Академический Документы
Профессиональный Документы
Культура Документы
Effective communication:
Source
People are exposed to communication from many different sources and more
likely to believe a communication from a person or organisation that they trust
i.e. has high source credibility. Think about the communities you are familiar
with and ask yourself: what special qualities make a person trusted? What can
make the commmunity lose trust in a person. Source: credibility, age and sex,
culture, language, education and communication skills
Receiver
The first step in planning any communication is to consider the intended
audience. A method that will be effective with one audience may not succeed
with another. Two people may hear the same radio programme, see the same
poster or attend the same talk and interpret them quite differently.
Receiver: education, visual literacy, media habits, culture, interests, age and sex.
Channel
This is also sometimes refered to as the communication method. There are two
main groups pf methods: face-to-face and mass media. Each channel provides
opportunities to use a different combination of formats. Mass media include
broadcasting media (Radio, televion,); print media ( newspaper, booklets,
leaflets, and posters ) ; face-to-face or interpersonal methods include all those
forms of communication involving direct interaction between the source and
receiver. Examples of face-to-face methods with increasing audience size are:
one-to one, and counselling; small group, and large group. The main advantage
of face-to-face communication over mass media is that it creates opportunities
for questions, discussion, participation and feedback. It is possible to chek that
you have been understood and give further explanations. However as the size of
the group increases, it is more difficult to have feedback and discussion. In large
groups and public meetings usually only a small number take part and many
persons feel shy speaking out. So public meetings share many characteristics of
mass media in that they involve limited participation and feedback.
Message:
The message will only be effective if the advice presented is relevant,
appropraite, acceptable, and put across in an understanding way. In deciding
what advice to give, you will need to apply both an understanding of health and
disease as well as the various influences on behaviour.
Stage 1: Reaching the intended audiene
S: Specific
M: Measurable
A: appropriate
R: Realistic
T: Time bound
Approaches in health promotion
Individual approach, group approach, population approach, issue approach,
setting approach
Key factors in health promotion
Biological, environmental, social, cultural, political,
Barriers of effective Communication
Attitude, language, environment, age, sex, religion, culture