Вы находитесь на странице: 1из 3

Assignment MIB

Group 1
Q1. Richard Bendix is the marketing manager at a firm that makes and sells high quality prefabricated
houses. He believes there is little difference between his home country market and foreign market and
that he can use the same methods for selling in Asia or Latin America as he does in his home country.
Write a memo in which you explain to Richard the difference between domestic and international
Business
Question: Explain the risk and other differences that Richards firm will likely encounter if it
expanded abroad.
Q2. Explain stages of internationalization.

Group 2
Q1. After graduation, suppose you get a job with Beck Corporation, a small firm that does business
only in its domestic market. You just completed course work in international business, are aware of
various business opportunities abroad, and believe that beck should internationalize. Write a memo to
your boss in which you explain why your company should pursue international business.
Question: What are the benefits to beck of venturing abroad? Explain why firms internationalize.
Q2. Why is international business not a bed of roses? Elucidate your answer with suitable examples.

Group 3
Q1. State the different approaches to international business.
Q2. Do you think Indian firms should go global? Why not they remain content with domestic market,
which is vast?

Group 4
Q1. Define the term international business. Compare and contrast international business with
domestic business.
Q2. Case question Are subsidies and quotas the right way to protect cultural industries? What are
the advantages and disadvantages of subsidies and quotas for protecting local film industries? Are
there better ways to maintain and enhance home grown film industries? Justify and elaborate your
answer.

Group 5
Q1. What is social and cultural environment? Analyse the impact of social and cultural factors on the
global business.

Q2. What two countries are the most important global sourcing destinations today? What are the basic
differences between these two countries, and what activities are typically outsourced to each?

Group 6
Q1. Toshiba firmly believes that a single company cannot dominate any technology or business
by itself. Toshibas approach is to develop synergistic relationships with different partners for
different technologies. Strategic alliances form a key element of Toshibas corporate strategy. They
helped the company to become one of the leading players in the global electronics industry.
In early 1990s Toshiba signed a coproduction agreement for light bulb filaments with GE. Jack
Welch, the legendary former CEO of GE, was a Toshibas admirer. According to him, a phone call
to Japan was enough to sort out problems if and when they arise, in no time.
Since then, Toshiba formed various partnerships, technology licensing agreements and joint
ventures. Toshibas alliance partners include Apple Computers, Ericsson, GE, IBM, Microsoft,
Motorola, National Semi Conductor, Samsung, Siemens, Sun Microsystems and Thomson.
Question: Explain Toshibas approach for strategic alliance in the light of synergistic relationships.
Q2. Strategic may be one of the most over-used words in business today. This observation is
especially valid in the world of alliances, where managers must distinguish between those alliances
that are merely conventional and those that are truly strategic. Do you agree? Comment analytically.

Group 7
Q1. The Mobile Reporting App for the iPad and iPhone enables Sonic corporate executives and
regional teams to access operational, financial, and market information for their dealerships. The app
provides a scorecard for each dealership with insight into sales effectiveness and key operating
metrics. The app is also used to analyze daily operating results and month-to-date financial results.
Question: Explain the role of corporate strategy to access operational, financial and market
information.
Q2.When Corporate Strategies change as a result of a changing business environment, the
assumptions upon which the strategic alliance was originally based also change. Comment and give
your views.

Group 8
Q1. Not all mergers activities are successful. KPMG found that 83% of mergers were unsuccessful in
producing any business benefit as regards shareholder value.
Question: Explain the circumstances under which the merger activities are successful.
Q2. Assess the significant positive (or negative) effects of the merger or acquisition. Provide at least
two (2) examples of those effects now that the merger or acquisition has been completed.

Group 9
Q1 When negotiating with Japanese business people, American business people sometimes feel
uncomfortable, puzzled, lost, irritated and the like, based on some unfamiliar customs and behaviors
demonstrated by the Japanese business people. Nothing is more comfortable and secure than
understanding the cross-cultural aspect. Understanding can facilitate communication and avoid
misunderstanding. Understanding then can also make the Japanese
Business people feel comfortable. This also enhances business negotiations. When it comes to dealing
with the Japanese business people, they negotiate with the American business people, bringing their
own cultural background. In many cases, what may be considered to be acceptable by American
standards may be unacceptable to the Japanese. Japanese and American cultures do not seem to have
many things in common. At the same time, no Japanese would give American business people a
single clue. Informing them that what they have done might not have been acceptable.
Question: Can the above cultural subtleties may lead to stagnation or dismissal of the cross cultural
business negotiations.
Q2 Organization design is the process of aligning an organization's structure with its mission. Give
two examples to explain this statement.

Group 10
Q1. When Walt Disney first opened his animation studio, he and his brother Roy did everything. For
example, when they created their very first animated feature, Steamboat Willy, they wrote the story,
drew the pictures, transferred the pictures to film, provided the voices, and went out and sold the
cartoon to theater operators. Today, however, a Disney animated feature is made possible only
through the efforts of hundreds of people. The job of one animator may be to create the face of a
single character throughout an entire feature. Another artist may be charged with coloring background
images in certain scenes. People other than artists are responsible for the subsequent operations that
turn individual computer-generated images into a moving picture or for the marketing of the finished
product.
Question: Comment on Organizing and structuring of multi business firm in the case of Walt Disney.
Q2 Discuss various ethical issues in Context of International Business.

*********

Вам также может понравиться