RESEARCH METHODOLOGY

Research:

Research in common parlance refers to a search of knowledge. Research

may also define as a scientific & systematic search for pertinent information in a specific
topic.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford woody research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; and collecting, organizing and evaluating
data; making deductions and reacting conclusions; and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis.

Meaning of Research Methodology: A research methodology is a way to the

systematically solve the research problem. In research methodology we study the various
steps that are generally adopted by researcher in studying in his research problem along
with the logic behind them.

Objective of Research:
1. To gain familiarity with a phenomenon or to achieve new insight into
it.
2. To portray accurately the characteristics of a particular individual,
situation or a group.
3. To test a hypothesis of a casual relationship between variables.
Types of Research:
Descriptive vs. Analytical: Descriptive research includes survey and fact
finding enquiries of different kinds. The major purpose of descriptive

research is decryption of the state of affairs as it exists at present. In

social science and business be quite open use the term as fast fact
research for descriptive research studies.
Applied vs. fundamental: Research can either be applied research or
fundamental research. Applied research aims at finally a solution for an
immediate problems facing a society or an industrial/ business
organization. Whereas Fundamental research is concerned with
generalization and with the formulation of a theory.
Quantitative vs. Qualitative: Quantitative research is based on the
measurement of quantity of amount. Qualitative research on the other
hand is concerned with qualitative phenomena.
Conceptual vs. Empirical: Conceptual research is that related to some
abstract ideas or theory. It is generally used by philosopher and thinkers
to develop new concepts or to reinterpret existing ones. On the other
hand Empirical research realizes on experience or observation alone,
often without due regards for system and theory.
Type of research used in study:
In this study Descriptive research is used. The major purpose of
descriptive research is description of the state of affairs. As it exist at
present. In this study the information collected about the product from
retailer as well as consumers by using interviews and questionnaires.

Research Design:
Design regarding what, where, when, how much by what means
concerning an enquiry for research study constitutes research design. A
research design is the arrangement of conditions and collections and
analysis of data is a manner that aims to combine relevance to the
research purpose with economy in procedure.
Data collection:
In dealing with any life problem is often found that data at hand are in
adequate and hence it becomes necessary to collect data that are
appropriate. There are several ways of collecting the appropriate data
which differ considerable in context of money cost time and other
resources at the disposable of researcher.
The data sources are secondary as well as primary:
Primary data: Primary data can be collected either through experiments
or through surveys it. If the researcher conducts and experiments, he
observes some Quantitative experiments or the data with the help of
which he examines the truth contained in his hypothesis. But in the case a
survey data can be collected by anyone or more of the following ways:
By observation: The method implies the collection of information by the
way of investigators own observation. Without interviewing the
respondents the information obtained relates to that is currently

happening and is not complicated by either the past behavior or future

intentions or attitudes of Respondents.
Through personal interview: The investigator follows a rigid procedure
and seeks answers to a set off preconceived Questionnaire through
personal interviews.
Through Telephonic Interviews: This method of collecting information
includes contacting the respondents on telephone itself. This is not a very
widely used method but it places an important role in industrial survey. In
developed reasons particularly, when the survey has to be a accomplished
in a very limited time.
Secondary Data: Secondary data are data that are collected for another purpose and
already exist somewhere. As a researcher I have scanned lot of sources to get an access to
secondary data which have formed a reference base to compare the research findings.
Secondary data in this study has provided an insight and forms an outline for the core
objectives established.
The various sources of secondary data used for this study are:

News papers.

Magazines.

Text book

Internet.

Annual reports.

Method used in study: In this study both primary and secondary methods of
data collection is used. In Primary data the Observation method and Interview

method was used. Researcher taken interviews of the retailer and find what they
think about the product of Woodland. This is find out that what stock the retailer
have in the shoes and in this stock how much share have the Liberty products. The
study is fresh and for the time and happens to the original in character. Not used any
previous reports of company in primary data.
Secondary sources for collecting data used in this research are Internet and from
Magazines the information collected from the retailers and the consumers.

Sources of Data:
The data sources are the secondary as well as primary. In secondary, the data consist
of information that already exists some where that have been collected for another
purpose.
In Primary source the data consist of original information gathered for the specific
purpose. The Cluster Sampling technique is decided to collect the data from footwear
shops, in ----------- City.