Advertising slogans

[1][2]

are short, memorable group of words used inadvertising campaigns.

means of drawingattention to one distinctive feature (an aspect of a product).

wishes to be remembered by;
product or consumer base.

[8][9]

[note 2]

[3][4][5][6][7]

The advertising phrases are

The purpose is to emphasize a phrase that an entity

Particularly, for marketing a specific corporate image; Or, connection to abusiness

[10][11]

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended
periods. Various slogans start out as the former, and are, over time, converted into the latter asideas take hold with the public. Some
advertising slogans are memorable after general use is discontinued.

A marketing slogan can play a part in the interplay between rival companies.

[13]

states product benefits (or brand benefits) for users (or potential buyer)

implies a distinction between it and other firms' products

makes a simple, concise,

[note 3]

is witty; Or, adopts a distinct "personality"

gives a credible impression of a brand or product

makes the consumer experience an emotion; Or, creates a need or desire

is hard to forget it adheres to one's memory

[20][21]

A functional slogan usually:

[14][15][16][17][18]

[19]

of course, within the usual legal constraints

clearly defined, and appropriate statement

[note 4]
[note 5]
[note 6]

[note 7]

The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product
or service. It is a business function for attracting customers.

Guidelines To Create Great Slogan

1.
2.
3.
4.
5.

Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. Its better to include
the name of your business to it.
Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest
the risk of not using the product. Create a positive feeling for the consumers.
Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original
tagline or slogan.
Keep it simple. Use proven words and short keywords. One word is usually not enough.

Assonance:

Similar vowel sounds repeated in successive or proximate words containing different consonants.
A silly millimeter longer (Chesterfield Cigarettes)

Colloquialism: An informal word or phrase of conversational language that brings color to everyday speech.
Wassup? (Budweiser
Meter:

The rhythmic pattern that emerges when words are arranged in such a way that their stressed and unstressed
syllables fall into a more or less regular accented pattern.
The quicker picker-upper (Bounty)

Rhyme:

The similarity between syllable sounds at the end of two or more lines.
We mean clean (Bissell)