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Quick notes on Marketing

Marketing:

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Marketing is nothing but to Tell about your product and to sell it.
The technical definition is
Marketing is the process of planning and executing the concepts, pricing,
promotion and distribution of ideas/goods/services to satisfy
individual's/organizational.

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Marketing is the process of communicating the value of a product or service

to customers, for the purpose of selling that product or service.

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There are several types of marketing are there, some of them are
Bench Marketing: The Bench Marketing is nothing but the
comparison of the business processes with competitors and
improving prevailing ones.
Drip Marketing: Drip Marketing is sending promotional items to
Clients.
Viral Marketing: Viral Marketing is marketing by the word of the
mouth, having a high pass rate from person to. The best example
for this is creating a 'buzz' in the industry.
Guerilla Marketing: Guerilla Marketing is an Unconventional
marketing intended to get maximum results from minimal
resources (Maximum results from Minimum resources)

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Social Media Marketing: Marketing using online communities,

social networks, blog marketing etc is called the social media
marketing.
Internet Marketing: M marketing of products or services over the
Internet is called Internet Marketing. It is also known as imarketing, web-marketing, online-marketing, Search Engine
Marketing (SEM) and e-Marketing.
Digital Marketing: The marketing which uses digital advertising
is called digital marketing. Television, Radio, Internet, mobile etc.
Direct Marketing: If the company directly reaches to the
customers on a personal basis (ex : phone calls, private mailings,
etc) rather than traditional channel of advertising (like TV,
Newspapers, etc) then that type of marketing is called the Direct
Marketing. There are a number of types in direct marketing.
Some of them are
1. Direct Mail Marketing: Advertising material sent directly to home and
business addresses (This is the most common form of direct
marketing)
2. Telemarketing: It is the second most common form of direct
marketing, in which marketers contact consumers by phone.
3. Email Marketing: This type of marketing targets customers through
their email accounts (you might have observed them in your e mails
too)
Indirect Marketing: It is the distribution of a particular product
through a channel that includes one or more re-sellers.
Difference between Direct and Indirect Marketing:
Direct marketing is where the consumer hears about a product or service
from a sales person or associate, representing the company offering the
product or service.
Indirect marketing is where the consumer hears about a product or service
from a third party. The third party could consist of word of mouth from
another customer, radio, television, newspaper, or billboards.
For example, an advertisement may ask the prospect to call on a free phone
number, mail in a response or order, or click on a link to a website. This is an
example of marketing is Direct Marketing.
Example of Indirect marketing is Katrina Kaif, as she markets LUX but she
doesnt own that company.

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HOW MUCH IS YOUR TOTAL

ATTEMPT IN IBPS PO IV?

Less than 80

5056 (10%)

Between 81-90

7946 (16%)

Between 91-100

10718 (22%)

Between 101-110 10264 (21%)

Between 111-120 6205 (13%)
Between 121-130 3661 (7%)
More than 131

3295 (6%)

Change your vote

Votes so far: 47145
Days left to vote: 349

HOW MUCH DID YOU ATTEMPT

IN REASONING SECTION IN IBPS
PO IV?

Product Life Cycle (PLC): Product life cycle is a business analysis that
attempts to identify a set of common stages in the life of commercial
products. In other words the 'Product Life cycle' PLC is used to map the
lifespan of the product such as the stages through which a product goes
during its lifespan.

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Less than 10

1018 (3%)

Between 11-14

3169 (10%)

Between 15-18

6043 (20%)

Between 19-22

8249 (27%)

Between 23-26

6889 (22%)

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4725 (15%)

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HOW MUCH DID YOU ATTEMPT

IN QUANT SECTION IN IBPS PO
IV?

IMPORTANT POSTS ON
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Bank PO & Clerk
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Candidates: Know your
colleagues joining the
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Less than 10

4064 (14%)

Between 11-13

7077 (24%)

Between 14-16

6999 (24%)

Between 17-19

5552 (19%)

More than 20

5067 (17%)

Change your vote

Waiting List (Reserve

List) for IBPS PO III
and IBPS Clerk III

Votes so far: 28759

Days left to vote: 349

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HOW MUCH DID YOU ATTEMPT

IN ENGLISH SECTION IN IBPS PO
IV?

IBPS Clerk II: Fourth

Round of Allocations

Less than 15

3856 (14%)

Between 16-20

8352 (31%)

Between 21-25

8369 (31%)

Between 26-30

3897 (14%)

More than 30

2101 (7%)

IBPS PO II - Fourth
Round of Allocations

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Days left to vote: 349

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Ad: Advertising
MKT: Marketing
B2B: Business to Business
F500: Fortune 500
EM: Email
DM: Direct Mail
ABM: Account Based marketing
TAP: Targeted account programs
DM: Digital Marketing
SE: Search Engine
SERP: Search Engine Results Page
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SMM: Social Media Marketing
SMO: Social Media Optimization
PPC: Pay Per Click
PPA: Pay Per Action
PPI: Pay Per Impression
PPL: Pay Per Lead
CTR: Click through rate
CPC: Cost Per Click
CPL: Cost Per Lead
CPS: Cost Per Sale
CMS: Content Management System
CRM: Content Relationship Management
MAP: Marketing Automation Platform
SFA: Sales Force Automation
BI: Business Intelligence
MLM: Multi Level Marketing
FDI: Foreign Direct Investment
POP: Point of Purchase Display
R&D: Research and Development
UPC: Universal Product Code
POS: Point of Sale Display
ROI: Return on Investment
CLS: Costumer Location System
RPM: Resale Price Maintenance
VAT: Value Added Tax
CR: Concession Rate
DRA: Direct Response Advertising
CLV: Customer Lifetime Value
eCommerce: Electronic Commerce
CRM: Customer Relationship Management

http://www.bankersadda.com/2014/07/quick-notes-on-marketing.html

HOW MUCH DID YOU ATTEMPT

IN GENERAL AWARENESS
SECTION IN IBPS PO IV?

Less than 15

1194 (4%)

Between 16-20

3660 (13%)

Between 21-25

7690 (29%)

Between 26-30

7842 (29%)

More than 30

6032 (22%)

Change your vote

Votes so far: 26418
Days left to vote: 349

HOW MUCH DID YOU ATTEMPT

IN COMPUTER SECTION IN IBPS
PO IV?

Less than 14

2633 (10%)

Between 15-16

7487 (29%)

Between 17-18

9978 (38%)

More than 19

5633 (21%)

Change your vote

Votes so far: 25731
Days left to vote: 349

IBPS PO IV GK Power Capsule

SHOULD SSC EXAM BE ONLINE?

Yes

37700 (61%)

No

20496 (33%)

Doesn't Matter

2809 (4%)

Change your vote

Votes so far: 61005
Days left to vote: 332

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NICL AO Exam
Cancelled. Re-exam in
Dec 2013
Last Date Extended

NPD: New Product Development

ROMI: Return on Marketing Investment
LTV: Life Time Value
BDI: Brand Development Index
CDI: Category Development Index
MR: Market Research
AIM: Alternative Investment Market
MS: Market Share
TMV: True Market Value
MAA: Marketing Authorization Application
MS: Market Surveillance
WOMM: Word of Mouth Marketing
IDRA: Industries Development and Regulation Act
UX: User Experience
GRS: Gross rating Point
BEP: Break Even Point
PAN: Permanent Account Number
IMF: International Monetary Fund
EOQ: Economic Order quality.

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BA Bhakt (aka Devotee of BA)

3 months ago

A Very Good Statement By Swami Vivekanand:

Everything is Easy, When you are Busy, But Nothing is
Easy, When you are Lazy.
36

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swarnim mehta > BA Bhakt (aka Devotee of BA)

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well said..

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3 months ago

BANKERS ADDA HIRING

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(March 2014)

Navi1425 > BA Bhakt (aka Devotee of BA)

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(February 2014)

yup! exactly happens in every semester exams

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3 months ago

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Tanumay Deb > Navi1425

3 months ago

Gud Afternoon mam and a

lot of thanks for what u r doing till date for
aspirants like us..Mam my query
is that I filled up ibps po4 form and paid the
fees yesterday..Mam I passed BCA
3yrs back so I qualify the eligibility of this
exam and there is no problem, so
I mentioned the date of my final sem result
as it was on the result of BCA
final sem in the year of passing column of
grad. Mam I have also given my MCA
qualification in the post grad column of the
po form calculating the marks upto
5th sem and mentiond the date which was
on my 5th sem

http://www.bankersadda.com/2014/07/quick-notes-on-marketing.html

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