Press Release For Immediate Publication

Mahindra Great Escape debuts in Hyderabad

53rd edition of one of India’s most iconic off-roading adventures concludes
successfully in Hyderabad

September 19, 2009, Hyderabad: The Mahindra Great Escape, one of India‟s most loved off-
roading adventures, made its debut in Hyderabad which was the venue for the 53rd edition of
this iconic event. A total of 50 Mahindra SUVs participated in this non-competitive rally which
followed a challenging but fun route across 100 kms of tarmac, forests, streams, slushy mud
tracks and hilly terrain.

“We are absolutely delighted to add Hyderabad to our list of venues for the Mahindra Great
Escape which has traversed the length and breadth of India. The picturesque yet challenging
route across Bowenapally, Balanagar, Jeedimatla and the Narsapur forest proved more than a
match for both new age Mahindra SUVs like the Scorpio, Getaway and Bolero, as well as icons
like the Legend, the Major and the Classic. We look forward to returning to Hyderabad for an
adventure filled Great Escape next year as well,” said Mr. Vivek Nayer, Senior Vice President,
Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

The rally was flagged at 9.30am off from Taj Deccan Banjara hills by Roma Balwani VP & Head
- Corporate Communication Mahindra & Mahindra Ltd.

As always, this edition of the Mahindra Great Escape received good support from associate
sponsors such as JK Tyres, Bosch, Shell and Hi Speed Diesel fm Bharat Petroleum. The
trusted „With You Hamesha‟ service team was also on standby to ensure that participants did
not get stuck midway and could enjoy the rally unhindered.

Since its inception in 1996, the Mahindra Great Escape has grown into one of the most eagerly
anticipated events on the Indian off-roading calendar. Over several decades, Mahindra SUVs
have developed a reputation for their „tough and rugged‟ DNA which enables them to take on
the most challenging of terrain, and nowhere is this more evident than at the Great Escape
which tests the mettle of both man and machine in the most extreme conditions. From the hills
of Coorg and Siliguri and the tea estates of Munnar to the undulating sand dunes of Mandawa in
Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India.

After Hyderabad, the Mahindra Great Escape will now travel to Chandigarh in North.

A fresh new look…

In July 2009, the Mahindra Great Escape celebrated its Golden Jubilee in Goa, which was the
venue for the 50th edition of one of India‟s most eagerly awaited off-road extravaganzas. To
mark the occasion, a fresh new logo was unveiled with an image of the Scorpio splashing
through mud, implying unlimited potential for fun. An exciting new Great Escape website was
also launched, enabling customers to enroll themselves for future editions online.

For more information please visit (www.mahindragreatescape.com).

About The Mahindra Group

The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is
the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger
car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top
tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial
services, trade, retail and logistics, automotive components, after-market, information
technology and infrastructure development. Mahindra has made an entry in the two-wheeler
segment which will see the company emerge as a full-range player with a presence in almost
every segment of the automobile industry.

The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the
leading global business and information technology services company, Satyam Computer
Services. The company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only
tractor company worldwide to be bestowed this honour. It also holds the distinction of being the
only tractor company worldwide to win the Deming Prize. The US based Reputation Institute
recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's
Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its
first Sustainability Report for the year 2007-08.

For further information please contact:

Ms. Roma Balwani

VP & Head - Corporate Communications
Corporate Communications
Mahindra & Mahindra Ltd.
Mumbai, India
Phone: (+91-22) 2490 1441
Email: balwani.roma@mahindra.com

For further enquiries, please contact:

Ms. Roma Balwani

VP & Head - Corporate Communication
Mahindra & Mahindra Ltd.
Phone: (+91-22) 24975176
Fax: (+91-22) 2490 0830 Email:balwani.roma@mahindra.com