Leo S.

Ersando
No. 3 Libra St., Veraville Homes I,, Almanza Uno, Las Pias City, Metro Manila, Las Pias City, 1750, National
Capital Reg, Philippines
Email:leo.ersando@gmail.com

Tel: 8018953(Home), 09328623420(Mobile)

Resume Summary
Recent Position

Area Sales Manager in AXA Philippines (Aug 2009 April 2013)

Employment History

Aug 2009 April 2013

AXA Philippines
Position Title (Level)

: Area Sales Manager

Managed a team of Financial Sales Associates. Recruits, trains and supervises FSAs in bancassurance
operations. Activates and engages MBTC officers and staff to endorse and refer individual and corporat bank
clients to AXA for their financial needs and services. Regularly conducts training to FSAs and bank staff to
increase knowledge and continuously improve their skill levels to attain consistently KPI targets. Updates
MBTC officers and staff concerning sales process, new products and value proposition of AXA financial
products and services.
May 2007 - June 2008
ASIANLIFE & GENERAL ASSURANCE CORPORATION
Position Title (Level)

: Senior Manager

Specialization

: Marketing/Business Development

Responsible for developing winning marketing plans for new product lines while monitoring its successful
execution and implementation. Head of agencies.Conceptualizes new and innovative training programs for the
Brokers and Agents.
Forged strategic alliances with various distribution channels including cooperatives, employees organizations
and transport organizations.
Feb 2005 - May 2007
Philam Equitable Life Assurance Co.
Position Title (Level)

: Area Manager

Specialization

: Banking/Financial Services

Responsible for managing the operations of South Luzon sales team of Financial Planners. Handled and
managed 17 branches of EPCIB for Bancassurance products and services. Monitored the performances of
Financial Planners as well as Branch Managers and other branch officers. Conducts periodic review of each
branch. Conducts regular trainings to Branch personnel to enhance product knowledge and improve business
operations. Attained 50% sales growth for 2006. Conceptualized strategic marketing plans to continuously
exceed sales targets.Top Area for 2005 A & H contest.

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Filinvest Alabang Inc.

Position Title (Level)

May 2004-Nov 2004

: Senior Unit Manager

Handled a team of Property Specialists and brokers in marketing a condominium project- 2301 Civic Place.
Consistently delivered sales targets. Executed innovative marketing activities which contributed to the
attainment of sales goals.
March 2003 April 2004
COCOLIFE
Position Title (Level)

: Branch Manager

Specialization

: Marketing/Business Development

Responsible for preparing annual business and marketing plans for the branch.Attained sales targets
consistently.
Manage a sales team of Agency Managers and Financial Planners. Conducted regular trainings to the Sales
force. Handled Corporate and Individual clients likewise to increase sales production.
Aug. 2002 - Feb 2003
Hocheng Philippines Corporation
Position Title (Level)

: Manager

Specialization

: Marketing/Business Development

Tasked to introduce a new product in the Philippines. Prepared and conducted market Research and analyses.
Prepared Business Plans and marketing strategies for its product launching.
July 1999 - July 2002
CMG of Australia
Position Title (Level)

: Senior Unit Manager

Specialization

: Sales - Financial Services (Insurance, Unit Trust, etc)

Led my sales team to be a consistent sales producer and achiever.Managed a sales team of 14 sales
associates.
Sep 1998 - May 1999
Hocheng Philippines Corp.
Position Title (Level)

: Assistant Sales and Marketing Manager

Specialization

: Marketing/Business Development

Prepared Marketing Plans including sales strategies. Likewise, handled the Project Team of Sales Consultants,
who are in charge of promotions and sales to specifiers and end-users.
Responsible for making analyses on the monthly,quarterly and annual reports of the sales team.
March 1993 - Aug 1998
Puyat Vinyl Products, Inc.
Position Title (Level)

: Assistant Product Manager

Specialization

: Marketing/Business Development

Managed the premier brand of the company. Prepared all the marketing needs of the product. Responsible for
the preparation of Marketing Plans and to oversee its execution and implementation. Handled training for
Sales Managers,Supervisors and Professional Sales Consultants.
Responsible likewise for the promotions to Key accounts and specifiers including its nationwide distributors.
Conducted Production presentastions, demonstrations and trainings to business partners and their sales
teams.

Jan.1992 - Dec 1992

Compufax Corporation
Position Title (Level)

: Product Specialist

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Managed existing corporate accounts and identified new business accounts for the company. Conducts
product orientations for clients and trainings. Handles marketing and selling of company product lines.
Dec 1988 - 1992
Philippine Telephone Directory Inc.
Position Title (Level)

: Account Manager

Specialization

: Sales - Corporate

Managed exisiting and new business accounts for yellow pages advertising . Primary work is to provide
services to companies for their yellow pages advertising requirements.
Educational Background
Graduation Date: 1990
Bachelor's Degree in Social Sciences
Major

: Economics and Political Science

Institute/University

: University of the Philippines Manila

Personal Particulars & Preferences

Date of Birth

: 26 May 1966

Nationality

: Philippines

Gender

: Male

Driver's License No.

: DO4-90-039363

Additional Info

Summary of Qualifications:
1. Comprehensive experience in sales and marketing.
2. Proven track record in marketing and sales management.
3. Creative,innovative and resourceful.
4. Positive leadership traits and excellent communication skills.
References

Name

: Fabian Gappi Jr.

Relationship : Business
Position

: Senior Partner

Company

: Gappi and Associates

Telephone

: -922-8035816

Email

: abiegappi@yahoo.com

Name

: Melchor Magdamo

Relationship : College friend

Telephone
Email

: -922-4865592
: melch.g.m@gmail.com

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