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LearnEnglishProfessionals

INDUSTRIALDESIGNAUDIOSCRIPT
ListentoaninterviewwithJohnMcMaster,anindustrialdesigner,talkingaboutindustrialdesignasartor
science.
Optionalexercise Listentotheaudioandcompletethesesentencesusingthecorrectformofoneoftheverbs
inthebox.
approach argueattractbackcreditdoubtflatterpraise
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JonathanIvehasbeen_________forthesimplicityoftheiPoddesign.
McMaster________thatindustrialdesignisanart.
McMaster________againsttheviewthatdesignistheproductofonepersonsskill.
Weare________toobjectsthatlookbeautiful.
PhilippeStarckisoften________bypeoplewhowanthimtodesignthings.
McMasterwouldnotbe________bytheideathatheisanartist,notadesigner.
Visualdesignhastobe_______upbytechnicalexpertise.
AlecIssigonisisusually_______forhavingdesignedtheMini.

Interviewer: WeareoftenaskedtoseethingssuchastheMini,theclassicCocaColabottleormorerecently
theiPod,asobjectswhichareaslikelytobeexhibitedinanartgalleryaspraisedfortheirtechnological
features.JohnMcMasteranindustrialdesignerhimselfarguesagainstthispointofview.
John,so,industrialdesignartorscience?
JM: WellIthinkthatsnotreallyafairquestion...ItsnotthatIdoubtthattheobjectsyoumentionedareactually
quitebeautifulthingsinthemselvesbutwhatIwanttoask,iswhyisitthatweregardthesethingsasbeing
attractive?
Interviewer: Goon...
JM: WellImagreatbelieverinthesayingformfollowsfunction.
Interviewer: Whichmeans?
JM: Thatthingsareattractivetheirformisbeautifulbecausetheyhaveafunction.Adesignerhastothinkof
thefunctionfirst,ofhowtheobjectworks,andhowtomakeitwork,andfromthat,thesimplestandbestform
willfollow.Theideathatalotofindustrialdesignisaformofartisatbestmisleading,andatworst,dangerous!
Interviewer: Whydoyousaythat?
JM: Therearealotofpeoplebeingattractedtothefieldwithoutthekindofknowledgenecessary...
Interviewer: Howdoyoumean?
JM: Well,forexample,Ivebeenapproachedbyonemanufacturertohelpdesignacar.
Interviewer: Thatsgood...
JM: Well,noitisntreally...ofcourseImflatteredbytheattention,butallmyworkhasbeenwithcomputers.I
knowhowtheywork,andthereforethebestwaytodesignthem.Iknownexttonothingaboutautombile
mechanicssowouldntreallyknowwheretostartdesigningacar.
A:Theskillsarenttransferable?
JM: Designskillsaretransferable,buttheyhavetobebackedupbytechnicalexpertise.

www.britishcouncil.org/professionals.htm
TheBritishCouncil,2008
TheUnitedKingdomsinternationalorganisationforeducationalopportunitiesandculturalrelations. WeareregisteredinEnglandasacharity.

LearnEnglishProfessionals
INDUSTRIALDESIGNAUDIOSCRIPT
Interviewer: Butwhataboutadesignerlike,say,PhilippeStarck?Hesdesignedeverythingfrommotorbikesto
skyscraperstoteaspoons...
JM: Yes,buthesnotreallyanindustrialdesignerintheclassicsense.Hedesignsthelookofobjectsafter
someoneelsehasdoneallthehardwork!AlecIssigoniswhodesignedthefirstMinitrainedasanengineer,
notadesigner.Thatwaswhyitwassucharevolutionarycar.JonathanIveisoftencreditedforhavingdesigned
theiPod,thedigitalmusicplayer,butheactuallyworkedwithateamofhardwareengineers.TheCocaCola
bottleweknowandlovetodaywasactuallyprettydifferentatfirstitwentthroughalotofchangesbeforeit
becametheiconicpieceofdesignthatitisnow.
Interviewer: Soyoudsayitsmoresciencethanart?
JM: IthinkthereasonwhyIthinkindustrialdesignissofascinating,andsuchagreatareatoworkinis
preciselybecauseitblurstheboundariesbetweenscienceandart....itsneitheranditsboth!
Interviewer: JohnMcMaster,thankyou.
JM: Thankyou.

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Answers: 1praised,2doubts,3argues,4attracted,5approached,6flattered,7backed,8credited

www.britishcouncil.org/professionals.htm
TheBritishCouncil,2008
TheUnitedKingdomsinternationalorganisationforeducationalopportunitiesandculturalrelations. WeareregisteredinEnglandasacharity.