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The Lake County Captains are a Minor League Baseball team

owned by two local families, the Carfagna and Murphy families.


The families are life-long Clevelanders and huge supporters of
the northeast Ohio community.
The Captains have a player development contract with the Cleveland
Indians who are responsible for providing the players, coaches and
training staff for the team.
The Indians have five Minor League Teams:
Columbus Clippers Triple-A
Akron RubberDucks Double-A
Lynchburg Hillcats Advanced-A
Lake County Captains Single-A
Mahoning Valley Scrappers Short-Season-A

We are NOT in the sports business, we are in


the business of helping others achieve what
they want and need through the power of the
unique Lake County Captains experience
exclusively available at Classic Park.

The Captains organization and staff


make it a priority to be actively
involved in the NE Ohio community.
In 2014, the Lake County Captains and
Captains Charities donated over
$90,000 to the community through
in-kind donations, cash, Skipper
appearances and community service
hours!
The Captains, and its non-profit arm,
Captains Charities, focuses on many
youth and educational initiatives
as well as helping underserved groups
within the community.

Classic Park hosts over 100 events


per year including 70 Captains
home games.
In 2014, nearly 40 outside events
were held at the ballpark ranging
from youth baseball games to
corporate facility rentals.
Highlighting the schedule in 2014
were the annual Captains Charities
High School Baseball Classic, the
return of the free 4th of July
fireworks show by the cities of
Eastlake and Willowick and the
inaugural Joe Haden Celebrity
Softball Game.

The Lake County Captains 12th


season in northeast Ohio was
highlighted by nine (9) sold out
crowds and an average attendance
of 6,067 fans per game on
Fireworks Nights!
During the 2014 season the Captains
drew over 226,000 fans to Classic
Park over 66 home games an
average of nearly 3,500 fans per
game. Total attendance at Classic
Park over the 120+ ballpark events
throughout the year was over
250,000!

The Captains received daily coverage in


The News-Herald, which has a circulation of over
35,000 copies each day. The team once again
received national media coverage from ESPN, Sports
Illustrated and FOX sports, among others. The Jobu
Bobble Head Giveaway received unprecedented
national media attention and was the MiLB
Promotion of the Month for August.

The Lake County Captains Facebook Page


has over 15,500 likes and the Captains
Twitter page has over 7,000 followers!
Social Media sponsorship options include:
Exclusive Social Media Sponsorship
Facebook or Twitter Sponsorship
Coupons or Special Offers

The Captains qualified for the Midwest League Playoffs during the 2014 season.
It is the fifth time the team has advanced to the playoffs. The Captains won the
Midwest League Championship in 2010.

Signage is the most visible advertising option available reaching a


captive audience for three to four hours
Signs receive over 2.5 Million impressions annually
Include an interactive in-game promo such as, when a ball hits
your sign one luck section or fan wins a prize to draw more
attention to your sign
Most requested piece of inventory and is sold on a first-come, firstserved basis

Many unique signage opportunities are available around the ballpark


Brand an area of the stadium such as a picnic area of The Officers Club
and be included in print publications such as pocket schedules, On Deck
program and in the Classic Park stadium map

Concourse signs are 5 x 5 and are


located throughout the main
concourse of Classic Park
Signs are spread out and placed
near restrooms, concession stands
and drinking fountains
Great for branding and displaying
detailed information on your
product or service
Signs are limited and are available
on a first-come, first-served basis

Over 16 million vehicles pass by Classic Park annually


At an average of two people per vehicle the digital billboard receives around
32 million impressions yearly
Packages from one month to 12 months are available
Graphics shown for eight seconds at a time and are rotated 24 hours a day

Most talked about and creative, out-of-the-box advertising option


Between inning promotions are the essence of Minor League Baseball
and are interactive for both participants and fans alike
Include PA recognition and video board recognition before, during and
after the promotion
Great for product placement and display in front of thousands of fans

In 2015, the Captains will have 21 post-game fireworks


shows following select Friday, Saturday & Sunday games
Fireworks games draw the largest crowds of the season
with many sold out crowds of nearly 7,000 fans per game
Sponsors are included in all Captains print materials, on
in-ballpark ads, radio & print ads and also include a
custom fireworks logo used to promote each event
Company logo appears on video board during the shows
Receive a party suite for 16 people, or 50 group tickets,
for select fireworks games plus a ceremonial first pitch!

On Deck is a full-color program


given away for FREE at every
Captains home game
Annual distribution of over 68,000
Five different issues printed with
updated stories, rosters, and
information about the Captains
Ad space is limited as the
publication is limited to 32 pages
Ads can feature a coupon or
bounce-back offer to drive traffic to
your retail location

The Captains print over 200,000 pocket schedules annually which are
distributed throughout NE Ohio
Can be used as a coupon opportunity for retail businesses
Provide exposure all season long from March through September
Fans use pocket schedules for game times, upcoming promotions,
ticket information and the Classic Park seating chart

The Captains coupon book is printed in two


production runs of 10,000 pieces each
The books are handed out to fans for FREE as
they exit the ballpark during select, premium
game dates
The Captains make PA announcements
toward the end of games in which the coupon
books are handed out highlighting sponsors
within the books

Over 250,000 tickets are printed annually and coupons appear on the back
of every fourth ticket
All ticket back partners receive logo and verbal recognition during all 70
home games via PA and video board mentions

Sponsor a giveaway item for 1,000 to 5,000 fans which will be a


keepsake fans take home with them and use for years to come
Giveaway partners are included in pre-promotion at the ballpark,
in print and radio ads, on the Route 91 digital sign, in pocket
schedules, On Deck program and online at captainsbaseball.com

The Captains Reading Program reaches


hundreds of schools in Northeast Ohio as
over 30,000 children participate in this
program. Each child who participates
receives a Captains bookmark and
pencil set and children who complete
the program receive a free ticket to a
Captains game, free hot dog at the game,
free Kids Zone voucher, free
premium giveaway item and an on-field
parade with their classmates.

Captains baseball is heard on AM 1330 WINT, ESPN


970 WFUN and www.captainsbaseball.com.
WINT carries Monday Saturday games and
ESPN 970 carries all Sunday and weekday day games
while www.captainsbaseball.com carries all games.
Each broadcast includes a 20-minute pre- and
post-game show with highlights, player interviews
and game previews and recaps
Radio advertisers receive 30-second commercials
during the broadcast along with opening and
closing billboards
Receive sponsorship of a unique in-game feature
such as home runs, out-of-town scoreboard, or
this date in baseball history.

CaptainsBaseball.com
has over 250,000 unique
visitors annually with
over 1 million page views
from those visitors.

Ads on the website are


located in a prime
location directly under
the main story on the
front page of the site.

The Captains brand and logo are very


well known and respected throughout
Northeast Ohio. By aligning your
business or organization with the Lake
County Captains you will set yourself
apart from your competition and be
viewed as a supporter and partner of
one of the most popular, affordable
and family-friendly attractions in the
community.

A majority of Captains corporate


partners include a ticket and/or
hospitality option as part of their
package. Options range from fullseason tickets to mini-plans to
group and picnic parties to party
suite rentals. Companies who
believe in the Captains enough to
advertise at Classic Park also
believe strongly enough in the
organization to encourage their
employees and/or customers to
enjoy the Classic Park experience
as well.

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