(1) Benefits of innovation and introducing new products can include

A.
B.
C.
D.

protecting profit margins

lowering costs
speeding the pace of innovation
all of the above

(2) Susan works for a large chemical company in the research and development department.
Her degree was in biology and the company is encouraging her to study the mating
habits of various insects to develop a better method of controlling insect damage to crops.
The type of research Susan is engaged in is called
A.
B.
C.
D.

basic research
applied research
development research
use-inspired basic research

(3) As more people bought personal computers that used the Microsoft operating system, it
A.
B.
C.
D.

became much more expensive

became the dominant design
became obsolete
became more difficult to find compatible software applications for the system

(4) Andrew designed tires for an automobile that are filled with foam and have a unique
polycarbon exterior; the tires can never go flat. Is it likely that Andrew can patent his
invention?
A.
B.
C.
D.

Yes, it is useful, novel, and not obvious

No, it is merely an improvement of an existing object
Yes, because new tires are always patentable
No, he would need to seek copyright protection

(5) When Mrs. Ng was approached by Bell Labs to join the company working with
polymers she said, I dont know anything about polymers. I never thought about them.
Mr. Williams of Bell Labs replied, That is why we want you. This scenario points out
A.
B.
C.
D.

Bell Labs prefers employees they can train themselves

Bell Labs might need someone who would bring a fresh perspective
Bell Labs needed a stronger sense of purpose than it had at the time
Bell Labs was planning on dropping its polymer research

(6) According to Jared Diamond, geography matters because

A.
B.
C.
D.

in general, people from northern latitudes plan better, knowing winter will be difficult
people from northern latitudes must work harder
none of the above
all of the above

(7) If one plots a technologys S-curve with performance against time rather than effort, the
result
A.
B.
C.
D.

will be more accurate

may obscure the true relationship if effort is not constant over time
be the same as if it were plotted the other way around
none of the above

(8) Most technological innovation is

A.
B.
C.
D.

radical
architectural
incremental
disruptive

(9) Which of the following organization does NOT participate in the selection of dominant
design of a product?
A.
B.
C.
D.

Government agencies in charge of regulating the focal industry

Key players in the value chain of the product
Consumers
All of the above participate

(10) The decision on which technology strategy that a firm should follow, either a first
mover strategy or a follower strategy, belongs to which of the following strategy
category?
A.
B.
C.
D.

Product strategy
Functional strategy
Business strategy
Short-term strategy