1

PROJECT REPORT
ON
SATISFACTION LEVEL OF RETAILERS OF
PEPSICO

Submitted in partial fulfillment of the requirement for the degree of Master of

Business Administration (2012-14) affiliated to Punjab Technical University,
Jalandhar.

SUBMITTED TO:-

SUBMITTED BY:-

Ms. POONAM MEHTA

MOHAMMAD IKRAM

Assistant. Professor

MBA(Marketing) 4thSEM.

PIMTUniv.Roll No.-1274560

ACKNOWLEDGEMENT
It is difficult to acknowledge precious a debt as that of learning as it is the only debt that is
difficult to repay except through gratitude. First and foremost I wish to express my profound
gratitude to the Almighty, the merciful and compassionate with whose grace and blessing, I have
been able to complete my work.
It is my profound privilege to express my thanks to my esteemed guide Ms. Poonam Mehta,
faculty member of Punjab Institute of Management and Technology (Mandi Gobindgarh), for his
invaluable and competent guidance to me.
Last but not the least; I would like to thanks all the people who have devoted their precious time
to responding my questionnaire. I express my sincere thanks to all my friends who have guided
and stood by me throughout.

MOHAMMAD IKRAM

DECLARATION BY THE STUDENT

I MOHAMMAD IKRAM hereby declare that the project work titled SATISFACTION
LEVEL OF RETAILERS OF PEPSICO is the original work done by me and submitted to the
Punjab Technical University for the fulfillment of requirements for the award of MASTER OF
BUSINESS ADMINISTRATION (Approved by A.I.C.T.E, Affiliated toPunjab Technical
University, Jalandhar) is the original work done under the supervision of Ms. POONAM
MEHTA.

DATE.

MOHAMMAD IKRAM
MBA (Marketing)

PLACE.

ROLL. NO. 1274560

CERTIFICATE BY THE GUIDE

This is to identify that the project most tilled SATISFACTION LEVEL OF RETAILERS OF
PEPSICO is a bonafide work of MOHAMMAD IKRAMis carried out in partial fulfillment
for the award of degree in Master of Business Administration (Approved by A.I.C.T.E,
Affiliated toPunjab Technical University, Jalandhar) under my guidance. This project has not
been submitted earlier for the award of any degree, diploma of any other institution/university.

Date.

Ms. POONAM MEHTA

Place.

PIMT

TABLE OF CONTENT
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Introduction
Company profile
Executive summary
Objectives Of Study
Research Methodology
Data Analysis &Interpretation
Findings
Limitations
Suggestions
conclusion
Bibliography
Annexure

INTRODUCTION

Its products are distributed across 190 countries.

PepsiCo was formed in 1965.
It generates revenue of more than 180 million dollars.
PepsiCo is the second largest food and beverage business in the
world.
Itsheadquarter located in USA New York.
The company URL is http://www.Pepsico.com/.
Pepsi is a hundred year old brand loved by over 200 million people
worldwide.
1886, United States of America. Caleb Bradman, the man with a
plan, got on to formulate a blockbuster digestive drink and decided
to call it Brads drink. It was this doctors potion that was to
become Pepsi Cola in 1898, and eventually, Pepsi in 1903.

COMPANY PROFILE

Industry

FoodNon-alcoholic beverage

Founded

New Bern N.C, U.S. (1890)

Founder(s)

Caleb Bradham, Donald M. Kendall and Herman W. Lay

Headquarters

Purchase, New York, U.S.

Area served

Worldwide

Key people

Indra Nooyi(Chairperson and CEO)

Products

Pepsi ,Diet Pepsi ,Mountain Dew ,Aquafina,7up,Mirindaa, Tropicana

Products, Slice, Kurkure, Lays, Uncle Chips

Revenue

US$44.3 billion

Operating income

US$7.3 billion

Net income

US$6.24 billion

Total assets

US$39.8 Billion (FY 2009)

Total equity

US$16.8 Billion (FY 2009)

Employees

203,000 (2010)

Divisions

PepsiCo Americas (PepsiCo Ameri Food, PepsiCo Americas Beverages),

PepsiCo International

Website

PepsiCo.com

In 1893, Caleb Bradham, a young pharmacist from New Bern, North, begins experimenting with
many different soft drink Carolina concoctions. Like many pharmacists at the turn of the
century he had a soda fountain in his drugstore, where he served his customers refreshing drinks,
that he created himself. His most popular beverage was something he called "Brad's drink" made
of carbonated water, sugar, vanilla, rare oils, Pepsin and cola nuts.
One of Caleb's formulations, known as "Brad's drink", created in the summer of 1893, was later
renamed Pepsi Cola after the Pepsin and cola nuts used in the recipe. In 1898, Caleb Bradham
wisely bought the trade name "Pep Cola" for $100 from a competitor from Newark, New Jersey
that had gone broke. The new name was trademarked on June 16th, 1903. Bradham's neighbor,
an artist designed the first Pepsi logo and ninety-seven shares of stock for Bradham's new
company were issued.

1898- One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated

water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. PepsiCola receives its first logo.
1902 - The instant popularity of this new drink leads Bradham to devote all of his energy to
developing Pepsi-Cola into a full-fledged business. He applies for a trademark with the U.S.
Patent Office, Washington D.C., and forms the first Pepsi-Cola Company.
The first Pepsi-Cola newspaper advertisements appeared in the New Bern Weekly Journal.

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1903 - "Doc" Bradham moves the bottling of Pepsi-Cola from hisdrugstore into a rented
warehouse; he sells 7,968 gallons of syrup in the first year of operation.Pepsi's theme line is
"Exhilarating, Invigorating, and Aids Digestion."
1904 - Bradham purchases a building in New Bern known as the "Bishop Factory" for $ 5,000
and moves all bottling and syrup operations to this location. Pepsi is sold in six-ounce bottles.
Sales increase to 19,848 gallons.
1905 - Pepsi-Cola's first bottling franchises are established in Charlotte and
Durham,NorthCarolina.Pepsi receives its new logo, its first change since 1898.
1906 - Pepsi gets another logo change, the third in eight years. The modified script logo is created
with the slogan, "The Original Pure Food Drink."

There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales
rise to 38,605 gallons.
The federal government passes the Pure Food and Drug Act, banning substances such as arsenic,
lead, barium, and uranium, from food and beverages. This forced many soft drink
manufacturers, including Coca-Cola, to change their formulas. Pepsi-Cola, being free of any
such impurities, claimed they already met federal requirements.
1907 - Pepsi-Cola Company continues to expand; the company's bottling network grows to 40
franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.
Pepsi trademark is registered in Mexico. Syrup sales rise to 104,026 gallons.
1908 - Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn
carts to motor vehicles. Two hundred fifty bottlers in 24 states are under contract to make and
sell Pepsi-Cola.
1909 - Automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads as "A
bully drink...refreshing, invigorating, a fine bracer before a race."
1910 - The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina.

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1920 - Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."
After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the
fluctuations of sugar prices during W.W.I, believing that sugar prices would continue to rise but
they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went
bankrupt in 1923 and its assets were sold to a North Carolina concern; Craven Holding
Corporation for $30,000.
Roy C. Megargel, a Wall Street broker, buys the Pepsi trademark, business and good will from
Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation.
1928 - After five continuous losing years, Megargel reorganizes his company as the National
Pepsi-Cola Company, becoming the fourth parent company to own the Pepsi trademark.
1931 - U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola
Company bankrupt, the second bankruptcy in Pepsi-Cola history.
In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth
who reformulated the popular soft drink. Charles G Guth, president of the Loft Company
struggled to make a success of Pepsi. He3 commanded the reformulation of the Pepsi syrup
formula, and even offered to sell Pepsi to the Coca-Colacompany, who refused to offer a bid.
1933 - By the end of the year, Guth's new Pepsi-Cola Company is insolvent. In a series of
moves, he acquires Megargel's interest in the company, giving himself 91% ownership of Pepsi.
1934 - A landmark year for Pepsi-Cola. The drink is a hit and to attract even more sales, the
company begins selling its 12-ounce drink for five cents (the same cost as six ounces of
competitive colas). The 12-ounce bottle debuts in Baltimore, where it is an instant success. The
cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally.
1935 - Guth moves the entire Pepsi-Cola operation to Long Island City, New York, and sets up
national territorial boundries for the Pepsi bottler franchise system.
1936 - Pepsi grants 94 new U.S. franchises and year-end profits reach $2,100,000.
1938 - Walter S. Mack, Jr., V.P. of Phoenix Securities Corporation is elected President of the
Pepsi-Cola Company. Mack, who considers advertising the keystone of the soft drink business,
turns Pepsi into a modern marketing company.
1939 - The "Pepsi& Pete" comic strip introduces the "Twice as much for a nickel" theme in
newspapers.

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Pepsi-Cola Company names Mack as CEO.

The Board of Directors removes Guth from the Pepsi payroll after he plans to personally acquire
a competing cola.
In 1940, the Pepsi Cola Company made history when the first advertising jingle was broadcast
nationally on the radio. The jingle was "Nickel Nickel" an advertisement for Pepsi Cola that
referred to the price of Pepsi and the quantity for that price "Nickel Nickel" became a hit record
and was recorded into fifty-five languages.
1941 - The New York Stock Exchange trades Pepsi's stock for the first time.
In support of the war effort, Pepsi's bottle crown colors change to red, white, and blue.
Caleb Bradham, the founder of Pepsi-Cola and "Brad's Drink," dies at 66 (May 27th, 1867February 19th, 1934).

1942 - One on many company sponsored efforts to allow soldiers to communicate with friends
or family. This record was made in New York City but often booths would be set up with mobile
recording equipment that was bought to where the soldiers were.
Shell material on solid core. 78 rpm.
1943 - Pepsi's theme line becomes "Bigger Drink, Better Taste."
1948 - Corporate headquarters moves from Long Island City, New York, to midtown Manhattan.

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1950 - Alfred N. Steele becomes President and CEO of Pepsi-Cola. Mr. Steele's wife,
Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line.

Pepsi receives its new logo, which incorporates the "bottle cap" look. The new logo is the fifth
in Pepsi history.
1953 - "The Light Refreshment" campaign capitalizes on a change in the product's formula that
reduces caloric content.
1955 - Herbert Barnet is named President of Pepsi-Cola.
1959 - Pepsi debuts at the Moscow Fair. Soviet Premier Khrushchev and U.S. Vice President
Nixon share a Pepsi.
1960 - Young adults become the target consumers and Pepsi's advertising keeps pace with "Now
it's Pepsi, for those who think young."
1962 - Pepsi receives its new logo, the sixth in Pepsi history. The 'serrated' bottle cap logo
debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
1963 - After climbing the Pepsi ladder from fountain syrup salesman, Donald M. Kendall is
named CEO of Pepsi-Cola Company. Pepsi-Cola continues to lead the soft drink industry in
packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size. Twelve-ounce
Pepsi cans are first introduced to the military to transport soft drinks all over the world.
1964 - Diet Pepsi, iintroduced as America's first national diet soft drink. Pepsi-Cola acquires
Mountain Dew from the Tip Corporation.
1965 - Expansion outside the soft drink industry begins. Frito-Lay of Dallas, Texas, and PepsiCola merge, forming PepsiCo, Inc.
Military 12-ounce cans are such a success that full-scale commercial distribution begins.

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Mountain Dew launches its first campaign, "Yahoo Mountain Dew...It'll tickle your innards."
1970 - Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. Pepsi
is also the first company to respond to consumer preference with light-weight, recyclable, plastic
bottles. Vic Bonomo is named President of Pepsi-Cola. The Pepsi World Headquarters moves
from Manhattan to Purchase, NY.
1974 - First Pepsi plant opens in the U.S.S.R. Television ads introduce the new theme line,
"Hello, Sunshine, Hello Mountain Dew."
1976 - Pepsi becomes the single largest soft drink brand sold in American supermarkets. The
campaign is "Have a Pepsi Day!" and a classic commercial, "Puppies," becomes one of
America's best-loved ads. As people get back to basics, Pepsi is there as one of the simple things
in life.
1977 - At 37, marketing genius John Sculley is named President of Pepsi-Cola.
1978 - The company experiments with new flavors. Twelve-pack cans are introduced.
1980 - Pepsi becomes number one in sales in the take home market.
1981 - PepsiCo and China reach agreement to manufacture soft drinks, with production
beginning next year.
1982 - Pepsi Free, a caffeine-free cola, is introduced nationwide. Pepsi Challenge activity has
penetrated 75% of the U.S. market.
1983 - Mountain Dew launches the "Dew it to it" theme.
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1984 - Pepsi advertising takes a dramatic turn as Pepsi becomes "the choice of a New
Generation." Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced,
creating a new soft drink category, "juice added." In subsequent line of extensions, Mandarin
Orange Slice goes on to become the number one orange soft drink in the U.S.
Diet Pepsi is reformulated with NutraSweet (aspertame) brand sweetener.
1985 - After responding to years of decline, Coke loses to Pepsi in preference tests by
reformulating. However, the new formula is met with widespread consumer rejection, forcing
the re-introduction of the original formulation as "Coca-Cola Classic." The cola war takes "one
giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.
By the end of 1985, the New Generation campaign earns more than 58 major advertising and
film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the
country, according to consumer preference polls.
1986 - Chairman Donald M. Kendall retires and is succeeded by D. Wayne Calloway. 7-Up
international is acquired in Canada. Pepsi-Cola acquires Mug Root Beer.
1987 - Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide
Beverages. Pepsi-Cola World Headquarters moves from Purchase to Somers, New York. After
a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in
Times Square.
1988 - Craig Weatherup is appointed President/CEO of Pepsi-Cola Company.
1989 - Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead." Chris
Sinclair is named President of Pepsi-Cola International. Pepsi-Cola introduces an exciting new
flavor, Wild Cherry Pepsi.
1990 - American Music Award and Grammy winner rap artist Young MC writes and performs
songs exclusively for national radio ads for Pepsi. Ray Charles joins the Pepsi family by
endorsing Diet Pepsi. The slogan is "You Got The Right One Baby."
1991 - Craig E. Weather up is named CEO of Pepsi-Cola North America, as Canada becomes
part of the company's North American operations. Pepsi introduces the first beverage bottles
containing recycled polyethylene tere phthalate (or PET) into the marketplace. The development
marks the first time recycled plastic is used in direct contact with food in packaging.
1992--Pepsi-Cola launches the "Gotta Have It" theme which supplants the longstanding "Choice
of a New Generation."
Pepsi-Cola and Lipton Tea Partnership is formed. Pepsi will destribute single serve Lipton
Original and Lipton Brisk products. Crystal Pepsi: a refreshing, clear soda that is caffine free,
has 100% natural flavors, no preservatives and is low in sodium, goes national. Mountain Dew
introduces the popular theme line, "Get Vertical."
1993 - Brand Pepsi introduces its slogan, "Be Young. Have Fun. Drink Pepsi." Pepsi-Cola
profits surpass $1 billion. Pepsi introduces an innovative 24-can multipack that satisfies

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growing consumer demand for convenient large-size soft drink packaging. "The Cube" is easier
to carry than the traditional 24-pack and it fits in the refrigerator.
1994 - New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO
Craig Weatherup explaining the relationship between freshness and superior taste to consumers.
Pepsi Foods International and Pepsi-Cola International merge, creating the PepsiCo Foods and
Beverages Company.
1995 - In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors
in the year's national advertising championship.
1996 - In February of this year, Pepsi makes history once again, by launching one of the most
ambitious entertainment sites on the World Wide Web. Pepsi World eventually surpasses all
expectations, and becomes one of the most landed, and copied, sites in this new media, firmly
establishing Pepsi's presence on the Internet.
1997 - In the early part of the year, Pepsi pushes into a new era with the unveiling of the
Generation Next campaign. Generation Next is about everything that is young and fresh; a
celebration of the creative spirit. It is about the kind of attitude that challenges the norm with
new ideas, at every step of the way.
PepsiCo. announces that, effective October 6th, it will spin off its restaurant division to form
Tricon Global Restaurants, Inc. Including Pizza Hut, Taco Bell, & KFC, it will be the largest
restaurant company in the world in units and second-largest in sales.
1998 - Pepsi celebrates its 100th anniversary. PepsiCo. Chairman and CEO Roger A. Enrico
donates his salary to provide scholarships for children of PepsiCo employees. Pepsi introduces
Pepsi One - the first one calorie drink without that diet taste!
2000 - Although Pepsi is a great place to work, Steven Truitt (aka 'struitt') takes his skills and
hard work elsewhere (for more money of course!), therefore putting an end to his Pepsi page!
For more information about Pepsi, choose a search engine and search for 'Pepsi' or visit
www.Pepsi.com or www.Pepsico.com.
2005 - Pepsi invited to introduce new brand cola to celebrate the launch of Solar Navigator.

HISTORY OF PEPSICO INDIA

PepsiCo established its business operations in India in the year 1989

It is now the 4th largest consumer products company in India
PepsiCo has invested more than USD 1 billion in India since its establishment
PepsiCo has a diverse range of products from Tasty Treats to Healthy Eats
It provides direct and indirect employment to 150,000 people in India
It has more than 36 bottling plants including 13 Company & 23 Franchise owned ones
It has 3 state-of-the-art food plants in Punjab, Maharashtra and West Bengal

About PepsiCo India

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PepsiCo entered India in 1989 and has grown to become the countrys largest selling food and
Beverage Company. One of the largest multinational investors in the country, PepsiCo has
established a business which aims to serve the long term dynamic needs of consumers in India.
PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy
as well as nutrition and always, good taste. PepsiCo Indias expansive portfolio includes iconic
refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie
options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water,
isotonic sports drinks - Gatorade, Tropicana 100% fruit juices, and juice based drinks
Tropicana Nectars, Tropicana Twister and Slice, non-carbonated beverage and a new innovation
Nimbooz by 7Up. Local brands Lehar Evervess Soda, Dukes Lemonade and Mangola add to
the diverse range of brands.
PepsiCos foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito
Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips, Cheetos
extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and
the recently launched Aliva savoury crackers. The companys high fibre breakfast cereal,
Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to
consumers. Frito Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in
Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary
nutritional labeling on their packets.
The group has built an expansive beverage and foods business. To support its operations,
PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee
owned. In addition to this, PepsiCos Frito Lay foods division has 3 state-of-the-art plants.
PepsiCos business is based on its sustainability vision of making tomorrow better than today.
PepsiCos commitment to living by this vision every day is visible in its contribution to the
country, consumers and farmers.

Establishment
PepsiCo established it's business
operations in India in 1989 and
has grown to become one of the
countrys leading food and
beverage companies. One of the
largest multinational investors in
the country, PepsiCo has
established a business which aims
to serve the long term dynamic

Investment
Employment
PepsiCo India and its partners PepsiCo India provides direct
have invested more than USD1 and indirect employment to
billion since the company was 150,000 people including
established in the country.
suppliers and distributors.

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needs of consumers in India.

PepsiCo Boilerplate
PepsiCo is one of the worlds largest food and beverage companies, with revenues of nearly $60
billion. PepsiCo offers the worlds largest portfolio of billion-dollar food and beverage brands,
including 19 different product lines that each generates more than $1 billion in annual retail
sales. Our main business - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade also make
hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than
200 countries.
PepsiCos people are united by our unique commitment to sustainable growth, called
Performance with Purpose. By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a
diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving
back to our communities worldwide. For more information, please visit www.Pepsico.com.

Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that
deliver enjoyment, nutrition, convenience as well as affordability

Beverages

PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP,
Nimbooz, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi,
hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks Gatorade, Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana
Twister and Slice. Local brands Lehar Evervess Soda, Dukes Lemonade and Mangola add to
the diverse range of brands.

Foods

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PepsiCos food division, Frito-Lay, is the leader in the branded salty snack market and all Frito
Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips , Cheetos
extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The
companys high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options
enhance the healthful choices available to consumers. Frito Lays core products, Lays, Kurkure,
Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and
all of its products contain voluntary nutritional labeling on their packets.

PEPSI SLOGAN

19391950: "Twice as Much for a Nickel"

1950: "More Bounce to the Ounce"
19501957: "Any Weather is Pepsi Weather"
19571958: "Say Pepsi, Please"
19581961: "Be Sociable, Have a Pepsi"
1961-1963: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie
Sommers)
19631967: "Come Alive, You're in the Pepsi Generation" (jingle sung by Joanie
Sommers)
19671969: "(Taste that beats the others cold) Pepsi Pours It On".
19691975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
19751977: "Have a Pepsi Day"
19771980: "Join the Pepsi People (Feeling Free)"
19801981: "Catch That Pepsi Spirit" [David Lucas, composer]
19811983: "Pepsi's got your taste for life"
1983: "It's cheaper than Coke!"
19831984: "Pepsi Now! Take the Challenge!"
19841991: "Pepsi. The Choice of a New Generation" (commercial with Michael
Jackson and The Jacksons, featuring Pepsi version of Billie Jean)
1984-1988: "Diet Pepsi. The Choice of a New Generation"

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1988-1989: "Diet Pepsi. The Taste That's Generations Ahead"

1989-1990: "Diet Pepsi. The Right One"
1989-1992: "Diet Pepsi. The Taste That Beats Diet Coke"
19861987: "We've Got The Taste" (commercial with Tina Turner)
19871990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of
Bad)
19901991: "You got the right one Baby UH HUH" (sung by Ray Charles for Diet Pepsi)
19901991: "Yehi hai right choice Baby UH HUH" (Hindi - meaning "This is the right
choice Baby UH HUH") (India)
19911992: "Gotta Have It"/"Chill Out"
19921993: "Be Young, Have Fun, Drink Pepsi"
19931994: "Right Now" Van Halen song for the Crystal Pepsi advertisement.
19941995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz)
1995: "Nothing Else is a Pepsi"
19951996: "Drink Pepsi. Get Stuff." Pepsi Stuff campaign
19961997: "Pepsi:There's nothing official about it" (During the Wills World Cup
(cricket) held in India/Pakistan/Sri Lanka)
19971998: "Generation Next" - with the Spice Girls.
19981999: "It's the cola" (100th anniversary commercial)
19992000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with
Britney Spears/commercial with Mary J. Blige)
1999-2006: "Yeh dil maange more" (Hindi - meaning "This heart asks for more") (India)
2003: "It's the Cola"/"Dare for More" (Pepsi Commercial)
20062007: "Why You Doggin' Me"/"Taste the one that's forever young" Commercial
featuring Mary J. Blige
20072008: "More Happy"/"Taste the once that's forever young" (Michael Alexander)
2008-present: Pepsi ye pyaas heh bari (urdu)meaning: it killed my thirst (pakistan)
2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake)
2008: "epsi is #1" v commercial (Luke Rosin)
2009present: "Yeh hai youngistaan meri jaan" (Hindi - meaning "This is our young
country my baby") (India)
2009present: "My Pepsi My Way"(India)
2009present: "Refresca tu Mundo" (Spanish - meaning "Refresh your world") (Spanish
Spoken countries in Latin America)
2010present "Pepsi. Sarap Magbago." (Philippines)
2010present "Youngistan ka wow." (India)

ORGANISATION CHART OF SMBEVERAGE (JAMSHEDPUR)

(A UNIT OF SMV AGENCIES (P) LTD.)

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DIRECTOR
Personnel Dept.
Plant Manager
Purchase Dept.
PMT/Sivi Cooler Finance Dept. Dept.
Logistic Manager
Shipping Dept.
Personnel Manager
Production Manager
Purchase Manager (Equip) Finance Mng. Manager
Shipping in Charge Shipper Staff
Personnel Officer Staff Security Dept.
Maintenance Engineer Blow Moulder (O & M) Engg. Laboratory Store Supervisor Staff
Asst. Purchase Staff
Account Officer Asst. Account Officer Accountant Jr. Account Executive Cashier
Electrical Engg. Executive
Manager (Q.C) Chemist Asst. Chemist

BOTTLING PLANTS OF PEPSI IN INDIA

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EXECUTIVE SUMMARY
Theory is important because it enhance our understanding of business phenomena and helps
managers to think about what they should do. Summer training or internship training provides
opportunities to apply this theory into the real business.
In the project the nature of research is exploratory and conclusive research whereby the efforts
have been made by executing the research in BHAGALPUR REGIONS . A systematic as well
as designed approach has been adopted while conducting research about market characteristics.
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It is followed by the research methodology which is adopted has been defined with the collected
data, a detailed interpretation about the company has been given there, the product profile is
defined covering the types and different flavors of the PEPSI CSDs. The next steps were
defining the sampling design where by the sample size was taken for the dealers and the target
area was . BHAGALPUR to facilitate the research work on questionnaire method and
observation procedure was adopted for the collection of the data as a primary research whereas
the secondary data was collected from different books and company library.

Objectives
1.

To study the satisfaction level of retailers of PepsiCo.

2.

To study the various facilities and services provided by company to

the retailers

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24

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RESEARCH METHODOLOGY.

Descriptive Research

Research Type
1) Sample size

1) 100

2) Sampling unit

2) Retailer of PepsiCo

3) Sampling area

3) Bhagalpur

4) Sampling technique

4) Convenience

5) Data collection instruments

5) Questionnaire

6) Data collection

6) Primary &
secondary

Data Analysis & Interpretation

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26

1. For how many years are you dealing in Pepsi?

a.
a.
b.
c.
d.

0 to 2 years
2 to 4 years
4 to 6 years
6 to 8 years
8 to above

No.of
Options respondents
A
B
C
D
E

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5
10
20
25
40

No of
percentage
5%
10%
20%
25%
40%

27

From the above diagram it concludes that the maximum no. of retailer is 8-above
years which is 40% of the total retailers from the 100. The rest are 0-2 years 5%, 24 years 10%, 4-6 years 20% and 6-8 ,25%.
2. How many products of PepsiCo are you dealing with?
a. 0-3
b. 3-5
c. 5 - 7
No.of
Options respondents
A
B
C

27

No of
percentage
20%
20
30%
30
50%
50

28

From the figure we can see that about 50% of the retailers are dealing in 5- 7 product of the
Pepsico . The others 30% of the retailer are dealing in 3- 5 product of the Pepsico and the 20% of
the retailer are dealing in 0- 3 p;roduct of the Pepsico.

3. What facilities and services of PepsiCo attract you ?

a. Better delivery
b. Consumer preference
c. Payoff provided
No.of
Options respondents
A
B

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No of
percentage
30%
30
50%
50

29
C

20

20%

From the above said here we can come to know that the facilities and services which are made to
choose the retailer ship because of better delivery 30%, 50% said consumer preference, and 20%
saidpayoff provided.

4. Is the company providing you any product scheme?

a.
b.

Yes
No
No.of
No of
Options respondents
percentage
100%
A
100
0%
B
0

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The above diagram shows that the 100% of the retailer says that the company is providing
product scheme.

5. Which type of scheme attracts you more?

a. Target scheme
b. Festival scheme
c. Purchasing scheme
d. Seasonal schemes
e. All of the Above
No.of
Options respondents
A
B
C
D
E
30

25
10
20
30
15

No of
percentage
25%
10%
20%
30%
15%

31

From the figure we can conclude that 25% of the retailer says that they have been provided with
target scheme, 10% of the retailer says that they have been provided with festival scheme, 20%
of the retailer says that they have been provided with purchasing scheme and 15% of the retailer
says that they have provide above all the scheme and30% seasonal scheme by the company.

6 . Which is the most preferred product of Pepsico?

a.
b.
c.
d.
e.

Pepsi
7 up
Slice
Mirinda
Mountain dew
A
B
C
D
E

25
10
33
5
27

31

25%
10%
33%
5%
27%

32

\
This figure shows that preferred of the product in the Pepsico which said by the retailer are 25%
of the retailer says that its Pepsi which preferred the most. 10% of the retailer says that it is 7up,
33% says that it is slice, 5% mirinda and 27% says that it is mountain dew.

7 .Is the delivery of the product by the distributor are made on time?
a. yes
b. No
No.of
Options respondents
A
B

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No of
percentage
70%
70
30%
30

33

From the above figure we can conclude that about 70% of the retailer says that the product
delivery is on time and the 30% of them says that it is not.

8. Which media Pepsico is used for its promotion?

a. Electronic media
b. Print media
c. Agents
option

No of
respondent

a.

Electronic media 50%

b.

Print media

20%

c.

Agents

30%

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No of percentage

34

From the above figure we can say that promotional media used by the company is through
electronic media which is said by 50% of the retailer, 20% says through it is print media and
30% says it is through agents.

9. Are you satisfied with service provided by PEPSICO?

a. yes
b. No
No.of
Options respondents
A
B

No of
percentage
90%
90
10%
10

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This figure shows the 90% of the retailer says that Thay are satisfied and the 10% of the reatiler
says that they are not satisfied.

10. What are the promotional activities done by the company?

a. Incentive on sales
b. Gift pack on bulk purchase
c. Discount on bulk purchase
d. Brouchure with every product.
No.of
Options respondents
a
B

No of
percentage
30%
30
20%
20

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c
D

35
15

35%
15%

In this figure we see that there are 30% on incentives on sales, 20 % preferred gift pack on bulk
purchases, 35% preferred discount on bulk purchases and 15% with brouchure with every
product.

10. Which seasons shows more fluctuation?

a. Summer
b. Winter
No.of
Options respondents
A
B

No of
percentage
70%
63
30%
27

36

37

In this figure we see that there is a greater fluctauation in selling and it is high in summer season
which is 70%,and 30% of the retailers says it is in winter.

Findings

Retailers are mostly selling the Pepsi, 7Up, mountain dew and

slice.

Most of the retailers are satisfied by the services of

distributers.

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The distribution-network of Pepsi Company is very good in

the Bhagalpur but few areas retailers told me here some problem related to
delivery.

Mostly retailers are fully satisfied with the Pepsi company

the few retailers are not satisfied .

LIMITATION OF THE STUDY

The survey suffers from following limitation:

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The study of retailers satisfaction which requires a large sample to have

a correct study, a sample size of 100 respondents was too small for it.
But time and money did not allow researcher to have a large sample
would also be difficult by researcher alone.
Duration of study also limited for further intensive study.
There were some transportation problems.
Mostly stress was given on primary data it was difficult to collect from
retailers.
It is very difficult to influence and get right answer from old mentality
retailers.

SUGESSTIONS:

Young generation is the potential consumer so companies should more

focus on them.

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Distributors, Retailersand Customers feedback should be time-to-time

for the actual performance of the company in the market.
No. of routes for the deliery of goods and services should be better such
as kachahri, machhipurpur , Tilkamajhi, barari, City of Bhagalpur.
Delivery of goods and services should be in proper manner and at the
schedule time.

Conclusion

From this survey we conclude that the retailers has chosen the retailer ship of
PepsiCo due to its customer preference. Most of the retailer use 5 product of the
PepsiCo and the retailers are also given by the company with scheme for making
the better performance in selling.

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The company also provide the festival offer scheme to boast up the sell and they
also use many promotional tools to make awareness about the product to the
general public.
We have also found that the retailers are more satisfied with service and scheme
that has been provided by the company to the retailers.

BIBLIOGRAPHY

http://en.wikipedia.org/wiki/PepsiCo

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42
http://www.solarnavigator.net/sponsorship/Pepsi_cola.htm

http://www.Pepsiindia.co.in/Company/ourcorporateprofile.aspx
http://www.scribd.com/doc/27446364/Project-Report-on-Pepsico-in-Varun-Beverage

http://www.Pepsiindia.co.in/Brands/Beverage/7up.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/MountainDew.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Nimbooz.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Slice.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Tropicana.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Pepsi.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/mirinda.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Aquafina.aspx
http://www.Pepsiindia.co.in/Brands/Beverage/Gatorade.aspx

Annexure
1. For how many years are you dealing in Pepsi?
a. 0 to 2 years
b. 2 to 4 years
c. 4 to 6 years
d.6 to 8 years
e.8 to 10 years
2. Howmany products ofPepsiCo are you dealing with?

a.1 -3
b. 3 - 5
c. 5 -7

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43
3. What facilitiesof Pepsico attract you?
a. Better delivery
b. Consumer preference
c. Payoff provided
4.

Is the company providing you any product scheme?

a. Yes
b. No

5. Which types of scheme attract you more?

a. Target scheme
b. Festival scheme
c. Purchasing scheme
d. All of the above
e.seasonal scheme
6. Which is the most preferred product of PepsiCo?
a.
b.
c.
d.

Pepsi
7 up
Slice
Miranda

e.

Mountain dew

7. Is the delivery of the product by the distributor are made on time?

a. Yes
b. No

8.What are the promotional activities done by the company?

a. Electronic media
b. Print media

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9. Do you find fluctuations in sells on season basis?

a. yes
b. No
10. What are the promotional activities done by the company?
a. Incentive on sales
b. Gift pack on bulk purchase
c. Discount on bulk purchase
d. Brouchure with every product.
11. Which season shows more fluctuation?
a. summer
b. winter

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