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A

SUMMER TRAINING PROJECT REPORT


ON

CUSTOMER SATISFACTION TOWARDS


THE REAL - ESTATE PRODUCTS
(AADI REAL INFRACOM PVT. LTD. MEERUT)
SUBMITTED IN PARTIAL FUFILLMENT
FOR
THE AWARD OF THE
DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
(2011-2013)

SUBMITTED TO:
Ms. DEEPIKA RATHI
PROJECT SUPERVISOR
SCHOOL OF MANAGEMENT

SUBMITTED BY:
ANUJ JAIN
Roll No.: 1107570013
M.B.A. III SEM

RADHA GOVIND GROUP OF INSTITUTIONS, MEERUT


MAHAMAYA TECHNICAL UNIVERSITY, NOIDA
(2012)
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Date: ..

To Whom So Ever It May Concern


This is to certify that Mr. ANUJ JAIN as prepared a project report on the title Customer
Satisfaction Towards The Real Estate Products for the partial fulfillment of Masters
Degree in Business Administration from Mahamaya Technical University, Noida.

To the best of my knowledge the matter presented in project report is satisfactory and I wish
her success in her future endeavor.

Mr. A.K. SINGH


DEAN,
SCHOOL OF MANAGEMENT

Ms. DEEPIKA RATHI


PROJECT REPORT SUPERVISOR

Anuyogipuram, Garh Road, Meerut-250 004 (UP) INDIA


Telefax : 0121 2760396, 2765023, 2603082 Fax : 0121-2600771
e-mail : info@rgec.edu, info@iims.edu.in, website : www.rgec.edu,
www.iims.edu.in

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DECLARATION

I, hereby declare that the research work presented in the summer training based
project report entitled, Customer Satisfaction Towards The Real Estate Products for
the partial fulfillment for the award of Masters Degree in Business Administration from
MAHAMAYA TECHNICAL UNIVERSITY, NOIDA is based on my research work.

The project report embodies the result of original work and studies carried out by me
and the content of the project do not from the basis for the award of any other degree to me
or to anybody else.

(Signature)
Student Name: ANUJ JAIN
Roll No: 1107570013
Date

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ACKNOWLEDGEMENT

To accomplish a project it involves a lot of effort and contribution from number of people. It
is thus an opportunity for me to thank those people who have helped me generously in the
completion of this project.
Exchange of ideas generates a new object to work in a better way. Apart from the ability,
labor and time devotion; guidance and cooperation are the two pillar for the success of the
project, whenever a person is helped or cooperated bothers his/her heart is bound to pay
gratitude to them.
On the completion of this research report, I am immensely thankful to M.M. Technical
University, Noida which has provided me with this opportunity .I am also thankful to
School of Management, R.G.G.I. Meerut and all the respective fraternity for their valuable
time, support, enthusiasm, guidance and keen interest shown to me during the project. I
deliberate my profound sense of gratitude to all the supporting hands.
I am also thankful to my parents who have persuaded me to undergo this course.

(Signature)
Name: ANUJ JAIN
Roll No.: 1107570013
Date:

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EXECUTIVE SUMMARY

The project titled Customer Satisfaction Towards The Real Estate Products has been
prepared in Partial fulfillment for the award of the degree of masters of business
administration.
Through the project, the Researcher has tried my level best to bring to the knowledge of the
management of Excel Pack. Regarding the Customer buying behavior process by which an
organization ensure that it has capable manpower effectively and efficiently accomplishing
the appointed tasks that wall help the organization to achieve its overall objective. The
customer buying behavior process in Excel Pack start with the manpower planning and this
process end till the induction of the new employee
The term research defined as the systematic methods consisting of identification of problem,
formulating a hypotheses, collection of facts or data analyses of facts and reaching certain
conclusion either in the form of solution towards the concerned problems or in certain
generalization for some theoretical formulation. It may also be defend as systematic design,
collection and analysis and reporting of data and findings with respect to a particular market
situation facing a company.
The purpose of research in discovers answer to questions through the application of scientific
procedures. The main aim of research is to unravel the truth which is hidden has been
discovered as yet. Research means search for knowledge. Increased account of research
makes progress possible. Research has its special significance the various operational and
problems of business and marketing.

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Logical and systematized applications of the fundamental of science to the general and
overall question of a study, and scientific techniques which provide precise tools, specific
procedure and technical, rather than philosophically means for getting and ordering the data
prior to the logical and manipulation.

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LIST OF FIGURES

S. NO.

NAME

PAGE
NO.
45

Fig. 4.1

Fig. 4.2

46

Fig. 4.3

47

Fig. 4.4

48

Fig. 4.5

49

Fig. 4.6

50

Fig. 4.7

51

Fig. 4.8

52

Fig. 4.9

53

10

Fig. 4.10

54

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TABLE OF CONTENTS

CHAPTER NO.

TITLE

EXECUTIVE SUMMARY
LIST OF FIGURES
PART I
1

2.1
2.2
2.3

INTRODUCTION
INTRODUCTION TO REAL ESTATE INDUSTRY
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
LIMITATIONS
COMPANY PROFILE
ABOUT AADI REAL INFRACOM PVT. LTD.
BUILDERS WE WORK WITH
PRODUCTS

3.1
3.2
3.2.1
3.2.2
3.2.3

LITRETURE REVIEW
LITRETURE REVIEW
RESEARCH METHOD
RESEARCH DESIGN
DATA COLLECTION
STATISTICAL TOOLS

1.1
1.2
1.3
1.4
2

PART II
3

PART III
4
PART IV
5

DATA ANALYSIS AND INTERPRETATION


FINDINGS
CONCLUSION
LIMITATIONS
SUGGESTIONS

10
12
13
14
16
18
22

33
39
39
40
42
44

REFERENCES

55
56
57
58
59

APPENDICES

60

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5.1
5.2
5.3
5.4

PAGE
NO.
V
VII

PART-I
CHAPTER-1
INTRODUCTION

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1.1 INTRODUCTION TO REAL ESTATE INDUSTRY

Real estate is "Property consisting of land and the buildings on it, along with its natural
resources such as crops, minerals, or water; immovable property of this nature; an interest
vested in this; (also) an item of real property; (more generally) buildings or housing in
general. Also: the business of real estate; the profession of buying, selling, or renting land,
buildings or housing."
Real estate has become a major area of business, commonly referred to as commercial real
estate. Purchasing real estate requires a significant investment, and each parcel of land has
unique characteristics, so the real estate industry has evolved into several distinct fields.
Specialists are often called on to valuate real estate and facilitate transactions. Some kinds of
real estate businesses include:

Appraisal: Professional valuation services


Brokerages: A mediator who charges a fee to facilitate a real estate transaction
between the two parties.
Development: Improving land for use by adding or replacing buildings
Net leasing
Property management: Managing a property for its owner(s)
Real estate marketing: Managing the sales side of the property business
Real estate investing: Managing the investment of real estate
Relocation services: Relocating people or business to a different country
Corporate Real Estate: Managing the real estate held by a corporation to support its
core businessunlike managing the real estate held by an investor to generate income

Within each field, a business may specialize in a particular type of real estate, such as
residential, commercial, or industrial property. In addition, almost all construction business
effectively has a connection to real estate.
Professional university-level education in real estate is primarily focused at the graduate
level. Focus in towards the commercial real estate sector, primarily real estate development
or investment rather than residential real estate sales conducted by a Realtor.
A real estate investor or a real estate entrepreneur to a lesser extent is someone who
actively or passively invests in real estate. An active investor may buy a property, make
repairs and/or improvements to the property, and sell it later for a profit. A passive investor
might hire a firm to find and manage an investment property for him. Typically, investors
choose real estate for several reasons: cash flow, capital appreciation, depreciation, tax
benefits and leverage.
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Appreciation occurs over time, generally, though an investor may "force the equity" in a
property by making enhancements to it or the surrounding environment to increase its value.
In general, residential real estate is valued by the "comparable sales" method which estimates
the value of property under the principle of substitution. The method estimates property
values by comparing a subject property to similar properties sold in similar locations within
a recent period of time.
Depreciation is one of the many benefits afforded to real estate investors. Though the
property is actually increasing in value, the government allows owners to systematically
depreciate the property over its projected useful life span. Depreciation is an allowable tax
deduction. In addition to depreciation, an investor will usually claim the interest portion of
his monthly mortgage payment as a tax deduction.
Real estate investing has become quite popular in recent years due to rising property values
and low interest rates. Deflation in property values or a sharp increase in interest rates would
dampen the market considerably, however.
Corporate real estate is the real property held or used by a business enterprise or
organization for its own operational purposes. A corporate real estate portfolio typically
includes a corporate headquarters and a number of branch offices, and perhaps also various
manufacturing and retail sites.
Corporate real estate may also describe the functional practice, department,
or profession that is concerned with the planning, acquisition, management, and
administration of real property on behalf of a company. Generally, Corporate real estate
professionals approach the real estate market from the buy-side, or demand perspective,
similar to corporate purchasing or procurement. As such, they seek to contain costs, and may
benefit from economic environments that are described by most as "weak".
Although closely related to facilities management and property management, Corporate real
estate as a concept is usually broader in corporate functional scope but more narrow within
the real estate sector. For instance, Corporate Real Estate professionals (or departments)
typically dedicate greater emphasis and time on multi-site long-range planning (often called
"portfolio planning" or "strategic planning"). However, Corporate real estate is almost
exclusively focused on commercial properties types (mostly office, with industrial and retail
depending on the company); residential properties are rare in a corporate portfolio.

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1.2 OBJECTIVES OF THE STUDY


The study has been under taken to analyze the customer buying behavior towards the Real
Estate products: To know the strength and weaknesses of the Real Estate Products.
Brand name plays a vital role for launching a new product.
To provide suggestions, in improving the customer satisfaction and the company sales
and profitability and image to increase the brand level.
To know the perception towards the Brand about the sales service offers to buy ARI
products.
To know the customer opinion of various projects in Meerut & other city.

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1.3 RESEARCH METHODOLOGY


The researcher approached the company for summer training where he has been allotted the
project work on performance appraisal process. For the collection of primary data the
researcher has used questionnaire as a tool, the collected data was than tabulated and
analyzed with the help of the percentage method and MS Excel package. This is then
presented and interpreted to drive findings and recommend suggestions.

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1.4 LIMITATIONS
Taking the market conditions into consideration the survey, which includes a sample
of 100, was a respective one.
Due to the limitation of span of time and limited resources survey was conducted for a
period of 6 weeks.
The geographic region covered for the survey was limited to the boundaries of the
Northern INDIA.
Since the survey was conducted at the residential localities.
Improper response from customers and buyers due to lack of trust, but it was minimal.
Scientific methods of post testing could not be conducted.
Minimal possible bias in administrating the questions at the survey conducted areas.
The reaction and attitudes are subjected to changes according to needs and time.

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CHAPTER-2
COMPANY PROFILE

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2.1 ABOUT AADI REAL INFRACOM PVT. LTD.


Aadi Real Infracom Pvt. Ltd. is a real estate advisory company where we care about people
and value their time and money. Our goal is to provide high-quality, on-time, personalized
services to all our clients. We just don't want to meet expectations; we aim to provide
services that exceed expectations.

Company Overview: Consultant in real estate

Description: we work towards the growth of every individual associated with us. We
strongly believe that the Growth of every individual , every team, every process, every
department and every business is a must for the

Growth

of

the

organization.

Mission: We work toward the delight feeling of the individual. Instead of dealing with
Customer we always build a personalized relation. Because action Speaks More than the
words.

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Brand Essence: Transaction in Best Services


It symbolizes that all the transactions, carried out by us, occur within the ambit of Trust.

Customer First Operations: It is providing Business Consultatant with a focus on Custome


r / Dealer / Employee Management services platform for Real Estate.

In the first few months of inception strong team operating in the

Meerut,

Delhi,

Noida

Ghaziabad, Lucknow and followed by Haridwar, Dehradun, Nainital, Punjab, Mumbai,


Bangalore etc.

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2.2 BUILDERS WE WORK WITH:List of builders for Delhi


Ansal API
Ansal Housing
BPTP
DLF Home developers
Omaxe Ltd
Parsvnath Ltd
Ramprastha
Supertech
Unitech
Vatika
List of builders for Mumbai
Acme Housing
Adani Developers
Adhiraj Constructions
Ahuja Group
Ajmera group
Amann Group
Arihant Universal
B Raheja Builders
Bhumi Raj Homes P Ltd
BSEL
Chamunda Developers
Cosmos Group
Damji Shamji const comp
DB Realty
Dimple realtors
Dosti Group
Ekta World
Emgeen Developers/Windsor
Everest Group
Evershine Builders Pvt ltd
Gajra
Gemstar constructions
Godrej Properties
Gold Star Group
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Haware
HCC
HDIL
Hiranandani Constructions
Hiranandani Upscale
HIRCO
K Raheja Corp
K. Raheja Universal Pvt. Ltd.
Kalpataru Construction Pvt Ltd
Kamala Group
Kanakia Constructions
Kesar Harmony
Kukreja Construction Co
Lalani
Lodha Group Of Companies
Lok Group
Lokhandwala
Mahavir
Mahindra Life Spaces
Man Infraprojects
Mantri Realty
Marathon Realty
Mayfair Housing
Mighty
Mittal Builders
Moraj Group
Nahar Builders and Developers Ltd
National builders
Neelkanth Group
Neervana Planners
Neptune Group
Nirmal Group
Oberoi Construction Pvt. Ltd.
Orbit Group
Peninsula Land Ltd
Prathamesh Realtors
Regency Group
Rizvi Builders
RNA (AA) Builders
RNA (NG) Builders
Royal Palms
Runwal Group
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Sagar Builders
Satellite Group
Shapoorji & Pallonji
Sheth Developers
Sheth Enterprises
Shikara Constructions
Shree Naman Developers Limited
Shree Tirupati
Shreedham builders
Siddhi
Sumer Group
Supreme Builders
Tata Housing
Vijay Group
Vikas Builders (Nancy group)
Wadhwa
List of builders for Bangalore
Aaryan Estates
Aashish builders and Developers
Aashrayaa Projects
Akshaya Builders and Developers
Arattukulam Developers
Balaji Developers
Brigade Group
Daya MK
Edifice Builders
Einion Builders and Developers
ETA Star
Galaxy Developers
Greater Bangalore Estates
Habitat Ventures
Home Space
Inest builders and Developers
JSR Enterprise housing Projects
Maxworth realty
MBR Builders
Multi Group
NBR Developers
NCC Urban
Pavani Homes
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Preeti Developers
Prodevmco
QVC realty
Radiant Structures
Ranka Group
Sierra Constructions
SJR Group
SN builders and Developers
Sneha Developers
SRK Infrastructure
SRR Group
Surakshaa Homes
Vaastu Developers

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2.3 PRODUCTS:Farmhouse: It is the main residence house on a farm, or a house built with the same type of
styling - located anywhere
Mansion: a quite-large and usually-luxurious detached house.
Villa: originally an upper-class country house, though since its origins in Romantimes the
idea and function of a villa has evolved considerably.
Duplex house: commonly refers to two separate residences, attached side-by-side, but the
term is sometimes used to mean stacked apartments on two different floors
Apartment: a relatively self-contained housing unit in a building which is often rented out
to one person or a family, or two or more people sharing a lease in a partnership,
for their exclusive use.
Flat: In Great Britain and Ireland, this means exactly the same as an "apartment". In and
around San Francisco, Calif., this term means an apartment that takes up an entire
floor of a large house, usually one that has been converted from an older Victorian
house.
Penthouse: the top floor of multi-story building
Studio apartment or Studio flat , or Bachelor apartment or Efficiency apartment: a suite
with a single room that doubles as living/sitting room and bedroom, with a kitchenette and
bath squeezed in off to one side. The unit is designed for a single occupant or possibly a
couple. Especially in Canada and South Africa, also called bachelor, or bachelorette if very
small.

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Example :- Profile of Jaypee Group


Jaypee Group

Type

Private[1]

Industry

Conglomerate

Founded

1979[2]

Founder(s)

Jaiprakash Gaur

Headquarters Noida, India


Key people

Jaiprakash Gaur (Chairman)

Products

Engineering
Construction
Cement
Power
Hospitality
Real
Estate
Expressways and Highways

Revenue

13,831 crore (US$2.61


billion)(2010-11)[3]

Net income

1,754 crore (US$331.51


million)(2010-11)

Employees

Over 20,000

Website

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Sardar Sarovar Dam, India - one of Jaypee projects

Tehri Dam India - the largest rock and earth fill dam in Asia, completed by Jaypee
The Jaypee Group is an Indian conglomerate based in Noida, India. It was founded
byJaiprakash Gaur which is involved in well diversified infrastructure conglomerate with
business interests in Engineering & Construction, Power, Cement, Real Estate, Hospitality,
Expressways, Sports & Education (not-for-profit). Jaiprakash Gaur, Founder Chairman of
Jaiprakash Associates Limited after acquiring a Diploma in Civil Engineering in 1950 from
the University of Roorkee, had a stint with Govt. of U.P. and branched off on his own, to
start as a civil contractor in 1958, group is the 3rd largest cement producer in the country.
The groups cement facilities are located today all over India in 10 states, with 18 plants
having an aggregate cement production capacity of 24 Million Tonnes and same is poised to
become 36 Million Tonnes before October 2011.
A penalty of Rs 100 crore was imposed on the group by the Green Bench of Himachal
pradesh High Court for setting up a cement plant and a captive thermal power unit in the
state.
Overview
Jaypee is India's fourth largest cement producer, the largest private sector hydropower
company with 1,700 MW in operation. JIL, the group flagship, has an engineering and
construction wing which mostly supports Jaypee projects. It also has the largest land bank in
India's National Capital Region (New Delhi). Jaypee has four thermal power plants totalling
5,120 MW under construction, and these are slated to go on stream by December 2014. The
group's major project accomplishments in India include: Sardar Sarovar over the Narmada in
Gujarat, the largest concrete dam in the country; Tehri over the Bhagirathi in Uttarakhand,
the largest rockfill dam; Nathpa-Jhakri in Himachal Pradesh, the largest underground
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powerhouse; Indira-Sagar in Madhya Pradesh, the second-largest surface powerhouse. The


Group has successfully completed projects in 18 states of India, and in Bhutan. Jaypee is the
engineering and construction company for India's Yamuna Expressway, which opened on
August 09, 2012.
Timeline

1979 - Jaiprakash Associates Pvt Ltd formed and sets foot in Iraq.
1981 - Commenced Hotel Business with first hotel in Delhi - Siddharth
1982 - Hotel Vasant Continental was set up
1986 - Commissioning of 1st unit of 1 MTPA Jaypee Rewa Plant (JRP) in District
Rewa, MP Formation of Jaiprakash Industries Ltd (JIL)
1987 - JIL listed on Bombay Stock Exchange
1991 - Commissioning of 2nd unit of 1.5 MTPA Jaypee Rewa Plant
1992 - Jaiprakash Hydro Power Ltd established to operate 300 MW Baspa II HE
Project, Jaiprakash Power Ventures Ltd established to operate 400 MW Vishnuprayag HE
project
1993 - JIL signs MOU to develop & operate 1000 MW Karcham Wangtoo HE Project
1995 - Bela Cement Ltd incorporated to establish 3rd Cement Plant at Bela, Hotel
Jaypee Residency Manor set up
1996 - Commissioning of the 3rd cement plant 1.7 MTPA Jaypee Bela Plant in District
Rewa, MP
1999 - Hotel Jaypee Palace, Agra set up
2000 - Jaypee Greens Ltd 458-acre (1.85 km2) golf centric real estate company
comes into being
2001 - Jaypee Institute of Information Technology (deemed University since Nov 1
2004) set up at NOIDA
2002 - Jaypee Karcham Hydro Corporation Ltd established to operate 1000 MW
Karcham Wangtoo HE Project, Jaypee University of Information Technology (State
university), Waknaghat set up
2003 - Jaypee Hotel Training Centre (JHTC) is set up at Agra to train students in Hotel
Management. In 2007 the institute changed it's program from a diploma course to a
degree course and increased the number of years from 2 to 3.
2003 - Jaypee Institute of Engineering Technology (Constituent Centre of JUIT,
Waknaghat) set up at Raghogarh, Guna. Later this institute was declared first private state
university of Madhya Pradesh as Jaypee University of Engineering & Technology. Also
1st Captive Thermal Power Plant of 25 MW commissioned at JRP. Formation of
Jaiprakash Associates Ltd (JAL) by merging JIL with Jaypee Cement Ltd
2004 - Commissioning of 2nd Captive Power Plant of 25 MW at Jaypee Bela Plant
2005 - Shares of JHPL listed on BSE/NSE. First hydropower company to be listed in
the country

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2006 - Setting up of Madhya Pradesh Jaypee Minerals Corporation Ltd (MPJMCL) in


JV with MP State *2007 - Signing of a joint venture agreement with Steel Authority of
India Ltd for setting up a 2.0 MTPA slag based cement plant at Bhilai.
2008 - Jaypee Ganga Infrastructure Corporation Ltd incorporated for implementation
of 1047 km long 8 lane access controlled expressway between Greater Noida and Ballia
in UP,Chunar and Dalla cement plants (UPPCL) in UP commissioned
2009 - Amalgamation of four Group Companies, namely, Jaypee Cement Limited,
Gujarat Anjan Cement Limited, Jaypee Hotels Limited and Jaiprakash Enterprises
Limited with flagship company JAL. Acquired Sangam Power Generation Company Ltd.
Signing of MOU for setting up a 2.0 million tonnes per annum capacity cement plant in
joint venture with Assam Mineral Development Corporation Limited (AMDC). Group is
setting up a Jaypee Hitech Casting Centre. Amalgamation of Jaiprakash Power Ventures
Ltd. with Jaiprakash Hydro-Power Ltd.; the name of the Company i.e. Jaiprakash HydroPower Ltd. changed to Jaiprakash Power Ventures Ltd.
2010 - Commissioning of 1.75 MnTPA Jaypee Himachal Cement Grinding and
Blending Plant, Bagheri (H.P.)., 2.2 MnTPA Bhilai Jaypee Cement Ltd., Satna (Madhya
Pradesh)., 1.2 million tonnes Jaypee Roorkee Cement Grinding Unit (JRCGU) at
Roorkee, Uttarakhand.
2011 - Buddh International Circuit - Greater Noida.
2012-Yamuna Expressway-New Delhi NOIDA -Agra Express 6 lane Highway. Project
completed on 9th August 2012 and opened for general public.

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Real Estate Development


JIL has the right to develop 6,175 acres of land with a 90-year lease, which is expected to
consist of 1,235 acre parcels, at each of five different locations along the Yamuna
Expressway: one location in Noida, two locations in District Gautam Budh Nagar (part of
NCR) and one location each in District Aligarh and District Agra. The real estate is presently
marketed under the Jaypee Greens brand and the Company has planned future real estate
development
under
this
brand
or
one
or
more
other
brands.
Of the total 6,175 acres for real estate development, the Company has taken possession of
approximately 3,745 acres as of March 31, 2010, all of which is located in Noida, two other
land parcels in District Gautam Budh Nagar and in District Agra. Across our five land
parcels for real estate development, it is expected that approximately half of the land that is
develop will be sold for residential use, approximately one-third will be for commercial use
and the balance will be for institutional use and open space.
The Company commenced development of parcel at Noida and has sold or sub-leased over
349 acres from Noida land parcel, and plan to develop the remaining approximately 885
acres of land. The master plan for the Jaypee Greens development in Noida calls for
development of a road network of over 20 kilometres, 126 MVA of captive power generation
facilities as well as sewage treatment plants with an aggregate capacity of 30,000 kilolitres
per day. Over 70% of the Jaypee Greens development in Noida is planned to be green area,
including multiple golf courses under development. The master plan also provides for the
development of approximately 40 educational facilities and a variety of retail shopping
facilities.
Real Estate Developments in Noida
The Companys Noida land parcel is being developed under the Jaypee Greens brand as part
of a gated community offering green and sophisticated living in a self-contained township to
individuals seeking an integrated living environment, vacation home or investment property.
The master planners of the Jaypee Greens development in Noida project are Arcop
Associates Private Limited, a Canadian company with experience developing large scale real
estate projects in Canada, China, India and the West Indies. The major infrastructure at the
Jaypee Greens development in Noida, including two golf courses designed by Graham
Cooke & Associates, which are being developed by JIL and JAL, are at various stages of
construction.
Our Companys projects at the Jaypee Greens development at Noida include Jaypee Greens
Klassic and Jaypee Greens Kosmos and Jaypee Greens Kensington Park, which are
located in Jaypee Greens Wish Town, while our Jaypee Greens Aman development is
located nearby. Collectively, these developments were approximately 88% sold on a square
foot basis as of March 31, 2010 and we expect to commence handover of completed units by
2011.
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Jaypee Greens Wish Town


Jaypee Greens Wish Town is a planned, integrated modern residential city under
development in Noida, which is expected to include landscaped parks and gardens and
multiple clubhouses with swimming pools, fitness and other recreational and institutional
facilities and amenities and commercial developments. Jaypee Greens Klassic, Jaypee
Greens Kosmos and Jaypee Greens Kensington Park developments (and other projects under
developments by JAL) are presently under development at Jaypee Greens Wish Town, which
is approximately 18 kilometres from South Delhi and approximately 20 kilometres from
Central Delhi. In addition, we have sold and intend to sell plotted land developments at
Jaypee Greens Wish Town.
Jaypee Greens Klassic
Jaypee Greens Klassic is a residential community under development at Jaypee Greens Wish
Town. The residences include 13 and 19 story apartment towers with underground car
parking. Jaypee Greens Klassic comprises a total of 2,886 one, two, three and four bedroom
apartments ranging in size from 620 to 2,300 square feet, for a total of approximately 4.14
million square feet of residential area for sale. Jaypee Greens Klassic was launched in
November 2008 at a basic list price (excluding Extra Charges) of Rs. 3,330 per square foot
and it is expected to commence handover of units by calendar year 2012.
Jaypee Greens Kosmos
Jaypee Greens Kosmos consists of two phases of residential development, which are planned
to be developed at Jaypee Greens Wish Town. The residences include 16 and 17 story
apartment towers with underground car parking. Jaypee Greens Kosmos comprises a total of
6,282 two, three and four bedroom (including worker room) apartments ranging in size from
850 to 1,860 square feet, for a total of approximately 7.18 million square feet of residential
area for sale. Jaypee Greens Kosmos was launched in July 2009 at a basic list price of Rs.
2,975 per square foot (excluding Extra Charges) and it is expected to commence handover of
units by calendar year 2012.
Jaypee Greens Aman
Jaypee Greens Aman is a residential township under development in Noida. Jaypee Greens
Aman, which is approximately 33 kilometres from South Delhi and approximately 35
kilometres from Central Delhi is planned to includes thematic gardens, a nine-hole chip and
putt golf course and educational facilities ranging from nursery to senior secondary
education. The residences include 12 and 20 story apartment towers with underground car
parking. Jaypee Greens Aman comprises a total of 3,276 two, three and three-plus-one
bedroom apartments ranging in size from 850 to 1,770 square feet, for a total of
approximately 3.55 million square feet of residential area for sale. Jaypee Greens Aman in
May 2009 and pre-sold all apartments as of May 2009 at an average selling price of Rs.
2,383 per square foot (including Extra Charges) for total gross sales of approximately Rs.
8,452.80 million. We expect to commence handover of units by calendar year 2012.
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Jaypee Greens Kensington Park


Jaypee Greens Kensington Park is a residential community under development at Jaypee
Greens Wish Town. The residences include 18 and 20 story apartment towers with
underground car parking. Jaypee Greens Kensington Park comprises a total of 1,534 two,
three, four and four-plus-one bedroom apartments ranging in size from 1,050 to 2,100 square
feet, for a total of approximately 2.38 million square feet of residential area for sale. We
launched Jaypee Greens Kensington Park in February 2010 at a basic list price of Rs. 2,970
per square foot (excluding Extra Charges). We expect to commence handover of units by
calendar year 2013.
Residential Plots
The residential plots development at Jaypee Greens, Wish Town comprises plots ranging in
size from 153 to 538 square yards totalling approximately 3.96 million square feet of
potential built-up residential area for sale. We launched Jaypee Greens Kensington Park in
January 2010 at basic list prices (excluding Extra Charges) ranging from Rs. 36,000 per
square yard to Rs. 39,000 per square yard of 97 plotted land (Rs 2,667 to Rs. 2,889 per
square foot of potential developable built-up area). We expect to commence handover of
units by January 2011.
Commercial Plots
The commercial plots development at Jaypee Greens, Wish Town comprises plots ranging in
size from 1 acre to 17.69 acres of plotted land (Rs. 0.07 million to Rs. 1.28 million per
square foot of potential developable built-up area), totalling approximately 3.13 million
square feet of potential built-up commercial area for sale. We launched commercial plots in
December 2009 at basic list prices (excluding Extra Charges) ranging from Rs. 180 million
per acre to Rs. 200 million per acre (Rs 2,489 to Rs. 2,766 per square foot of potential
developable built-up area). We expect to commence handover of units by 2011.

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JAYPEE SPORTS CITY


FINANCIAL CENTER
A high density urban core accommodating professional business offices, hotels, convention
& exhibition centres, residential, restaurants and retail spaces, equipped with modern
infrastructure that combines traditional vernacular with contemporary architectural styles.
Pedestrian friendly open spaces links are also provided.
RESIDENTIAL DIVERSITY
It offers a variety of residential housing types comprising low density residential (single
family detached villas), medium density residential(socio-economic lifestyles) and high
density residential(multifamily communities).
CIVIC CITY
Packed with convenience and contemporary amenities, it is a mixture of commercial / retail /
residential uses. It also features a handful of signature buildings, cultural and civic arts centre
with modern infrastructure and pedestrian friendly open spaces links.
ENTERTAINMENT DISTRICTS
A mixed-use district, with a vibrant, pedestrian, friendly urban environment that takes
advantage of its waterfront location. It also features a wide range of entertainment, hotels,
convention & exhibition centres, restaurants and retail spaces.
NEIGHBOURHOOD
Through the synergy of multiple neighbourhoods coming together, the towns are formed
with clear edges which help to define residents identity. It takes just a 5 to 10 minutes walk
from the edge to the centre.
CULTURAL CITY CENTER
A devoted world class centre for Indian art, international art, religion and history.
ENTERTAINMENT DISTRICT-GREEN BELT
An eco-residential area with open space preserving natural environment, eco-retreats and
hosting eco-activities.
EDUCATION CENTER
It comprises world class higher educational facilities, universities, medical centres, research
and development park that provides a development buffer between industrial and residential
uses.
INDUSTRIAL CITY GROWTH AREA
It includes business parks, research and development park and industrial park components
which are devoted to manufacturing of light industrial goods and products.
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SPORTS CENTERS
It comprises a Golf Course, an Equestrian Centre and other exciting sports clubs.
UTILITIES
Last but not the least, the utilities section includes power plant / back up facility and sewage
treatment plant.
RESIDENTIAL
The Jaypee Green Sports City lets you shape your imagination into a dream dwelling.
Presenting the Country Homes that gives you an opportunity to design your dream home
to match your unique taste & lifestyle.
On the outside you may choose to have a lush landscaped garden that give you refreshing
views and a chance to be closer to nature. On the inside you can either have less number of
rooms that are spaciously designed or more number of rooms that are efficiently designed.
Choose from a wide range of specifications for the interiors such as the wall finish, light
fittings, doors/windows, woodwork, flooring etc. Overall you may describe these as Self
Styled Homes

Highly secured gated community


Social clubs with various recreational facilities, exclusively for the residents
In close proximity to the Commercial District, International Standard Motor Racing
Track, Cricket & other ultra modern Sports Stadiums
Accessibility to all major locations in Delhi NCR
Well connected via Yamuna Express highway

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PART-II
CHAPTER-3
LITERATURE REVIEW

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3.1 LITERATURE REVIEW:


WORKING
A real estate broker or real estate agent is a person who acts as an intermediary between
sellers and buyers of real estate/real property and attempts to find sellers who wish to sell
and buyers who wish to buy. In the United States, the relationship was originally established
by reference to the English common law of agency, with the broker having a fiduciary
relationship with his clients.
Estate agent is the term used in the United Kingdom to describe a person or organization
whose business is to market real estate on behalf of clients, but there are significant
differences between the actions and liabilities of brokers and estate agents in each country.
Beyond the United States, other countries take markedly different approaches to the
marketing and selling of real property.
In the United States, real estate brokers and their salespersons (commonly called "real estate
agents" or, in some states, "brokers") assist sellers in marketing their property and selling it
for the highest possible price under the best terms. When acting as a buyer's agent with a
signed agreement (or, in many cases, verbal agreement, although a broker may not be legally
entitled to his commission unless the agreement is in writing), they assist buyers by helping
them purchase property for the lowest possible price under the best terms. The real estate
broker "broker" is obligated to provide fiduciary duties to whomever that broker services as
client, this agency relationship can become very confusing; if the broker is helping both the
buyer and seller, this is called dual agency. Traditionally, the broker represents the seller, and
has a fiduciary duty to the seller. If the broker suggests to the buyer that he will help them
negotiate the best price, then it is said the broker is practicing undisclosed dual agency,
which is unethical and illegal in all states. Under a dual agency transaction it is vital the
broker discloses to either/or part whom they represent as client, and whom they represent as
customer. A real estate broker owes his client fiduciary duties, those duties include care,
confidentiality, loyalty, obedience, accounting & disclosure. A real estate broker owes his
customer fair & honest dealing. A real estate broker must request all parties(seller &
buyer)sign a dual agency agreement, to protect their license.
In most jurisdictions in the United States, a person must have a license before they may
receive remuneration for services rendered as a real estate broker. Unlicensed activity is
illegal, but buyers and sellers acting as principals in the sale or purchase of real estate are not
required to be licensed. In some states, lawyers are allowed to handle real estate sales for
compensation without being licensed as brokers or agents.
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SERVICES PROVIDED TO SELLER AS CLIENT


Upon signing a listing contract with the seller wishing to sell the real estate, the brokerage
attempts to earn a commission by finding a buyer for the sellers' property for highest possible
price on the best terms for the seller. In Canada, most provinces' laws require the real estate
agent to forward all written offers to the seller for consideration or review.
To help accomplish this goal of finding buyers, a real estate agency commonly does the
following:

Listing the property for sale to the public, often on an MLS, in addition to any other
methods.
Based on the law in several states, providing the seller with a real property condition
disclosure form, and other forms that may be needed.
Preparing necessary papers describing the property for advertising, pamphlets, open
houses, etc.
Generally placing a "For Sale" sign on the property indicating how to contact the real
estate office and agent.
Advertising the property. Advertising is often the biggest outside expense in listing a
property.
In some cases, holding an open house to show the property.
Being a contact person available to answer any questions about the property and to
schedule showing appointments
Ensuring buyers are prescreened so that they are financially qualified to buy the
property; the more highly financially qualified the buyer is, the more likely the closing
will succeed.
Negotiating price on behalf of the sellers. The seller's agent acts as a fiduciary for the
seller. This may involve preparing a standard real estate purchase contract by filling in
the blanks in the contract form.
In some cases, holding an earnest payment cheque in escrow from the buyer(s) until
the closing. In many states, the closing is the meeting between the buyer and seller
where the property is transferred and the title is conveyed by a deed. In other states,
especially those in the West, closings take place during a defined escrow period when
buyers and sellers each sign the appropriate papers transferring title, but do not meet
each other.

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The "listing" contract


Several types of listing contracts exist between broker and seller. These may be defined as:

Exclusive right to sell

In this type of agreement, the broker is given the exclusive right to market the property and
represents the seller exclusively. This is referred to as seller agency. However, the brokerage
also offers to co-operate with other brokers and agrees to allow them to show the property to
prospective buyers and offers a share of the total real estate commission.

Exclusive agency

An alternative form, "exclusive agency", allows only the broker the right to sell the property,
and no offer of compensation is ever made to another broker. In that case, the property will
never be entered into an MLS. Naturally, that limits the exposure of the property to only one
agency.

Open listing

This is an agreement whereby the property is available for sale by any real estate
professional who can advertise, show, or negotiate the sale. Whoever first brings an
acceptable offer would receive compensation. Real estate companies will typically require
that a written agreement for an open listing be signed by the seller to ensure the payment of a
commission if a sale should take place.
Although there can be other ways of doing business, a real estate brokerage usually earns its
commission after the real estate broker and a seller enter into a listing contract and fulfill
agreed-upon terms specified within that contract. The seller's real estate is then listed for
sale, frequently with property data entered into an MLS in addition to any other ways of
advertising or promoting the sale of the property.
In most of North America, where brokers are members of a national association (such as
NAR in the United States or the Canadian Real Estate Association), a listing agreement or
contract between broker and seller must include the following: starting and ending dates of
the agreement; the price at which the property will be offered for sale; the amount of
compensation due to the broker and how much, if any, will be offered to a co-operating
broker who may bring a buyer. Without an offer of compensation to a co-operating broker
(co-op percentage or flat fee), the property may not be advertised in the MLS system.
Net listings: Property listings at an agreed-upon net price that the seller wishes to receive
with any excess going to the broker as commission are not legal in most, if not all, states.
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Brokerage commissions
In consideration of the brokerage successfully finding a satisfactory buyer for the property, a
broker anticipates receiving a commission for the services the brokerage has provided.
Usually, the payment of a commission to the brokerage is contingent upon finding a
satisfactory buyer for the real estate for sale, the successful negotiation of a purchase
contract between a satisfactory buyer and seller, or the settlement of the transaction and the
exchange of money between buyer and seller. The median real estate commission charged to
the seller by the listing (seller's) agent is 6% of the purchase price. Typically, this
commission is split evenly between the seller's and buyer's agents, with the buyer's agent
generally receiving a commission of 3% of the purchase price of the home sold.
In North America commissions on real estate transactions are negotiable. Local real estate
sales activity usually dictates the amount of commission agreed to. Real estate commission is
typically paid by the seller at the closing of the transaction as detailed in the listing
agreement.
Shared commissions with co-op brokers
If any buyer's broker (or any of his/her agents) brings the buyer for the property, the buyer's
broker would typically be compensated with a co-op commission coming from the total
offered to the listing broker, often about half of the full commission from the seller. If an
agent or salesperson working for the buyer's broker brings the buyer for the property, then
the buyer's broker would commonly compensate his agent with a fraction of the co-op
commission, again as determined in a separate agreement. A discount brokerage may offer a
reduced commission in the event no other brokerage firm is involved and no co-op
commission is paid out.
If there is no co-commission to pay to another brokerage, the listing brokerage receives the
full amount of the commission minus any other types of expenses.
Services provided to buyers

Buyers as clients

With the increase in the practice of buyer brokerage in the United States, especially since the
late 1990s in most states, agents (acting under their brokers) have been able to represent
buyers in the transaction with a written "Buyer Agency Agreement" not unlike the "Listing
Agreement" for sellers referred to above. In this case, buyers are clients of the brokerage.

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Some brokerages represent buyers only and are known as exclusive buyer
agents (EBAs). Consumer Reports states, "You can find a true buyer's agent only at a firm
that does not accept listings." The advantages of using an Exclusive Buyer Agent is that they
avoid conflicts of interest by working in the best interests of the buyer and not the seller,
avoid homes and neighborhoods likely to fare poorly in the marketplace, ensure the buyer
does not unknowingly overpay for a property, fully informs the buyer of adverse conditions,
encourages the buyer to make offers based on true value instead of list price, which can
sometimes be overstated, and works to save the buyer money. A buyer agency firm
commissioned a study that found EBA purchased homes were seventeen times less likely to
go into foreclosure.
A real estate brokerage attempts to do the following for the buyers of real estate only when
they represent the buyers with some form of written buyer-brokerage agreement:

Find real estate in accordance with the buyers needs, specifications, and cost.
Takes buyers to and shows them properties available for sale.
When deemed appropriate, prescreens buyers to ensure they are financially qualified
to buy the properties shown (or uses a mortgage professional, such a bank's mortgage
specialist or alternatively a Mortgage broker, to do that task).
Negotiates price and terms on behalf of the buyers and prepares standard real estate
purchase contract by filling in the blanks in the contract form. The buyer's agent acts
as a fiduciary for the buyer.

Due to the importance of the role of representing buyers' interests, many brokers who seek to
play the role of client advocate are now seeking out the services of Certified Mortgage
Planners, industry experts that work in concert with Certified Financial Planners to align
consumers' home finance positions with their larger financial portfolio(s).

Buyers as customers

In most states, until the 1990s, buyers who worked with an agent of a real estate broker in
finding a house were customers of the brokerage, since the broker represented only sellers.
Today, state laws differ. Buyers and/or sellers may be represented. Typically, a written
"Buyer Brokerage" agreement is required for the buyer to have representation (regardless of
which party is paying the commission), although by his/her actions, an agent can create
representation.

Find real estate in accordance with the buyers' needs, specifications, and affordability.
Take buyers to and shows them properties available for sale.

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When deemed appropriate, prescreen buyers to ensure they are financially qualified to
buy the properties shown (or uses a mortgage professional to do that task).
Assist the buyer in making an offer for the property.

TYPES OF REAL ESTATE PRODUCTS


A real estate broker or real estate agent is a person who acts as an intermediary between
sellers and buyers of real estate/real property and attempts to find sellers who wish to sell
and buyers who wish to buy.
A farmhouse: is the main residence house on a farm, or a house built with the same type of
styling - located anywhere
Mansion: a quite-large and usually-luxurious detached house.
Villa: originally an upper-class country house, though since its origins in Romantimes the
idea and function of a villa has evolved considerably.
Duplex house: commonly refers to two separate residences, attached side-by-side, but the
term is sometimes used to mean stacked apartments on two different floors
Apartment: a relatively self-contained housing unit in a building which is often rented out
to one person or a family, or two or more people sharing a lease in a partnership, for their
exclusive use.
Flat: In Great Britain and Ireland, this means exactly the same as an "apartment". In and
around San Francisco, Calif., this term means an apartment that takes up an entire floor of a
large house, usually one that has been converted from an older Victorian house.
2-Flat, 3-Flat, and 4-Flat houses: Houses or buildings with 2, 3, or 4 flats, respectively,
especially when each of the flats takes up one entire floor of the house. There is a common
stairway in the front and often in the back providing access to all the flats. 2-Flats and
sometimes 3-flats are common in certain older neighborhoods.
Penthouse: the top floor of multi-story building
Studio apartment or Studio flat , or Bachelor apartment or Efficiency apartment: a suite
with a single room that doubles as living/sitting room and bedroom, with a kitchenette and
bath squeezed in off to one side. The unit is designed for a single occupant or possibly a
couple. Especially in Canada and South Africa, also called bachelor, or bachelorette if very
small.
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3.2 RESEARCH METHOD:


Two broad research methodologies can be used to answer any research question. They are
Experimental research or Non experimental research. In experimental research, there is
control over the extraneous variable and manipulation of at least one variable investigator. In
Non experimental research, there is no intervention beyond that needed for the purpose of
measurement. The study uses Non experimental research method.
3.2.1 RESEARCH DESIGN:
A research design is a statement or specification of the methods and procedures used for
acquiring the information needed for the solution of some specific problems. It provides a
scientific frame work for conducting a research.
Although research design may be classified by many criteria, the most useful one concerns
the major purpose of the investigation. On the basis, research design can be classified into
three classes Exploratory, Descriptive and Casual. If no formal design or structural
questionnaires are used, exploratory design is used. If a person is conversant with the
problem environment, or is conducting the research for some specific purpose using
structural questionnaire to gather information, the research design is descriptive. Casual
research design is used to establish cause and effect relationship.
For descriptive studies and also casual studies, data analysis and project output are critical
aspects of research planning. This study uses descriptive design.

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3.2.2 DATA COLLECTION METHOD


The following steps are involved in the data collection process:
1. Finding out the type of information required in the investigation process.
2. Establishing the facts that are available at present and the additional facts
required.
3. Identification of the source from where they can be available.
4. Selection of appropriate information collection method.
The data required from this study is collected from primary and secondary sources;
The data collected are both Quantitative and Qualitative.
PRIMARY SOURCES:
The primary source used for gathering data required for this survey is Survey method.
In the survey method a Survey of the consumers behavior towards real estate products is
done. A planned effort is made using structured questionnaire to interview the respondents.
The respondents are the owner of the real estate products, who are interviewed, are chosen
using non probability sampling method. The survey can be done through personal interviews.
In this study respondents are interviewed personally so that the errors involved in gathering
primary data are minimized.
SECONDARY SOURCES:
The secondary sources used for collecting data are :
1.

Internal Sources
Companys Reports.
Companys Publications.
Companys Employees.

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2. External Sources
Information was gathered from Magazines like Property Expo, Property Guru, and
Business World & Business Today.
News Paper like The Hindustan Times, Business Standard & The Corporate Times.
Apart from this some information was also taken from internet.
SAMPLING PROCESS:
Taking into account the practical considerations (such as time limit, cost, etc) the study a
sample survey as the means of gathering primary information. A sample survey allows a
reason to concentrate his attention upon a relatively small number of people and hence, to
devote more time and energy to ensure that the information collected from them is more
accurate.
DEFINING THE POPULATION:
The first thing that a sample plan must include is the definition of the population to be
investigated. The population should be defined as clearly as possible. The population chosen
for the study, taking into consideration the objective of the study is defined as, all the
customer of real estate products.
SAMPLE DESIGN:
Sample design is the heart of the sample planning process. A sample design involves
specifications of the type of sample used, the appropriate sampling unit, and the sample size.
TYPE OF SAMPLE:
The study use non-probability sampling. Most of the sampling in marketing research is nonprobability in nature. Of the various non probability methods, convenience sampling method
is used in this study rather than using a table of random number as in probability sampling.
Convenience sampling means that the sampling units are accessible, convenient and easy to
measure.
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The advantage of choosing a non-probability sampling methods is that the sampling error
will be lesser when compared to probability sampling.
SAMPLING UNIT:
The sampling unit forms the basis of the entire sampling procedure. It is that which is
actually chosen by the sampling process. The sampling unit may contain one or more
population elements. The sampling units in the study consist of the private employees,
government employees, business people and others.
SAMPLE SIZE:
The sample consist of 100 customer selected from the Meerut using convenience sampling
method. Out of the customers selected for the study, some did not own any property and
some had not responded well. Hence they had to be replaced by other customers.
3.2.3 STATISTICAL TOOLS

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Excel package
Pie diagram
Bar Chart
Ring diagram

PART-III
CHAPTER-4
DATA ANALYSIS AND
INTERPRETATION

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Ques.1 Interested in real-estate


A. Yes

B. No

Fig. 4.1

Interpretation:In real estate around 96% people are interested.

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Ques 2- Type of person in real-estate


A. End user

B. Investor

Fig. 4.2
Interpretation:There are more number of people who want to invest their money in real-estate instead of
end users

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Ques 3- Type of property


A. Flat
C. Indipendent House

B. Plot
D. Commercial

Fig. 4.3
Interpretation:In Meerut Society most of the people are interested in investment in plots in compare to
other options

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Ques- 4- Most preferred payment plan


A. CLP
C. DP

B. Flexi
D. submesion

Fig. 4.4
Interpretation:The investor in Meerut mostly preferred there payment in CLP plan

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Ques 5- Most preferred location for investment?


A. Meerut
C. Haridwar

B. Noida
D. Others

Fig. 4.5
Interpretation:Most of the investors are interested to invest their money in Noida rather than in Meerut and
other place

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Ques. 6- Problem face by investor in investment


A. Wrong Guidelines
C. Fraud projects

B. High Price demand


D. Wrong commetment

Fig. 4.6
Interpretation:There are different type of problems in this market in which most common are the wrong
guidelines and the wrong commitments

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Ques . 7-What investor never want to pay to the builder


A. EDC
C. CMC
E. A & B both

B. CPC
D. IFMS
F. C & D both

Fig. 4.7
Interpretation:Mostly investor never wants to pay any type of extra charges apart of the basic sales price of
the project.

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Ques 8- Problem faced in payment


A. Late demand letter

B. Adjustment in Black or white

C. High interest rate

money
D. Cash

Fig. 4.8
Interpretation:High interest rate on the late payment is the biggest problem in the payment made by the
investor

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Ques. 9 What investor never want from builder side


A. Late possession

C. Rate revised

B. Low quality
D. A & B Both

Fig. 4.9
Interpretation:Low quality and late possession is the biggest problem faced by the investor from builder
side and the never want these two things most.

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Ques 10. What investor want free from builder side


A. Maintenance

C. Club

B. CPC
D. Power Backup

Fig. 4.10
Interpretation:Although the investor wants everything free from builder, but in most they want maintenance
and power backup.

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PART-IV
CHAPTER -5
FINDINGS

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5.1 FINDINGS
Basing on the data gathered from the customers, which was analyzed, the following
observations are made.
ARI is providing quality products to the customers.
ARI has an ability to give total value to the customers.
Majority of the customers are really satisfied with the ARI services.
Most of the customers are really satisfied with ARI
Now a days family members are playing a major role in buying pattern and specially
young childs are playing a vital role in deciding the location of the property. Apart
from that, majority of the customers are taking their own decision in buying
properties.
Most of the customers are interested to purchase properties in DELHI-NCR because of
good returns
Almost 70% customers are satisfied with the extra charges.
Customers are really satisfied with ARI and the majority of the customers would
suggest to their friends or family members to buy property through ARI in future.
66% customers said that, builders did not deliver the project on time.
Most of the customer wants good quality construction.

5.2 CONCLUSION

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In real estate market around 96% persons are interested to work as investment or as
end user, and there are a large number of people who want to invest their money in
real-estate.
In Meerut, majority of the people are interested in investment in plots within the city.
Builders name plays a vital role in Meerut, brand value of builder is very important in
Meerut to sell the product.
Majority of the investors are interested to invest their money in DELHI-NCR rather
than in Meerut or other cities.
Low quality construction material and late possession is the major complaint of the
customer.
Customers of Meerut are always ready to pay more prices for good location and brand
name.
Consumer of the real-estate products in Meerut city, wants Car Parking (CPC) and
Club Membership (CMC) without paying extra cost, and they bargain on it with
builders as well as dealers.
Investor/customer/consumer of real-estate products is always looking for the discount

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5.3 LIMITATIONS
Taking the market conditions into consideration the survey, which includes a sample of 100,
was a respective one.
Due to the limitation of span of time and limited resources survey was conducted for a
period of 4 weeks.
The geographic region covered for the survey was limited to the boundaries of
Northern INDIA.
Improper response from customers and buyers, but it was minimal.
The survey was conducted at the residential localities.
Minimal possible bias in administrating the questions at the survey conducted areas.
The reaction and attitude are subjected to changes according to the needs and time.

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5.4 SUGGESTIONS
After analyzing the findings, the following suggestions have been prepared. Great care has
been taken in making these suggestions for improvement of customer satisfaction:
Builder should provide possession on time as per the commitment.
Extra charges should be minimal.
Car parking and club membership should be free.
Standard construction materials (tiles, wooden work etc.) should be use.
Introduce low installments and low down payment schemes to attract more people.

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REFERENCES

BOOKS

AUTHOR

MARKETING MANAGEMENT

PHILLIP KOTLER, KOSHI & JHA

PRINCIPAL OF MARKETING

PHILIP KOTLER & AMSTRONG

RESEARCH METHODOLOGY

R.C KOTHARI

CONSUMER BEHAVIOR

LOUDON & DELLA BITTA

WEBSITES:
http://www.99acres.com
http://www.allcheckdeals.com
http://www.jaypeegreens.com
PRINT MEDIA:
THE PROPERTY TIMES DELHI
THE TIMES OF INDIA
HINDUSTAN TIMES

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APPENDICES

QUESTIONNAIRE

Name:- _______________________
Date:- ________________________

Ques.1 interested in real-estate


A. Yes

B. No

Ques 2- Type of person in real-estate


A. End user

B. Investor

Ques 3- Type of property


A. Flat
C. Independent House

B. Plot
D. Commercial

Ques- 4- Most preferred payment plan


A. CLP
C. DP

B. Flexi
D. Submesion

Ques 5- Most preferred location for investment?


A. Meerut
C. Haridwar

B. Noida
D. Others

Ques. 6- Problem face by investor in investment


A. Wrong Guidelines
C. Fraud projects

B. High Price demand


D. Wrong commitment

Ques . 7-What you never want to pay to the builder


A. EDC
B. CPC
C. CMC
D. IFMS
E. A & B both
F. C & D both

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Ques 8- Problem faced in payment


A. Late demand letter
C. High interest rate

Ques. 9. What you never want from builder side


A. Late possession
C. Rate revised

B. Adjustment in Black or

white money
D. Cash

B. Low quality
D. A & B Both

Ques 10. What you want to be free from builder side


A. Maintenance
B. CPC
C. Club
D. Power Backup

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