Survey Questionnaire

This questionnaire is to be used for research work at SZABIST Islamabad Campus.

This research is focused on the effect of retail employee behavior on customers
store evaluation. This survey is being conducted solely for academic purpose and is
not aimed to harm any organizations or individual. Therefore, you are humbly
requested to respond to the questionnaire as accurately as possible. Thanking you
in anticipation.
Name................................................... ,
Gender

.Male

Age 15-20

20-25

.Female
26-30

31-35

35-45

45-60

>60

Profession..............................
Income: 15000 to 25000, 26000 to 35000, 36000 to 45000, 46000 to 55000, 56000
and above.

Kindly rate your concern about the following (1 represents Least

Important and 5 represents Most Important)
Benevolence
The salesperson in the mall is Kind towards me.
The sales person in the mall treats me with respect.
The salesperson in the mall treats me with concern.
Competence

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

The salesperson in the mall is technically aware.

The salesperson in the mall is well educated about the
products in the store.
The salesperson in the mall knows the features of the
products.
The sales person in the mall informs me about the pros
and cons of the product.
Likability

1
1

2
2

3
3

4
4

5
5

The salesperson in the mall has positive gestures.

The attitude of salesperson in the mall is friendly.
The salesperson in the mall is neatly dressed.
Selling techniques

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

The salesperson in the mall communicates well.

The sales person in the mall lures me towards a
purchase.
The sales person in the mall views the product from my
point of view.

1
1

2
2

3
3

4
4

5
5

Cooperative
The salesperson in the mall helps me finding a product.
The sales person in the mall does not get annoyed due
to my questions.
The sales person in the mall helps my moves in my
purchases.

1
1

2
2

3
3

4
4

5
5

1
1
1
1
1

2
2
2
2
2

3
3
3
3
3

4
4
4
4
4

5
5
5
5
5

Mall has appropriate temperature.

Mall is well cleaned.
Mall has pleasant smell.
Products

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

Mall has a great product variety.

The quality of the products is very good in the mall
There is never shortage of any products in the mall
Pricing

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

The prices in the mall are low comparative the major

Competitors.
The price-quality relation is very good in the mall
The prices are very good in the mall
In-store convenience

1
1

2
2

3
3

4
4

5
5

The corridors are spacious in the mall

Trolleys and baskets help me to a great degree in my
shopping trip in the mall
One can easy find the products she/he need in the mall

1
1

2
2

3
3

4
4

5
5

Personal
Store
Store
Store
Store
Store
Mall

personal in the mall are nicely dressed up.

personal in the mall are caring about customers.
personal in the mall are friendly.
personal are knowledgeable.
personal in the mall are in appropriate in number.
Atmosphere