ts,
The time stipulated for the project to be completed is less and thus
there are chances that some information might have been left out,
however due care is ta&en to include all the relevant information
needed.
-. S$*p%e si.e,
Due to time constraints the sample si#e was relatively small and would
definitely have been more representative if ' had collected information
from more respondents.
/. Acc0r$c1,
't is difficult to &now if all the respondents gave accurate information4
some respondents tend to give misleading information.
2. 't was difficult to find respondents as they were busy in their
schedule, and collection of data was very difficult. Therefore, the study
had to be carried out based on the availability of respondents.