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G3ict Publications & Reports
Benefits and
Costs of e-Accessibility
How Economics and Market Forces Can Support e-Accessibility and
the Convention on the Rights of Persons with Disabilities
March 2012
About G3ict
G3ict is an Advocacy Initiative of the United Nations Global Alliance for ICT
and Development, launched in December 2006 in cooperation with the
Secretariat for the Convention on the Rights of Persons with Disabilities at
UN DESA. Its mission is to facilitate and support the implementation of the
dispositions of the Convention on the Rights of Persons with Disabilities
promoting e-accessibility and assistive technologies. G3ict participants
include organizations representing persons with disabilities, industry, the
public sector, and academia. G3ict relies on an international network of
ICT accessibility experts to develop practical tools, evaluation methods
and benchmarks for States Parties and Disabled Persons Organizations to
implement policies in support of assistive technologies and e-accessibility.
Since its inception, G3ict has organized or contributed to 85 awarenessraising and capacity-building programs for policymakers in cooperation
with international organizations such as the ITU, UNESCO, UNITAR and
the World Bank. With ITU, G3ict co-produces the e-Accessibility Policy
Toolkit for Persons with Disabilities (www.e-accessibilitytoolkit.org),
which is widely used around the world by policymakers involved in the
implementation of the Convention on the Rights of Persons with Disabilities.
G3ict is funded by contributions from leading corporations committed to
e-accessibility: IBM, AT&T, Microsoft, LucyTech, Adobe, Time Warner
Cable, Deque Systems, RIM, Sprint, Vodafone Foundation, Code
Factory, SSB Bart Group, and Motorola Mobility.
For additional information on G3ict, visit www.g3ict.org
Acknowledgments
This white paper follows discussions from the 5th European e-Accessibility
Forum organized by the Association BrailleNet and Universcience in Paris,
France, on March 28, 2011.
Editors
Contributors
Reviewers
Special Mentions
Foreword
On March 28, 2011, more than 200 professionals, association members
and scholars from around the world gathered in Paris, at the invitation of
BrailleNet, to discuss e-accessibility costs and benefits. At first, the subject
seemed relatively straightforward: E-accessibility is now recognized as an
important and relevant aspect of our highly digitized world; accessibility
legislation has been adopted in numerous countries, while many successful
businesses and thousands of professionals have emerged in the field.
Participants, however, agreed that, despite technological and political
achievements, we still need to understand the economic aspects of
e-accessibility to make it a reality.
Axel Leblois
CONTENTS
01
I. Defining the
e-Accessibility Economy
Defining Disability
1.
2.
3.
02
Consistently with its definition of disability, the WHO states that accessibility
describes the degree to which an environment, service, or product allows
access by as many people as possible, in particular people with disabilities.
For instance, a bus, a building, a mobile phone and a website are accessible
if persons with disabilities can use them like anyone else would. This
includes the fact that, in some cases, persons with disabilities use specific
equipment or devices, often referred to as assistive technologies (AT) in
the ICT environment. For example, just as an accessible bus has to be
accessible to a person in a wheelchair, a mobile phone has to be compatible
with a hearing aid used by a deaf person. Similarly, a website has to be
accessible to a person reading textual information with a refreshable
Braille display.
Thus, though e-accessibility is strongly related to Assistive Technologies,
it is important to emphasize that the e-accessibility market is distinct from
the AT market. While AT are products specifically designed to address
a particular impairment, accessible goods have to be understood as
mainstream products or services that are designed in such a way to
address the needs of persons with disabilities as their potential users,
possibly with the addition of a specific AT. It is also worth noting that the
ICT market includes content, software programs and devices that are
interdependent and whose combination is necessary to provide services.
This is true when considering e-accessibility, as well. An accessible smart
phone might be useless if you cant access the web service you need.
In short, e-accessible goods are mainstream goods designed in such a
way that persons with disabilities can use them.
Article 2 of the CRPD includes wording to this effect: Universal design
means the design of products, environments, programmes and services
to be usable by all people, to the greatest extent possible, without the
need for adaptation or specialized design. Universal design shall not
exclude assistive devices for particular groups of persons with disabilities
where this is needed.
4.
5.
6.
7.
Disability Figures
03
Learning Points
MeAC European survey conducted in 2006-2011 showed that only a very small proportion
of key government websites in the Member States meet the accepted minimum international
standards on accessibility (12,5 percent passed automated testing and only 5,3 percent
passed both automatic and manual examination)
9. Result of the MeAC European survey
10. http://www.seniorwatch.de/
11. See: http://ec.europa.eu/information_society/events/ict_riga_2006/doc/declaration_riga.pdf
12. See reference at the end of this document
13. See reference at the end of this document
8.
04
Outsourcing e-Accessibility:
Screen Readers as Mobile Phone Add-Ons
14.
05
Mobile Speak
The Mobile Speak screen reader is a software application
installed on a mobile phone that allows the user to operate
the device even if he or she cannot read the screen visually.
Information displayed on the screen is rendered in
synthesized speech output generated using text-to-speech
(TTS) technology and routed through the devices speaker
or a headset. Screen contents can also be presented in
Braille if the mobile phone or PDA is connected to a Braille
device with a refreshable Braille display. Speech and Braille
output can be used either simultaneously, or independently,
to perform many tasks on the phone.
Mobile Magnifier is a full-screen magnification application
for mobile phones that enlarges and improves readability
of screen content, detects areas of interest to make them more
visible, and offers hotkeys to change settings on the fly.
Learning Points
VoiceOver
The same VoiceOver screen reader made popular on the Mac is a standard feature on iPhone 4 and iPhone 3GS.
Its a gesture-based screen reader, enabling a person to use an iPhone even if he or she cannot see the screen,
just physically interacting with items on screen. With VoiceOver, you touch the screen to hear a description of the
item under your finger, then gesture with a double-tap, drag, or flick to control the phone. The speaking rate is
adjustable and distinctive sound effects are used to alert you when an application opens, when the screen is
updated, when a message dialog appears, and more.
A refreshable Braille display that uses Bluetooth wireless technology can be used to read VoiceOver output
in braille. In addition, Braille displays with input keys and other controls can be used to control iPhone when
VoiceOver is turned on. iPhone 4 and iPhone 3GS work with many of the most popular wireless Braille
displays. 15
15.
http://www.apple.com/accessibility/iphone/vision.html
06
07
The Stated Preference Method (SPM) is based on asking people how much
they would agree to pay for implementing specific features in a service
or, alternatively, how much they would ask for as compensation for its
absence. This method does not consider demographic data. It provides
companies with an approach to compare benefits with investment costs,
therefore assessing the economic balance of the specific features of a
product or service. SPM was used in Norway to appraise Universal Design
(UD) in public transportation. Although it does not seem to be applied
by manufacturers to assess the economic impact of the e-accessibility
features of products or services, there are reasons to think that it could
be suitable for such a task (see box, James Odeck).
08
Universal Design
Benefits
Costs
Low-floor bus
Implementation of high
curbstone at a bus stop
Enhanced lighting
at bus stops
09
10
Macroeconomic Approach
16.
http://www.w3.org/WAI/
Learning Points
11
In this chapter, we examine how efficient such policies can be, on the basis
of a study conducted in Europe, and the enactment of an e-accessibility
law in the United States and its impact on business.
The impact of public policies has been studied in a report called Measuring
Progress of e-accessibility in Europe (MeAC), as a follow-up to the
European Commissions Communication of 2005 on e-accessibility.
The methodology adopted in this study was based on comparing two main
types of indicators: policy indicators and e-accessibility status indicators.
Taken together, those indicators enable an assessment of the status
of e-accessibility in Europe. On the policy side, the main focus was on
legislative/regulatory measures. The assessment was made across the
EU Member States and also in selected comparison countries, namely,
the United States, Canada and Australia. The aspects of e-accessibility
to be measured were selected to give a broad representation across
ICT domains and disability groups. The results identified a clear
and positive correlation between effective e-accessibility and policy
measures (Figure 1).
Figure 1: Relationship between the e-accessibility level and the degree of e-accessibility
policy implementation - Source: MeAC2 (2011). The indicators used to build the
synthetic indexes emerge from components that have been calculated from the answers
provided to technology and policy questionnaires. These components have been
transformed into a scale ranging from 0 to 100 to allow comparison between countries.
12
13
17.
ref.
Learning Points
14
V. Standards: A Foundation
for e-Accessibility
Figure 2: The main factors facilitating e-accessibility in the view of web designers are:
the e-accessibility standards, proper design methods and tools, the trend toward an
aging population. Certification is ranked fourth. (Source: MeAC)
18.
19.
15
Since its creation, the World Wide Web Consortium (W3C) has devoted
a great deal of effort to ensuring that the Web is accessible for everyone,
including persons with disabilities. The Web Accessibility Initiative (WAI)
was launched in 1997 with endorsement from the Clinton Administration
and W3C members. WAI is the leading organization for standardization
activities relating to Web accessibility. WAI coordinates the elaboration of
guidelines, technical reports, educational materials and other documents
that relate to web content, web browsers and media players, authoring
tools, and evaluation tools.
The W3C/WAI standards have been adopted by numerous countries
worldwide and in Europe, with support from the EU Commission. Since
persons with disabilities often require non-standard devices and browsers,
making websites compliant to W3C/WAI recommendations also benefits
a wide range of applications and devices, including mobile devices and
smart phones.W3C accessibility recommendations relate to web content,
authoring tools, user agents and mobile web best practices.
The Braille system was invented in the 19th century for coding
texts in such a way that the blind could read and write. Indeed,
when Louis Brailles system was adopted by the International
Congress for the Amelioration of the Condition of Blind People
in 1878, it became de facto the first worldwide e-accessibility
standard. Over the decades, the social benefit of Braille for
the blind has been tremendous. The strength of this standard
is such that recently Braille code could easily be integrated
into other standards such as ASCII (American Standard Code
for Information Interchange) and UTF-8 (UCS Transformation
format 8 bit).
In October 2011, the EPUB standard in its EPUB 3.0 revision integrated
most accessibility specifications of the DAISY standard.20
ref.
http://idpf.org/epub/30/spec/epub30-overview-20111011.html
22. The following e-readers recognize the EPUB format: Barnes & Noble Nook, Bookeen Cybook, Apple iPad and iPhone, Sony Reader, GNU/Linux tablets and PDAs such as Nokia
770, n800, n810, and n900, and Android devices.
20.
21.
16
George Kerscher
President, IDPF, and Secretary-General, DAISY Consortium
States Parties shall also take appropriate measures to: (a) Develop, promulgate
and monitor the implementation of minimum standards and guidelines for the
accessibility of facilities and services open or provided to the public.
Article 9-2 (a) Accessibility
Convention on the Rights of Persons with Disabilities
23.
17
18
The DAISY concept stems from research started in 1988 at the Swedish
Library of Talking Books and Braille, a government library serving both
public libraries and print impaired university students. The objective was
to explore the potential of digitization to expand the access to talking
books and speed up their reading by users. Talking books were then still
distributed on cassettes and their reading was therefore cumbersome
and time-consuming.
The DAISY Consortium was founded in Stockholm in May 1996 by
seven initial members: the Japanese Association of Libraries for the
Blind, the Spanish National Organization of the Blind (O.N.C.E.), the
Royal National Institution for the Blind (RNIB, UK), the Swiss Library for
the Blind and Visually Impaired (SBS), the Dutch Library for Visually and
Print Handicapped Students and Professionals (SVB, now Dedicon), the
Swedish Library of Talking Books and Braille (TPB) and the Swedish
Association of the Visually Impaired (SRF). Many organizations around
the world have since joined the consortium and committed to developing
equitable access to information for persons who have a print disability.
The consortium has released several versions of the DAISY standard and
developed active working groups for solving numerous technical issues.
19
Learning Points
20
VII. Challenges
In concluding this white paper, a simple statement can be made:
e-Accessibility economics must be understood by recognizing that
it benefits not only disabled persons, but society as a whole. Such a
conclusion is based on several facts learned during the 5th European
Forum on e-Accessibility and the following observations:
Since 2007, WHO has defined disability as a complex phenomenon,
reflecting an interaction between features of a persons body and
features of the society in which he or she lives. This definition considers
that people are being disabled by society rather than by their bodies
and attests to a transition from an individual, medical perspective to a
structural, social perspective.
Cynthia Waddell showed that this new paradigm is already reflected
in the e-accessibility legislation of several Western countries, making
litigation cases possible against corporations and sometimes costly
for them. The progressive implementation of the CRPD will accelerate
this trend around the world.
Therefore, accessibility improvements must be considered as a
way to solve the deficiencies of society as a whole and should be
economically understood as an investment for everyone. As James
Odeck demonstrated, applying a cost-benefit analysis is relevant
if and only if it integrates the benefits of accessibility improvements
for everyone. Evaluating the benefits of e-accessibility for the sole
population of persons with disabilities does not capture the real impact
of e-accessibility.
As Bonnie Kearney stated, We found that the majority of our customers
could benefit from accessible technology. Persons with mild to severe
impairment were likely to benefit from these technologies. They
represent about 57 percent of Microsofts working-age customers. Thats
not just the 1 percent story here.
Such an impact is apparent in the ICT field: Apples integration of accessible
features and assistive technologies as standard features improves the
experience of its users and the overall momentum of its technology.
Mainstream and specialized e-accessibility standards convergence, as
highlighted by the DAISY / EPUB merger, shows how e-accessibility
features can and should be integrated with every mainstream
technology and process.
21
References
Disability Statistics Abstract. People with Disabilities in Basic Life Activities in the U.S., Number 3. Washington D.C., U.S. Department
of Education, National Institute on Disability and Rehabilitation Research (1992)
http://dsc.ucsf.edu/view_pdf.php?pdf_id=1
World Health Organization 50 Facts: Global Health Situations and Trends 1955-2025 (1998)
http://www.who.int/whr/1998/media_centre/50facts/en/
22
23
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