Assignment- 2

Title: - SPSS Analysis on Research proposal on

Effect of underage drinking on youth
Marketing Research- MKT614

Submitted by: Chandan Verma

Reg no: - 11301048
Roll no: - RQ1E13A20
Sec: Q1E13

Submitted to: Mr. Deepak pandey

INTRODUCTION
Underage Drinking: A Major Public Health Challenge
By the time they reach the eighth grade, nearly 50 per cent of adolescents have had at least
one drink, and over 20 per cent report having been drunk.
(1). Approximately 20 per cent of 8th graders and almost 50 per cent of 12th graders have
consumed alcohol within the past 30 days. Among 12th graders, almost 30 per cent of the
youth are reported drinking on 3 or more occasions per month.
(2). Approximately 30 per cent of 12th graders engage in heavy episodic drinking, now
popularly termed binge drinkingthat is, having at least five or more drinks on one
occasion within the past 2 weeksand it is estimated that 20 per cent do so on more than
one occasion.
Apart from being illegal, underage drinking poses a high risk to both the individual and
society. For example, the rate of alcoholrelated traffic crashes is greater for drivers ages
16 to 20 than for drivers age 21 and older. Adolescents also are vulnerable to alcohol
induced brain damage, which could contribute to poor performance at school or work. In
addition, youthful drinking is associated with an increased likelihood of developing alcohol
abuse or dependence later in life. Early intervention is essential to prevent the development
of serious alcohol problems among youth between the ages of 12 and 20. This Alcohol Alert
describes some of the most harmful consequences of underage drinking as well as
prevention and treatment approaches that can be applied successfully to meet the unique
needs of this age group.
Injury and Social Consequences
Underage alcohol use is more likely to kill young people than all illegal drugs combined.
Some of the most serious and widespread alcoholrelated problems among adolescents
are discussed below.
Drinking and Driving: Motor vehicle crashes are the leading cause of death among
youth ages 15 to 20. Adolescents already are at increased risk through their relative lack of
driving experience, and drivers younger than 21 are more susceptible than older drivers to
the alcoholinduced impairment of driving skills. The rate of fatal crashes among alcohol
involved drivers between 16 and 20 years old is more than twice the rate for alcohol
involved drivers 21 and older.
Suicide: Alcohol use interacts with conditions such as depression and stress to
contribute to suicide, the third leading cause of death among people between the ages of 14
and 25. In one study, 37 per cent of eighth grade females who drank heavily reported
attempting suicide, compared with 11 per cent who did not drink.

Sexual Assault: Sexual assault, including rape, occurs most commonly among women in
late adolescence and early adulthood, usually within the context of a date. In one survey,
approximately 10 per cent of female high school students reported having been raped.
Research suggests that alcohol use by the offender, the victim, or both, increases the
likelihood of sexual assault by a male acquaintance.
The Link between Early Alcohol Use and Alcohol Dependence
Early alcohol use may have longlasting consequences. People who begin drinking before
age 15 are four times more likely to develop alcohol dependence at some time in their lives
compared with those who have their first drink at age 20 or older. It is not clear whether
starting to drink at an early age actually causes alcoholism or whether it simply indicates an
existing vulnerability to alcohol use disorders. For example, both early drinking and
alcoholism have been linked to personality characteristics such as strong tendencies to act
impulsively and to seek out new experiences and sensations. Some evidence indicates that
genetic factors may contribute to the relationship between early drinking and subsequent
alcoholism. Environmental factors may also be involved, especially in alcoholic families,
where children may start drinking earlier because of easier access to alcohol in the home,
family acceptance of drinking, and lack of parental monitoring.
Some schoolbased programs are aimed at adolescents who have already begun drinking.
Preliminary research also has found promise in high schoolbased motivational programs that
encourage selfchange in problem drinkers.

Descriptive Statistics
N

Range

Minimum

Maximum

Statistic

Statistic

Statistic

Statistic

Mean
Statistic

Std. Error

Std. Deviation

Variance

Statistic

Statistic

Q1

20

1.55

.114

.510

.261

Q2

20

2.40

.152

.681

.463

Q3

20

3.00

.162

.725

.526

Q4

20

1.45

.114

.510

.261

Q5

20

1.60

.112

.503

.253

Q6

20

1.70

.105

.470

.221

Q7

20

3.70

.206

.923

.853

Q8

20

1.95

.153

.686

.471

Valid N (listwise)

20

DESCRIPTIVE STATISTICS

Age

age
Frequency

Percent

Valid Percent

Cumulative
Percent

18

25.0

25.0

25.0

19

25.0

25.0

50.0

20

10.0

10.0

60.0

21

10.0

10.0

70.0

22 OR MORE

30.0

30.0

100.0

20

100.0

100.0

Valid

Total

Gender?
gender
Frequency
Valid

MALE 20

Percent

Valid Percent

100.0

100.0

Cumulative
Percent
100.0

Q. 1 Have you ever consumed alcohol at a bar?

Q1
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

yes

45.0

45.0

45.0

no

11

55.0

55.0

100.0

Total

20

100.0

100.0

Q.2 how often do you drink alcohol?

Q2

Frequency

Percent

Valid Percent

Cumulative
Percent

least once a week

10.0

10.0

10.0

At least once a month

40.0

40.0

50.0

Less than once a month

10

50.0

50.0

100.0

Total

20

100.0

100.0

Valid

Q.3 Have you ever ? (Check all that apply)

Frequency

Percent

Valid Percent

Cumulative
Percent

Been arrested because

you used alcohol
Driven under the influence
of alcohol
Valid

Been injured because you

used alcohol
Been drunk at a party
Total

5.0

5.0

5.0

10.0

10.0

15.0

13

65.0

65.0

80.0

20.0

20.0

100.0

20

100.0

100.0

Q.4 Have you successfully used a fake ID to obtain alcohol?

Frequency

Valid

Percent

Valid Percent

Cumulative Percent

Yes

11

55.0

55.0

55.0

no

45.0

45.0

100.0

20

100.0

100.0

Total

Q. 5 Have you even purchased alcohol without an ID?

Frequency

Valid

Yes

Percent

Frequency

40.0

Percent

Valid Percent

Cumulative Percent

40.0

Valid Percent

40.0

Cumulative
Percent

Valid

Yes

30.0

30.0

no

12

60.0

60.0

Total

20

100.0

100.0

30.0

100.0

no

14

70.0

70.0

Total

20

100.0

100.0

100.0

Q. 6 Do you know any friends who consume alcohol at bars even though they are under 21?

Q. 7 What is potential reasons do you think for the underage drinking problem? (Check all
that apply)

Frequency

Percent

Valid Percent

Cumulative
Percent

Influence caused by friends

10.0

10.0

10.0

Escapism (pressure)

30.0

30.0

40.0

40.0

40.0

80.0

20.0

20.0

100.0

20

100.0

100.0

They wish to fit in or be

Valid

accepted by their friends or

peers
Addiction towards drinking
Total

Q. 8 Do you think underage drinking is a

Frequency

Percent

Valid Percent

Cumulative
Percent

Serious problem
Not At All A Problem

25.0

25.0

25.0

11

55.0

55.0

80.0

20.0

20.0

100.0

20

100.0

100.0

Valid
Minor problem
Total

ANALYSIS
I have analyzed the following results depending upon the data collected and descriptive statistics.
45% of the people are with opinion that the drinking alcohol due to pressure because they are
thinking that after using alcohol the pressure will replaced with enjoyment and if we talk about
injuries after drinking then most of the people got injured after taking alcohol. According to
survey the report says that most of the people take alcohol less than once in a month
approximately 55% and if we look up to the injured people then 65% of the people got injured.
According to this report most of the people used their fake id cards at the time of purchasing
alcohol nearly about 55% and with the help of fake id cards they are able to purchased alcohol
from retailer and using of fake id while purchasing is approximately 40% and remaining people
didnt use id card for purchasing alcohol and by this the majority of minor people are able to
purchased alcohol those who are less than 18 years. According to the survey those who are under
age they didnt used to go in bars because the used to take alcohol in their apartment. Nearly
about 40% of the people take alcohol because of their friends circles. But very unbelievable
thing have found in this report that most of the people think that drinking is not a serious
problem its nearly about 55% of the people and 20-40 % of the people think this the serious
problem for the nation or country.
Hence, according to the survey report which I analyses with help of spss software it is clear that
majority of the people take alcohol and it is one of the serious problem for the nation.