ANTIPOLO STAR

Marketing Analysis

Mancilla Geneca
Jomer Cruz
Badion Ana
Christine Navarro
4-Tou03
October 23,2014

Prof.Sheryl B.Salazar

I.

Executive Summary
Antipolo star resort at antipolo city is perched on the eastern
end of the antipolo mountain with an endless vista of views over
the rice fields of Teresa and the mighty mountains of the Sierra
Madre Range.(Only at the star resort antipolo). Come and while
away a day or night at our resort at antipolo, Relax on the 3000
square meters of manicured lawns,(Only at the star resort
antipolo) Swim in our exclusive salt waterfall swimming pool or
our new Kiddies pool complex,(Only at the star resort
antipolo) Rock or croon to the music coming from the "Sawali
Stage" and learn to sing like a Star.(Only at the star resort
antipolo). The only commercial saltwater swimming pool in a
resort at antipolo city , it's just like a health spa, softens your skin
and hair, no more sore eyes or skin allergies.

History
Two years ago the place where antipolo star resort located is filled
with bamboos, slowly they clean it for 7months and cultivating the
property by its portion. Antipolo star started to open 2nd week of
january 2014. There are 4 choices names to be named to the resort.
One is the BLUEMOON, second is the HARD ROCK, third is the
OVERLOOKING BIG SKY and last is the ANTIPOLO STAR.

ORGANIZATIONAL CHART

GENERAL MANAGER
ROOM OPERATION & GUEST SERVICES
Reservation
Front Desk
Housekeeping
Security
Engineering
Food and Beverage
Food production
Room Services
Convention&catering
Human Resouces
Employee
Recruitment
Benefits manager
Training
Accounting and Marketing
Assistance controllers
Finance operation
Sales Manager
Purchasing
Food&Beverage
Controller Credit System

I.

Marketing Analysis
Target Market

Swot Analysis

Rates
Morning 8:00am to 6:00pm

Adults
Children (4 feet under)
Umbrella Table (6 pax)

P170
P140
P600

Small Kubo (10 pax)

Large Kubo (20 pax)
VIP Gazebo (35 pax)
Pavilion (70 pax)

P950
P1450
P2950
P5350
Night 8:00pm to 6:00am

Adults
Children (4 feet under)
Umbrella Table (6 pax)

P190
P160
P750

Small Kubo (10 pax)

Large Kubo (20 pax)
VIP Gazebo (35 pax)
Pavilion (70 pax)

P1250
P1950
P4200
P7600

POOLS
SALTWATER POOL
The pool water is pumped through the pool filtration system
and then passes through special electrode plate that converts the
salt in the water to sodium hypochlorite gas this sanitizes the
water as it passes through the system so that the water flows
back to the swimming pool is fully sanitized of all germs and
nasties. the pool is about 4 ft to 5ft only.

Kiddie pool complex

We have dedicated the Pool for little kids only, not allowed in
if you are over 4 feet, that way no bully boy tactics and pushing
around the little ones. Only the guardians or yaya of the kids will
allowed.The pool is about 1ft.

 Water Slide

 Cottages

Small kubo has the

capacity of 10 persons. It
contains small locker room
and 2 outlet.

Large kubo has the

capacity of 20 persons. It
contains small locker room
and 2 outlet.

Pavillion has the capacity

of 70 persons and contains
2 showroom below

Amenities
Convenient Store

Sawali Stage

Overlooking View Area

Barbeque PIT

PLACE & TIME

Antipolo Star Resort Is located at, Sitio Payong, Brgy
Dalig,Antipolo 1870. The Resort is closed from 6am to 8am and
from 6pm to 8pm for maintenance and cleaning, Guests are
requested to vacate the Resort either by 6am for night guests or
6pm for day guests. Guests are urged to take note of these times
that proper maintenance can be performed on the Resort and
swimming pools.
HOW TO GE THERE
Directions: - From EDSA SHAW- Jeepney or UV express
transport , any Antipolo - Tanay jeepney, alight at the
end of the Avida homes on the right just before the
road goes down the range towards Teresa, get a tricycle
from across the road, they know where we are !!

 From Cubao, Quezon City:

Take LRT station from Cubao to santolan. Take a jeepney
or UV express transport from Santolan to Antipolo Cathedral. Ask
the tricycle Star Resort Antipolo at Sitio Payong Brgy. Dalig
By your own transport; GPS co-ordinates 1433'55.47"N
12111'43.97"E ask for Star Resort Antipolo Sitio Payong,
Brgy Dalig near Avida Subdivision!
Thanks! And have a safe trip.Resort
When only the best will do, Star Resort Antipolo. See you at
the Antipolo Star Resort.

ADVERTISING STRATEGY

PROMOTION STRATEGY
The antipolo star resort have a promo depends of months.Another promotion
strategy is the membership the regular discount applies to 4 members of your
family only.

As part of your memberhip you will be informed by email when we are holding
special events at the resort like free Bands, Full Moon party itinery, Battle of the
bands etc. Also the RAFFLE PRIZES for members only, announced during the
holding of Special Events. (e.g. monthly full moon party, musician jam session
nights, art and craft weekends,etc.
PHYSICAL ENVIRONMENT

 IMPLEMENTATION

THERE WILL BE 3 MORE POOLS

ONE IS INFINITY POOL AND THE TWO ARE BIG POOLS
THERE WILL BE PRIVATE ROOMS WITH POOL
ROOMS FOR TWO OR MORE
SOME OUTDOOR ACTIVITIES

CONTACT US
Antipolo Star Resort, Sitio Payong, Brgy Dalig
Antipolo 1870
Email: antipolostarresort@gmail.com
Landline: 027827282 or 7828284
Smart: 09995140887
Sun: 09227399507