LOCAL FOOD LAUNCHPAD PROGRAM 2015

Concept Development Labs

CONCEPT
DEVELOPMENT
LAB 1

CONCEPT
DEVELOPMENT
LAB 2

CONCEPT
DEVELOPMENT
LAB 3

CONCEPT
DEVELOPMENT
LAB 4

CONCEPT
DEVELOPMENT
LAB 5

PITCH NIGHT

DATE

Tuesday 24 February

Tuesday 3 March

Wednesday 11 March

Tuesday 17 March

Tuesday 24 March

Tuesday 31 March

TIME

6:00pm - 8:30pm

6:00pm - 8:00pm

6:00pm - 8:00pm

6:00pm - 8:00pm

6:00pm - 8:00pm

5:30pm - 8:30pm

Deakin University
Melbourne City Centre
Conference Room, Level 3

550 Bourke St, Melbourne

Deakin University
Melbourne City Centre
Conference Room, Level 3

550 Bourke St, Melbourne

Deakin University
Melbourne City Centre
Conference Room, Level 3

550 Bourke St, Melbourne

Deakin University
Melbourne City Centre
Conference Room, Level 3

550 Bourke St, Melbourne

Deakin University
Melbourne City Centre
Conference Room, Level 3

550 Bourke St, Melbourne

BMC #3: Customer

Relationships

What type of service are

we oering our customers/
members/supporters?

What are they looking for

from us?

Customer Development
Community Engagement
Building a movement
around your big idea
BMC #4: Channels
Where are our customers/
members/supporters?

Where can we create the

most value for them?

User Journey Mapping

User Experience Design

Introduction to Lean
Startup Methodology
User Testing

Developing a Minimum
Viable Product (MVP) or
service

Identifying Assumptions
Design Lean Experiments
to Test Assumptions
BMC #5: Revenue
Streams
How will your project be
financially sustainable?
What are your customers/
members/supporters
willing to pay for/contribute
to?

Innovative revenue models.

BMC #6: Key Resources

What knowledge, skills,

material, human and other
resources do you need to
deliver your project?

Asset Mapping

Making an Impact
Systems thinking

How to intervene in a
system.

Articulating your Theory of

Change
Building networks for
change.

Social Impact
Measurement

Identify Assumptions &

Design Lean Experiments:
Round Two
BMC #7: Key Activities
What will you need to do
to deliver your value
proposition?

BMC #8: Key Partners

Who can help you deliver

your product, service,
program or campaign?

BMC #9: Cost Structure

What are the most
important costs? What
are the most expensive
resources and activities?

Getting Ready to
Launch
Developing a Launch Plan
for Your Big Idea

Communications and
Community Engagement
Strategy
Email Marketing

Web Essentials

Strategic use of Social

Media

Setting up Systems to
Curate, Develop and
Share Content

Messaging

Identify Assumptions &

Design Lean Experiments:
Round Three

Pitch Design and

Delivery

Pitch Night for LFLP

participants
Guest speaker

LFLP participants deliver

pitches to Judging Panel

Voting by Judges and

attendees

Prizes awarded

Networking and
celebration

> Open to public

EVENT

Deakin University
Melbourne City Centre
VENUE
Conference Room, Level 3

550 Bourke St, Melbourne

Shaping Good Ideas
Introduction to HumanCentred Design
Introduction to Business
Model Canvas (BMC)
BMC #1: Customer
Segments
Who are your most
important customers/
members/supporters?

Who will be your first 1000

fans?

BMC #2: Value

CONTENT
Proposition
Get to know the needs,
values and aspirations of
your target audience.

What problem are you

solving?

What value are you

providing?

Empathy Mapping
Scenario building

The Local Food Launchpad is an initiative of Doing Something Good in partnership with City of Melbourne, Food Alliance and Open Food Network.

*Please note: Local Food Launchpad program is subject to change.

doingsomethinggood.com.au