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t: @pbeucler
When the winds of change blow,
some people build walls and others
build windmills.
Agenda
I trust your clients are
asking you many
questions, these days,
like
and most importantly: why
Reputation Management is such a
challenge in a world where
Thats what The Reputation
Complex is:
A fast-changing ecosystem
Reputation Management has to face
a very unfriendly, suspicious,
negative environment
Lair du temps:
Seen in a restaurant
in Berlin
Few years ago, Reputation was a somewhat
elusive intangible asset, in the hands of a
little number of gatekeepers.
Photo from untitlism on Flickr
In a nutshell, were dealing with low predictability
Low level of public trust
vs.
High level of peoples
empowerment:
=
RISK ZONE
Reputation as the #1 risk