It s very important to have what i call the growth mindset.

Before you win in the

marketplace, you have to win the battle of the mind.
We want to grow consistently and competitively. For big companies like ours, we
have to grow ahead of the market. Third, we want to grow profitably. And fourth
is responsible growth.
As a big company, we have to be part of the solution
we cannot sit back and say,
most of our problems have to be sorted out by the government.
That s where my challenges come in
pipeline politics...energy sector politics among nations
vivek singhal:
Accomplished professional with over 11 years of experience in the oil & gas sect
or, creating marketing, sales promotion, and business development strategies, an
alysing trends, managing P&L and driving growth in revenue. Track record of buil
ding and sustaining relationships with key stakeholders and achieving sales targ
ets and organizational objectives, with expertise in devising and implementing e
xpansion plans on a pan-India basis. Experienced in managing product portfolios,
including development and pricing, with skills in negotiating contracts with ex
ternal agencies and key customers. Conversant with statistical analytics and the
SAP modules SD, SCM, APO & BI
Specialties: Marketing Strategy & Sales Planning, Channel Management, Customer R
elationship Management, Data Analytics, Strategic Planning for Revenue Generatio
n, Team Management, Coaching and Mentoring
Manager, Marketing
Bharat Petroleum Corporation Limited
Present (1 year 8 months)Mumbai Area, India
April 2013
Managing P&L, leading a team of 5 members for operations and sales promotions, o
verseeing 90 retail outlets across Mumbai, and sustaining relationships with fle
et owners, OEMs and 6 channel partners. Building business and widening base by i
dentifying primary and secondary gaps in the market, and preparing relevant pene
tration plans. Competently managing vendors, RFQs, tenders for procurement, and
contract negotiations, including defining requirements. Planning marketing strat
egies in collaboration with regional and HO teams to improve brand visibility in
all channels
Asst. Manager - Marketing
Bharat Petroleum Corporation Limited
January 2006 June 2008 (2 years 6 months)Ahmedabad, India
Sales and Marketing of MAK Lubricants for 14 districts of Gujarat with focus on
Industrial customers and Authorised Service stations
Bharat Petroleum Corporation LimitedMarketing Executive
Bharat Petroleum Corporation Limited
December 2001
December 2005 (4 years 1 month)Rajkot
Holding responsiblty of all Sales and Marketing related activities of Lubricants
business of Bharat Petroleum for 8 districts of Gujarat ( Saurashtra and Kutch
Region ) and managing all channels of lubricants sales i.e Gas Stations, Bazaar
distributors & Industrial Customers
warded for the Best Implemented IDEA Chalo Mumbai for 2010 11
Mauli soni:
Assistant Manager
Bharat Petroleum Corporation Limited
May 2013 Present (1 year 7 months)Surat Area, India
1. Channel management, development and growth - handle 3 channels, more than 275

channel partners across 15 districts of Western M.P.

2. Design and execute marketing and promotional activities for customers and cha
nnel partners with constant market intelligence and research
3. Manage the supply chain
forecasting, shipments and inventory turnover ratio a
t the C&F warehouse
Bharat Petroleum Corporation LimitedManagement Trainee Lubes
Bharat Petroleum Corporation Limited
May 2012 May 2013 (1 year 1 month)Bhopal Area, India
Summer Trainee
Bharat Petroleum Corporation Limited
May 2011 June 2011 (2 months)Hyderabad Area, India
Identification of customer preferences in 4T oil purchase (Hyderabad, Secunderab
ad)
Conducted a market research and analysis (on the attributes of 4T oil purchase)
within 3 target segments covering Hyderabad and Secunderabad. The research focus
ed majorly on co-relation between the
-brand of 2 wheeler owned
-type of 2 wheeler owned
-point of purchase (influence of POP) and
-relationship of the customer with the point of purchase
with the choice of oil brand.
Channel management & growth, credit & inventory management, volume generation, B
TL activities.