Table of Contents

U. S. Paint & Coatings Industry Market Analysis (2010-2015); REVISED

IN APRIL 2013
TABLE OF CONTENTS
Acknowledgements
Foreword
1. Introduction
2. Executive SummaryREVISED, APRIL 2013
Overview ............................................................................................................................. 1
Current Market Conditions................................................................................................... 6
Market Analysis ................................................................................................................... 8
Market Trends ................................................................................................................... 18
Market Forecast ................................................................................................................ 27
Closing Comments ............................................................................................................ 29
3. Regulatory Overview, Update and Outlook
Introduction: Change and Continuity ................................................................................... 1
Chemical Regulation ........................................................................................................... 2
Air Pollution ......................................................................................................................... 8
Post-consumer Paint ......................................................................................................... 11
Sustainability Practices and the Coatings Industry ............................................................ 14
Conclusion ........................................................................................................................ 18
4. Mergers & Acquisitions, 2012 through February, 2013REVISED, APRIL 2013
Total Transactions ............................................................................................................... 1
Who Is Buying? ................................................................................................................... 2
Important Takeaways .......................................................................................................... 7
5. Raw Material Feedstocks: Dynamics and Trends
Executive Summary ............................................................................................................ 3
Ethylene .............................................................................................................................. 7
Propylene .......................................................................................................................... 10

U.S. Paint & Coatings Industry Market Analysis (2010-2015)

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Phenol ............................................................................................................................... 13
Bisphenol A ....................................................................................................................... 15
Epichlorohydrin ................................................................................................................. 16
Polyurethanes: MDI ........................................................................................................... 17
Polyurethanes: TDI ........................................................................................................... 19
Styrene.............................................................................................................................. 21
Butadiene .......................................................................................................................... 23
Acrylic Acid ....................................................................................................................... 25
Vinyl Acetate Monomer ..................................................................................................... 27
Titanium Dioxide ............................................................................................................... 29
6. New Technology and Market Opportunities
Introduction ......................................................................................................................... 1
Selected ThemesNew Technologies and Opportunities ................................................... 3
Cost Reduction.................................................................................................................... 6
Meeting Regulatory RequirementsCurrent and Future ..................................................... 7
Corrosion Protection.......................................................................................................... 11
Self-healing ....................................................................................................................... 12
Energy and Fuel Savings .................................................................................................. 13
7. Sustainability and Greening Issues: Meaning and Trends
Introduction ......................................................................................................................... 1
People, Planet, Profits ......................................................................................................... 4
Sustainability, Nature and Human Nature.......................................................................... 11
Where to Begin ................................................................................................................. 17
So, What Color is Green? ............................................................................................... 20
8. Architectural Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 8
Market Trends and Drivers ................................................................................................ 21
Channels of Distribution .................................................................................................... 34
Retail Sales of Paint .......................................................................................................... 50
Regional Differences ......................................................................................................... 52
Market Forecast ................................................................................................................ 60
Industry Structure (Porter/Five Force) Analysis ............................................................... 62

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Important Takeaways ........................................................................................................ 68

9. Automobile, Light Truck, Van, and SUV Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 7
Market Trends and Drivers ................................................................................................ 12
Market Forecast ................................................................................................................ 24
Industry Structure (Porter/Five Force) Analysis ............................................................... 27
Important Takeaways ........................................................................................................ 33
10. Heavy-Duty Truck, Bus, and Recreational Vehicle Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 19
Industry Structure (Porter/Five Force) Analysis ............................................................... 21
Important Takeaways ........................................................................................................ 27
11. Other Transportation Equipment Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 21
Industry Structure (Porter/Five Force) Analysis ............................................................... 30
Important Takeaways ........................................................................................................ 36
12. Appliance Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 11
Market Forecast ................................................................................................................ 18
Industry Structure (Porter/Five Force) Analysis ............................................................... 21

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Important Takeaways ........................................................................................................ 27

13. Wood Furniture, Cabinet, and Fixture Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers .................................................................................................. 9
Market Forecast ................................................................................................................ 22
Industry Structure (Porter/Five Force) Analysis ............................................................... 25
Important Takeaways ........................................................................................................ 31
14. Wood and Composition Board Flat-Stock Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 20
Industry Structure (Porter/Five Force) Analysis ............................................................... 23
Important Takeaways ........................................................................................................ 29
15. Coil, Sheet, Strip, and Extrusion Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 8
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 21
Industry Structure (Porter/Five Force) Analysis ............................................................... 24
Important Takeaways ........................................................................................................ 30
16. Machinery and Equipment Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 7
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 12
Industry Structure (Porter/Five Force) Analysis ............................................................... 15

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Important Takeaways ........................................................................................................ 21

17. Non-wood Furniture, Fixture, and Business Equipment Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ..................................................................................................................
Market Trends and Drivers ....................................................................................................
Market Forecast ....................................................................................................................
Industry Structure (Porter/Five Force) Analysis ...................................................................
Important Takeaways ............................................................................................................
18. Metal Container and Closure Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 3
End-Use Markets ................................................................................................................ 8
Market Trends and Drivers ................................................................................................ 12
Market Forecast ................................................................................................................ 22
Industry Structure (Porter/Five Force) Analysis ............................................................... 25
Important Takeaways ........................................................................................................ 31
19. Paper, Paperboard, Film, and Foil Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 11
Market Forecast ................................................................................................................ 17
Industry Structure (Porter/Five Force) Analysis ............................................................... 20
Important Takeaways ........................................................................................................ 26
20. Electrical Insulating Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 8
Market Trends and Drivers ................................................................................................ 13
Market Forecast ................................................................................................................ 21
Industry Structure (Porter/Five Force) Analysis ............................................................... 23

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Important Takeaways ........................................................................................................ 29

21. Other Industrial Product Finishes
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers .................................................................................................. 8
Market Forecast ................................................................................................................ 13
Industry Structure (Porter/Five Force) Analysis ............................................................... 16
Important Takeaways ........................................................................................................ 22
22. Powder Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 8
Market Trends and Drivers ................................................................................................ 16
Market Forecast ................................................................................................................ 27
Industry Structure (Porter/Five Force) Analysis ............................................................... 30
Important Takeaways ........................................................................................................ 36
23. Industrial Maintenance Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 5
Market Trends and Drivers .................................................................................................. 8
Channel of Distribution ...................................................................................................... 21
Market Forecast ................................................................................................................ 25
Industry Structure (Porter/Five Force) Analysis ............................................................... 28
Important Takeaways ........................................................................................................ 34
24. Traffic Marking Paint
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers .................................................................................................. 7
Market Forecast ................................................................................................................ 12

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Industry Structure (Porter/Five Force) Analysis ............................................................... 15

Important Takeaways ........................................................................................................ 21
25. Automotive Refinish Pains
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers ................................................................................................ 11
Market Forecast ................................................................................................................ 19
Industry Structure (Porter/Five Force) Analysis ............................................................... 22
Important Takeaways ........................................................................................................ 28
26. Marine Paints
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers .................................................................................................. 9
Market Forecast ................................................................................................................ 25
Industry Structure (Porter/Five Force) Analysis ............................................................... 28
Important Takeaways ........................................................................................................ 34
27. Aerosol Paints
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 3
End-Use Markets ................................................................................................................ 6
Market Trends and Drivers .................................................................................................. 9
Market Forecast ................................................................................................................ 13
Industry Structure (Porter/Five Force) Analysis ............................................................... 16
Important Takeaways ........................................................................................................ 22
28. Miscellaneous Special Purpose Coatings
Overview ............................................................................................................................. 1
Sector Analysis ................................................................................................................... 2
End-Use Markets ................................................................................................................ 5
Market Trends and Drivers ................................................................................................ 10
Market Forecast ................................................................................................................ 12

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Important Takeaways ........................................................................................................ 14

APPENDIX I: Executive Summary included in the U.S. Paint & Coatings Industry Market
Analysis (2010-2015); Superseded in April 2013
APPENDIX II: M&A Activity, 2009-2011, included in the U.S. Paint & Coatings Industry
Market Analysis (2010-2015); Superseded in April 2013

U.S. Paint & Coatings Industry Market Analysis (2010-2015)