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Bil.

Perkara

Name of Course /Module

TYPOGRAPHY 1

Course Code

DGD 1213

Name of Academic Staff

Amir Shariffudin

Rationale for the inclusion of the

course/module in the programme

Understanding the basic principles of Typography and its terminology so as to

handle higher level of design projects. To emphasize Typography as the medium
and the message of symbolic communication, as well as to explore the typographic
relationships with other graphic elements.

Semester and year offered

Year 1, Semester 2

Total Student Learning Time (SLT)

Face to face

L = Lecture
T = Tutorial/Seminar
P = Practical/Studio/Workshop
O = Others/Self Study

14 hrs

42 hrs

0 hrs

64 hrs

Credit Value

Prerequisite (if any)

Nil

Learning Outcomes

On completion of this module, the student will be able to demonstrate the

following:
Understand the history and classification of Typography.
Deepen the knowledge of concepts development of Typography.
Define basic layout and typography terminology
Describe the basic design process
Identify basic problem-solving requirements and client objectives
Appreciate the role of individual student creativity in solving design
problems
Develop visual aesthetics and styles
Relate type and image in effective page layouts
Understand the importance of visual hierarchy and how to carry visual
hierarchy across multiple pages

10

Transferable Skills

11

Teaching-learning and Assessment

Strategy

Total Guided and Independent Learning

Total Guided +Independent Learning =
SLT
(14 + 42) + 64 = 120
Lecture = 14 hrs
Tutorial = 42 hrs
Self Study = 64 hrs
Total
= 120 hrs

To be able to deepen the knowledge of concepts development

typography
To be able to design and illustrate own typeface
To be able to communicate typeface with design
Differentiate among calligraphy, lettering, and type
Gain knowledge of type definitions and nomenclature
Learn about type measurement, basic type specification, and
classifications of type.

A combination of Demonstration, Tutorials, Exercises, Projects, Research

Project brief
Practical work

Directed and research

Presentation and critique
Class participation and coaching
Demonstration

Assessment Scheme:
Visualization of concept and creativity
Presentation and execution quality
Image making techniques
Designing with type
12

Synopsis

This subject aims to introduce the basic specification, copy fitting, and kerning as
well as developing a full understanding of the terminology used by typographers.
Structured to let students feel at ease with the technical aspects of typography that
must be learned if they are to design and work with type intelligently and creatively.
The next stage of Typography aims to extend information learned; therefore
Typography now becomes the medium and the message of symbolic
communication. Thus inherent from different typefaces is explored. Typographic
relationships with other graphic elements are investigated through brochures,
poster, and other 2-dimensional projects.

13

Mode of Delivery

Lecture, Tutorial, Presentation, Demonstrations, Critiques Session (Open

Discussion)

14

Assessment Methods and Types

Participation
Quiz
Projects
Total

15

Mapping of the course/module to the Programme Aims

10%
20%
70%
: 100%

Course/module Aims
To foster self-confidence and the ability to develop informed design strategies; it will
also encourage student to bring their own experiences and interests to the course.

Student will develop their own unique and individual approach to visual problem
solving.

To excel the student with a range of abilities that include knowledge, technical, critical,
conceptual, interpersonal, attitudes and learning skills, which will enable them to enter
many varied areas of industry.
16

Major
Contribution

Minor
Contribution

Mapping of the course/module to the Programme Learning Outcomes

Course/module Learning Outcomes
be capable of using traditional media and computer technology to perform print work
and digital artwork with the necessary understanding of graphic reproduction
techniques.
master the basic theoretical knowledge in visual communication such as Advertising
Design, Graphic Design, Publishing and Digital Media.

Major
Contribution

Minor
Contribution

become proficient in the use of industry-standards software such as Adobe Photoshop,

Illustrator and InDesign to prepare artwork for digital print production.

hold a diploma qualification which will enhance their employability in both large and
small firms, whether in Malaysia or other countries.

possess other common skills, such as computer, English language and study skills, as
well as personal abilities, such as self-management, critical thinking, independent work
and teamwork.

know the requirements for continuing professional development.

be aware of professional and ethical responsibilities including the global and social
context of visual communication.
Content Outline of the course/module and the SLT per topic

Contact Hours

Tutorial

Self Study

Total SLT

Course Content Outline

Topic Area

Lecture

17

12

10

18

The foundations of Typographic design.

Lecture and Review

10

18

4.

Introduction to Creative Typography

Functional Typography
Experimental Typography
Illustrated Typography
Dramatic Typography

10

18

5.

Construction of Alphabet
Geometric
Freehand
3D type

10

18

1.

Introduction to Typography
The anatomy of type
Type classification
The typographic font
The type family
Typographic measurement

2.

Monographic, Ideographic and Pictographic

3.

6.

Understanding of the Grid System

Letter spacing
Kerning
Leading
Alignment
Column
Layout Design
Newspaper Design
Book Design
Magazine Design
Poster Design
Calendar Design

10

18

7.

Typographic Color and Point System

Qualities
Value
Tone
Legibility

10

18

14

42

64

120

Total Hours
18

Main references supporting the

course

Ambrose, Gavin; Harris, Paul. The fundamentals of typography. Ava Academia,

2006.
Ambrose, Gavin; Harris, Paul. Typography: n. the arrangement, style and
appearances. AVA Publishing SA, 2005.
Rob Carter, Ben Day, and Philip B. Meggs (2006), Typographic Design: Form and
Communication , Wiley; 4 edition
Samara, Timothy. Typography workbook: a real-world guide to using
typography. Rockport Publishers, 2004.
Ina Saltz (2009), Typography Essentials: 100 Design Principles for Working with
Type, Rockport Publishers

19

Additional references supporting

the course

Blackcoffee. 1000 icons, symbols + pictograms: visual communication.

Rockport Publishers, 2006.
Rivers, Charlotte. Type specific: designing custom fonts for function.
Rotovision, 2005.
Samara, Timothy; comp. Type style finder: the busy designer's guide. Rockport
Publishers, 2006.
Serrats, Marta. Sign graphic. Collins design, 2005.
The Type Directors Club. Typography 27: the annual of the type directors.
Harper Collins Publishers, 2006.

20

Other additional information