THE STUDY OF RECRUITMENT & SELECTION

PROCEDURE OF INSURANCE ADVISOR/AGENT

AT
Bharti AXA Life Insurance Noida.

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE

AWARD OF MASTER OF BUSINESS ADMINISTRATION

(SESSION: 2013-2015)
AFFILIATED TO:

IFTM UNIVERSITY, MORADABAD

SUBMITTED TO:

SUBMITTED BY:

.
FACULTY OF MBA DEPT.

..
MBA-IIIRD SEMESTER
ROLL NO:.

IFTM UNIVERSITY, MORADABAD

ACKNOWLEDGEMENT
I wish to express my gratitude to AXIS BANK for giving me an opportunity to be
a part of their esteemed organization and enhance my knowledge by granting
permission to do summer training project under their guidance.

I am deeply indebted to my guide, Mr. PANKAJ CHAUHAN, Branch Manager,

AXIS Bank, for his valuable and enlightened guidance. He provided me with the
opportunity to learn in the bank and spared his valuable time to help me.
My special thanks to Mrs. MEGHA TIWARI, Deputy Manager, AXIS Bank, for
providing great support and help whenever was required.

A special thanks to my faculty guide, Dr, TAMINDER KAUR for being the
chief facilitator of this project and helped me enhance my knowledge in the field
of banking sector.

This project has been possible due to the support of several wonderful individuals.
I would like to thank many unknown individuals, with whom I interacted. All of
them with their due cooperation and motivation made the completion of this
project successful. I would like to thank them all.

Last but not the least I am highly obliged to my friends and colleagues for their
help and support. The learning during the project was immense and valuable.

Regards,
SHIFALI

Executive summary
Profit maximization is one of the basic objectives of every business organization. Profits
are one of the factors which judge the financial performance and analysis of the
organization.

There are various techniques or methods for analyzing information obtained in the
financial statements viz. comparative statements, common size statements, Trend
Percentages, Funds flow analysis, cash flow analysis and Ratio Analysis. Financial
Analysis is to undertaken by the manager of the firm or by parties outside to viz. Owners,
Creditors etc.

Ratio Analysis is most widely used and powerful tool or technique of financial
analysis. The term ratio refers to the numerical or quantitative relationship between two
variables.
Ratio Analysis helps in making inter and intra comparison. A study of the trend of
strategic ratios helps the management in planning, forecasting and decision-making. It
helps in identifying specific week areas. In short, through the technique of ratio analysis,
the firms solvency, efficiency and profitability can be accessed.

CONTENTS
1. Introduction
2. Company profile
3. Objective of study
4. Scope & Rationale of the Study
5. Review of Literature
6. Research Methodology
7. Data Analysis & Interpretation
8. Result & Findings
9. Discussions
10. Conclusion
11. Limitations of the Study
12. Suggestions & Recommendations
Bibliography
Annexure

Introduction

INTRODUCTION OF THE COMPANY:

Axis Bank Limited (formerly UTI Bank) is the third largest private sector bank in India.
It offers financial services to customer segments covering Large and Mid-Corporates,
MSME, Agriculture and Retail Businesses. Axis Bank has its headquarters in Mumbai,
Maharashtra..

Indian Business: As on 31-Mar-2014, the Bank had a network of 2402 branches and
extension counters and 12922 ATMs. Axis Bank has the largest ATM network among
private banks in India and it operates an ATM at one of the worlds highest sites at
Thegu, Sikkim at a height of 4,023 meters (13,200 ft) above sea level.

International Business: The Bank has seven international offices with branches at
Singapore, Hong Kong, Dubai (at the DIFC), Shanghai and Colombo and representative
offices at Dubai and Abu Dhabi, which focus on corporate lending, trade finance,
syndication, investment banking and liability businesses. In addition to the above, the
Bank has a presence in UK with its wholly owned subsidiary Axis Bank UK Limited.

Services
Axis Bank operates in four segments: Treasury operations, Retail banking,
Corporate/Wholesale banking and other banking business.

Treasury operations: The Banks treasury operation services include investments in

sovereign and corporate debt, equity and mutual funds, trading operations, derivative
trading and foreign exchange operations on the account, and for customers and central
funding.

Retail banking: In the retail banking category, the bank offers services such as
lending to individuals/small businesses subject to the orientation, product and granularity
criterion, along with liability products, card services, Internet banking, automated teller
machines (ATM) services, depository, financial advisory services, and Non-resident
Indian (NRI) services.

Corporate/wholesale banking: The Bank offers to corporate and other

organisations services including corporate relationship not included under retail banking,
corporate advisory services, placements and syndication, management of public issues,
project appraisals, capital market related services and cash management services.

NRI services: Products and services for NRIs that facilitate investments in India.
Business banking: The Bank accepts income and other direct taxes through its 214
authorised branches at 137 locations and central excise and service taxes (including ePayments) through 56 authorised branches at 14 locations

Investment banking: Banks Investment Banking business comprises activities

related to Equity Capital Markets, Mergers and Acquisitions and Private Equity
Advisory. The bank is a SEBI-registered Category I Merchant Banker and has been
active in advising Indian companies in raising equity through IPOs, QIPs, and Rights
issues etc. During the financial year ended 31 March 2012, Axis Bank undertook 9
transactions including 5 IPOs and 2 Open Offers.

Lending to small and medium enterprises: Axis Bank SME business is

segmented in three groups: Small Enterprises, Medium Enterprises and Supply Chain
Finance. Under the Small Business Group a subgroup for financing micro enterprises is
also set up. Axis bank is the first Indian Bank having TCDC cards in 11 currencies.[citation
needed]

Agriculture banking: 759 branches of the Bank provide banking services, including
agricultural loans, to farmers.[3] As on 31 March 2013, the Banks outstanding loans in
the agricultural sector was INR 148 billion, constituting 7.5% of its total advances

COMPANY
PROFILE

Companys profile
Axis Bank India, the first bank to begin operations as new private banks in 1994 after the
Government of India allowed new private banks to be established. Axis Bank was jointly
promoted by the Administrator of the specified undertaking of the
Unit Trust of India (UTI-I)
Life Insurance Corporation of India (LIC)
General Insurance Corporation Ltd.
Also with associates viz. National Insurance Company Ltd., the New India Assurance
Company, The Oriental Insurance Corporation and United Insurance Company Ltd.
EVOLUTION:
UTI was established in 1964 by an Act of Parliament; neither did the Government of
India own it nor contributes any capital. The RBI was asked to contribute one-half of its
initial capital of Rs 5 crore, and given the mandate of running the UTI in the interest of
the unit-holders. The State Bank of India and the Life Insurance Corporation contributed
15 per cent of the capital each, and the rest was contributed by scheduled commercial
banks which were not nationalized then. This kind of structure for a unit trust is not found
anywhere else in the world. Again, unlike other unit trusts and mutual funds, the UTI was
not created to earn profits.
While making this point, he had in mind the practice in the US, where small pension
funds are an important class of customers for the unit trusts. The Centre accepted the
foreign expert's suggestion, and the necessary amendments were made in the draft Bill.
Thus, began corporate investment in the UTI, which received a boost from the tax
concession given by the government in the 1990-91 Budget. According to this
concession, the dividends received by a company from investments in other companies,
including the UTI, were completely exempt from corporate income tax, and provided the
dividends declared by the investing company were higher than the dividends received.

The result was a phenomenal increase in corporate investment which accounted for 57
per cent of the total capital under US-64 scheme. Because of high liquidity the corporate
sector used the UTI to park its liquid funds. This added to the volatility of the UTI funds.
The corporate lobby which perhaps subtly opposed the establishment of the UTI in the

public sector made use of it for its own benefits later. The Government-RBI power game
started with the finalization of the UTI charter itself. The RBI draft of the UTI charter
stipulated that the Chairman will be nominated by it, and one more nominee would be on
the Board of Trustees. While finalizing the draft Bill, the Centre changed this stipulation.
The Chairman was to be nominated by the Government, albeit in Consultation with RBI.
Although the appointment was to be made in consultation with the Reserve Bank, the
Government could appoint a person of its choice as Chairman even if the Bank did not
approve of him.

Later on in 2002 the UTI was renamed to Axis Bank.

10

VISION
OF
AXIS
BANK

11

Vision of Bharti Axa Life Insurance.

To make Bharti Axa Life Insurance the dominant life pension player built on trust by
world-class people and service.
This we hope to achieve by:

Understanding the needs of customer and offering them superior products and
services.

Leveraging technology to service customers quickly, efficiently and conveniently.

Developing and implementing superior risk management and investment

strategies to offer sustainable and stable returns to our policyholders.

Proving an enabling environment to growth and learning for our employees.

And above all, building transparency in all our dealings.

The success of the company will be founded in its unflinching commitment to 5 crore
values Integrity, Customer first, Ownership and Passion. Each of these values describes
what the company stands for, the qualities of our people and the way we work.

We do believe that we are on the threshold of an exciting new opportunity, where we can
play a significant role in redefining and reshaping the sector. Given the quality of our
parentage and the commitment of our team, there are no limits to our growth.

Mission:
To be the leading banks providing avidity services system and good services field
of deposits, loans, ATM Cards and other potential areas.
OBJECTIVES:
Growth:
To ensure a study growth by enhancing the competitive edge of Axis Bank in
Existing business, new area and international operation so as to fulfill national
expectation from Axis Bank.
Profitability:
12

To provide a reasonable and adequate return on capital employed primary through

improvement in operational efficiency capacity utilization internal resources to finance
the bank growth.
Core Values:

Customer centricity

Ethics

Transparency

Ownership

History of Axis Bank

1993: The Bank was incorporated on 3rd December and certificate of business on 14th
December. The bank transacts banking business of all description. UTI Bank Ltd., was
promoted by Unit Trust of India, Life Insurance corporation of India, general insurance
corporation of India and its four subsidiaries. The bank was the first private sector bank
to get a license under the new guidelines issued by the RBI..
1997: The bank obtained license to act as depository participant with NSDL and applied
for registration with SEBI to act as trustee to debenture holders. Rupees 1000 crores
were contributed by UTI, the rest from LIC Rs. 7.5 cores, GIC and its four subsidiaries
Rs. 1.5 cores each.
1998: The bank has 28 branches in under and semi urban areas as on 31st July. All the
branches are fully computerized and networked through VAST, ATM services are
available in 27 branches. The bank came out with a public issue of 1,50,00,000 No. of
equity shares of Rs. 10/- each a premium of Rs. 11 per share aggregating to Rs, 31.50
crores and offer for sale of 2,00,00,000 No. equity share for cash at a price of Rs. 21 per
share out of the public issue 2,20,000 shares were reserved for allotment on preferential
basis to employees of UIT bank. Balance of 3, 47, 80,000 shares were offered to the
public.
1999: UTI bank and Citibank have launched an international co-branded credit card UTI
Bank and Citibank have come together to launch an international co-branded credit card

13

under the master card umbrella. UTI bank ltd has inaugurated an off site ATM Ashok
Nagar here, taking the total number of its office ATMs to BM.
2000: The bank has announced the launch of Tele-Depository services for its depository
clients. UTI Bank has launch of connect its internet banking product UTI bank has
signed a memorandum of understanding with equitymaster.com for e-broking activities
of the site. Infinity.com financial securities ltd., an e-broking outfit is typing up with UTI
bank for a banking interface. Geojit securities ltd, the first company to start online
trading services, has signed a MOU with UTI bank to enable investors to buy/sell dement
stocks through the companys website.

India bulls have signed a memorandum of

understanding with UTI bank.

2001: UTI bank launched a private placement of non-convertible debentures to rise up
to Rs. 75 cores. UTI bank has opened two offsite ATMs and one extension counter with
an ATM in Mangalore, taking its total number of ATMs across the counter to 355. UTI
bank has recorded a 62 percent rise in net profit for the quarter ended September 30, 2001
at Rs. 30.95 crore. For the second quarter ended September 30, 2001, the next profit was
Rs. 19.08 crore. The total income of the bank during the quarter was up 53 percent at Rs.
366.25 crore.

2002: UTI Bank Ltd has informed BSE that Shri BR Bar wale has resigned as a Director
of the Bank w.e.f. January 02, 2002. AC Shah, former Chairman of Bank of Baroda, also
retired from the banks board in the third quarter of last year. His place continues to be
vacant M. Damodaran took over as the director of the board often taking in the reins of
UTI. B.S Pandit has also joined the banks board subsequent to the retirement of KG
Vassal.
2002: B Paranjpe and Abid Hussain cease to be the Directors of UTI Bank. UTI Bank
Ltd has informed that in the meeting of the Board of Directors following decisions were
taken Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab Tractors Ltd
were appointed as a Additional Director with immediate effect.
2002: B Paranjpe & Abid Hussain cease to be the Directors of UTI Bank. UTI Bank Ltd
has informed that in the meeting of the Board of Directors following decisions were
taken: Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab Tractors Ltd

14

was appointed as an Additional Director with immediate effect. Mr N C Singhal former

Vice Chairman and Managing Director of SCICI was appointed as an Additional Director
with immediate effect.

2003: UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of
the company held on January 16, 2003, Shri R N Bharadwaj, Managing Director of LIC
has been appointed as an Additional Director of the Bank with immediate effect. UTI
Bank, the private sector bank has opeaned a branch at Nellore. The bank's Chairman and
Managing Director, Dr P.J. Nayak, inaugurating the bank branch at GT Road on May 26.
Speaking on the occasion, Dr Nayak said, This marks another step towards the extensive
customer banking focus that we are providing across the country and reinforces our
commitment to bring superior banking services, marked by convenience and closeness to
customers. 2004: Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible
Debenture Issue, issue fully subscribed UTI Bank Ltd has informed that Shri Ajeet
Prasad, Nominee of the Administrator of the Specified Undertaking of the Unit Trust of
India (UTI - I) has been appointed as an Additional Director of the Bank w.e.f. January
20, 2004. UTI Bank opens new branch in Udupi. UTI Bank, Geojit in pact for trading
platform in Qatar.

2005: UTI Bank enters into a bank assurance partnership with Bajaj Allianz General for
selling general insurance products through its branch network. UTI Bank launches its
first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore.

2006: UBL sets up branch in Jaipur-UTI Bank unveils priority banking lounge.

15

Organizational Structure
BAKING STRUCTURE IN INDIA
Reserve Bank of India
Central Bank and supreme monetary authority

Scheduled Banks

Commercial Banks

Foreign Banks
(40)

Co-operative Banks

Regional
Rural Banks
(196)

Urban Cooperative Banks

(52)

Public Sector
Banks (27)

State Bank of India

and Associate Banks
(8)

State Cooperative
Banks (16)

Private Sector
Banks (30)

Other Nationalized
Banks
(19)

16

Old Banks
(22)

New Banks
(8)

Reserve Bank of India (RBI):

The Reserve Bank of India was setup in the 1935 as a private shareholders bank.
It was nationalized in January 1949 by the Passage of the reserve bank act of 1948. As a
result, all the paid-up capital of the bank of Rs. 5 crore, has since been hold by the central
Government, which may from time to time give such directions to the bank, as it may,
after consultation with the governor of the bank, consider necessary in the public interest.
Organization and management:
The RBI, as the central bank of the country is the centre of the Indian financial
and monetary system as the bank of England, Risk Bank of Sweden, and the Federal
Reserve Board of the US. However it is perhaps the oldest among the central banks in
the developing countries.
The bank is managed by a central board of directors four local boards of directors
and a committee of the central board of directors. The functions of the local boards are to
advise the central board on matters referred to them. They are also revered to perform
duties as are delegated to them. The final control of the bank in the central board which
comprises the governor four deputy governors, and fifteen directors nominated by the
central government. The committee of the central board consists of the governor, the
Deputy Governors, and such other directors as may be present at a given meeting.
The internal organization setup of the bank has been modified and expanded from
the time to time in order to cope with the increasing volume and ranks of he banks
activities.

The undertaking principal of the internal organization is functional

specialization with devote co-operation. In order to perform its various functions, the
bank has been divided and sub divided into a large no. of departments. A part from
banking and issued departments, there are at present 20 departments and there training
establishments at the central office of the bank.

17

Role of RBI:

Note issuing authority

Government Banker

Ways and Means advances

Overdrafts

Bankers Bank

Supervising authority

Exchange Control Authority

Promoter of the financial system

Money Market

Agriculture Sector

Industrial Finance

Credit Delivery

Mission of RBI:
The mission statement of the Reserve Bank of India is to faster price stability
coupled with productivity led economic growth consistent with employment objectives
while ensuring the integrity efficiency of financial and payment systems.
The Organizational Values:
The values underlying the mission statement include.
1. Public Interest
a. Accountability
b. Responsiveness
2. Integrity endorsing professional ethics and standards in operational and dealings.
3. Excellence
4. Fastening motivation
5. Independence of view, and
6. Responsiveness and dynamism

18

Vision for futures:

The vision statement states, the bank (RBI) aims to be a leading central bank
credible, transparent, proactive and contemporaneous policies and seeks to be a catalyst
for the emergence of a globally competitive financial system that helps deliver a high
analytic of life to the people of the country.
Objectives:

To maintain the internal value of the nations country

To preserve the external value of currency

To secure reasonable price stability and

To promote economic growth with rising levels of employment, output and real
time.

Functions of RBI:
According to the banking commission the rural banks perform the following
functions.

Accepting deposits from the customers

Granting loans and advances to the needy rural people

Providing ancillary banking services on par with the commercial banks.

Helping for the overall development of villagers in its area of operation

Providing assistance in the marketing of their products

To provide employment opportunities and encouraging the setting up rural

industries.

19

OBJECTIVE OF
THE STUDY

20

Objective Of Study: To understand the procedure of recruitment and selection of Life

Insurance advisors.
To know about Life Insurance, its benefits and need.
To find out possible advantages of Insurance advisor in Bharti Axa
Life Insurance.
To find the suitable person for the recruitment of Insurance advisor.

21

SCOPE AND
RATIONALE
OF THE STUDY

22

SCOPE AND RATIONALE OF THE STUDY:

Financial statement is the instruments to watch out the performance of a Business
enterprise. Ratio analysis technique of analyzing the financial Information contained in
the balance sheet and profit & loss account, for more Meaningful & understanding of the
financial position & performance of firm.

In financial analysis, a ratio is used as the index or yardstick for evaluating the financial
position and performance of a firm. The analysis is very useful for both inside and
outside groups. They are interested in the results or relationship reported in the financial
attachment.
The analysis helps to make a qualitative judgment about the firms financial positions &
relationship. The ratio indicates a qualitative relationship, which can in turn be used to
make a qualitative judgment. It estimates the enterprise with other similar undertakings.
Enterprise is possible through ratios. They help an analysis to find out liquidity
profitability, leverage & efficiency.

Ratio Analysis is a widely used tool of financial analysis. The term ratio in it refers to
the relationship expressed in mathematical terms between two individual figures of group
of figures connection with each other in some logical manner and are selected from
financial statement of the concern. The ratio analysis is based on the fact that a single
accounting figure by itself may not communicate any meaningful information but when
expressed as relative to some other figure, it may definitely provide some significant
information. The relationship between two or more accounting figures/ groups is called
financial ratio.

23

REVIEW OF
LITERATUTE

24

Conceptual Framework
What is Life Insurance?

Life insurance is a contract providing for the payment of a sum of money to the person
assured or failing him to the person entitled to receive the same on the happening of cetin
event.

Uncertainly of death is inherited in human life. It is this rise, which gives rise to the
necessity for some form of protection against the financial loss arising from the death.
Insurance substitutes this uncertainty by certainly.

The objective of insurance is normally to provide

a. Family protection and/or

b. Provision for old age.

Why Life Insurance?

You think twice before taking the plunge into buying life insurance. Is buying insurance
is necessity now? Spending an extra amount as premium at regular intervals where do
you not see immediate benefits does not seem a necessity at the moment. May be later.

Well you could be wrong. Buying insurance cannot be compared with any other form of
investment. Insurance gives you a life long benefits and the returns will definitely come
but only when you need it the most i.e. at the right time. Besides buying insurance early
in life is one of the wise decisions you could take. Because the premium you would be
paying would comparatively lower.

25

Most important of all it provides you with the unique sense of security that no other form
of investment provides. It gives you a sense of financial support especially during that
time of crisis irrespective of the fluctuation in the stock market. Insurance provides for
your career goals right from the childhood years.
If the eating member of the family is no more your childs educational need will not
suffer. In fact his higher education too will be provided for. You need not spend sleepless
night thinking about how to save for childs marriage. Life insurance will take care of
that typical once-in-a-life-time spending on marriage.

An accident or a disability may be devastating but a life insurance policy can be of

utmost support for the family during such times too. Besides it provide for addition
benefits such as bonuses. You need not worry about the your retirement years. The rising
prices, taxes, and your lifestyle will be taken care of easily. And you can relax and spend
your old age in comfort and peace.

Need for Life Insurance

The need for life insurance comes from the need to safeguard our family. If you care for
your familys need you will definitely consider insurance.

Today insurance has become even more important due to the disintegration of the
prevalent joint family system, a system in which a number of generations co-existed in
harmony, a system in which a sense of financial security was always there as there were
more earning members.

Times have changed and nuclear family has emerged. Apart from other pitfalls of a
nuclear family, a high sense of insecurity is observed in it today besides, the family has
shrunk. Needs are increasing with time and fulfillment of these needs is a big question
mark.

26

How will you be able to satisfy all those needs? Better lifestyle, good education, and your
long desired house. But again you just cannot fritter away your earnings. You need to
save a part of it for the future too a wise decision. This is where insurance helps you.

Factors such as fewer numbers of earning members, stress, pollution, increasing

competition, higher ambitions etc are some of the reasons why insurance has gained
importance and where insurance plays a successful role.

Moreover, retirement, an age when every individual has almost fulfilled his
responsibilities and looks forward to relaxing can be painful if not planned properly.
Have you consider the increasing inflation and taxes? Will your investment offer you
attractive return under such circumstances? Will it take care of your family after you? An
insurance policy will definitely take care of these and a lot more. Insurance today has
opened up new vistas for every section of society. Even for a village farmer insurance
holds a lot of potential. Considering how dependent our agriculture system is on the
monsoon, the farmer sees a dim future. The uncertainty of the monsoon too can be taken
care of by insurance. Looking at the advantages of the insurance policy a number of
farmers have gone into the insurance. Insurance has become a necessity today. It provide
timely financial as also rewarded with bonuses.

When is the right time to buy Insurance?

Buying life insurance cannot ever be compared with other investment decisions since it is
very much contrast with those stock market investments where you wait for the right time
to buy and sell. Neither is this like receiving tips on particular scrip doing well in the
market and holding great future prospects.

27

Buy life insurance at the earliest. Do you know when you will fall ill? Are you sure about
your future income earning potential? Are you sure you will never meet an accident? If
not buy insurance now.

This is because the future is always uncertain. Just as buying insurance is a necessity so
also buying insurance early in life is important too. With proper financial planning one
can work out as to how much money an individual is entitled to after the end of a
particular term. A policy that fulfill your childs future education needs would have to be
timed appropriately so that he receives the policy amount at the time when he needs it the
most.

What does the Life Insurance provide?

The proceeds accruing from life insurance policy can be utilized for

1. Final expenses resulting from death.

2. Guaranteed maintenance of lifestyle.

3. Replacement of income.

4. Mortgage or liquidation payment.

5. Cost of education.

6. Estate and other taxes.

7. Continuity and security of interest.

28

Why is Insurance superior to other form of saving?

An immediate estate is created in favor of the policyholder.

Protection in case of death.

Liquidity in case of need easy loans are available.

Tax relief income tax, wealth tax, etc.

Policies can be offered as collateral security.

Policies can be taken under M.P.W. Act 1874, to protect against creditors.

In simple words, insurance protect against untimely losses. Insurance has been found
useful in the lives of persons both in short term and long term. Short term needs like
sudden medical costs and long term needs like marriage expenses etc can be meet with
using life insurance.

29

RESEARCH
& METHODOLOGY

30

DATA ANALYSIS
& INTERPRETATION

31

MY ANALYSIS FROM THE QUESTIONNAIRE CAN BE SUMMED

UP AS FOLLOWS:

Total number of customers who filled the questionnaire is 100.

34 of them belongs to SBI, 34 OF Axis bank and rest of 32 customers from
HDFC bank.
1) If given an option, which bank will you prefer to deal with as a customer?

PREFER TO DEAL
40%
35%

36%

30%

31%

25%
20%

22%
DEALING

15%
10%
5%
4%

4%

3%

bank of
baroda

standard
charted

a bank

0%
axis bank

hdfc bank

sbi

Among the total customers, 36% customers are in favor of SBI. These
customers prefer to deal with SBI, the reason being it is a public bank and it is
located in every nook and corner of the city.
The second preference of the customers is Axis bank, 31% customers favor this
bank for banking activity. Thus, giving tough competition to SBI. 22% customers
are in favor of HDFC Bank. Bank of Baroda, Standard chartered and Karnataka
bank are also preferred by some customers.

32

2) In terms of saving bank account opening, which bank would you prefer?

Preference in terms Saving Bank Accuont

40%
34%

35%
30%
30%
25%
25%
20%
15%

Saving Bank Accuont

10%
5%

4%

3%

2%

2%

0%

Among the total customers, 34% customers are in favour of SBI. The
customers prefer this bank because its charges are less than the other
banks. 30% customers prefer Axis bank due to the efficient level of services
provided by this bank which attracts customers.25% customers are totally
loyal to the HDFC bank. BOB, Standard Chartered,
ICICI and Allahabad bank are also preferred by some customers.

33

3) What are the services you use of bank, in saving account ?

Preference of use of service in saving A/C

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

45%
32%

service in saving accuont

10%

8%

1%

4%

ATM/debit card is most preferred by the customers.45% customers are in favour

of this service. Thus, ATM maintenance charges should be kept optimum and
cash withdrawal/deposits also be made more convenient to the customers. The
second preference of the customers is cheque book at par.32% customers prefer
to use this service provided by the bank in saving account. The next preference
is internet banking. Thus more and more facilities and services should be
inculcate by the bank in internet banking for making it more attractive to the
customers.8% customers use mobile banking.
Relationship manager and door step banking are also preferred by few
customers.

34

4) Which bank as per your experience provides the best customer service when
you personally visit the bank?

Providing Best Customer Service

35%

32%
28%

30%

30%

25%
20%
15%

Best Customer Service

10%

6%

5%

2%

2%

BOB

Karnataka
bank

0%
Axis bank

HDFC

SBI

ICICI

Majority of customers agreed that Axis bank provides the best customer services
when they personally visit the bank. Thus, 32% customers are in favour of Axis
bank and the second preference is SBI, close competitor of Axis bank in this
case because 30% customers said that SBI provides the best customer services
when they personally visit the bank. The third and giving close competitor to SBI
is HDFC Bank. 28% customers feel like this bank provides best customer
services. 6% customers are in favour of ICICI
bank. BOB and Karnataka bank are also preferred by some customers.

35

5) What average balance account services you usually avail from your
existing bank?

Average balance account service

45%

42%

40%
35%
30%
25%

22%

20%

20%
15%

Average balance account

service

14%

10%
5%

2%

0%
greaterthan Equal to less Equal to less Equal to or Equal to or
or equal
than Rs.
than Rs. less than Rs. less than Rs.
to1000
5000
10000
25000
100000

Equal to or less than 5000 ---- 42%

Greater than or equal to Rs. 1000 ---- 22%

Equal to less than Rs. 25000 ---- 20%

Equal to or less than Rs. 10000 ---- 14%

Equal to or less than Rs. 100000 ---- 02%

36

6) Which banks ATM you use the most, for cash withdrawal?

Using ATM
40%
36%
35%
30%
26%
25%

22%

20%
ATM
15%
10%
6%
4%

5%

4%
2%

0%
Axis Bank

HDFC

SBI

BOB

Standard
charted

ICICI

PNB

Among the total no. of customers, 36% customers said that they use Axis banks
ATM the most for cash withdrawal because its location covers almost all the
areas of the city. The next preference is HDFC Bank and 26% customers said
that they use HDFC banks ATM because they are convenient with it. The third
preference is SBI and 22% people are in favour of this bank. The reason being it
is a public bank. 6% are totally loyal to their existing ICICI bank. PNB, BOB and
Standard chartered are also preferred by some customers.

37

7) If you are using Net Banking, then what are the services you use?

Using Net Banking Services

45%

41%

40%
35%
30%
25%
19%

20%
15%

12%

14%

10%

7%

7%

Net Banking Services

5%
0%

Majority of customers said that they use internet banking mostly for making bill
payments. Thus 41% customers use this service in internet banking. The second
and third preferences of the customers are cheque book request and fund
transfer-other bank. Fund transfer-same bank, DD/Pay order request and
portfolio management/investment services are also used by some customers.

38

8) Which is the most customer friendly bank, in terms of charges, as per

you?

Customer Friendly bank,in terms of charges

40%
34%

35%
30%
30%
26%
25%
20%

Customer Friendly bank,in

terms of charges

15%
10%
5%

3%

3%

BOB

Karnataka
bank

4%

0%
Axis Bank

HDFC

SBI

ICICI

Among the total customers, 34% customers are in favour of SBI. They think that
in comparison of other banks, SBI charges are less. Thus they prefer to deal with
this bank. The second preference of the customers is HDFC Bank and 30%
customers think that their charges are less. Thus they are satisfied with the
charges charged by the bank. The third preference is Axis bank. 26% customers
are in favour of this Bank. Thus bank should adopt flexible approach in charges
and the charges should be charged according to the customers reputation,
competition and other factors so that they do not loose any
genuine customer due to these unfair charges.

39

9) Are all the bank charges informed to you at the time of saving bank account
opening?

Information of Bank charges

46%

YES
54%

NO

Among the total customers, 54% customers said that they are being informed by
the bank about all the charges at the time of saving bank account opening, while
rest of 46% customers disagree about this.

40

10) If you have to do an investment, which bank would you consult for portfolio
management?

Consult for Portfolio Management

40%
36%
35%
30%
25%

22%
20%

20%
Portfolio Management
15%
10%
10%

7%
5%

5%
0%
Axis Bank

HDFC

SBI

BOB

ICICI

Allahabad
bank

Among the total no. of customers, 36% said that they prefer Axis Bank for
portfolio management which shows their firm belief in this bank. The second and
third preferences are SBI and HDFC Bank. 22% customers are in favour of SBI
and 20% are in favour of Axis Bank. 10% customers said that ICICI is also
providing attractive schemes, so they would like to go with this bank.BOB and
Allahabad bank is also preferred by few customers.

41

11) According to you which bank provides, zero balance account facility to low
income level group of customers (annual earning < Rs. 50000)

Zero balance account facility

60%
55%
50%

40%

30%
Zero balance account facility

23%
20%
10%
10%
4%

4%

4%

BOB

Standard
charted

ICICI

0%
Axis bank

HDFC

SBI

Majority of customers said that SBI provides this facility to low income level group
of people. 23% customers felt that Axis bank also provides this facility to
customers.10% customers is in favour of HDFC Bank. Rests of the customers
are in favour of ICICI Bank, BOB and Standard Chartered

42

12) Kindly rate the below mentioned banks as per the ambience and
infrastructure facilities provided to the customers?

Rating of banks on the basis of ambience &

infrastructure
45%

42%

40%
35%
30%
23%

25%
20%

Rating of banks on the basis of

ambience & infrastructure

16%
13%

15%
10%

7%

5%
0%
Axis bank

HDFC

SBI

ICICI

PNB

42% people said that AXIS BANK is the best

23% people said that SBI is the best
16% people said that HDFC is the best
13% people said that ICICI is the best
6% people said that PNB is the best

43

CURRENT RATIO
Formula: Current Ratio = Current Assets / Current Liabilities

Rs. in lakhs
CURRENT

CURRENT

YEAR

RATIO

ASSETS

LIABILITIES

2007-08

49713.32

24099.51

2.06

2008-09

53951.48

21480.89

2.51

2009-10

63063.52

23072.27

2.73

2010-11

60981.32

23745.24

2.56

2011-12

86811.49

36253.41

2.39

CHART:

RATIO
3
2.5
2
1.5

RATIO

1
0.5
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The above table shows that the liquidity position of the firm is very good. The
current assets increased on the whole from 2007-08 to 2011-12. This is because of
continues increases in inventories and decreases in other current assets. Though sundry
debtors, loans and advances and bank balance fluctuated during these 5 years. It also
implies a large part of the current assets is idle.

44

ACID TEST RATIO

Quick Assets
Formula:

Acid-test Ratio =

------------------------------Current Liabilities

Rs. in lakhs
YEAR

CURRENT ASSETS

CURRENT
LIABILITIES

RATIO

2007-08

30110

24099.51

1.24

2008-09

33645

21480.89

1.56

2009-10

40039

23072.27

1.73

2010-11

35463

23745.24

1.49

2011-12

49123

36253.41

1.35

CHART:

RATIO
2
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0

RATIO

2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: -

The above table shows that Quick ratio for the year 2007-08 is of
1.24,in 2008-09 is 1.56, in 2009-10 the ratio is 1.73, in the year 2010-11 is
1.49 ,in the year 2010-11 the ratio is 1.35, in the year 2011-12 the ratio is
1.42,in the year 2011-12 the ratio is 1.33 and
45

more than that of the

standard rule of 1:1 due to continuous increases in the current assets which
are easily convertible in cash.

46

CASH RATIO
Cash &Bank balance+Current Investment
Formula: Cash Ratio=
Current liabilities
Rs. in lakhs

CURRENT

YEAR

CASH

2007-08

9186.10

24099.51

0.08

2008-09

2439.78

21480.89

0.11

2009-10

1978.35

23072.27

0.09

2010-11

2483.13

23745.24

0.11

2011-12

2724.22

36253.41

0.08

LIABILITIES

RATIO

CHART:

RATIO
0.12
0.1
0.08
0.06

RATIO

0.04
0.02
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The super Quick ratio is an indication that the firm is liquid and has ability to
meet its current liabilities in time. The above ratio clearly indicates that the firm is highly
liquid, as the cash ratio for all the five year is 1:1. This also indicates that most of the
liquid assets are idle, which can be invested elsewhere.

47

DEBT EQUITY RATIO

Debt
Formula:

Debt-equity Ratio =
Debt +Equity

Rs. in lakhs
YEAR

DEBT

EQUITY

RATIO

2007-08

44090.21

33878.40

1.30

2008-09

44663.73

34848.27

1.28

2009-10

50455.23

37714.58

1.34

2010-11

62135.44

41605.00

1.49

2011-12

87279.99

65443.44

1.33

CHART

RATIO
1.55
1.5
1.45
1.4
1.35
1.3
1.25
1.2
1.15

RATIO

2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: From the above it is clear that the shareholders fund is less than that of the longterm debt. So, we can infer that the firm assets are financed less by the internal funds
rather than the external funds by which it is using its resource more effectively.

48

TOTAL DEBT RATIO

Total Debts
Total Debt Ratio = -------------------Total Assets

Formula:

RS. IN LAKHS
TOTAL

TOTAL

DEBT

ASSETS

2007-08

68189.72

112637.07

0.60

2008-09

66144.62

113443.59

0.58

2009-10

73527.51

123031.10

0.59

2010-11

85880.69

138204.80

0.62

2011-12

123533.41

200217.78

0.61

YEAR

RATIO

CHART:

RATIO
0.63
0.62
0.61
0.6
0.59
0.58
0.57
0.56

RATIO

2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS : The above table depicts that the total liabilities of the firm are increasing but this
is less than proportionate increase to total assets. As such it implies that total assets are
financed by outside liabilities and only a fractional part is been financed by owners fund.
Thus it shows a better position of the company.

49

INTEREST COVERAGE RATIO

EBIT
Formula:

Interest Coverage Ratio =

Interest
RS. IN

LAKHS

FIXED

YEAR

EBIT

2007-08

7899.25

4659.58

1.70

2008-09

11733.18

3432.28

3.42

2009-10

14230.22

2764.74

5.14

2010-11

11368.29

3275.37

3.47

3350.30

11.20

2011-12

INTEREST

37528.63

RATIO

CHART:

RATIO
12
10
8
6

RATIO

4
2
0
2007-08 2008-09 2009-10 2010-11 2011-12

INTERPRETATIONS: The above ratio indicates that the firm covers a good deal of interest liability with
the operating profit of the firm. Thus we can say that it can sustain well before it commits
a default in payment of the interest liability.

50

PREFERENCE DIVIDEND RATIO

Profit after Tax
Formula:

Preference dividend Ratio=

Preference dividend

RS. INLAKHS
FIXED

YEAR

EBIT

2007-08

2814.67

1036.26

2.71

2008-09

6299.57

1290.1

4.88

2009-10

3351.28

1303.97

2.57

2010-11

4570.92

1564.76

2.92

2011-12

26568.3

1456.70

2.93

INTEREST

RATIO

CHART:

RATIO
6
5
4
3

RATIO

2
1
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The above ratio indicates that the firms ability to pay the fixed preference
dividend is not satisfactory. The companys profit is increasing but a major portion of the
profit is been recouped back and utilized for investment. As shown in table that dividend
is not paid in the year 2011-12. As such preference shareholders are not satisfactory with
result.

51

PROPRIETARY RATIO
Proprietary fund
Proprietary Ratio= -------------------------Total Assets

Formula:

RS. IN
LAKHS

NET

TOTAL

WORTH

ASSETS

2007-08

33878.40

112637.07

0.30

2008-09

34848.27

113443.59

0.31

2009-10

37714.58

123031.10

0.31

2010-11

41605.01

138204.80

0.30

2011-12

65443.44

200217.78

0.32

YEAR

RATIO

CHART:

RATIO
0.325
0.32
0.315
0.31
RATIO

0.305
0.3
0.295
0.29
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: As the total debt ratio represents relationship of the owners funds to total assets,
higher the ratio the better the solvency position of the firm. The above ratio shows that
the 5 years ratio is more than 30%. So we consider that the long-term solvency of the
firm is satisfactory.

52

CAPITAL TURNOVER RATIO

Sales
Capital turnover Ratio = -------------------Capital employed

Formula:

RS. IN
LAKHS

CAPITAL

YEAR

SALES

2007-08

135375.23

88537.55

1.52

2008-09

129673.93

91962.69

1.41

2009-10

142195.77

99958.86

1.42

2010-11

161317.74

114459.55

1.40

2011-12

220896.60

163964.37

1.34

EMPLOYED

RATIO

CHART:

RATIO
1.55
1.5
1.45
1.4

RATIO

1.35
1.3
1.25
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: From the above table, it indicates that the ratio is not so high. The firm is not
using its resources efficiently. From this we can conclude that the overall utilization of its
resources is satisfactory.
53

FIXED ASSETS TURNOVER RATIO

Sales
Fixed Assets Turnover Ratio =
------------------Fixed Assets

Formula:

RS. IN LAKHS

FIXED

YEAR

SALES

2007-08

135375.23

58955.39

2.29

2008-09

129673.93

56993.08

2.27

2009-10

142195.77

57148.37

2.48

2010-11

161317.74

74321.97

2.17

2011-12

220896.60

110519.01

2.00

ASSETS

RATIO

CHART:

RATIO
3
2.5
2
1.5
1
0.5
0

RATIO

2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The above ratios indicates that the fixed assets turnover rates are in the decreasing
trend, but is satisfactory as the sales generated are showing good figure. It shows that
there is a scope for increasing in production and sales with effective use of fixed assets.
But present year the ratio is decreased to 0.17.

54

TOTAL ASSETS TURNOVER RATIO

Formula:

Total Assts Turnover Ratio =

Sales
-----------------Total Assets

RS. IN LAKHS

TOTAL

YEAR

SALES

2007-08

135375.23

112637.07

1.20

2008-09

129673.93

113443.59

1.14

2009-10

142195.77

123031.10

1.16

2010-11

161317.74

138204.80

1.17

2011-12

220896.60

200217.78

1.10

ASSETS

RATIO

CHART:

RATIO
1.25
1.2
1.15

RATIO

1.1
1.05
2007-08 2008-09 2009-10 2010-11 2011-12

INTERPRETATIONS: The above ratio indicates that the firms ability to generate sales by per rupee of
tangible assets is average. It is in decreasing trend showing a poor performance of the
firm. There is always a scope to increase the turnover by proper utilization of total assets.

55

WORKING CAPITAL TURNOVER RATIO

Sales
working capital Turnover ratio = --------------------Working capital
RS. IN LAKHS

Formula:

WORKING

YEAR

SALES

2007-08

135375.23

25613.80

5.28

2008-09

129673.93

32470.58

3.99

2009-10

142195.77

39991.24

3.56

2010-11

161317.74

37236.07

4.33

2011-12

220896.60

50558.08

4.37

CAPITAL

RATIO

CHART:

RATIO
6
5
4
3

RATIO

2
1
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: From the above ratio it indicates that utilization of the working capital is efficient
and is satisfactory. The ratio is in increasing trend, which shows low investment in
working capital. It also shows that profitability is good as the increasing in sales is
satisfactory when compared to working capital.

56

INVENTORY TURNOVER RATIO (TABLE 13)

Cogs
Inventory Turnover Ratio = ------------------------Average Inventory

Formula:

RS. IN LAKHS
COST OF
YEAR

AVERAGE

GOODS

INVENTORY

SOLD

RATIO

2007-08

135375.23

19603.49

6.90

2008-09

129673.93

20306.62

6.38

2009-10

142195.77

23024.07

6.17

2010-11

161317.74

25518.52

6.32

2011-12

220896.60

37688.27

5.86

CHART:

RATIO
7
6.5
6

RATIO

5.5
5
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The ratio indicates the efficiency of the firm is selling its products or services. A
high ratio indicates efficient management of inventory. In the above ratio it indicated that
the inventory is getting converted into cash in the five years. This implies that the
management of inventory is satisfied. Though the table shows that the ratio has decreased
in the year 2011-12 to 0.46.

57

GROSS PROFIT RATIO

Gross profit
Gross profit Ratio = -----------------------Net sales

Formula:
RS. IN LAKHS

YEAR

GROSS
PROFIT

SALES

RATIO

2007-08

118205.06

135375.23

8.73

2008-09

137380.72

129673.93

10.59

2009-10

149330.28

142195.77

10.50

2010-11

166692.04

161317.74

10.33

2011-12

225800.66

220896.60

10.22

CHART:

RATIO
12
10
8
6

RATIO

4
2
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: This ratio indicates the extent to which selling prices of goods per unit may
decline without resulting losses in operating of a firm. The higher the ratio the better the
results. It implies that the profitability of the firm is not satisfactory and it is not covering
various operating expenses without incurring losses. The ratio is decreasing from year
2007-08 to 2011-12. The gross profit ratio is at very low level.
58

NET PROFIT RATIO

Net profit
Net profit Ratio = ---------------------Net sales

Formula:

RS. IN LAKHS

YEAR

NET PROFIT

SALES

RATIO

2007-08

3887.58

135375.23

2.87

2008-09

6491.34

129673.93

5.00

2009-10

3463.78

142195.77

2.43

2010-11

4570.92

161317.74

2.83

2011-12

6568.32

220896.60

12.02

CHART:

RATIO
14
12
10
8
RATIO

6
4
2
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: The above ratio shows that the firm is earning the constant returns over its sales.
The above table shows that the firm is earning profit over its net sales, which is good for
any manufacturing concern.

59

OPERATING PROFIT RATIO

EBIT
Operating Profit Ratio = --------------------Net sales

Formula:

RS. IN LAKHS
YEAR

EBIT

SALES

RATIO

2007-08

7899.25

135375.23

0.058

2008-09

11733.18

129673.93

0.090

2009-10

14230.22

142195.77

0.100

2010-11

11368.29

161317.74

0.070

2011-12

37528.63

220896.60

0.169

CHART:

RATIO
0.2
0.15
0.1

RATIO

0.05
0
2007-08

2008-09

2009-10

2010-11

2011-12

INTERPRETATIONS: From the above table we can infer that more than 80% of the sale has been
consumed by the operating profit. Only less than 20% is left to cover interest charges,
income tax payments, dividend and the retention of profits as a reserve. The ratio is not
satisfactory.

60

RESULTS
& FININGS

61

FINDINGS
People prefer to deal with SBI the most than other banks, the reason being it is a
public bank and it is located in every nook and corner of the city.
According to analysis that majority of people are in favour of public banks in
terms of charges, the reason is their blind faith upon these banks regarding
charges.
According to analysis, majority of people agreed that only public banks provide
the zero balance account facility to low income level group of customers and in
private banks one has to maintain an average quarterly balance.
Majority of customers use net banking only for making bill payments. Thus, they
do not avail other services offered in net banking.
Most of the customers believe, Private Banks provide better customer services
than public banks just to attract more and more customers.
Public banks do mass banking and private banks do class banking.

62

DISCUSSIONS

63

Discussion

Company should maintain adequate reserves.

It should control costs.

Company should maintain adequate liquidity.

It should try to raise its owner equity.

Company should maintain adequate rations.

Company should take all the measures to promote its sales.

Company should try to utilize assets to the fullest extent.

To improve the liquidity position of the company it is suggested that the company
shall finance more in current assets or pay off part of current liabilities form long
term funds.

Company should maintain good cash and bank balances.

The company should try to generate required working capital &also try to manage
if efficiency.

The company should try to effectively utilize in fixed assets.

64

CONCLUSION

65

Conclusion

Mgt of company is efficient which reflects a healthy functioning and

performance.

The current ratio of Icici lombard general insurance is satisfactory as the

current assess are more then Current liabilities.

Net profit ratio of the current year increased which is not a good sign
for company.

As the operating expenses ratio of OBC is satisfactory there is n

improvement in the current year return on assess ratio is satisfactory.

There is increase in fixed assess return over ratio it is average.

Working capital turnover ratio is good.

There is decrease in the debt equity ratio of Icici lombard general

insurance it shows that the firm fall to get advantage from the debt to
minimize the share value.

Companys Gross profit ratio is quite good during the study period

The proprietary ratio shows that the five years ratio is more then 30%. So we
consider that the long term solvency of the firm is satisfactory.

Sheholders fund is less then that of the long term debt. So less by the internal
funds rather then the external funds by which it is using its resource more
effectively.

Cash ratio clearly indicates that the firm is highly liquid as the cash ratio for
all the five years is 1:1 this also indicates that most of the liquid assets are idle
which can ne invested elsewhere.

66

LIMITATION

67

LIMITATIONS OF THE STUDY

This study suffers from different limitations. The ratios may not be taken for
granted and accepted at face values.

All the ratios could not be covered under the study because of inadequate information

Price level changes are not taken into account in the financial statemants over the years.

The study is limited period from 2010-2011 to 2013-2014.

The project study is confirmed to short period i.e, 45 days only.

Financial ratios of a firm often show a high degree of correlation. In view of ratios
correlations, it is redundant and often confusing to employe a large number in financial
statement analysis.

68

BIBLIOGRAPHY

69

Bibliography
BOOKS:
MANAGEMENT ACCOUNTING
-

R K. SHARMA

K.GUPTHA

I M. PANDAY

FINACIAL MANAGEMENT

FUNDAMENTALS OF FINANCIAL MANGAMENT

-

PRASANA CHANDRA

NK.PRASAD

AK.PRASAD

COST&MANAGEMENT ACCOUNTING

SOURCES:

WEBSITE OF A COMPANY: www.axisbank.com

WEBSITE FOR GENRERAL REFRENCE:www.google.com

70

ANNEXURES
QUESTIONNAIRE
NAME:
AGE:...
OCCUPATION:
1. If given an option, which bank will you prefer to deal with as a customer?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other_____

2. In terms of Saving bank account opening, which bank would you prefer?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other_____

3. What are the services you use of a bank, in Saving account?

a) ATM/Debit Card

b) Internet Banking

c) Cheque book at par

d) Mobile banking

e) Door step banking

f) Relationship manager

4. Which Bank as per your experience provides the best customer service when
you personally visit the Bank?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other_____

5. What average balance account services you usually avail from your existing
bank?
a) < = Rs. 1000

b) = > Rs. 5000

c) = > Rs.10000

d) = > Rs. 25000

e) = > Rs. 100000

6. Which Banks ATM you use the most, for cash withdrawal?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other____

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7. If you are using Net Banking, then what are the services you use?
a) Fund Transfer same Bank b) Fund Transfer Other Bank
c) Bill payments `

d) Cheque book request

e) DD/ Pay Order request

f) Portfolio Mgmt. or
Investment Services

8. Which is the most customer friendly Bank, in terms of charges, as per you?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Others_____

9. Are all the Bank charges informed to you at the time of Saving Bank Account
opening.
a) Yes

b) No

10. If you have to do an investment, which Bank would you consult for Portfolio
Management?
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other_____

11. According to you Which Bank provides, zero balance account facility to low
income level group of customers? [annual earning < Rs. 50000]
a) Axis Bank Ltd.

b) HDFC Bank

c) SBI

d) Other_____

12. Kindly rate the below mentioned banks as per the ambience and
infrastructure facilities provided to the customers?
NOTE: In Ranking 1 being the Best and 5 being the last preference.
a) Axis Bank Ltd.

[ ]

b) HDFC Bank

[ ]

c) SB I

[ ]

d) ICICI

[ ]

e) PNB

[ ]

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