14

years

The First & Only

Independent Magazine
Covering Airlines, Airports & Service Providers
Relevant to Air Cargo Industry in 3 Global Markets
in The Emerging Economies

Media Kit 2015

Air Cargo Industry

The outlook for air logistics industry in the Middle East, Africa and South Asia is very positive
because of many factors like increased business investment in the region, growth of global GDP,
conidence of safety and security aspects in the region, huge expansion projects many airports in the
region are currently undertaking and the 10 per cent increase in year-over-year for air-freight.

The Middle East, Africa and South

Asia the most potential emerging
economies are ideally suited to
complement one another in the
supply chain due to their strategic
locations.

international air services to areas

and markets that were this far
insulated from these developments.
Gradual removal of restrictions on
market access, on capacity and
thereby on pricing is on the anvil.

Air traffic between the Middle East,

Africa and South Asia has
witnessed a dramatic growth in the
recent times by way of frequencies
and thereby volumes of cargoes.
Many goods that were earlier
shipped by sea-freight have now
been converted to air-freight or
sea-air freight. Globalisation and the
opening of borders and markets are
more rampant, which will lead to the
liberalisation of existing regulatory
constraints on the operation of

South Asia has a booming industry

with rising exports. Trade between
the Middle East and Africa is also
growing at a very fast rate. There is
high demand for routes between the
Middle East, Africa and South Asia.
Currently, lot of exports coming from
the Indian Sub-continent is going to
Africa.
The markets of Africa and South
Asia have experienced growth
year-on-year with phenomenal shift

into becoming major production and

export markets. From electronics
and garments from South Asia to
flowers and other perishables
coming from Africa, they are all
creating their
niche characteristics.
The Middle East is emerging as a
major transit point for imports,
exports and re-exports between
Europe/USA and the Far East/Asia
Pacific. The region is also shifting
into building and operating
multi-modal facilities that will enable
sea/air shipments in a seamless
fashion. In the air logistics industry,
the Middle East will be the gateway
to Africa and South Asia will
become the biggest consumer in
the near future.

Be present in the leading air cargo industry events worldwide by advertising in

Air Cargo Update

Contents

Cover Stories on the Leaders of the Air Cargo

Industry in the Middle East, Africa & Asia
Features on the Latest Trends & Developments
in the Air Cargo Industry in the Middle East,
Africa & Asia
Region Reports on the Past, Present & Future
of the Air Cargo Industry in the Middle East,
Africa & Asia
Regional News on the Air Cargo Industry in the
Middle East, Africa & Asia
Events
Finance News
Technology News

Marketing News
International News
Industry News on Air Logistics Centres,
Cities & Airport Free Zones
Industry News on Air Charter & Leasing
Exclusive News on Oman, Iraq, Sudan & India
Quick Reference Guides for Freight
Forwarders in Oman & India
Quick Reference Guides for Air Logistics
Centres, Cities & Airport Free Zones
Quick Reference Guide for Air Charter &
Leasing Companies
Green Air News

Reach the most

important Shippers &
Freight Forwarders in
the Middle East, Africa
& Asia
The booming air cargo industry has seen sudden and strong
changes new players entering the market, partnerships,
mergers, acquisitions and companies looking at opportunities
in the global markets.
Air Cargo Update is the only independent pan regional
monthly magazine featuring news, views and analysis of the
challenges and changes faced by the fast-growing and
ever-changing air cargo industry.
Operations have undergone a sea change in the last decade
evolving with transformations marking a world of information
technology, business management, globalisation and free
markets.
Along with the meteoric rise of logistics companies, a new
breed of highly-competent professionals has emerged to
define new attitudes at the workplace. The new buzzword is
quality and profits are no longer being measured purely in
terms of money.
Editorial Philosophy
Air Cargo Update, now in its 14th year, covers leaders and
provides neutral, independent news of the air cargo industry in
98 countries in the Middle East, Africa and Asia. The
magazine serves as a platform for industry leaders to put forth
their views on various issues pertaining to air cargo industry.
Demonstrably Superior Circulation
Published from Dubai, a vibrant business hub strategically
located at cross-roads between the Middle Eastern, African
and Asian markets, Air Cargo Update, by virtue of its
strategic location, is able to focus on the challenges facing the
air cargo industry in the three important regions.
Voice of the Air Cargo Industry
Air Cargo Update, enjoys a reputation of being the voice of
the industry as it reports latest views of industry players. With
a network of dedicated correspondents, covers news briefs
and updates, which include information about civil aviation
bodies, airports, airlines, freight forwarders, specialised
logistics service providers and all other major components of
the air cargo supply chain. It also has insightful features and
information about critical industry issues from recognised
industry leaders.

Readership
3 Global Emerging Markets
Middle East Africa Asia

98 Countries
By Job Title

Chairmen, Presidents, Managing Directors 10.70%

Vice Presidents (Marketing/Business Development),
Directors (Purchase / Operations / Transportation /
Distribution Management) 22.60%
General Managers, Regional Managers, Operations
Managers 36.30%
Sales & Marketing Managers, Logistics Managers
16.40%
Logistics Service Providers/Consultants 8.10%
Government Officials 3.50%
Others 2.40%
10.70%
22.60%
36.30%
16.40%
8.10%
3.50%
2.40%

By Business

Manufacturers 19.30%
Wholesalers, Distributors, Importers, Exporters 16.25%
Air Freight, Multi-modal Logistics Companies 15.10%
Companies within 11 Free Zones in the Region 12.20%
GSAs 11.00%
Airlines, Air Charter & Leasing Companies, Couriers,
Express Integrators 7.90%
Government Organisations (Civil Aviation Authorities,
Airports) 2.75%
Technology Providers (Bar Coding, Hardware, Software,
Communication, Tracking) 3.20%
Sea Ports, Shipping Lines, Shipping Agents, Shipping
Charters 3.00%
Service Providers 2.90%
Warehousing Companies 2.40%
Equipment Suppliers 2.00%
Others 2.00%
19.30%
16.25%
15.10%
12.20%
11.00%
7.90%
2.75%
3.20%
3.00%
2.90%
2.40%
2.00%
2.00%

Circulation

Air Cargo Update reaches out to

over 16,858 decision makers across Middle
East, Africa & Asian Countries. Bonus
distribution in leading Exhibitions, Conferences
and Cargo & Logistic related Events.

3 Global Emerging Markets

Middle East Africa Asia

98 Countries

Unparalleled reach
Beyond Just the Middle East,
Africa and Asia!
Geographical Distribution
Air Cargo Update copies are regularly distributed to
airlines, airports, freight forwarders, integrators,
express and courier companies, customs, road
transporters, ground-handlers, GSAs and air logistics
information service providers in the Middle East, Africa
and Asia.

Europe,
CIS countries & Turkey

United Kingdom

Middle
East

Kuwait
Bahrain
Qatar
Saudi Arabia

Nigeria

UA E

South
Asia

Oman

Hong Kong

Airport and Airline Associations and Federations in

the Middle East, Africa and Asia are in the
mailing list of Air Cargo Update.

Sudan
Malaysia

Uganda

Readers of Air Cargo Update are senior executives of

the ever-growing Middle Eastern, African and South
Asian air transportation industry markets.
Australia

A high percentage of Air Cargo Update readers

belong to organisations in various stages of growth in
the Middle East, Africa and Asia, necessitating
the need for additional air cargo services.

Reach out to the strategically targeted, key

African and Asian air transport industry and gain exceptional visibility

Editorial Calendar 2015

(10 Issues / Annually)

January February 2015 Issue

April 2015 Issue

July - August 2015 Issue

November 2015 Issue

Deadline

Deadline

Deadline

Deadline

20 December 2013

20th March

2oth June

Publication Date

1st Week of January

Publication Date

1st Week of April

Publication Date

1st Week of July

Publication Date

Main Story

AIR CARGO TRENDS

Main Story

AIRPORTS & AIR CARGO

Main Story

EDUCATION IN SUPPLY CHAIN

Main story

OTHER TOPICS

Role of Air Freight in GCC economies

OTHER TOPICS

Updates from Major Air Cargo Carriers &

March 2015 Issue

Deadline

20th February

Publication Date

1st Week of March

Main Story

MULTIMODAL

Institutes and Universities Offering Degrees

Challenges in Recruitment and Retaining Talent

OVER-SIZED CARGO
Handling Over-Sized Cargo Challenges with
Transporting Sensitive Cargo

September 2015 Issue

December 2015 Issue

Deadline

Deadline

Deadline

20th April

20th August

20th November

Publication Date

1st Week of May

Publication Date

1st Week of September

Publication Date

1st Week of December

Main Story

THE IDEAL WAREHOUSE

Main story

BAGGAGE HANDLING

Main story

THIRD PARTY LOGISTICS

OTHER TOPICS

Efficient Warehouse Design Points to Consider

OTHER TOPICS

for a Smart Supply Chain

How to Create an Efficient BH System Cost of

Lost Baggage to the Industry

June 2015 Issue

October 2015 Issue

Transportation Pros and Cons Discussed

Deadline

Deadline

by Experts, Competition and Innovative

Publication Date

1st Week of June

Publication Date

Supply Chain Solutions

Main Story

E-FREIGHT & LATEST

Main story

TECHNOLOGIES

OTHER TOPICS

How the GCC Embraces Multimodal

OTHER TOPICS

1st Week of November

May 2015 Issue

TRANSPORTATION
OTHER TOPICS

OTHER TOPICS

Major Projects Undertaken by the Authorities

Manufacturers Overview of 3PL, 4PL and

5PL providers Challenges.

Advanced Logistics Operations & Procedures

20th October

OTHER TOPICS

20th May

How E-Freight is Transforming the Industry

PROVIDERS
OTHER TOPIC

Rush during Festive Season Increased Role of

3PLs in the Region

20th September
1st Week of October
PERISHABLES
Global Food & Perishables Industry under
Focus Major Players and Latest Updates

Updates from Major Technology Providers

DISCLAIMER: The topics suggested in this Editorial Calendar are subject to change without prior notice. F
editor@aircargoupdate.com. Thank you.

our team directly:

Please Note This Editorial Calendar is subject to change without notice.

African
Continent

Shippers in over 68 countries in the Middle East,

Africa and Asia read Air Cargo Update.

THE MIDDLE EAST

Technical Data &

ADVERTISING RATES
TECHNICAL DATA
Sizes

ADVERTISING RATES
Width x Height

Double Page Spread

Dou ble Page Spread
Full Page
Full Page
Full Page
Jounior Pg Double Spread
Jounior Page
Half Page Double Spread
Banner
Half Page
Half Page
Quarter Page

Bleed Size
Trim Size
Bleed Size
Trim Size
Print Area

420mm x 297mm
410mm x 292mm
210mm x 297mm
205mm x 292mm
185mm x 265mm
250mm X 200 mm
120 mm X 200 MM
400 mm x 130 mm
185 mm x 50 mm
90mm x 265mm
185mm x 130mm
90mm x 130mm

Vertical
Horizontal

FREQUENCY DISCOUNT

MATERIAL REQUIRED

BOOKING DEADLINE

Line Screen
Preferred Material
Colour Proof
Digital Advertising

2- 3 -Inserts - 5%
4 -6 -Inserts - 10%
7-10-Inserts - 15%

3 weeks prior to publication date

MATERIAL DEADLINE

Details

AED

US$

Color
Full Page
Jounior Page
Half Page
Quarter
Banner Ad

25,071
21,356
17,890
14,819
14,819

6,850
5,835
4,888
4,049
4,049

Special Positions

AED

US$

Outside Back Cover (OBC)

Inside Front Cover (IFC)
Inside Back Cover
Page 1 (Facing IFC)
Page 3 (Facing Editor's Pg)
Page 5 (Facing Content Pg)
Page 7 & 9
Double Page Spread
Jounior Page Double Spread
Half Page Doble Spread

32,197
29,756
27,651
27,783
27,285
25,656
24,317
34,751
30,151
24,317

8,797
8,130
7,555
7,591
7,455
7,010
6,644
9,495
8,238
6,644

150-170 lines per inch

Right-reading Positives, emulsion side down
Progressive 4-colour proof
In QuarkXpress 4.0-5.0 or
Adobe Illustrator 9.0-CS,
Mac compatible in CD accompanied
by appropriate hard copy

2 weeks prior to publication date

Some of the Major Exhibitions participated throughout the year

1 Aviation Finance summit Jan - India

18 Airport Show May - UAE

35 Routs ME Oct - UAE

2 InterSec Jan - UAE

19 Air Cargo Forum & Exposition May - USA

36 Africa Airports Evolution Oct - Kenya

3 Air Cargo India Feb - India

20 Material Handling Show May - UAE

37 Caspian summit Oct - Baku

4 Air Cargo Africa Feb Africa

21 Trans Kuwait May - Kuwait

38 Air Cargo Logistics Asia Oct - Singapore

5 Bahrain Air Show - Feb - Bahrain

22 Air Cargo China - June - China

39 Air Cargo Logistics Asia Oct Singapore

6 Air Show Singapore - Feb - Singapore

23 Paris Air Show - June - Paris

40 Caspian Summit Oct Azerbaijan

7 Air Show India - March - India

24 Cargo & logistic Exhibition Iraq - June

41 African Airports Evolution Oct Kenya

8 National Airport Infra March - Moscow

25 TOC June - UAE

42 Routes World Oct USA

9 World Air Cargo - IATA March Qatar

26 Air Cargo Europe June Germany

43 Air Cargo Summit Nov- China

10 Air Cargo & logistic Afghanistan March - Afghanistan

27 World Air Cargo Symposium July Singapore

44 MRO India Nov- India

11 Intermodal South America Exhibition April - Brazil

28 Trans Oman July - Oman

45 MRO India Nov - India

12 Airport Infra Expo Brazil, Cuba - April - Brazil

29 Routes Africa July- Uganda

46 Air Cargo Summit China Nov - China

13 Afghanistan Summit April UAE

30 Global logistics Cargo Symposium Aug Malaysia

47 Airports Exchange - Nov - UAE

14 Intermodal South America - April

31 Air Cargo Handling Sep Portugal

48 Dubai Air Show - Nov

15 Inter Trans transport & logistic exhibition Pakistan - April 32 Kingdom Aviation & Logistic Exhibition Sep -KSA

49 HeliShow Nov/Dec - UAE

16 Ebase May Switzerland

33 Low Cost Airlines - Summit, UK, Singapore, Africa etc.- Sep

50 Airports Exchange Nov- UAE

17 Global Logistics & Cargo Symposium Malaysia - May

34 Air Cargo World TIACA Oct - USA

51 MEBA Dec - UAE

President & CEO

Trade & Logistics Siam Ltd.

Tel: +971 6 5579579, Fax: +971 6 5579569
PO Box: 9604, SAIF Zone, Sharjah UAE
info@aircargoupdate.com
www.aircargoupdate.com

11th Floor, Mahatun Plaza Building

888/119, Ploenchit Road, Lumpini Pathumwan
Bangkong 10330, Thailand
Tel: +66 2 650 8690, Fax: +66 2 650 8696
Email: dwight@logistics-manager.com

AFRICA

Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Central African Republic
Chad
Congo
Cote dIvoire
Djibouti
E Guinea
Egypt
Eritrea
Ethiopia
Gabon
Ghana
Guinea
Guinea Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Sao Tome & Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zaire
Zambia
Zimbabwe

Asia

Worldwide Media Representatives

THAILAND
Dwight A Chiavetta

Bahrain
Iran
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
United Arab Emirates
Yemen

UK, IRELAND, GERMANY,

SWITZERLAND & AUSTRIA
Peter Patterson

Managing Director
Horsehoe Media Ltd.
Marshal House, 124 Middleton Road,
Morden, Surrey SM4 6RW, United Kingdom
Tel: +44 20 8648 7082
Email: peter@horsehoemedia.com

Europe
CIS countries
Turkey