10/17/2014

ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?

Whose fans are more supportive?

3:2

ZEE Cinema

1.0M

Sony MAX

1.8M

Fans
Number of Facebook fans

7.7 %

0.6 %

Growth
Weekly growth of number of fans

1.3 %

Engagement

0.2 %

Daily amout of fan interactions

0.4 %

Post Interaction

0.06 %

Amout of interactions per post and fan

No posts by fans

66 %

Service level
Percentage of answered fan posts

ZeeCinemaChannel uses videos.

Like

MAXTelevision's posts are more likely to be shared by

each fan.

More details about ZEE Cinema

More details about Sony MAX

Insights
Types of posts
Here you can see the mixture of post types. Which types of post do the pages prefer?
Status

Pictures

Pictures
Videos

Feedback? Questions?

Pictures

Pictures

"ZEE Cinema does not seem to use links very often."

http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision

"Sony MAX does not seem to use links very often."

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10/17/2014

ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?

Posts per Day

When does this fan page usually post? What about the weekend? Here is the distribution of posts per weekday in the selected period.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

"ZEE Cinema seems to prefer Monday but is more successful on

another day."

Mon

Tue

Wed

Thu

Fri

Sat

Sun

"Sony MAX seems to prefer Friday but is more successful on

another day."

Engagement Matrix

Pictures

Videos

Status

less often < Usage > more often

lower < Engagement > higher

lower < Engagement > higher

The Engagement Matrix has four areas. The aim is to get the dots in the upper right area, where engagement is high and you post often. Posts types
in the upper left area could be used more often, posts types in the lower right area might need improvement contentwise.

Pictures

less often < Usage > more often

"ZEE Cinema should keep up the good work with pictures."

http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision

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10/17/2014

ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?

Posting Frequency
Get a feeling for how often these fan pages post. Here you see the number of posts during the last 28 days. Remember that good content is more
important than frequency. But posting too seldom will loose traction and posting too often will annoy fans.

300

300

97

99

"ZEE Cinema is really posting a lot."

"Sony MAX is really posting a lot."

Most frequently used words BETA

Which topics and phrases do appear most often? The bigger the words, the more they were used. The color indicates how engaging the words are.

size = frequency | dark green = high engagement | dark red = low

engagement

LAKH win

Cinema baje dialogue

ko kar favourite Dekhna karo hain

yeh sirf

photo

ek

Lever Har

Zee

post

humein

aaj

movie

Today

weekend

text Celebrations LifeMeinEntertainment

Bollywood Toh laga Batao pm kaunsi ka
love tonight saath ke aap birthday pet aapko

aur

hit rahe

kaun

guess

raat Kya

Entertainment

http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision

size = frequency | dark green = high engagement | dark red = low

engagement

Amitabh tonight excited film MAX Rukh make

song weekend number choice style Singh featuring

Guess Arjun stories Akshay photo

Kapoor LighterNote Nahi Khan Padukone star
Bachchan

Hit

Deepika dance jodi

moment

toh Chopra

Bang

movies favourite ke birthday Bollywood

loved

Deewano Salman

Kumar good Shah

role

ka Agree selfie

bhi

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10/17/2014

ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?

Number of fans
How did the fan base evolve? Which fan page grew stronger?
Period of time 9/19/14 - 10/16/14

Number of fans
Accumulated

Excel Export

Save as image

weekly aggregation

2,000,000

1,700,000

1,400,000

1,100,000

800,000

Sony MAX

More details about ZEE Cinema

http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision

ZeeCinemaChannel

More details about Sony MAX

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