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Contact: [Name]
Address: [Address]
Direct Phone: XXX-XXX-XXXX
Fax: XXX-XXX-XXXX
Email: [Email]
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name].
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name].
Upon request, this document is to be immediately returned to [Company Name].
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
Table of Contents
[Company Name]
Page 1
[Company Name]
The Market
[Company Name]'s target market strategy is based on becoming a destination for people in the
[CITY], [STATE] area in need of the Organization's family, health, educational and career social
services. The Organization will also rely on the support of businesses and residents in the
community to help with funding and donations so that [Company Name] can continue to impact its
community. The people that seek the Organization's assistance desire quality services, and it's
[Company Name]'s duty to deliver on their expectations.
Financial Consideration
In addition to diligently following this Business Plan to maintain the safeguards for successful
business operations and achieve the financial projections herein, the current financial plan of
[Company Name] includes obtaining funding through one of many financing programs in the
amount of $5,000,000. The Organization hopes to secure the requested funds sometime in the
third or fourth quarter of 2011. It will use the funding to cover expansion; cover research and
development; purchase property; build youth sports; provide well-needed services for women,
men and youth; as well as to cover the salary expenses and operation capital. The
Organization's funding forecast is projected to increase during the next three years, from $74,140
to $125,111.
The major focus for grant funding is as follows:
1. The Organization is an African-American owned minority business
2. It will provide youth sports; food, medical, clothing services; as well as educational services and
career training skills
3. It will sponsor programs that will improve the [CITY], [STATE] area
4. Hire employees; the Organization will look to hire veterans, minorities and the unemployed.
Chart: Highlights
Highlights
$120,000
$100,000
$80,000
$60,000
Funding
$40,000
Gross Surplus
$20,000
Net Surplus
$0
($20,000)
($40,000)
($60,000)
2011
2012
2013
Page 2
[Company Name]
1.1 Objectives
[Company Name] has three main objectives:
1. Secure sufficient funding to grow the Organization.
2. Service the community with business, medical, educational, and social services.
3. Develop a strong Board of Trustees that can offer guidance and help with fundraising efforts.
1.2 Mission
The mission of [Company Name] is to improve the quality of life in the [CITY], [STATE] area by
providing business, medical, educational, and social services to people in need as well as provide
opportunities for career building and training.
Nothing Less Than Tranquility
1.3 Keys To Success
[Company Name]'s keys to success include:
Building a strong, active Board of Trustees.
Ensuring that the offered services satisfy market needs.
Designing and implementing strict financial controls and accountability.
2.0 Organization Summary
Organization: [Company Name]
Contact: [Name]
Address: [Address]
Direct Phone: XXX-XXX-XXXX
Fax: XXX-XXX-XXXX
Email: [Email Address]
[Company Name] is a Non-Profit organization located in [CITY], [STATE]. The Organization
provides several social services to members within its community and plans to expand by
providing food and clothing to low income and homeless members of [CITY], [STATE]. Distributing
food and clothing furthers its goal of supporting the charitable objectives of [CHURCH]. Beyond
providing food and clothing to the needy of [CITY], [STATE], the Organization plans to provide
career services to the needy families in the area to help them acquire new life skills and ultimately
gain employment. These services will include job training, referrals and job placement assistance
and would be closely linked to its educational services. [Company Name] educational services will
include self-improvement courses and GED training. All of the Organizations services and
programs will be funded by grants and other donated revenue, and each program furthers the goal
of supporting the educational objective of [CHURCH].
[Company Name] also plans on improving the quality of life in [CITY], [STATE] by repairing
dilapidated dwellings and converting them into housing for low income persons, battered women,
abused children and the elderly. Moreover [Company Name] plans on expanding this housing
program to include the construction of new low-income dwellings. [Company Name] will also use
those construction projects as a tool to employ individuals who attend its educational programs or
utilize its career services.
Page 3
[Company Name]
Page 4
[Company Name]
Quality programs
Knowledgeable board members and staff
Customer service
Community relations
[Company Name] knows that there will always be a need for organizations that provide social
services to the community. Clients within the social service industry want amazing customer
service and reliability. [Company Name]'s clients appreciate the quality service that the
Organization offers, as well as the knowledgeable and experienced staff. They will trust [Company
Name] due to the Organization's strong relationship with its community and its passion for
empowering and helping residents. Additionally, it will remain beneficial to its clients by delivering
the dedication and dependability that they desire.
4.2 Target Market Segment Strategy
[Company Name]'s choice of target markets is based on an in-depth understanding of the client's
needs. [Company Name]'s skills and capabilities will allow the Organization to effectively compete
and build on to its reputation within its area. Therefore, obtaining funding as well as developing
a marketing strategy will aid the Organization in building a strong client base.
[Company Name] will utilize the methods below to reach its target market:
Collect as much demographic data as possible on potential area service users to assist
management in creating both immediate and long-term plans for reaching out to this market
segment.
Formulate and adopt additions and/or revisions to the marketing strategies within this
Business Plan once sufficient demographic data has been gathered.
Management must keep in mind that making the masses aware of the Organization is far more
difficult and expensive than working with an existing user base. Management must take
particular care in making certain marketing dollars are wisely spent since funds are limited.
Construct a sophisticated website that highlights the benefits of choosing the Organization and
its services.
Page 5
[Company Name]
Page 6
[Company Name]
2012
2013
$74,140
$100,089
$125,111
$74,140
$100,089
$125,111
Page 7
[Company Name]
Page 8
[Company Name]
5.4 Milestones
In order to achieve the growth and marketing goals that have been outlined in this business plan,
[Company Name] has deadlines to meet and ideas to implement. These deadlines and ideas are
called "milestones". Milestones are the most important events and/or projects that must be
completed in order to ensure the success of [Company Name].
Because of the critical importance of milestones to the Organization's growth, success, and
operational efficiency, management will periodically review and update the progress that has been
made in completing each milestone. The review and update process will include adding new
milestones, deleting completed milestones, and revising estimated end dates and budgets.
Table: Milestones
Milestones
Milestone
Obtain Funding
Expansion
Research and Development
Purchase Property
Build Youth Sports
Provide Well-Needed
Women Services
Provide Well-Needed Men
Services
Provide Well-Needed Youth
Services
Operating Expenses &
Salaries
Totals
Start Date
9/1/2011
End Date
9/1/2012
Budget
$0
$600,000
$200,000
$885,700
$1,500,000
$500,000
Manager
[Name]
[Name]
[Name]
[Name]
[Name]
[Name]
$500,000
[Name]
$500,000
[Name]
$314,300
[Name]
$5,000,000
[NAMES]
Page 9
[Company Name]
2011
$32,068
$22,132
2
Total Payroll
$54,200
2012
$65,000
$40,000
2
2013
$66,300
$40,800
2
$105,000
$107,100
Page 10
[Company Name]
$6,669
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
0%
$6,669
Page 11
[Company Name]
2013
$125,111
$0
$0
$0
$74,140
100.00%
$100,089
100.00%
$125,111
100.00%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Phone/Fax
Payroll Taxes
Other
$54,200
$400
$0
$6,000
$3,000
$900
$8,130
$7,403
$105,000
$560
$32,803
$6,180
$3,090
$927
$15,750
$7,625
$107,100
$672
$32,803
$6,365
$3,183
$955
$16,065
$7,854
$80,033
$171,935
$174,997
($5,893)
($5,893)
$0
$0
($71,846)
($39,043)
$0
$0
($49,885)
($17,082)
$0
$0
Net Surplus
Net Surplus/Funding
($5,893)
-7.95%
($71,846)
-71.78%
($49,885)
-39.87%
Funding
Direct Cost
Other Costs of Funding
Total Direct Cost
Gross Surplus
Gross Surplus %
2011
$74,140
$0
$0
$0
Page 12
[Company Name]
Page 13
[Company Name]
Page 14
[Company Name]
2012
2013
$74,140
$74,140
$100,089
$100,089
$125,111
$125,111
$0
$0
$0
$0
$0
$0
$2,500,000
$2,574,140
$0
$0
$0
$0
$0
$0
$1,250,000
$1,350,089
$0
$0
$0
$0
$0
$0
$1,250,000
$1,375,111
Cash Received
Cash from Operations
Cash Funding
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Page 15
[Company Name]
2011
2012
2013
$54,200
$23,102
$77,302
$105,000
$34,057
$139,057
$107,100
$35,015
$142,115
$0
$0
$0
$0
$0
$0
$0
$77,302
$0
$0
$0
$0
$0
$885,700
$0
$1,024,757
$0
$0
$0
$0
$0
$0
$0
$142,115
$2,496,838
$2,511,524
$325,332
$2,836,855
$1,232,997
$4,069,852
Chart: Cash
Page 16
[Company Name]
2012
2013
Assets
Current Assets
Cash
Other Current Assets
Total Current Assets
$2,511,524
$0
$2,511,524
$2,836,855
$0
$2,836,855
$4,069,852
$0
$4,069,852
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$7,400
$0
$7,400
$2,518,924
$893,100
$32,803
$860,297
$3,697,152
$893,100
$65,606
$827,494
$4,897,346
2012
2013
2011
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$2,731
$0
$0
$2,731
$2,805
$0
$0
$2,805
$2,884
$0
$0
$2,884
Long-term Liabilities
Total Liabilities
$0
$2,731
$0
$2,805
$0
$2,884
Paid-in Capital
Accumulated Surplus/Deficit
Surplus/Deficit
Total Capital
Total Liabilities and Capital
$2,500,000
$22,086
($5,893)
$2,516,193
$2,518,924
$3,750,000
$16,193
($71,846)
$3,694,347
$3,697,152
$5,000,000
($55,653)
($49,885)
$4,894,462
$4,897,346
Net Worth
$2,516,193
$3,694,347
$4,894,462
Page 17
Appendix
Table: Funding Forecast
Funding Forecast
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Funding
Donations
$5,527
$5,638
$5,751
$5,866
$5,983
$6,103
$6,225
$6,350
$6,477
$6,607
$6,739
$6,874
Total Funding
$5,527
$5,638
$5,751
$5,866
$5,983
$6,103
$6,225
$6,350
$6,477
$6,607
$6,739
$6,874
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Founder/Exec Director
Administrative Assistant
Total People
Jan
$1,300
$1,100
2
Feb
$1,300
$1,100
2
Mar
$1,300
$1,100
2
Apr
$1,300
$1,100
2
May
$1,300
$1,100
2
Jun
$1,300
$1,100
2
Jul
$1,300
$1,100
2
Aug
$1,300
$1,100
2
Sep
$5,417
$3,333
2
Oct
$5,417
$3,333
2
Nov
$5,417
$3,333
2
Dec
$5,417
$3,333
2
Total Payroll
$2,400
$2,400
$2,400
$2,400
$2,400
$2,400
$2,400
$2,400
$8,750
$8,750
$8,750
$8,750
Table: Personnel
Personnel Plan
Page 1
Appendix
Table: Surplus and Deficit
Surplus and Deficit
Jan
$5,527
$0
Feb
$5,638
$0
Mar
$5,751
$0
Apr
$5,866
$0
May
$5,983
$0
Jun
$6,103
$0
Jul
$6,225
$0
Aug
$6,350
$0
Sep
$6,477
$0
Oct
$6,607
$0
Nov
$6,739
$0
Dec
$6,874
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$5,527
100.00%
$5,638
100.00%
$5,751
100.00%
$5,866
100.00%
$5,983
100.00%
$6,103
100.00%
$6,225
100.00%
$6,350
100.00%
$6,477
100.00%
$6,607
100.00%
$6,739
100.00%
$6,874
100.00%
$2,400
$200
$0
$500
$250
$75
$360
$553
$2,400
$0
$0
$500
$250
$75
$360
$553
$2,400
$0
$0
$500
$250
$75
$360
$575
$2,400
$0
$0
$500
$250
$75
$360
$587
$2,400
$0
$0
$500
$250
$75
$360
$598
$2,400
$200
$0
$500
$250
$75
$360
$610
$2,400
$0
$0
$500
$250
$75
$360
$623
$2,400
$0
$0
$500
$250
$75
$360
$635
$8,750
$0
$0
$500
$250
$75
$1,313
$648
$8,750
$0
$0
$500
$250
$75
$1,313
$661
$8,750
$0
$0
$500
$250
$75
$1,313
$674
$8,750
$0
$0
$500
$250
$75
$1,313
$687
Total Operating
Expenses
$4,338
$4,138
$4,160
$4,172
$4,183
$4,395
$4,208
$4,220
$11,535
$11,548
$11,561
$11,575
$1,189
$1,500
$1,591
$1,694
$1,800
$1,708
$2,018
$2,130
($5,058)
($4,941)
($4,822)
($4,701)
$1,189
$0
$0
$1,500
$0
$0
$1,591
$0
$0
$1,694
$0
$0
$1,800
$0
$0
$1,708
$0
$0
$2,018
$0
$0
$2,130
$0
$0
($5,058)
$0
$0
($4,941)
$0
$0
($4,822)
$0
$0
($4,701)
$0
$0
Net Surplus
Net Surplus/Funding
$1,189
21.52%
$1,500
26.61%
$1,591
27.66%
$1,694
28.89%
$1,800
30.08%
$1,708
27.98%
$2,018
32.41%
$2,130
33.54%
($5,058)
-78.09%
($4,941)
-74.79%
($4,822)
-71.56%
($4,701)
-68.39%
Funding
Direct Cost
Other Costs of Funding
Total Direct Cost
Gross Surplus
Gross Surplus %
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Phone/Fax
Payroll Taxes
Other
15%
10%
Page 2
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$5,527
$5,527
$5,638
$5,638
$5,751
$5,751
$5,866
$5,866
$5,983
$5,983
$6,103
$6,103
$6,225
$6,225
$6,350
$6,350
$6,477
$6,477
$6,607
$6,607
$6,739
$6,739
$6,874
$6,874
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$5,527
$0
$0
$5,638
$0
$0
$5,751
$0
$0
$5,866
$0
$0
$5,983
$0
$0
$6,103
$0
$0
$6,225
$0
$0
$6,350
$0
$2,500,000
$2,506,477
$0
$0
$6,607
$0
$0
$6,739
$0
$0
$6,874
Cash Received
Cash from Operations
Cash Funding
Subtotal Cash from
Operations
Additional Cash Received
Sales Tax, VAT, HST/GST
Received
New Current Borrowing
New Other Liabilities
(interest-free)
New Long-term Liabilities
Sales of Other Current
Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
0.00%
Page 3
Appendix
Table: Cash Flow (Continued)
Expenditures
Expenditures from
Operations
Cash Spending
Bill Payments
Subtotal Spent on
Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST
Paid Out
Principal Repayment of
Current Borrowing
Other Liabilities Principal
Repayment
Long-term Liabilities
Principal Repayment
Purchase Other Current
Assets
Purchase Long-term
Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$2,400
$65
$2,465
$2,400
$1,931
$4,331
$2,400
$1,738
$4,138
$2,400
$1,760
$4,160
$2,400
$1,772
$4,172
$2,400
$1,790
$4,190
$2,400
$1,989
$4,389
$2,400
$1,808
$4,208
$8,750
$1,852
$10,602
$8,750
$2,786
$11,536
$8,750
$2,799
$11,549
$8,750
$2,812
$11,562
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,465
$0
$4,331
$0
$4,138
$0
$4,160
$0
$4,172
$0
$4,190
$0
$4,389
$0
$4,208
$0
$10,602
$0
$11,536
$0
$11,549
$0
$11,562
$3,062
$17,748
$1,307
$19,055
$1,613
$20,668
$1,706
$22,373
$1,811
$24,184
$1,913
$26,097
$1,836
$27,933
$2,142
$30,075
$2,495,875
$2,525,950
($4,929)
$2,521,021
($4,810)
$2,516,212
($4,688)
$2,511,524
Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$14,686
$0
$14,686
$17,748
$0
$17,748
$19,055
$0
$19,055
$20,668
$0
$20,668
$22,373
$0
$22,373
$24,184
$0
$24,184
$26,097
$0
$26,097
$27,933
$0
$27,933
$30,075
$0
$30,075
$2,525,950
$0
$2,525,950
$2,521,021
$0
$2,521,021
$2,516,212
$0
$2,516,212
$2,511,524
$0
$2,511,524
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$0
$7,400
$22,086
$7,400
$25,148
$7,400
$26,455
$7,400
$28,068
$7,400
$29,773
$7,400
$31,584
$7,400
$33,497
$7,400
$35,333
$7,400
$37,475
$7,400
$2,533,350
$7,400
$2,528,421
$7,400
$2,523,612
$7,400
$2,518,924
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$0
$0
$0
$1,873
$0
$0
$1,680
$0
$0
$1,701
$0
$0
$1,713
$0
$0
$1,724
$0
$0
$1,929
$0
$0
$1,747
$0
$0
$1,759
$0
$0
$2,692
$0
$0
$2,705
$0
$0
$2,718
$0
$0
$2,731
$0
$0
$0
$1,873
$1,680
$1,701
$1,713
$1,724
$1,929
$1,747
$1,759
$2,692
$2,705
$2,718
$2,731
$0
$0
$0
$1,873
$0
$1,680
$0
$1,701
$0
$1,713
$0
$1,724
$0
$1,929
$0
$1,747
$0
$1,759
$0
$2,692
$0
$2,705
$0
$2,718
$0
$2,731
Paid-in Capital
Accumulated
Surplus/Deficit
Surplus/Deficit
Total Capital
Total Liabilities and
Capital
$0
$31,397
$0
$22,086
$0
$22,086
$0
$22,086
$0
$22,086
$0
$22,086
$0
$22,086
$0
$22,086
$0
$22,086
$2,500,000
$22,086
$2,500,000
$22,086
$2,500,000
$22,086
$2,500,000
$22,086
($9,311)
$22,086
$22,086
$1,189
$23,275
$25,148
$2,690
$24,776
$26,455
$4,281
$26,367
$28,068
$5,975
$28,061
$29,773
$7,775
$29,861
$31,584
$9,482
$31,568
$33,497
$11,500
$33,586
$35,333
$13,630
$35,716
$37,475
$8,572
$2,530,658
$2,533,350
$3,630
$2,525,716
$2,528,421
($1,192)
$2,520,894
$2,523,612
($5,893)
$2,516,193
$2,518,924
Net Worth
$22,086
$23,275
$24,776
$26,367
$28,061
$29,861
$31,568
$33,586
$35,716
$2,530,658
$2,525,716
$2,520,894
$2,516,193
Assets
Current Assets
Cash
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated
Depreciation
Total Long-term Assets
Total Assets
Starting Balances
Page 5