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Культура Документы
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UNIT 1
Active vocabulary
to set up , , , ()
plant supervision
to extract ,
critical factor
global distribution network
facilities , ,
real estate
warehouse () ,
to contract for
life cycle
to commit 1) , (); 2)
; 3) , (., )
forwarder , -
hub , ,
Exercise 1. Read and translate the text.
Exercise 2. Answer the questions that follow.
Text 1
Factors of logistics
Part 1
Logistics is that part of the supply chain process that plans,
implements, and controls the efficient, effective forward and reverse
flow and storage of goods, services, and related information between
the point of origin and the point of consumption in order to meet
customers requirements. Industrial logistics is even more specialized
and touches a wide range of topics related to plant supervision, demand
planning, and production control.
4
comfortable with your operation. The process will flow more easily for
established companies, says Kasteel.
6. Local knowledge is critical to success in each of these areas.
Labor laws can differ significantly, as can local culture and customs.
This isn't always negative it can provide more flexibility as with the
Netherlands-where flex workers are common. The market for
temporary logistics workers has built up around the numerous
transportation and distribution operations in the region, providing a
ready supply of experienced, seasonal workers to handle peak demand.
7. Destination knowledge can be another local resource. Establishing pan-national operations demands some knowledge of the
complexities of the various destination markets, along with their
infrastructure and rules. Finding the right manager with knowledge in
all the proper end markets can be a challenge. Key global hubs often
have experienced managers working in the industry and certainly attract
third-party logistics providers (3PLs) and allied services which offer the
same capability.
Questions
Why is it difficult to own logistic facilities?
Why is local infrastructure an important factor in transportation efficiency?
What aspects of local and destination knowledge are critical to success in logistic process?
Part 3
Active Vocabulary
handling systems -
tenant , ,
on speculation 1) ; ; 2)
to diversify
ground lease
bias 1) , , ; 2) , ,
CEO (chief executive officer) (.,
-)
8. Handling systems are another important consideration.
Ownership may be the preferred strategy for highly automated or
7
proprietary systems. When the size of the investment inside the facility
rivals or exceeds the cost of the building itself, the risk may be too great
for a property developer or 3PL. The expertise required to manage and
operate the facility may also be so specialized that the combined effect
suggests ownership of the staff and the site. Shoe manufacturer Reebok
Ltd. made the decision to own its facility near the port of Rotterdam in
large part because it had invested more in the handling systems than the
building itself.
Property developers and third parties want a risk-based return on
their investment. A versatile layout with adequate ceiling height and
column spacing to accommodate various storage layouts, plenty of
dock doors and provisions for cross docking are lower risk. Dedicated,
highly automated systems are expensive to install and operate and may
be tenant-specific.
Many developing markets have inadequate distribution facilities.
Initial development may be focused on manufacturing, and those goods
may initially move into export markets. Companies entering those
markets may accept sub-par distribution facilities because that's all that
is available.
Many distribution centers or logistics parks are built on speculation,
explains AMB's Callaway. Without a specific tenant or strong local
demand, infrastructure may be slow to develop and it can be more desirable to allow for flexibility to move out of an available facility and
into a more modern, secure logistics park or consolidate smaller operations as new distribution centers are built.
9. Risk management for property developers means diversifying
into multiple markets. In areas like China, there has been little
speculative development, and existing facilities are poorly designed.
China restricts property ownership, and developers wishing to enter the
market can own a building but not the land. Instead, they hold a ground
lease.
With demand for distribution facilities on the rise, more developers
and third parties are building in China. But they must also weigh the
risk that those companies that rushed to the area to take advantage of
low-cost labor might pull out if their cost of distribution rises, lead
times remain long and service fails to improve. Add currency risks and
questions about political stability in developing areas like China and
Eastern Europe, and you may be more than willing to let them shoulder
that risk.
10. Unvoiced preference may be the most difficult factor to
consider in global operations (as in domestic site selection). The root
8
6) pan-national
park
7) handling
developers
8) property
system
9) distribution
layouts
10) storage
centers
Exercise 5. Complete the sentences.
1. Many ports and airports may also restrict ownership.
2. The only way to have property in some ports is to from port.
3. developers and third parties want a risk-based return on
their investments.
4. Risk for property developers means diversifying into
multiple markets.
5. preference may be the most difficult factors to consider
in global operations.
6. Lane balances and frequency of service come into play but
may also be a factor.
7. Many firms will consider the investment in strategic to serving certain global markets.
8. Combining issues of how company capital is committed to a country
or region and meeting customer service demands may dictate.
over a contract relationship.
Exercise 6. Render the text using the words that follow.
: , ,
.
.
, .
( ) , ( ).
(RFID-).
.
10
:
, , .
. , , , .
Words to be used in rendering
control device
material flow
- distribution
computerized cotrol system
marks
- bar code
inventory accounting
data base
Exercise 7. Render the text using the words that follow.
, , ,
.
, ,
, .
,
, ,
- .
, , .
. ,
11
,
.
, ,
, .
.
.
Words to be used in rendering
end consumer
food stuffs
material resources
supplies
armament
data flow
commercial output
trucking
UNIT 2
Active vocabulary
investment
semi-trailer
cargo pallets
appropriate
excessive outlays
innvations
to facilitate ,
perquisite
to eliminate ,
12
en route limitations
load capacity
rolling stock
railway transportation
Transport companies provide transportation of cargo on various
kinds of motor trucking. They can organize transportation of small and
oversized cargo on specially equipped vehicles.
In long- and short-distance motor trucking companies can offer:
commodity transportation from any region in the country, including towns where offices are located, without any en route limitations;
14
Questions
What can offer a company in long-and short-distance motor trucking?
What can you tell about the vehicle fleet?
How many transport companies are there in the CTS?
What range of services do a company offer for railway transportation?
Part 3
Active vocabulary
door-to-door delivery
intermodal traffic (
)
marine traffic
route
Intermodal/ marine traffic
Door-to-door delivery using combinations of various kinds of
transport.
Working with it means:
cooperating with over 50 long-term partners(sea shipping organizations, seaport forwarders and terminals) in Great Britain, Finland,
Western Europe, South Africa, North and South America, Southeast
Asia and CIS countries;
choosing and developing optimal routes for transporting exported and imported cargoes;
precise coordination of activities among all participants of the
transportation chain;
coordination of traffic routes and transportation arrangements for
dangerous and off-clearance loads by marine and railway transport;
shortest delivery terms;
flawless observation of responsibility conditions during delivery
and acceptance en route;
freight forwarding services at border crosses within the CIS, including the provision of rolling stock and shifting the load from Sovietgauge railway cars to European-type cars.
16
Questions
What does door-to-door delivery mean?
Where are the main partners of door-to-door delivery situated?
Part 4
Active vocabulary
delivery term
terminal
cargo in bulk
collect order apiece
Terminals
Having concluded permanent long-term contracts with customs
terminals in St.Petersburg, Moscow, Finland and many cities of Russia
and Europe companies are ready to provide cargo storage, transfer and
consolidation services for further shipment to the final destination.
Transport companies provide the following services:
warehousing facilities, which meet quality and security standards
declared upon customers request in any country, of any type (from dry
to refrigerator type) without any time limitations;
independent warehouse bookkeeping of goods surpluses and
goods traffic by any boundary criteria;
drawing up documentation for cargo shipment and acceptance;
cargo acceptance in boxes and storage in bulk;
collecting orders apiece;
packing, marking and palleting of goods.
Use of air transportation in providing of business process continuity
will no doubt justify itself whether you call for speed. Transport companies specialize in cargo shipment by air.
Questions
What services do terminals provide?
When does air transportation justify itself?
Exercise 3. Mark these statements T (true) or (false) according
to the information in the text.
17
Part 2
:
, ,
, , .
.
.
.
. , , . , , .
.
.
. .
. , , ,
.
.
. ,
.
.
. , .
,
:
20
;
;
.
UNIT 3
Active vocabulary
personalized distribution
evaluation
digital
in a nutshell ,
relevant ,
expertise
innovation
application
Exercise 1. Read and translate the text.
Exercise 2. Answer the questions that follow.
Text 1
Information Logistics
The effective management of information and communication is a
key factor of success in todays information society. The volume of
data and the amount of information sources are increasing, information
is not available at the right places, and communication processes lack
the involvement of the right employees.
Information Logistics means applying the just-in-time philosophy
to the supply of information and communication. In a world where
people have to face the ever-rising flood of information, the market for
21
Technology
development of Information Logistics applications and compo-
nents;
adaptation of Information Logistics modules to different IT infrastructures.
Business Development
development of business models;
technology calendars.
Networking
provision of benefits, potentials and technologies of Information
Logistics;
applications;
development of strategic partnership networks.
Questions
1. What is the key factor of success in todays information society?
2. What does Information Logistics mean?
3. Is the market for Information Logistics solutions going to expand
rapidly?
4. What is a spectrum of Information Logistics applications?
5. What is the philosophy of Information Logistics?
6. What are the two approaches of the institute?
7. What is a Digital Companion ?
8. What does Communic AID cover?
9. What does Information Logistics offer?
10. When was the Information Logistics Competence Center established ?
11. What is the purpose of this center?
12. What are the main directions of the Information Logistics Competence Center?
Exercise 3. Mark these statements T (true) or F (false) according to the information in the text.
1. The absence of the effective management of information and
communication is a key factor of success in information society.
23
2. Information Logistics means applying the just-in-time philosophy to the supply of information and communication.
3. The Information Logistics Competence Center has three approaches.
4. Information Logistics doesnt offer solutions for the optimization
of in-house communication.
5. With Communic AID business the Fraunhofer ISST offers its expertise in improving communication processes in organizations.
6. Information Logistics doesnt make it possible to implement information just-in-time.
7. The Information Logistics Competence Center is a think tank
with the objective of transforming innovations.
Exercise 4. Match the words as they occur together in the text.
1) effective
distribution
2) mobile
source
3) personalized
level
4) digital
processes
5) information
information
6) organizational
research
7) communication
products
8) to strengthen
companion
9) marketable
management
Exercise 5. Complete the sentences.
1. Information Logistics applicate personalized .,
and processing of information.
2. Infomation Logistics means the just-in-time philosophy to
the.of information and communication.
3. . The philosophy of Information Logistics is: The
right information at the right time and place.
4. Information Logistics offers solutions for . of in-house
Communication.
5. Only Information Logistics makes it possible to implement.just-in-time and optimize process
6. With Communic AID business the Fraunhofer ISST offers its
in improving communication processes in organizations.
7. The Fraunhofer ISST develops basic concepts for information
Logistics .. and puts them into practice.
8. Information Logistics is.. technology forn the future
world of information.
24
,
, .
, , , .
CRP (Capacity Requirement Planning
) .
, MRP CRP,
MRP II (Manufacturing Resource Planning
). (),
MRP II . MRP II , 16 , . General Motors ERP-,
, SAP R/3, BAAN,
Oracle Application
. : , , ,
, . .
.
MRP II ,
.
Words to be used in rendering
rigging
order
supplier
supplement
incoming
customer
27
Part 3
multi-sites, , , , , .
ERP (Entering Resource Planning ).
MRP II ERP
, ,
, /.
CSRP (Customer Synchronized Synchronized
Resource Planning , ),
. ,
(, , ). CSRP
. , ,
, ,
,
.
,
.
, ,
, , - . , - , , ,
()
().
28
UNIT 4
Active vocabulary
shift , ,
impact ,
emerge ,
involve ,
enhance , ,
tap ,
cooperative ,
consolidation
issue ,
critical ,
incorporate , ,
Exercise 1. Read and translate the text.
Exercise 2. Answer the questions that follow.
Text 1
The Need for Logistics Strategy
Your guide to logistics supply chain
There are many shifts and changes now occurring in the business
marketplace, all of which have either a direct or indirect impact on your
logistical operations. Some of these changes are related to changing
purchase channels and others relate to the impact of emerging technologies and industry initiatives.
29
Questions
What can influence logistical operations?
What can maintain your future success?
What are formal figures for Logistics Strategy being used? What
are the reasons for that?
What are the most important points to be studied to create a powerful Logistics Strategy?
What shall be taken as a starting point for the strategy process?
Can you name the main areas of a complete Logistics Strategy?
Why do you think these components are as important for LS?
Exercise 3. Match these words as they occur together in the
text.
1) intra-company
competitiveness
2) supply
task
3) cooperative
benefits
4) untapped
sources
5) competitive
point
6) maintain
communications
7) client
relationship
8) critical
chains
9) cost
supply chains
10) starting
advantage
Exercise 4. Mark the sentences T (true) or F (false) according to
the information given in the text.
1. Changes now occurring in business have either direct or indirect
impact on your logistical operations.
2. Logistics Strategy results in enhanced intra-company communications and depend on sources of competitive advantage.
3. Most of logistics companies have their own LS.
4. It takes time to form a powerful LS.
5. Customer service requirements must coincide with the targets of
the firms as a starting point for the strategy process.
Exercise 5. Render the text using the words that follow.
Part 1
(logistical operations)
,
/ .
31
( ) (
). (
,
.). , ,
, - , .
,
,
. .
(logistical chain)
/
(
),
.
.
(cooperative supply chain)
-
.
.
Words to be used in rendering
to furnish
, to pick
internal inventory transfer
raw material
semifinished products
losses
material flow
information flow
supplier
consumer
32
UNIT 5
Active vocabulary
practitioner
devise
refer to , -,
endorse
Exercise 1. Read and translate the text.
Exercise 2. Answer the questions that follow.
Text
Understanding Incoterms
Incoterms are international rules that are accepted by governments,
legal authorities and practitioners worldwide for the interpretation of
most commonly used terms in international trade. They are standard
trade definitions in international sales contracts. They either reduce or
remove altogether uncertainties arising from differing interpretations of
such terms in different countries. Devised and published by the International Chamber of Commerce (ICC), they are at the heart of world trade.
The scope of Incoterms is limited to matters relating to the rights
and obligations of the parties to the contract of sale with respect to the
delivery of goods sold, but excluding intangibles like computer software.
Each Incoterm is referred to by a three-letter abbreviation. Among
the best known Incoterms are EXW (Ex works), FOB (Free on Board),
CIF (Cost. Insurance and Freight), DDU (Delivered Duty Unpaid), and
CPT (Carriage Paid To). Incoterms groups the terms in four categories
denoted by the first letter in three-letter abbreviation. All terms list the
sellers and buyers obligations.
Under the E-term (EXW), the seller only makes the goods available to the buyer at the sellers own premises. It is the only one of that
category.
Under the F-terms (FSA, FAS, FOB), the seller is called upon to
deliver the goods to a carrier appointed by the buyer.
Under the C-terms (CFR, CIF, CPT, CIP), the seller has to contract for carriage, but assuming the risk of loss or damage to the goods
or additional costs due to events occurring after shipment or dispatch.
33
Under the D-terms (DAF, DES, DEQ, DDU, DDP), the seller has
to bear all costs and risks needed to bring the goods to the place of destination.
ICC introduced the first version of Incoterms short for International Commercial Terms in 1936. Since then, ICC expert lawyers
and trade practitioners have updated it six times to keep pace with the
development of international trade. The main reason is the need to
adapt Incoterms to contemporary commercial practice.
Most contracts made after 1 January 2000 will refer to the latest
edition of Incoterms, which came into force on that date. The correct
reference is to Incoterms 2000. Unless the parties decide otherwise,
earlier versions of Incoterms like Incoterms 1990 are still binding if
incorporated in contracts that are unfulfilled and date from before 1
January 2000.
Versions of Incoterms preceding the 2000 edition may still be incorporated into future contracts if the parties so agree. However, this
course is not recommended because the latest version is designed to
bring Incoterms into line with the latest developments in commercial
practice.
The English text is the original and official version of Incoterms
2000, which have been endorsed by the United Nations Commission on
International Trade Law (UNCITRAL). Authorized translations into 31
languages are available from ICC national committees.
ICC now publishes a brief introduction to Incoterms on a new special section of its website. The section does not provide all the answers
but will help understanding of what Incoterms are and how they are
organized. As the guardian and originator of Incoterms, ICC has a responsibility to consult regularly all parties interested in international
trade to keep Incoterms relevant, efficient and up-to-date. This is a long
and costly process for ICC, which is a non-governmental, self-financed
organization. The work is financed out of sales of Incoterms 2000 and
related publications, which are protected by copyright.
Questions
What are INCOTERMS?
Why do practitioners worldwide need Incoterms?
What do they cover?
What terms and conditions of delivery do you know?
When were International Commercial Terms first introduced and
why?
34
fulfil obligations
taxes and duties
losses and risks
Exercise 5. Analyze the above information and discuss the topics.
1. Which conditions do you consider most favorable for a buyer?
2. If you were a supplier which conditions would you prefer and
why?
3. Imagine you are displaying your products at an international fair.
Which prices would you quote to your potential clients?
UNIT 6
Active vocabulary
on the one part / on the other part /
refer to
in accordance with / in conformity with
terms and conditions of the contract
at / without/ smbs consent /
to take into account
without extra charges
to be evidenced by
manufacturing works -
to issue a certificate
letter of Guarantee
shortage of goods
in case of
case ,
to bear responsibility
receipt ,
execution of the contract
defective / faulty goods
Exercise 1. Read and translate the text.
Exercise 2. Answer the questions that follow.
37
Text 1
Contract
Part 1
Hereinafter referred to as the Seller, on the one part, and hereinafter
referred to as the Buyer, on the other part, have oncluded the present
Contract as follows:
1. SUBJECT OF THE CONTRACT
The Sellers have sold and the Buyers have bought on the FOB
terms the goods in accordance with the Specifications attached to the
present Contract and forming integral part thereof.
2. PRICE AND TOTAL AMOUNT OF THE CONTRACT
Prices for the goods are fixed in USD. The total amount of the present Contract comprises 3,000.00 USD.
3. TIME AND DATE OF DELIVERY
The goods are to be delivered in the time stipulated in the Specifications attached to the Contract. The date of 5 May, 2007 is to be considered as the date of delivery.
4. QUALITY
The quality of goods is to be in conformity with the requirements
given in Specifications. The goods are to be of the latest design and
manufactured of the first grade materials. The quality of the goods is to
be evidenced by a Certificate of Quality issued by the manufacturing
works or by a Letter of Guarantee of the Sellers.
5. PACKING AND MARKING
Packing should protect the cargo from any damage, corrosion and
shortage during transportation by all kinds of transport. Each case is to
contain a Packing List indicating the denomination of goods, Contract
No., Case No., Item No. as per Specification, Net and Gross weight.
Packing Lists are to be inserted in each case in a waterproof envelope.The following marking is to be made in waterproof black paint on
each case in Russian and English: Top, With Care, Contract No., Case
No., Gross/Net weight, Size of the case (length, width, height in cm).
The Sellers are to bear responsibility for all eventual losses and/or damages caused by inadequate or unsuitable packing and marking.
38
6. PAYMENT
Payment is to be effected in USD within 5 days after receipt by the
Buyers through the GUTABANK, Moscow, of the following documents:
Invoice in quadruplicate;
Full set of clean on board Bills of Lading (or airway bill, or railway bill) issued in the name of the Buyers;
Certificate of Quality of manufacturing works or Letter of Guarantee of the Sellers;
Case per case Specification or packing list in duplicate;
Bank charges connected with collection of documents are to be
for the Sellers account.
7. INSPECTION AND TESTS
The Buyers have the right to send their inspectors to the manufacturing plant in the Sellers country to participate in the inspection and
tests of the goods. The participation of Buyers inspectors does not free
the Sellers from the liability provided for in the Clause Guarantee of
the present Contract. The final inspection is to be effected in RF.
Questions
What are the parties to the Contract?
What kind of Contract is it?
What is the difference between the terms:
price and amount;
time and date of the Contract? (Clauses 2 and 3.)
What will be your packing requirements? (Clause 5.)
What kind of packing is needed to avoid corrosion?
Which documents are to be submitted to the Buyers before payment
is effected? (Clause 6.)
How can the Buyers participate in inspection and tests of products?
(Clause 7.)
Part 2
Active vocabulary
delay in delivery
at the sellers/buyers option /
at smbs expense -
to participate/participation/participant
39
11. ARBITRATION
Any disputes which may arise under or in connection with the Contract are to be submitted, without recourse to the courts of law, to arbitration in London, England, in accordance with the rules of International Chamber of Commerce.
12. OTHER TERMS AND CONDITIONS
After this Contract has been signed all and any previous negotiations and correspondence pertaining thereto to be considered null and
void. All amendments and additions are to be valid only if made in
writing and signed by duly authorized representatives of both parties.
Neither of the parties has the right to assign their rights and obligations
to any third party without written consent of the other party. Moscow is
considered the place of the conclusion of this Contract.
13. LEGAL ADDRESSES OF THE PARTIES
ON BEHALF OF THE SELLERS
ON BEHALF OF THE BUYERS
Questions
What would you do to protect yourself against the risk to receive
defective goods? (Clause 8.)
What is considered to be Force Majeure circumstances? (Clause 9.)
Do you consider Clause 10 of the Contract important? Why?
Which organizations will you choose to settle your problems (if
there are any)? (Clause 10.)
Where is the critical point of responsibility transferred from the
Sellers to the Buyers?
Topical vocabulary to the contract making.
Imagine you are planning to purchase some products. Discuss
the deal with your supplier using the words bellow.
INQUIRY and OFFER
be in the market for
be in the market with
contact smb - (get in touch with)
introduce goods
trial order
41
DELIVERY
accept delivery
deliver goods at the address of goods in
the time stipulated in the contract ,
ensure delivery
maintain the contract delivery date
make delivery (dispatch) ,
PAYMENT
deduction ,
drawer (, )
transferable letter of credit
method of payment
open account
outstanding invoice
payment for collection
payment by drafts
payment by mail remittance
payment order
Choose the way of transportation and discuss the way of packing and insurance of the goods.
PACKING and MARKING
case
crate
packing :
outside
seaworthy
waterproof
pallet ,
fire-proof
fragile ()
inflammable ,
keep dry
open here
protect from cold (heat) ()
this side up
top, do not turn over ,
use no oil
43
INSURANCE
insure against :
all risks
breakage
burglary
failure (when equipment fail to operate after delivery)
fire
leakage
natural disasters
war risks
water damage
insurance cover
aviation
goods-in-transit
marine
warehouse-to-warehouse
TRANSPORT
booking
berthing place
bonded warehouse
cargo-handling equipment -
cargo-capacity
cargo-plan
carriage by sea
chartering ( )
collect fright
consignee (receiver)
consolidation of shipments
container carrier
container terminal
contents of a container
dead weight
detention
deviation
dispatch , (
)
forwarding agent
(20,40)footers 20/40-
44
port dues
rate of natural loss
reroute
shipper
shipping documents
surveyor
You have received faulty goods.Try to settle the problem amicably.
CLAIMS
laim ,
admit
reject
withdraw
counter claim
damage to smth
defective/faulty (goods)
dispute
documentary evidence
failure ,
missing goods
report ,
examination claim
experts claim
inspection claim
surveyors claim
Discuss with your partner variants of merging. Write a Protocol of Intent of setting up a new JV.
PATTERNS OF TRADE
agreement :
bilateral
intergovernmental
interstate
multilateral
amalgamation
association ,
branch
entity
free economic zone
45
export-oriented
injection (of capital/cash)
merger
JOINT VENTURE
allocation of profits
charter fund
contribution in (money, cash)
exemption period
fiscal obligations
founders
fund :
currency
depreciation
special purpose
for material incentive
letter of intent
legal entity
liability limits
liquidation procedures
registration regulations
repatriate a return of ones investments
tax on profit
tax-free
taxation
tax collection
ACCOUNTING
accountant
accounting (accountancy) ,
accounting period
accounts payable
accounts receivable
accrue (-ed dividends, liabilities)
assets ()
auditor -
balance sheet ()
bonded debt
capital stock
46
debit
debtors
defer ,
deferred income
depreciation
discount
earnings
expenditures
fiscal year
gross profit
holding company
income tax
indebtedness
installment
intangibles
inventories -
maintenance costs
manufacturing costs
mortgage ,
net :
weight
profit
assets
earning
loss
nominal capital
overhead expenses
overdraft ,
real estate
revenue
share capital
stockholder (shareholder)
(in)tangible assets ()
turnover
47
undistributed profit
valuation ,
wear and tear
EXCHANGE
bear ( )
bull ( )
dealer ( )
floor broker ( )
floor trader ( )
futures
What is marketing? Try to find a niche for your newly developed product.
MARKETING
adaptation of a product to a market
buying decision -
competitive environment
competitive parity
consumer protection
customer orientation
demand
create demand for a new product
stimulate demand
durect access to a market
direct-to-home re-tailing
forecasting
lead time
life expectancy
limit of demand
market
create a market of a product
market conditions
needs
penetration
research
size
domestic (home)
48
buyers
leave a niche open
leave a niche for outsider
marketing:
objectives ,
philosophy
structure
strategy
direct marketing
markdown
markup
merchandising
negotiated prices
parity goods
payback period
planning :
long-range ( 5 15 )
medium-range ( 2 5)
short-range ( 1 )
price above (below) the market ()
flexible pricing
PRODUCT
generic ,
intangible
tangible
unique
product development
product lifecycle
product lines strengths and weaknesses
product promotion
product switching ,
SALES
outlets
forces
support
share of the market
shelf-placement
49
substitute
trend
user market
variety shops
vending machines
withdrawal of the product off the line (discontinuation)
50
.. . ., 2002.
.. . ., 2001.
.., .., .. . 2005.
.. . Te . ., 1995.
.. . 100 . .; /, 2005.
CONTENTS
................................................................................................
Unit 1 .............................................................................................................
Unit 2 .............................................................................................................
Unit 3 .............................................................................................................
Unit 4 .............................................................................................................
Unit 5 .............................................................................................................
Unit 6 .............................................................................................................
......................................................................................
3
4
12
21
29
33
37
50
51
..
..
08.12.2009. 6084/16. .
. . . 3,02. .-. . 2,75. 300 . . 59.
. ..
. ..
105005, , 2- , 5