Академический Документы
Профессиональный Документы
Культура Документы
Final Program
mw2013.museumsandtheweb.com
Produced by
Museums and the Web
703 Dale Drive
Silver Spring, MD 20910
info@museumsandtheweb.com
www.museumsandtheweb.com
Edited by
Nancy Proctor
and
Rich Cherry
MW2013
Sponsors
Table of Contents
Schedule Overview............................................................................................................................26-27
Hotel Map................................................................................................................................................... 52
Produced by
Museums and the Web
Conference Co-Chairs
Nancy Proctor and Rich Cherry
Welcome
1
Thank You!
Committee Members
Piotr Adamczyk, Product Management, Google
Cultural Institute, France
Consulting, USA
Thanks to Helen Chang for helping with the program publication and Proceedings again this year!
University, USA
Museum, Netherlands
Thank You!
2
museumsandtheweb.com
Museums and the Web is onlineyear-roundat
http://museumsandtheweb.com. There you can
participate in discussions, post a blog, find and contact other people, list a job, follow the Best of the
Web awards, vote on the Best of the Web Peoples
Choice, and search a growing bibliography based
on all MW papers.
During MW2013, museumsandtheweb.com will
be the focus for our online backchannel. Well be
gathering data from around the Web, and posting
our own details about the conference, as it happens. Some places to watch:
Twitter
https://twitter.com/museweb
Facebook Page
http://www.facebook.com/museweb
Linked In
http://mwconf.com/mwlinkedin
Your Blog
on your own site
#mw2013 online
3
8:00 am
Ballroom Foyer
Tour Registration
Meet in the Ballroom Foyer, buses depart at 9:00 am from Valet Parking
Entrance
Tours
4
Registration
8:00 am 5:00 pm
Ballroom Foyer
Morning Workshops
Web Metrics with Seb Chan
Sebastian Chan, Cooper-Hewitt, National Design Museum, USA
This ever popular and intensive MW workshop looks in detail at best practices
for web analytics using Google Analytics and a range of other tools. Participants will learn how to bake in analytics when designing and building digital
projects, and how to ensure that useful reports are able to be generated and
insights learned. Each year the workshop is expanded with up-to-the-minute
information and the latest trends.
9:00 am 12:30 pm
Salon A
9:00 am 12:30 pm
Salon C
9:00 am 12:30 pm
Salon D
Workshops
5
side of 3D on the web, but we will also discuss 3D scanning and printing, and
how to incorporate these technologies into new museum experiences.
10:30 am
Oregon Ballroom
Foyer
Coffee Break
9:00 am 12:30 pm
Salon B
9:00 am 12:30 pm
Salon G
Game On and Be Playful: Creating Games and Digital Toys for Your Museum
Sharna Jackson, Tate, UK
Danny Birchall, Wellcome Trust, UK
Games and toys are ubiquitous, fun and can be a great gateway into enthusing
your audiences into deeper engagement with your institution.
Sharna Jackson of Tate Kids, Danny Birchall from Wellcome and award-winning London-based games studio Preloaded will give an interactive and fastpaced half-day workshop that will give you some concrete ideas for developing toys and games for your audiences and museums and some insight into
the process and potential pitfalls.
9:00 am 12:30 pm
Salon I
9:00 am 12:30 pm
Salon H
Workshops
6
in-house. Well put these principles to practice in the second part -- a supportive Crit Room where 3-5 participants may have their script drafts critiqued in a live surgery environment. Participants who would like their scripts
reviewed at the workshop must submit them by March 17th, 2013; please limit
the length to five pages.
Adventures in Embodiment: Panoramic, Panoptic & Hemispheric Immersion
Sarah Kenderdine, Museum Victoria/CityU, Australia/Hong Kong
Anita Kocsis, Swinburne University of Technology, Australia
Digital immersion is the next frontier for museum experience design. Dr Sarah
Kenderdine (Keynote Speaker from MW2012) will lead workshop that enables
attendees to take a deep dive into this transformative new area of museum
practice. Using a wide variety of content from both intangible and tangible
heritage contexts, this workshop invites attendees to explore interactive applications inside a series of large-scale immersive visualization systems including
interactive 3D panoramic 360-degree displays, hemispherical domes, 3D panoptic hexagonal viewing systems, augmented reality, and other large screen
formats and to evaluate their use inside a museum setting:
9:00 am - 12:30 pm
Medford
Attendees will learn how to work with scientific, natural history and cultural
collections, archaeological documentation, panoramic photographic, video
and ambisonic recordings, and web-based archives to create transformative
museum experiences. Participants will leave with an in-depth understanding
of future trends and practices for the immersive experience. New evaluation
methods designed to focus on the core aspects of immersive experiences will
be introduced.
Big Data/Small Data: GLAM Collections in the 21st Century
Amelia Abreu, USA
In recent years, big data has become a prevalent issue for GLAM research and
practice. In an era of big data, can we contemplate collections that rely more
on the context of creation than volume and variety of source? This workshop considers what GLAMs can learn from Big Data, but how they might
also contribute to an alternate small data approach. Despite the outpouring
of critique and theoretical assertions related to big data, little attention has
been paid to the collections, researchers and collecting institutions that get
left out the rhetoric of big data. Our investigation will develop criteria for
studying small data and explore some of the issues inherent in developing
small data research. The workshop will also provide a forum for participants
and organizers to develop future directions towards a comprehensive small
data research agenda. We thus hope to develop and discuss factors for consideration in context, preservation and access of both big and small data in
GLAMs.
9:00 am - 12:30 pm
Salon B
12:30 pm - 1:30 pm
Mt. Hood
(2nd Floor)
Workshops
7
Afternoon Workshops
1:30 pm 5:00 pm
Salon G
1:30 pm 5:00 pm
Salon D
1:30 pm 5:00 pm
Salon I
Workshops
8
1:30 pm 5:00 pm
Salon C
1:30 pm 5:00 pm
Salon H
Understanding this process will also help participants to manage and evaluate
their institutions online ad buys.
The second half of the workshop will focus on online advertising programs
such as Google AdWords, as well as obtaining and using a Google Grant, that
can be used to promote your museum at low cost.
The Gallery in Your Hands: 3D Scanning & Printing
Miriam Langer, New Mexico Highlands University, USA
Liz Neely, The Art Institute of Chicago, USA
Want to get your hands on the most compelling technology of the moment?
This half day workshop gives participants an opportunity to scan objects in
3D at the Portland Art Museum, in partnership with PAMs Michael Murawski,
Director of Education & Public Programs, and Kristin Bayans, Senior Educator
at Oregon Museum of Science and Industry.
1:30 pm 5:00 pm
Salon B
Using our own devices (bring your iphone, ipad, or well borrow one for you)
and free (or almost free) 3D capture and stitching applications, well scan
objects from the museum gallery without using any specialized equipment.
After learning the best, low-cost methods to capture, stitch and heal 3D
models, well walk through the steps of preparing files for 3D printing. Our
best scans will be printed in 3D during the workshop. Bring your questions
about 3D- well have artists, educators and technThis workshop complements
the paper Please Feel the Museum, so if you seek an understanding of both
the nuts and bolts (and nozzles) of the technology, as well as the current state
of the 3D printing industry and its implications for museums, this workshop is
for you!
Workshops
9
1:30 pm 5:00 pm
Medford
3:00 pm
Oregon Ballroom
Foyer
5:15 pm 5:45 pm
Salon I
6:30 pm 8:30 pm
Meet Buses
outside Door at
Clay Street. (By
the Valet Door at
Lobby.) Buses start
departing at
6:00 pm.
Coffee Break
First Timer Orentation
SELAGO
DESIGN
www.selagodesign.com
10
westmuse.org
utahmuseums.org
12
Registration
7:30 am 5:00 pm
Oregon Ballroom
Foyer
All Day
Salem
7:30 am 10:00 am
Oregon Ballroom
Foyer
9:00 am 10:00 am
Oregon Ballroom
However museums have slowly been losing their special, indeed exalted,
place in the cultural scene since thy have little control over what people see,
know, and access and the public has been ineradicably changed by the digital
revolution.
Professor Friedlanders keynote will examine this change and will discuss what
museums can do about this fundamental shift.
Online Access
10:30 am 12:00 pm
Salon D & C
Sessions
13
lection and using them in a creative way. The ultra high-resolution images of
works, both famous and less well-known, can be freely downloaded, zoomed
in on, shared, added to personal sets, or manipulated copyright-free.
Strength in Numbers: Complimentary Approaches to Content on Collaborative
Museum Websites
Emily Lytle-Painter, J. Paul Getty Museum, United States
Sandra Fauconnier, Museum Boijmans Van Beuningen, Netherlands
How can collaboration be a tool for museums to increase the success and
expand the reach of their digital projects? Recently redesigned educational
video websites ArtBabble and ARTtube offer complimentary approaches
to collaboration, but share similar end goals of stronger inter-relation with
other online content and better dissemination of content to targeted audiences. This paper will focus on the tools needed for successful collaboration, including strategies developed for managing growth, organizational
approaches from a variety of sources and examine the ultimately common
challenges: cataloguing within a standardized framework, interlinking with
associated resources, and exposing the content to relevant audiences.
10:30 am 12:00 pm
Salon H & G
On-site Evaluations
Chair: Maren Dougherty
Early Detection of Museum Visitors Identities by Using a Museum Triage
Tsvi Kuflik, The University of Haifa, Israel
Eyal Dim, University of Haifa, Israel
The triage concept may provide dynamic contextualization needed for
adjusting the visitors User Model to the dynamic visit context. This is a report
on the implementation of the museum triage idea at an instrumented museum.
We will present the challenges we faced and the lessons learned in the process. The paper focuses on the social context, which plays an important role
in the behavior of museum visitors, by detecting and analyzing the behavior
of groups of two visitors.
Capturing Visitors Gazes: Three Eye Tracking Studies in Museums
Silvia Filippini Fantoni, Indianapolis Museum of Art, USA
Ed Bachta, Indianapolis Museum of Art, USA
Constanze Hampp, Deutsches Museum, Germany
Daniela Bauer, IWM-KMRC, Germany
Kathryn Stofer, Oregon State University, USA
The objective of the paper is to share with the wider museum community
the results of three different eye-tracking studies that have been conducted
at the Indianapolis Museum of Art, The Deutsches Museum in Munich, and
the Hatfield Marine Science Center Visitor Center in Newport, Oregon. Topics
addressed include: the type of eye tracking equipment used, accuracy levels,
technical development needed, possible limitations, as well as insight obtained
about visitor gaze and effectiveness of interpretation strategies.
Using Commodity Hardware as an Affordable Means to Track Onsite Visitor Flow
Gray Bowman, Indianapolis Museum of Art, USA
Kyle Jaebker, Indianapolis Museum of Art, USA
Low cost computing enables the cultural sector to pursue distributed tracking
Sessions
14
and monitoring systems that were out of reach just a couple of years ago.
See how the IMA is using ultra-affordable computing to build an onsite visitor
tracking system, and how log analysis is performed in order to map tracking
data.
10:30am - 12:00pm
Salon I
Sessions
15
other organizations, but highlight the limitations of the information that can
be gleaned due to the problematic implementation of the RIL tools which
were not designed for the cultural and heritage sector.
10:30 am 12:00 pm
Salon A & B
Network Effects
Chair: Allegra Burnette
Web Lab - bridging the divide between the online and in museum experience
Dave Patten, Science Museum, United Kingdom
Museums are increasingly looking at ways to join up the in museum experience with the online experience, taking the museum experience beyond
the boundaries of the physical building and allowing online visitors into the
museum.
Web Lab is, we believe, the first complete exhibition that does this. A series of
five physical installations (experiments) are located in Web Lab at the Science
Museum. Visitors in the museum an online can interact together with these
physical installations. Online visitors like museum visitors interact and control
real physical exhibits at the Science Museum. Once the museum closes its
doors the whole experience is turned over to the online visitors, creating a
true 24 hour museum experience. As well as controlling the exhibits online
visitors can see what is happening via Web Labs many webcams.
Design Thinking for Visitor Engagement: Tackling One Museums Big Challenge
Through Human-Centered Design
Dana Mitroff Silvers, Independent, Formerly SFMOMA, United States
Maryanna Rogers, Hasso Plattner Institute of Design, United States
Molly Wilson, Hasso Plattner Institute of Design, Stanford University, USA
Design thinking is a human-centered, prototype-driven process for innovation. From creating in-gallery experiences to developing online tools, the
process has many applications for museums and cultural institutions. This
session, presented by the San Francisco Museum of Modern Art (SFMOMA)
and Stanfords Hasso Plattner Institute of Design (d.school), documents a
partnership between SFMOMA and the d.school in which a class of 49 multidisciplinary graduate students took on a design challenge for SFMOMA and
prototyped solutions following the design thinking process. In this session, the
authors will share the students process and insights, and discuss the impact
the project had on the museums approach to collaborative problem-solving.
Transforming the Art Museum Experience: Gallery One
Jane Alexander, The Cleveland Museum of Art, USA
Caroline Goeser, Cleveland Museum of Art, USA
Jake Barton, Local Projects, USA
How can art museums use interpretive technology to engage visitors actively
in new kinds of experiences with works of art? What are the best strategies
for integrating technology into the project of visitor engagement? The Cleveland Museum of Art has responded with the ground-breaking Gallery One, an
interactive art gallery that opened to stakeholders on December 12, 2012, and
went through a six-week testing period until its public opening on January
21, 2013. Gallery One draws from extensive audience research and grows out
Sessions
16
of a major building and renovation project, in which CMA has reinstalled and
reinterpreted the entire permanent collection in new and renovated gallery
spaces. The end result is a highly innovative and robust blend of art, technology, design, and a unique user experience which emerged through the
unprecedented collaboration of staff across the museum and with awardwinning outside consultants.
12:00 pm 1:00 pm
Digital Curation
Chair: Sarah Hromack
1:00 pm 2:30 pm
Salon A & B
Online Exhibitions
Jennifer Mundy, Tate, United Kingdom
Jane Burton, Tate Galleries, United Kingdom
This paper explores the methodological and conceptual issues surrounding
curation of art and archival records in the digital sphere. It reviews a number
of online exhibitions but focuses specifically on The Gallery of Lost Art, an
online exhibition that was produced by Tate in association with Channel 4 and
a design agency and was planned to last for only one year.
ARtSENSE and Manifest.AR: Revisiting Museums in the Public Realm through
Emerging Art Practices
Roger McKinley, FACT, UK
Areti Damala, Centre dEtude et de Recherche en Informatique du CNAM (cedric),
Conservatoire National des Arts et Metiers (CNAM), France
Contemporary and New Media art and artists traditionally occupy an interstitial place outside of the systematized approach to heritage culture. As
Insider-Outsider they simultaneously contribute to that culture and critique
it. AS emerging technologies generate new artistic modes of production they
encourage a shift in the established ways of creating, exposing, sharing and
providing narratives around artworks. In response to this the UKs leading
media arts centre Foundation for Art and Creative Technology (FACT) in
collaboration with the EU funded ARtSENSE project has commissioned the
leading practitioners in augmented reality Manifest.AR to develop new works
that explore this interpretative shift.
Curating the Digital World: Past preconceptions, present problems, possible
futures
Susan Cairns, The University of Newcastle, Australia
Danny Birchall, Wellcome Trust, United Kingdom
Should museums also curate the web, or is curating a practice that is escaping
museums? The history of museum curation offers context to new kinds of curation
in a hyperconnected world; we suggest that museums need new approaches to
make sense of both their own collections and digital superfluity.
Sessions
17
1:00 pm 2:30 pm
Salon D & C
Sessions
18
Thursday, April
Saturday
18 2013
April
: Afternoon
14, 2011
Crowdsourcing
1:00 pm 2:30 pm
Salon I
Sessions
19
1:00 pm 2:30 pm
Salon H & G
Sessions
20
Salons
Chair: Nancy Proctor, Museums and the Web, USA
The Salons are a development on the Unconference sessions that MW has
hosted in the past, offering a hybrid of planned conversations and timely spontaneity. They are an opportunity for groups with shared interests on specific
topics to come together without formal, peer reviewed presentations, but
with the opportunity to begin self-organizing through blogs on this website
in advance, and the possibility to continue the discussion online after our inperson meeting. By connecting these special interest groups before and during
the conference, we hope that some of the Salon gatherings will lead to more
formal paper proposals and collaborations next year. Salon topics will be invited
and posted beginning in February.
3:00 pm 6:00 pm
Oregon Ballroom&
Salons, Medford,
Salem, Columbia
6:00 pm 8:30 pm
Exhibit Hall
MW2013 Demonstrations I
6:00 pm 7:00 pm
Exhibit Hall
Booth 10
Booth 16
Booth 11
Demonstrations
21
Booth 12
Booth 20
Demonstrations
22
MW2013 Demonstrations II
7:30pm - 8:30pm
Exhibit Hall
Booth 10
Booth 16
Booth 11
Demonstrations
23
Booth 21
Collection research at Tate is now envisioned as multi-layered and multi-levelled. Through demonstration of three
projectsThe Camden Town Group in Context; The Art of
the Sublime; and J.M.W. Turner: Sketchbooks, Drawings
and Watercolourswe shall cover the thinking behind our
approach.
Booth 19
Booth 25
The train is our friend consists of an innovative and interactive system to welcome school children to the National Railway Museum in Portugal. An interactive wireless avatar, Mr.
Steam, a 3D virtual character, narrates a story and interacts
with the school children diffrent themes.
Demonstrations
24
Exhibit Hall
All Day Friday and Saturday Morning
Booth 31
a dedicated and experienced team who are well positioned to collaborate with our customers to develop and
provide cost effective mobile solutions across a wide
spectrum of technologies and industries.
We understand the challenges our customers face in
an ever-changing mobility landscape. Athena strives to
deliver solutions to our customers that allow them to
achieve the operational, financial and business advantages needed to compete and thrive in todays market.
Booth 8
Booth 32
Antenna International
Booth 35
antennainternational.com
383 Main Ave
Norwalk, CT, 06851, USA
Antenna International is the world leader in handheld
audio and multimedia guides, as well as mobile applications, in the global cultural arena. Each year Antenna
provides an engaging experience, both physical and virtual, for more than 62 million visitors on a variety of platforms and in multiple languages, helping them to make a
lasting connection with over 450 of the Worlds most famous, fascinating and frequented locations. Founded in
1984, Antenna International is a global company with
offices in North America, Europe, Middle East and Asia.
Booth 1 &2
Athena Solutions
www.athenaapps.com
8484 Georgia Ave.
Suite 700
Silver Spring, MD, 20910, USA
A leading mobile solution provider with the software,
hardware and expertise to help our enterprise customers solve their mobility challenges. We are comprised of
Extensis
http://www.extensis.com/
1800 SW First Avenue
Suite 500
Portland, OR, 97201, USA
Booth 33
Gallery Systems
http://www.gallerysystems.com/
5 Hanover Square
Suite 1900
New York, NY, 10004, USA
Gallery Systems provides data-driven Web applications
for museums publishing collections and exhibitions
online. We offer integrated, affordable solutions incorporating our eMuseum and EmbARK Web Kiosk applications, combining advanced technologies with flexible
interface design to publish content directly from any
database to the Web. Our clients include the Dallas Museum of Art, Memorial Art Gallery of the University of
Rochester, National Portrait Gallery (Smithsonian Institution), Seattle Art Museum, Brooklyn Childrens Museum,
Exhibits
25
Designing Accessible,
Responsive, Universal
Design in Drupal
Salon G
Design of Addictive
Online Learning Games
Medford
Creating museum
mobile apps in
house, the easy way
Salon C
Managing an ads
for your website
Salon H
Salon A
5:15 - 5:45 pm
6:30 - 8:30 pm
Welcome Reception
Buses depart from Hotel at 6:00pm
1:30 pm
3:00 pm
Coffee
Oregon Ballroom
Foyer
12:30 pm
Building cloud-based
computing environments
for museum services
Salon C
Web metrics
Salon A
10:30 am
Coffee
Oregon
Ballroom
Foyer
9:00 am
9:00 am
12:00pm
1:00 pm
3:00-6:00 pm
Network Effects
Salon A&B
On-site Evaluations
Salon H&G
Digital Curation
Salon A&B
Crowdsourcing
Salon I
Salons
Oregon Ballroom, Salon D&C, Salon A&B, , Salon H&G, Salon I, Medford
Overview
26
Online Access
Salon D&C
10:30 am
10:00 am
11:00 am
Museomix:remix your
museum!
Salon D&C
Rethinking Pathways
to Collections
Salon A&B
Lightning Talks 1
Salon H&G
Lightning Talks 2
Salon H&G
12:00 pm
1:30 pm
2:30 pm
3:30 pm
4:00 pm
Formative Evaluation
Techniques for Film
and Beyond
Salon D&C
Avoiding Icebergs
Whilst Steering the
Titanic
Salon A&B
4:30 pm
Salon H&G
5:00-6:00 pm
6:30 - 8:30 pm
9:00 am
8:00 am
- 10:00 am
12:00 pm
1:30 pm
- 3:00 pm
3:00 pm
- 4:00 pm
Piction: DAMS
integration
Salon H&G
Registration Oregon
Ballroom Foyer
11:00 am
Athena Genesis
Engine
Salon A&B
10:00 am
Mobile
Salon A&B
Open Data
Salon I
Closing Plenary: What can museums learn from immersive theater? Oregon Ballroom
Overview
27
Booth 40
GuideOne Mobile
guideonemobile.com
98 4th st. unit 415
BROOKLYN, NY, 11231-4006, USA
GuideOne is transforming the way museums and brands
connect with their audience through simple and elegant
mobile and tablet apps.
Our design experience, technical capabilities and strategic planning help make content more accessible and
create new opportunities for visitor engagement. We
design each solution around the specific needs of the
institution and allow them to manage content to maintain relevance.
Our clients include: Longwood Gardens, National Park
Service, Smithsonian, The Metropolitan Museum of Art
and The Inupiat Heritage Center.
Booth 6
Ideum
ideum.com
2469 Corrales Rd
Building C
Corrales, NM, 87048, USA
Booth 7
Immediatag
http://immediatag.com/mw2013.html
4101 Parkstone Heights Drive
Austin, Texas, 78746, USA
Immediatag, LLC is a software startup based in Austin,
Texas. We help cultural institutions use mobile technology to engage and educate visitors of all ages and backgrounds.
Our main product is a mobile content platform that
makes it easy for anyone to create web pages that look
great on smartphones and tabletsno HTML or programming required. Such a platform is particularly useful
for educators, curators, and other subject matter experts
who would like to engage audiences via a mobile experience but lack the time, budget, or technical skills to build
mobile web pages from scratch.
Exhibits
28
Booth 5
MAZEDIA
http://www.mazedia.fr/
16, Bd Charles de Gaulle
BAT C
St HERBLAIN, 44800, France
Mazedia created Wezit platform. The first Transmedia
software for interactive applications. Wezit have an ecosystem softwares : mobile, multitouch program, gaming
for education are available for a compatibility with the
platform. You can create, too, your own program connected with the platform for a transmedia experience.
Mazedia is the first Agency in France for multimedia design for heritage and museums : Louvre Lens, Cite Architecture et du Patrimoine, Army Museum...
Mazedia invests 8% of his turnover in research and development.
Booth 3
NonProfitEasy
nonprofiteasy.com
1300 Valley House Dr.
Suite 100
Rohnert Park, CA, 94928, USA
NonProfitEasy enables small nonprofits (or mid to large
nonprofits with lean staff) to manage stakeholder relationships (volunteers, donors, staff, board, government
agencies, service partners and more) within one simple
to use, integrated application. More than a CRM, NPE is
a robust program created from the ground up specifically for nonprofits by nonprofits and can help museums
manage everything from tours and reports to memberships and docent schedules - and all points in between
and beyond.
Booth 34
NOUS
http://www.nousguide.com/en
Ullmannstrae 16
Vienna, Vienna, 1150, Austria
NOUS Knowledge Management develops and distributes multimedia exhibition guides for arts and cultural
institutions. With customized concepts, websites and
apps, as well as technological innovations such as state
of the art augmented reality, NOUS creates an advanced
museum experience for your visitor.
NOUS uses the Fraunhofer ISSs wireless LAN positioning
awiloc as one of the multimediaguides main features.
Booth 27
Last Chance!
Best of the Web
Peoples Choice
Have you cast your vote?
STQRY Inc.
stqry.com
5657 42nd Ave SW
Seattle, WA, 98136, USA
STQRY (pronounced story) is a mobile platform that
helps people all over the world explore, engage with,
and discover fascinating stories. Visitors to a site may
use their smartphones to further engage with any exhibit by either scanning the STQRY QR codes visible near
each artifact - or by just browsing via the app directly to
a particular story. The individual stories are multi-media, including text, images, audio, videos, and/or links.
A unique STQRY advantage: all stories are connected
through our Explore mode, creating new avenues for
attracting more visitors, engaging in area-wide promotions, and increasing revenue.
Booth 41
TripAdvisor
tripadvisor.com
141 Needham Street
Newton, Massachusetts, 02464, USA
TripAdvisor is the worlds largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers
trusted advice from real travelers and a wide variety of
travel choices and planning features with seamless links
We Love
Museums
Collections Search for Your Museum
Internal Curation of Collections
Integration with Past Perfect or your existing
system. Tailored search criteria gives your staff
easier access to building dynamic exhibits.
www.welovemuseums.com/webservices
museums@welovemuseums.com
413-376-8110
Exhibits
29
30
X
X
MWX2013
The inaugural exhibition of Museums and the Web
Curated by Vince Dziekan
April 17-20 2013 | Portland, OR, USA
Acknowledgments
The Museum of
Future Objects
Futurity in Perpetuity
www.themofo.org
32
25 Demo
26 Demo
27
Stqry
12:00 pm 1:00 pm
Lunch
35
Extensis
36
Demo
15 Demo
10
Demo
9
Artune
7
Immediatag
6
Ideum
5
mazedia
Food
11
Demo
34
Nous
37
Demo
16 Demo
Food
12
Demo
33
Gallery Systems
38
Vince
17
13
Demo
32
Antenna
39
Ruckus
18 Demo
14 Demo
31
Adlib
40
Guide one
4
Prisma Elec
1&2
Athena
Solutions
3
NonProfitEasy
19 Demo
Food
29
Piction
30
Selago
42
Questor
41 Tripadvisor
Food
28
Exablox
3:30 pm - 4:30 pm
20 Demo
21 Demo
Exhibitors will be in their booths all day Friday and Saturday morning.
Demonstrations will change, according to the schedule in the program.
24\Demo
7:30 am 9:00 am
Coffee Break
Registration
7:30 am 5:00 pm
Oregon Ballroom
Foyer
9:00 am 3:30 pm
Salem
7:30 am 9:00 am
Exhbit Hall
9:00 am 10:00 am
Salon D & C
9:00 am 10:00 am
Salon A & B
Sessions
33
9:00 am 10:30 am
Salon I
9:00 am 10:30 am
Salon H & G
Lightning Talks I
10:00 am 11:00 am
Salon D & C
Sessions
34
Lightning Talks 2
10:00 am 11:00 am
Salon A & B
10:30 am 12:00 pm
Salon H & G
10:30 am 12:00 pm
Salon I
Modeled on the art school critique, Web sites are volunteered in advance by
MW2013 attendees who are present to pose the problems they faced and
respond to commentary.
11:00 am 12:00 pm
Salon D & C
Sessions
35
become users? How to make your museum open, networked, and participative? Museomix is an experiment to do just that! Museomix is a co-creative
event in a museum to spark real change in cultural institutions.
11:00 am 12:00 pm
Salon A & B
12:00 pm 1:00 pm
Exhibit Hall
1:30 pm 2:30 pm
Oregon Ballroom
2:30 pm 3:30 pm
Salon D & C
2:30 pm 3:30 pm
Salon A & B
2:30 pm 4:00 pm
Salon I
Sessions
36
2:30 pm 3:30 pm
Salon H & G
3:30 pm 4:30 pm
Exhibit Hall
3:30 pm 4:30 pm
Salon A & B
3:30 pm 4:30 pm
Salon D & C
Sessions
37
4:00 pm 5:00 pm
Salon i
5:00 pm 6:00 pm
Oregon Ballroom
6:30 pm 8:30 pm
Meet buses outside
door at Clay Street.
(By the Valet Door at
Lobby.) Buses start
departing at
6:00 pm.
Sessions
38
8:00 am 1:00 pm
Ballroom Foyer
Registration
8:00 am 3:30 pm
Salem
8:00 am 10:00 am
Exhibit Hall
Booth 10
Demonstrations
39
Booth 21
Demonstrations
40
MW2013 Demonstrations IV
10:30 am 12:00 pm
Exhibitor Hall
Booth 10
Booth 25
PanamaTipico.com is a web-based, effort that pursues objectives such as researching, digitally preserving, publishing
and teaching about Panamas rich cultural heritage. Since its
very humble beginnings in 2001, the website has grown into
a premier online resource for cultural heritage of Panama.
Booth 12
Booth 15
Demonstrations
41
Booth 18
Booth 20
Demonstrations
42
Highlights from the NMC Horizon Report > 2012 Museum Edition
Alex Freeman, Marcus Institute for Digital Education in the Arts, USA
The NMC Horizon Report > 2012 Museum Edition focuses on emerging
technology and its applications to museum education and interpretation,
and introduces six emerging technologies or practices that are likely to enter
mainstream use in museums over the next one to five years. This talk will
provide an overview of the six emerging technologies and their relevance to
museums.
10:00 am 12:00 am
Salon I
10:00 am 11:00 am
Salon H&G
11:00 am 12:00 pm
Salon A&B
11:00 am 12:00 pm
Salon H & G
12:00 pm 1:30 pm
Open Data
Serving Tea on the Rapids: An Architectural Approach for
Managing Linked Open Data
David Henry, Missouri History Museum, USA
Eric Brown, Missouri History Museum, USA
The Missouri History Museum is working to make its collections available
as linked open datanot only allowing users to discover the richness of the
Museums collections but also helping to create knowledge by facilitating
linkages within our collections and to other linked data across the web. In
addition, the Museum aims to make these resources and the linkages between
1:30 pm 3:00 pm
Salon I
Sessions
43
them available in the foreseeable future. In this paper, we will define the problems and challenges of managing linked open data on the web; enumerate the
requirements of an architecture that can overcome those challenges; describe
our own implementation of such an architecture; and present remaining challenges faced by any institution attempting to manage linked open data.
Using Open Source Tools to Expose YCBA Collection Data in the LIDO Schema
for OAI-PMH Harvesting.
David Parsell, Yale Center for British Art, USA
Many cultural institutions are striving to expose their collection data through
searchable on-line collections and data aggregator harvesting. While the
goals are admirable, the challenges are daunting to non-technical staff faced
with limited resources, rapidly changing technologies, complex data schemas
and short-term solutions.
This paper is a roadmap of the YCBA adventure that starts with exposing the
collection data in the original CDWA-lite schema and traverses through the
many challenges to extending COBOAT and OAICatMuseum to expose collection data in the LIDO schema. This digital road trip will be documented
from both the management and technical viewpoints to provide a guide book
for exposing collection data in the LIDO schema.
Open Culture Data: Opening GLAM Data Bottom-Up
Lotte Belice Baltussen, Netherlands Institute for Sound and Vision, Netherlands
Johan Oomen, Netherlands Institute for Sound and Vision, Netherlands
Maarten Brinkerink, Netherlands Institute for Sound and Vision, Netherlands
Maarten Zeinstra, Knowledgeland, Netherlands
Nikki Timmermans, Kennisland, Netherlands
Open data is an increasingly popular form of publishing information. The now
very successful bottom-up initiative Open Culture Data (opencultuurdata.nl)
was set up in 2011 to promote open data in the cultural sector. Multiple apps
made with culture data have won prizes, a masterclass guided Dutch cultural
institutions through the process of opening up datasets and white papers were
written about legal and technological issues and useful open data tools. Open
Culture Data helped make over thirty datasets available under open licenses.
We will share our lessons-learned, the benefits for GLAMs of being open and
our measurement standard for gauging the effects of opening up.
1:30 pm 3:00 pm
Salon A & B
Mobile
Chair: Paul Stork
Rousing the Mobile Herd: Apps that Encourage Real Space Engagement
Matthew Fisher, Night Kitchen Interactive, USA
Jennifer Moses, Night Kitchen Interactive, USA
Many popular in-gallery apps are victims of their own success, diverting visitors from interacting with exhibits, objects, and each other. Instead, how can
mobile apps encourage and support meaningful, face-to-face social interaction in museum exhibitions? We explore social interactions common in
museum interpretationgame play, team work, polls, affinity-mapping, creating and sharing content, conversation startersand align them with mobile
Sessions
44
app features. We analyze top apps (both museum and not) to understand
the opportunities for and limitations of using mobile apps to augment realspace communication among visitors. We identify opportunities to leverage
successful social engagement models to create new mobile experiences in
exhibitions.
ArtClix: The High Museum of Arts Foray into Mobile Apps, Image Recognition,
and Visitor Participation
Bruce Wyman, USD Design | Mach Consulting, USA
Julia Forbes, High Museum of Art, USA
Mobile apps are the natural evolution of the traditional audio tour, enabling
visitors to self-guide around the galleries of museums. Rich content is at
the heart of most museum experiences, but this pattern of engagement follows the traditional one-way communication model of museums, with the
visitor a passive participant in their pursuit of understanding. In 2011 the High
Museum of Art, working with Second Story Interactive Studios, set a goal of
social engagement with their visitors, looking to create an app that was not
only informative, but also made visitors a fundamental part of the experience.
Leveraging natural user behavior and incorporating image recognition, the
mobile app has been a huge success for the museum. In this session, we
present ArtClix as a case study for effective social engagement by the museum
through novel uses of technology. We share the initial conceptual work in
developing the application, the technical hurdles encountered along the way,
and the resulting evaluation work across multiple exhibits.
Lessons Learned: Evaluating the Whitneys Multimedia Guide
Dina Helal, Whitney Museum of American Art, USA
Jeanine Ancelet, Audience Focus Inc, USA
Heather Maxson, Whitney Museum of American Art, USA
What are visitors motivations for using multimedia guides? What do they value
most about the experience? In preparation for our move to a new building in
2015, the Whitney is giving thoughtful consideration to its interpretive plan
and strategies, including its use of mobile devices and digital media in the galleries and beyond. To find out, Whitney Education staff worked with Audience
Focus Inc., a research and evaluation organization, to conduct a summative
evaluation of our Whitney Biennial 2012 multimedia guide that will inform
future mobile projects.
1:30 pm 3:00 pm
Salon D & C
Sessions
45
Saturday
Saturday,April
April14,
20,2011
2013 : Afternoon
Sessions
46
carried out to promote the space, including examining the volume of tweets
during this period, the virality of the news and the traffic generated to the Tate
website; and on the other recording the Twitter comments of visitors with the
aim of collecting their feedback and impressions on this new space.
Taking Membership Digital
Allegra Burnette, The Museum of Modern Art, USA
The Museum of Modern Art in New York has created a members only site,
which initially offered only membership management features such as joining,
renewing, an upgrading a membership. Recently, however, that site has been
expanded to include exclusive content for members. This paper and the subsequent presentation look at the strategy and research behind creating the
site, the features that are available, and some of the preliminary findings.
Closing Plenary
3:00 pm 4:00 pm
Oregon Ballroom
Sessions
47
MW2013 Asia
December 9-12, 2013 Hong Kong, China
Sheraton Hong Kong Hotel and Towers
Call for Papers Opens May, 2013
MW2014 USA
April 2-5, 2014 in Baltimore, Maryland, USA
Renaissance Baltimore Harborplace Hotel
Call for Papers opens September, 2013
MW2014 Asia
December, 2014 in a major Asian City
Call for Papers opens May, 2014
MW2015 USA
April 8-11, 2015 in Chicago, Illinois, USA
The Palmer House
Call for Papers opens September, 2014
MW2015 Asia
December, 2015 in a major Asian City
Call for Papers opens May, 2015
Next Events
48
The MW program is built from the ground up, based on your suggestions for sessions, papers and presentations. Proposals are encouraged on any topic related to museums creating, facilitating, delivering or participating in culture,
science and heritage through networked technologieswherever the network may reach.
There are more than a dozen ways to participate in Museums and the Web!
Deadlines
Watch http://mw2014.museumsandthweb.com
for online proposal submission, program details, and registration.
Performances? Hack-a-thons? Maker Faires? Other interactions or services?
Propose any other format of participation + explain how it works. Were open to new ideas.
Contact the MW2013 Conference Co-Chairs:
Nancy Proctor and Rich Cherry / info@museumsandtheweb.com
Produced by Museums and the Web, 703 Dale Drive, Silver Spring MD 20910 USA
49
All MW2013 Sessions will be held at The Portland Marriott Downtown Waterfront Hotel. The
Hotel is located on the Willamette riverfront, walking distance from Portland State University and
convenient to great dining, shopping, and museums.
Portland Marriott Downtown Waterfront
1401 SW Naito Parkway
Portland, Oregon 97201 USA
Phone:1-503-226-7600
Fax:1-503-221-1789
Hotel
50
MW2013
Sponsors
Final Program
mw2013.museumsandtheweb.com
Produced by
Museums and the Web
703 Dale Drive
Silver Spring, MD 20910
info@museumsandtheweb.com
www.museumsandtheweb.com
Edited by
Nancy Proctor
and
Rich Cherry