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Executive Summary
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej,
Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less
than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, and Aiwa appeared. Today, few of these players control the major share of the
consumer durables market.
Consumer durables market is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of quality choice, as many foreign players are entering in the market.
With the increase in income levels, easy availability of finance, increase in consumer awareness, and
introduction of new models, the demand for consumer durables has increased significantly. Products
like washing machines, air conditioners, color televisions (CTVs) are no longer considered luxury
items. Consumer durables sector is characterized by the emergence of MNCs, exchange offers,
discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%.
MNC's major target is the growing middle class of India and increasing floating population. MNCs
offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm
grasp of the local market, their well-acknowledged brands, and hold over wide distribution network.
However, the penetration level of the consumer durables is still low in India".
Questionnaire
Q.1 What is your age group?
Option
20-25 yrs
25-30 yrs
30-35 yrs
40-45 yrs
45 yrs and above
Age Group
% Respondent
Q2. Gender
Option
Male
Female
Gender
% Respondent
Monthly Income
% Respondent
Q5. When you think of color T.V. which brand name strikes to your mind?
Option
BPL
LG
Sony
Panasonic
Videocon
Samsung
Sharp
Onida
Others
No of Years
% Respondent
Q9.What features would you like to have in your T.V.? (descriptive question)
Q10. A)Which Brand of color T.V is best in terms of Price?
Options
Samsung
LG
Onida
Vediocon
Sony
Price
% Respondent
Clarity
% Respondent
Sound Quality
% Respondent
Durability
% Respondent
Performance
% Respondent
F)Which brand of color T.V. is best in terms of the after sale service?
Option
Samsung
LG
Vediocon
Q11. Will you buy the same company which you are currently owning?
Options
Yes
No
Same company
% Respondent
Q12. From where would you collect data / information about new color T.V. set?
Options
Friends
Showroom survey
Newspaper/ Magazine
Internet
T.V. Commercial
Others
Information processing
% Respondent
Q13. What would you take into consideration while making buying decision?
Options
Price
Quality
Features Offered
Style
Latest Technology
After sale service
Gifts Offered
Brand
Factors
% Respondent
Opinion
% Respondent
Q16. From where would you prefer to buy your color T.V. set?
Options
Company Showroom
Electrical mall
Local Vendor
Exhibition
Multi Brand Showroom
Purchase Point
% Respondent