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T H E C O N C E P T O F O R G A N I Z AT I O N A L
C U LT U R E : W H Y B O T H E R ?
Culture is an abstraction, yet the forces that are created in social and organizational situations deriving from culture are powerful. If we dont understand the operation of these forces, we become victim to them. Cultural
forces are powerful because they operate outside of our awareness. We need
to understand them not only because of their power but also because they
help to explain many of our puzzling and frustrating experiences in social
and organizational life. Most importantly, understanding cultural forces
enables us to understand ourselves better.
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O R G A N I Z AT I O N A L C U LT U R E A N D L E A D E R S H I P
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T H E C O N C E P T O F O R G A N I Z AT I O N A L C U LT U R E : W H Y B O T H E R ?
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