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Kewirausahaan

Ciri-ciri,Aspek,Memulai

Entrepreneur Indonesia

Indonesia : 0.18 %
Malaysia : 2,6 %
Thailand : 2,7 %
Singapura : 7,4 %

IDEALNYA : 2 %

Wikipedia.com

PURWANTO, PROF.DR. IR. Dipl.EP. DEA


LAHIR : DEMAK, 28 DESEMBER 1961
ALAMAT : JL. GANESHA TENGAH I/143 SEMARANG
E-mail : purwa61@yahoo.fr, purwanto@vibet.org
HP : 081.5660.3569

PENDIDIKAN :

S1 TEKNIK KIMIA UNDIP, lulus th 1985

Sp1 TEKNOLOGI PROSES, INPL PRANCIS, lulus th 1990

S2, (DEA), TEKNIK KIMIA, INPT PRANCIS, lulus th 1991

S3, (DOKTOR), TEKNOLOGI PROSES, INPT PRANCIS, lulus th 1994


PEKERJAAN :

INSTRUKTUR - TRAINER HSE DAN TEKNOLOGI PROSES

KONSULTAN INDUSTRI

PENGAJAR TEKNIK KIMIA FT UNDIP, STEM-AKAMIGAS CEPU

PENGAJAR PROGRAM MAGISTER ILMU LINGKUNGAN, TEKNIK KIMIA,


PERENCANAAN WILAYAH DAN KOTA, KESEHATAN DAN KESELAMATAN KERJA

PENGAJAR PROGRAM DOKTOR ILMU LINGKUNGAN

Entrepreneur

An entrepreneur is a person who has possession of


an enterprise, or venture, and assumes significant
accountability for the inherent risks and the
outcome. It is an ambitious leader who combines
land, labour, and capital to create and market new
goods or services
Entrepreneur is the type of personality who is willing
to take upon herself or himself a new venture or
enterprise and accepts full responsibility for the
outcome.
Wikipedia.com

Ciri Excellent Entrepreneur:


1. Berani mengambil resiko
2. Menyukai tantangan
3. Punya daya tahan yang tinggi
4. Punya visi jauh ke depan
5. Memberikan yang terbaik Inovator

Sumber : Tri Utomo, http://newmasgun.blogspot.com


Arifin Panigoro

Modal Dasar

Mimpi
Peluang
Reputasi
Kekuatan
Pikiran
Uang
Pelatihan
Kepemimpinan & Kerja tim
Jaringan Entrepreuner
Belajar
Teknologi

Siswono Yudhohusodo

Ciri-ciri Entrepreneur

Entrepreneurship

Bill Gates

wirausahawan andal (administrative entrepreneur)


wirausahawan unggul (innovative entrepreneur).

Sumber : Itje Hermawan, http://newmasgun.blogspot.com

Wirausahawan andal
(administrative entrepreneur)
a. Memiliki rasa percaya diri dan sikap mandiri yang
tinggi untuk berusaha mencari penghasilan dan
keuntungan melalui perusahaan.
b. Mau dan mampu mencari dan menangkap
peluang usaha yang menguntungkan serta
melakukan apa saja yang perlu untuk
memanfaatkannya.
c. Mau dan mampu bekerja keras dan tekun dalam
menghasilkan barang dan jasa serta mencoba cara
kerja yang lebih tepat dan efisien.

Wirausahawan andal (2)


d. Mau dan mampu berkomunikasi, tawar-menawar
dan memusyawarahkan dengan berbagai pihak
yang besar pengaruhnya pada kemajuan usaha
terutama para pembeli/ langganan (memiliki
salesmanship).
e. Menghadapi hidup dan menangani usaha dengan
terencana, jujur, hemat dan disiplin.
f. Mencintai kegiatan usahanya dan perusahaannya
serta lugas dan tangguh tapi cukup luwes dalam
melindunginya.

Wirausahawan andal (3)


g. Mau dan mampu meningkatkan kapasitas diri
sendiri dan kapasitas perusahaan dengan
memanfaatkan dan memotivasi orang lain
(leadership, managerialship) serta melakukan
perluasan dan pengembangan usaha dengan risiko
yang moderat.
h. Berusaha mengenal dan mengendalikan
lingkungan, serta menggalang kerjasama yang
saling menguntungkan dengan berbagai pihak yang
berkepentingan terhadap perusahaan.

Tukang Sepatu : Bpk Moch Sodikun (90 thn)


tekun, jujur, enjoy

Wirausahawan unggul
(innovative entrepreneur)
* Berpikir dan bertindak strategi, adaptif terhadap perubahan
dalam berusaha mencari peluang keuntungan tenllasuk yang
mengandung resiko agak besar dan dalam mengalami
masalah.
* Selalu berusaha untuk mendapatkan keuntungan melalui
berbagai keunggulan dalam memuaskan langganan
* Berusaha mengenal dan mengendalikan kekuatan dan
kelemahan perusahaan (dan pengusahanya) Berta
meningkatkan kemanpuan dengan sistem pengendalian
intern.
* Selalu berusaha meningkatkan kemampuan dan
ketangguhan perusahaan terutama dengan pembinaan
motivasi dan semangat kerja serta pemupukan permodalan.

Other characteristics

The entrepreneur has an enthusiastic vision, the


driving force of an enterprise.
The entrepreneur's vision is usually supported by an
interlocked collection of specific ideas not available
to the marketplace.
The overall blueprint to realize the vision is clear,
however details may be incomplete, flexible, and
evolving.
The entrepreneur promotes the vision with
enthusiastic passion.
Wikipedia.com

Other characteristics

With persistence and determination, the


entrepreneur develops strategies to change the
vision into reality.
The entrepreneur takes the initial responsibility to
cause a vision to become a success.
Entrepreneurs take prudent risks. They assess
costs, market/customer needs and persuade others
to join and help.
An entrepreneur is usually a positive thinker and a
decision maker.

Advantages of entrepreneurship

Enormous personal financial gain


Self-employment, offering more job satisfaction and
flexibility of the work force
Employment for others, often in better jobs
Development of more industries, especially in rural
areas or regions disadvantaged by economic changes,
for example due to globalisation effects
Encouragement of the processing of local materials
into finished goods for domestic consumption as well
as for export
Income generation and increased economic growth
Healthy competition thus encourages higher quality
products
More goods and services available
Wikipedia.com

Advantages of entrepreneurship (2)

Development of new markets


Promotion of the use of modern technology in small-scale
manufacturing to enhance higher productivity
Encouragement of more researches/ studies and
development of modern machines and equipment for
domestic consumption
Development of entrepreneurial qualities and attitudes
among potential entrepreneurs to bring about significant
changes in the rural areas
Freedom from the dependency on the jobs offered by
others
Ability to have great accomplishments
Reduction of the informal economy
Emigration of talent may be stopped by a better domestic
entrepreneurship climate
Serious tax advantages

Tujuan Anda Berwirausaha

Mengapa anda ingin memulai usaha


sendiri? Uangkah? Ketenaran?
Kebebasan pribadi? Kepuasan pribadi?
Mengisi masa pensiun? Ketidakmampuan
untuk direkrut orang lain? Tidak nyaman
bekerja di lembaga atau perusahaan
besar? Jika ada orang bertanya mengapa
anda masuk pada wirausaha, apa yang
ingin anda katakan?
Ritho Sukamto,2005

Aspek Penting Memulai usaha

Memahami konsep produk atau jasa


secara baik
Membuat visi dan misi bisnis
Perlunya winning, positive dan
learning attitude untuk menjadi
sukses
Membuat perencanaan dan strategi
bisnis yang efektif akan menghindari
usaha daripada risiko bisnis dan
keuangan

Aspek Penting Memulai usaha (2)

Pengetahuan dasar manajemen,


organisasi dan sistem
Optimalisasi sumber daya
manusia
Kreativitas, kepemimpinan dan
proses pembuatan keputusan
Pengetahuan dasar pengelolaan
keuangan dan pembiayaan
Pemasaran, pelayanan dan
product brand

Sumber : wirausaha.com berdasar seminar Gerald Abraham,

Memulai Bisnis yang Sukses

Kerjakan apa yang Anda sukai


Mulai bisnis Anda ketika Anda masih bekerja
Jangan kerjakan hal tersebut sendirian
Pertama dapatkan klien atau pelanggan
Tulis perencanaan bisnis
Lakukan riset
Dapatkan bantuan profesional
Dapatkan uang / modal
Jadilah profesional semenjak memulai
Jalankan hukum dan keluarkan pajak dengan benar
pada kali pertama

MOTIVASI

MENJADI PENGUSAHA
SUKSES

Pendidikan menjadi kunci sukses keluar dari


kesulitan dan membantu meraih keberhasilan
usaha
Jangan percaya pada mitos-miros terkait
berwirausaha

MITOS 1

Wirausaha merupakan bakat dan keturunan

Kenyataannya : banyak pengusaha meraih


sukses bukan hanya karena bakat dan
keturunan

MITOS 2

Pengusaha adalah pelaku bukan pemikir

Kenyataannya : Banyak pengusaha yang


bukan hanya sebagai pelaku di lapangan
tetapi sebagai pemikir

MITOS 3

Wirausaha tidak bisa diajarkan dan dibentuk

Kenyataannya banyak karakteristik


pengusaha bisa diciptakan

MITOS 4

Pengusaha adalah selalu sebagai investor

Kenyataannya banyak pengusaha meraih


sukses bukan hanya sebagai investor tetapi
sebagai inovator

MITOS 5

Pengusaha membutuhkan keberuntungan

Kenyataannya : sukses karena persiapan,


belajar,inovasi,keuletan.

MITOS 6

Pengusaha harus selalu sukses dan tidak


boleh gagal

Kenyataannya : banyak pengusaha meraih


sukses karena belajar dari kegagalan

MITOS 7

Pengusaha adalah sama seperti penjudi

Pengusaha memperoleh hasil dengan


memperhitungkan risiko

Membangun sifat pengusaha

Bersemangat dalam melihat dan mencari


peluang-peluang baru
Mengejar peluang dengan disiplin yang ketat
Mengejar peluang yang sangat baik dan
menghindari mengejar peluang yang belum
jelas
Berfokus pada pelaksanaan
Mengikutsertakan energi setiap orang yang
berada dalam jangkauan mereka

Motivasi Berprestasi

BuatlahSWOTAnalysis..

Internal

S
W

Eksternal

O
T

Strategic Planning : SWOT Analysis

Meaning

Strengths: attributes of the person or


company that are helpful to achieving the
objective.
Weaknesses: attributes of the person or
company that are harmful to achieving the
objective.
Opportunities: external conditions that are
helpful to achieving the objective.
Threats: external conditions which could do
damage to the objective.

Generating Strategies

How can we Use and Capitalize on each


Strength?
How can we Improve each Weakness?
How can we Exploit and Benefit from each
Opportunity?
How can we Mitigate each Threat?

Personal SWOT Analysis

Things You'll Need:

Imagination
Pen
Paper

How to Create
a Personal SWOT Analysis
http://www.ehow.com/how_4722139_personal-swot-analysis.html

Strengths - these are talents, education, skills,


and abilities that you possess that others may not.

Think of some things that you do better than anyone else.


What are some personal resources that are available to
you that others do not have access to?
Ask your friends and family members what they see as
your strengths.
If you have difficulty developing this list, try writing down
your personality and character traits.
This list will most likely contain several of your strengths.

How to Create
a Personal SWOT Analysis
http://www.ehow.com/how_4722139_personal-swot-analysis.html

Weaknesses - this is perhaps one of the


most difficult areas to evaluate because it
requires being extremely honest with
yourself.

What are some areas in your life in which you could


improve?
What tasks should you steer clear of?
What will your friends and family likely see as areas of
weakness?
It is best to be realistic now, and face any unpleasant
truths sooner rather than later.

How to Create
a Personal SWOT Analysis
http://www.ehow.com/how_4722139_personal-swot-analysis.html

Opportunities - a helpful method in


developing this list is to look at your strengths
and ask yourself whether these open up any
opportunities.

Next, look at your areas of weakness and ask


yourself whether you could open up more
opportunities by eliminating some of them.

How to Create
a Personal SWOT Analysis
http://www.ehow.com/how_4722139_personal-swot-analysis.html

Threats - identifying possible threats is a very


important part of the SWOT analysis because it
often contains the most severe obstacles that
stand in the way of achieving your goals.

Is your career (or the need for the things you do) changing?
Are technology improvements threatening your position and
source of income?
Look again at your list of weaknesses and decide if any of
these could actually be considered threats.
If so, you must figure out a way to eliminate those
weaknesses.

Contoh Strengths

Work Experience
Education, including value-added features
Strong technical knowledge within your field
(e.g. hardware, software, programming
languages)
Specific transferable skills, e.g.,
communication, teamwork, leadership skills
Communication:
Research and Planning
Human Relations
Organization, Management and Leadership:
Initiating new ideas; Handling details

Weaknesses

Internal negative aspects that are under your control and that you
may plan to improve
Lack of Work Experience
Low GPA, wrong major
Lack of goals, lack of self-knowledge, lack of specific job
knowledge
Weak technical knowledge
Weak skills (leadership, interpersonal, communication,
teamwork)
Weak job-hunting skills
Negative personal characteristics (e.g., poor work ethic, lack of
discipline, lack of motivation, indecisiveness, shyness, too
emotional

Corporate Planning

Set objectives defining what the organization is going to do

Environmental scanning Internal appraisals of the organization's


SWOT, this needs to include an assessment of the present situation as
well as a portfolio of products/services and an analysis of the
product/service life cycle

Analysis of existing strategies, this should determine relevance from


the results of an internal/external appraisal. This may include gap
analysis which will look at environmental factors

Strategic Issues defined key factors in the development of a


corporate plan which needs to be addressed by the organization
Develop new/revised strategies revised analysis of strategic issues
may mean the objectives need to change

Establish critical success factors the achievement of objectives and


strategy implementation

Preparation of operational, resource, projects plans for strategy


implementation

Monitoring results mapping against plans, taking corrective action


which may mean amending objectives/strategies.