TRENDS F/W 2014

TREND APPROACH

STREETWEAR
GIVENCHY F/W2011

MASS MARKET S/S14

PEAK
+
AGONY
ICONS

KENZO F/W2012

SCENE

IT
ITEM

CELINE S/S2013

BUBBLE UP
+
HIGH PEAK

TRICKLE DOWN
TREND
+
LONG WAVE
MASS MARKET F/W 2013

REMIX

IT
ITEM

DESIGN
BOOM

BIRKENSTOCK
ALEXANDER WANG X H&M
F/W2014

END

SANDALS

FOCUS

//trend_60s-70s

//It Item_

shirt-babydoll dresses
tweed
blousons
boots
slim retro coat
fur
leather

Saint Laurent

Carven

Louis Vuitton

//trend_casuealwear
FOCUS

//It Item_knitted

sets

oversixe sweaters
blanket coats

skinny/legging pants
jumpsuit

The Row

Stella Mccartney

Celine

//trend_funny
FOCUS

routine

//It Item_colour/prints
utility coat
leather skirts
cropped pants
tunic dress
woven tee

Dries Van Noten

Agnona

Dior

FOCUS

//trend_masculine
//It Item_tailored
wide leg pants
wrap coats
overknee skirts

side
suit

Jil

C Lemaire

sander

Hermes

//trend_

FOCUS

safari-militar

//It Item_fur

coat

Burberry
Marant

Jil

sander

Louis Vuitton

//trend_

russian zharinas

//It Item_long

sheer dress

FOCUS

Valentino

Mcqueen

Mcqueen

Givenchy

FOCUS
FOCUS

//trend_sci-fi

gentleman

//It Item_ Rounded Shoulder

Double Breast Jackets
Turtleneck Pullovers
Slim fit Trousers

coat

by

Zegna

Common

Tillman Lauterbach

//trend_earth
FOCUS

intruders

//It Item_Puffed Nylon Coats

Sweatshirts
Long Lenght Pullovers
Tunic T-shirts

Damir Doma

iceberg

Henrik Vibskov

//trend_streetboy

FOCUS

//It Item_Cagoules

FOCUS

Skinny trackpants
Nylon garments
Cropped Jackets

Givenchy

Westwood

Galliano

The

new urban

Bikers.The New/old skaterboy.Hi-tech runners. New urban

Brand new decayed cities where citizens are the new

love

Ugly

store.Melbourne,New

tribes linked by design as a common code.

obstacles.Rebel spirit from the

90s

//trend_new

Alife

The

eternal youngster.Independent college boys.Sporty spirits in an adult universe.Formal rules embedded in a rebel attitude

College Boys

FOCUS

//It Item_Cropped Bomber Jackets

Basic 2 Button Coats
4 Button Jackets
Long Shrits

Older
Liberty

Vegas.A

new

man:The

details.

Daniel AshramxPharrel Williams.Casio

mt-500

Comfortable Garments

Dynamic

city is mine

college

Vivid

shapes

colours

Bill Tornade

Valentino

Ami

Erik Nitsche.General Dynamics

Gq

magazinw.Kuhltechnik editorial

Traditional

FOCUS //trend_
//It Item_Heavy

modern caveman

Findingberlin.com

winter coats with fur

Quilted Jackets
Aviator Jackets
2 button jackets
Belted Trench

Louis Vuitton.Pop-Up

Luxury

store

road-trips to closer-far-off places

Winter breaks
Urban citizens

Nathalie Djurberg.Bird

Norm ArchitectsxCofocoxMenu.Host Restaurant

Animal

Rough

instinct colours.

environments transformed into homely spaces

Green

Rocks

nature

and mountains

Snow

Rusty

iron

Wood

adventure landscapes with an upgraded look

Forests.Cozy Huts
Nature to enjoy
The Great Scape

Fendi

Umit Benan

Ferragamo

//trend
keep it clear //The
choose the one

tips

message has to be powerful,easy to understand and coherent with the customer targeted

//There

is thousand of trends.Select the ones that can be suitable for your customer and
discard the ones that are not interesting.

make them easy to see and permanently visible to buy //Trend

They

dont hesitate,

have to be everywhere to seduce the customer.

IMITATE! //Zalando
of fashion.

because it does not work.

(ie.

//Do

see the right ones and do the same.

not how to wear it

//Do

not treat the customers as if they

for the basics, and let the customers decide how to wear them.

//Storytelling

do it properly and attractive

Let

Just

Keep cross-selling

be original in the details

Extra.

is not a couture house.It is not the one who has to push the envelope

(desire)

tell the people what to buy

have no criterion.

items are not a basic,they are an

is as important as the clothes to sell this kind of items.

not mix concepts or try adapt trend items to local customers/ideas

safari trend in the wardrobe of a girl who lives in an apartment in mitte).

the people who know about it do his job in the appropiate way to reach the customer.