MEDIA BUDGET PLAN

PRINT ADS (BROADSHEETS)

TYPE OF PUBLICAT SECTION COLOR FREQUE SCHEDU COST SIZE OF RATE COST/AD
AD ION NCY LE SURCHA AD
RGE

Teaser PDI Health Full Color (3) Mon Feb. +80% 3 col X 330.00 40,986.0
Ads &Lifestyl 1,8,15 color 20 cms 0
e surcharge
+15%
page
surcharge
Intro Ad PDI Health Full Color (2) Feb. +80% 9 col X 380.00 191,143.
&Lifestyl Sundays 21,28 color 27 cms 80
e surcharge
+15%
page
surcharge
Sustainin PDI Health Full Color (2) March +80% 9 col X 330.00 165,993.
g1 &Lifestyl weekdays 1,18 color 27 cms 30
e surcharge
+15%
page
surcharge
 TOTAL COST
1,000,000.00

OUT OF HOME

TYPE OF AD DURATION QUANTITY SIZE RATE COST/AD

Event Posters March - April 250 pcs 16.5 X 22.5 P 1.00/inch P 225.00
2010

TYPE OF AD LOCATION DURATION QUANTITY SIZE RATE COST/AD

Billboard North Ave. Feb. – Apr 2 units 60 ft. X 50 ft. P 20.00/ sq.ft. P 60,000.00
Katipunan 2010
Ave.

TYPE OF AD MATERIALS QUANTITY SIZE RATE COST/AD

Banners Tarpaulin 15 pcs 10 FT. x 2.5 FT. P 20.00/SQ.FT. P 500.00

Streamers Tarpaulin 15 pcs 3 ft. x 6 ft. P 20.00/SQ.FT. P 360.00
 FREQUENCY CHART
TYPE OF AD JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

Teaser 1 #
Teaser 2 #
Intro Ad #
%
Sustaining 1 #

Legend: # - Newspaper @ - magazine %- Television

NOTE: YOU CAN SUBSTITUTE SYMBOLS WITH COLORS OR ANY OTHER ICON THAT WILL REPRESENT EACH
MEDIUM

The number of rows and columns will depend on the number of ads you are releasing and the length of your
campaign.