Академический Документы
Профессиональный Документы
Культура Документы
Force
Rivalry between competitors
Barrier to entry
Threat of substitutes
Buyer Power
Supplier Power
Key Determinants
Concentration (number)
and size of competitors
3.
Brand identity
Economies of scale
Brand identity
Capital requirements
Price/Performance of
substitutes
Switching costs
Buyer concentration
Buyer size (volume)
Switching costs
Supplier concentration
Supplier size (volume)
Switching costs
Table 1
Medium to high
Low to medium
Medium to high
Low to medium