Media Release

10 November 2014

PREMIERE LAUNCHES PROSPECTUS TO RAISE UP TO $15 MILLION

Leading integrated supply chain manager of petrochemical products in China

Proven track record with a CAGR growth of 8.4% over the last 3 years
2013 sales resulted in a NPAT of $29.8 million
Strong cash position of over $90 million as at 30 June 2014

Premiere Eastern Energy Limited (ASX: PEZ) (Premiere) is pleased to announce the launch of its
prospectus to raise up to $15 million.
The prospectus offers 75 million shares at an issue price of $0.20 cents per share to raise up to $15
million with a minimum share subscription of $3 million representing the issuing of 15 million shares at
$0.20 cents.
In commenting on the prospectus launch, Mr Zhan Aiping, Executive Director and Chief Executive
Officer of Premiere Eastern Energy Limited, said:
We are delighted to be working towards the completion of the IPO process and the imminent listing of
Premiere Eastern Energy Limited on the Australian Securities Exchange. The launch process brings
about many opportunities for Premiere Eastern Energy to continue its expansion in China and further
target the fast growing Chinese oil consumption.
Premiere has established a strong financial performance and proven track record, as evidenced by its
annual sales, which have averaged over $720 million in the last three years, growing at a CAGR of 8.4%.
2013 sales exceeding $849 million, resulting in a Net Profit After Tax (NPAT) of $29.8 million. This
success can be attributed to the growth of the Chinese petrochemical market and Premieres ability to
ensure a stable supply of quality products at a competitive price to its customers. Rapid urbanisation
coupled with rising personal disposable income and consumption spending including on transport, has
resulted in the increase in private motor vehicles in China, ranking it as the number one country in the
world in terms of vehicle growth. With this strong and sustained economic growth, the demand for oil in
China is expected to rise from 8 mb/d in 2009 to 12.2 mb/d in 2020.
Premiere Eastern Energy Limited works as a wholesale distributor in the Chinese petrochemical supply
chain acting as the conduit between the oil refineries/importers and the retailers. Premiere procures its
supply of petrochemical products mainly from petroleum refineries in the resource-rich regions of China
and distributes these products to the more economically developed southern coastal cities of China,
which have a large demand for fuel and energy. Premiere aggregates orders from its customers in order
to procure the petrochemical products from its suppliers at more favourable terms through bulk
purchases.
The Executive Director and CEO of Premiere, Mr Zhan Aiping, has over 15 years in the China
petrochemical industry, with experience working as the sales manager of various petrochemical and

chemical enterprises. Appointed Executive Director of the Company on 25 August 2014, Mr Zhan is
responsible for the overall operations of Premiere. He is also responsible for the strategic planning,
business development and corporate management of the Company, including devising the annual plan
and financial budget.
In commenting on the prospectus launch, Mr David Wheeler, Independent Non-Executive Deputy
Chairman of Premiere Eastern Energy Limited, said:
Premiere is committed to listing on the ASX as it offers a sophisticated capital market, an
internationally recognised and sustainable corporate governance environment, and a suitable platform
for the Groups expansion.
On successful completion of the prospectus raising to the full subscription level, in terms of issued
capital, there will be a total of 975 million shares on issue, taking the Companys market capitalisation to
approximately $195 million.
ABOUT PREMIERE EASTERN ENERGY LIMITED
Premiere Eastern Energy Limited (ASX: PEZ) (Premiere) is a leading integrated supply chain manager of
petrochemical products in the Peoples Republic of China (China), based in the Guangdong Province,
China. As an integrated supply chain manager, it is engaged in the wholesale distribution of
petrochemical products including sourcing, storage, shipping, sales and marketing, and after-sales
services of petrochemical products in China. The Groups business focuses on the wholesale supply of
Refined Petroleum and Other Petrochemicals used mainly in automobiles. Premier owns a petroleum
storage facility in the Shandong Province of China, and its products can be grouped into two major
classes; Refined Petroleum, used mainly by automobiles, and Other Petrochemicals, used mainly for
gasoline blending.
The Group owns a petroleum storage facility located in Longkou City, in the Shandong Province of China
with a total petroleum storage capacity of 13,500 m3 (equivalent to approximately 9,000 tonnes),
comprising four petroleum storage tanks with 3,000 m3 each and three petroleum storage tanks of 500
m3 each.

KEY COMPANY MILESTONES

Year

Event

August 2006

Mr Zhan Musheng founded the Group through the incorporation of Genius

Supreme to participate in the business of trading and distribution of petrochemical
products.

July 2009

Genius acquired 90% equity interest of Yangjiang Yuanda to expand its operations
into the wholesale distribution of petrochemical products.

December 2009

Following the acquisition of Yangjiang Yuanda, the Group recorded revenue of over
RMB2.5 billion (or approximately A$360 million) for FY2009.

June 2010

Incorporation of Premiere Eastern Energy Pte Ltd in Singapore as the Groups

overseas holding company for the purpose of seeking foreign investment and
eventual overseas listing.

July 2010

The Group issued S$10 million convertible bond to foreign investors to fund its
expansion plans and the acquisition of oil storage facilities in the PRC.

November 2010

Incorporated Yuanda Information with the intention of expanding the Groups

operations.

December 2010

Entered into S&P agreement to acquire oil storage facilities with storage capacity
of 13,500m3 (equivalent to 9,000 tonnes) located in Longkou City, Shandong
Province.

February 2011

Genius acquired a further 7% equity interest of Yangjiang Yuanda, increasing the

Groups equity interest in Yangjiang Yuanda to 97%.

March 2011

The Group issued a further S$6 million convertible bond to fund its expansion
plans.

July 2011

The Group acquired 100% beneficial interest in Zhanjiang Industrial (8.53% of the
equity interest is held by Zhanjiang Maoqi Oil Co., Ltd. on the Groups behalf) to
further expand the Groups operations in Southern PRC.

December 2011

With the inclusion of Zhanjiang Industrial, the Group recorded revenue of over
RMB4.4 billion (or approximately A$667 million) for FY2011, making the Group one
of the largest private wholesale distributor of petrochemical products in the
Guangdong Province, PRC.

December 2013

Groups revenue for FY2013 rose to approximately A$850 million as the Group
increase its customer base and its distribution network within the PRC. Net profit
after tax for FY2013 also rose to a record high of A$29.8 million.

August 2014

The Group incorporated Premiere Eastern Energy Ltd in Australia which became
the Groups new holding company in preparation for the Groups Australia listing.

For more information please visit: http://www.group-premiere.com

For further information please contact:
Rod North, Managing Director,
Bourse Communications Pty Ltd
T: (03) 9510 8309, M: 0408 670 706,
E: rod@boursecommunications.com.au